This marketing plan proposes reopening River Park in Luzzara, Italy. It provides a history of the park and analyzes strengths, weaknesses, opportunities, and threats. Goals are outlined to reorganize sports, reopen River Park and a museum, and clean the river embankment. Details are given on the park's fixed and variable costs, and the break-even point is calculated as a 12.25 euro ticket price based on estimated attendance. The plan concludes by thanking the reader for their attention.

1. MARKETING
PLAN:
REOPENING OF
RIVER PARK
Bianchini Nicholas
Iotti Luca
4^AM
I.T.E. A.Manzoni

2. HISTORY
Bianchini Nicholas
Iotti Luca
1000
1350
1702

3. SWOT ANALYSIS
Strengths:
- Library
- Special events
- Transport
- Green areas
Weaknesses:
- Poor exploitation of sports
facilities
- Young people are neglected
Threats:
- Lack of attractions
- Missed opportunities
Opportunities:
- Proximity to other
municipalities
Bianchini Nicholas
Iotti Luca

4. GOALS TO ACHIEVE
 Re-organization of sporting events for charity
purposes;
 Reopening of “River Park”;
 Reopening of the Naif Museum;
 Cleaning the embankment
of the river Po
Bianchini Nicholas
Iotti Luca

5. WHAT IS «RIVER
PARK»?
Bianchini Nicholas
Iotti Luca

6. FIXED COSTS
 Cleaning of the park and the surrounding area 
2250€
 Admission staff  1500€
 Equipment maintenance  250€
 Advertising  200€
TOTAL AMOUNT: 4200€
Bianchini Nicholas
Iotti Luca

7. VARIABLE COSTS
 Bar agreement (€ 2 per ticket)
 Specialized personnel (€ 5 per ticket)
Bianchini Nicholas
Iotti Luca

8. BREAK EVEN POINT
 Opening time  10th June – 15th September
 Estimated turnout  800
 Fixed costs  4200€
 Variable costs  7x
Bianchini Nicholas
Iotti Luca
X= (4200+7*800)/800
X=12,25
€
Ticket price with which a
balanced budget would
be obtained

9. CONCLUSIONS
Strengths
It provides a
realistic
image of
Luzzara
It shows how
to achieve a
set goal in
detail
Weaknesses
Costs are
sometimes
hypothesized
Turnout is
presumed
Bianchini Nicholas
Iotti Luca

10. THANKS FOR
YOUR ATTENTION