Hyundai - POINT Case study
•
0 likes•152 views
Hyundai launched new models Verna and EON to enter the sedan and mini car segments in India. They aimed to increase engagement with mobile campaigns for Verna and EON to generate more leads cost effectively. Various interactive widgets were included in print ads like brochures and videos accessible directly from ads. Over 26,000 engagements occurred, with 93% visiting the website and 100% viewing videos, proving mobile campaigns can successfully build the brand and generate sales leads for new models.
Report
Share
Report
Share
Download to read offline
Recommended
Hyundai Case Studies
Hyundai launched new models Verna and EON in India to enter new segments. Verna was offered at varying price points through different engine options. A mobile campaign was created to promote Verna and EON, providing information and videos to users through widgets accessed via print ads. The campaign achieved over 26,000 engagements and high website and video viewing rates. It successfully reached the target audience and generated brand awareness and sales leads in a cost-effective manner.
Toyota - Driving Mobile Innovation
Toyota wanted to leverage mobile platforms to engage consumers through their media campaigns. They used an app called POINT to allow consumers to interact with Toyota brands by scanning logos, which would provide interactive 3D models of vehicles and videos. The engagements were customized for each campaign based on their objectives and included things like registering for test drives, sharing on social media, and viewing product brochures. Over 50,000 consumers engaged with the campaigns, with many interacting repeatedly and over 3000 registering for test drives. The mobile app provided an immersive "near live experience" that increased brand awareness and generated responses for Toyota.
Ford India Case Study
Ford India was established in 1995 and manufactures vehicles in India. It launched the Ford Figo and Endeavour targeting the Indian market. Ford invested in print media but found it lacked interactivity. It augmented print ads to provide engaging mobile content like videos to users, creating a more personal experience. This witnessed over 48,000 interactions and 80% of users accessed additional information. It was the first time static ads were converted into interactive engagement generating more value and deeper audience connections.
Nissan Evalia
Nissan wanted to promote their new product, the Nissan Evalia, by integrating digital media with traditional print advertising to create engaging experiences for consumers. They used an augmented reality solution where scanning the print ad with a mobile phone gave access to interactive widgets like a 360 degree view of the car, ringtones, website access, and test drive booking. This provided an immersive experience through a static ad. The campaign resulted in over 14 lakh seconds of consumer engagement time and 42% of consumers experiencing the virtual 360 degree car view, with 12% of users being iPhone owners, hitting the intended demographic.
Nissan Evalia
Nissan wanted to promote its new vehicle, the Nissan Evalia, through an interactive digital campaign. The campaign allowed users to access a 360 degree view of the car, ringtones, website access, pricing information and test drive booking by scanning a logo on print ads using their mobile phones. Over 14 lakh engagement seconds were recorded and 42% of consumers viewed the car through the 360 degree experience. The campaign successfully delivered experiential marketing benefits through traditional media and achieved both brand building and response generation.
Here are 10 tips to choose your mobile retargeting partner.
In the year 2013, nearly 20–50 per cent of all online purchases were done via mobile devices. Advertisers have been quick to notice this shifting trend and are evolving their marketing plan with mobile as an integral part. However, one of the biggest challenges is choosing the right mobile retargeting partner or evaluating how well the current partner is equipped to handle the intricacies of mobile retargeting.
While the decision is not an easy one, here are 10 tips that could be considered while choosing the apt mobile retargeting partner…
Ford Focus Social Media Campaign - How To Focus Your Car
The Ford social media campaign "Focuslayan Kazansın" aimed to promote the new Ford Focus and its technologies to Turkish customers in an entertaining way on social media. It created a competition between celebrity teams on Facebook to complete weekly missions demonstrating the Focus' features. The campaign increased Ford's Facebook fans fivefold and engaged over 14,000 users. It successfully used an emotional and non-technical tone to explain the car's technologies and create buzz online and in traditional media.
Volkswagen Car Marketing
Volkswagen promotes its vehicles through various customer offers, media promotions, and web promotions. Some customer offers include a free electric guitar with certain vehicle purchases in 2007 and a complimentary iPod with Beetle purchases in 2003. Media promotions involve TV, print, and online advertising campaigns. Web promotions include podcasts, mobile services portals on MSN, and an online card game hosted on MSN Messenger. These promotional campaigns have significantly increased traffic and engagement on Volkswagen's website and with its brand.
Recommended
Hyundai Case Studies
Hyundai launched new models Verna and EON in India to enter new segments. Verna was offered at varying price points through different engine options. A mobile campaign was created to promote Verna and EON, providing information and videos to users through widgets accessed via print ads. The campaign achieved over 26,000 engagements and high website and video viewing rates. It successfully reached the target audience and generated brand awareness and sales leads in a cost-effective manner.
Toyota - Driving Mobile Innovation
Toyota wanted to leverage mobile platforms to engage consumers through their media campaigns. They used an app called POINT to allow consumers to interact with Toyota brands by scanning logos, which would provide interactive 3D models of vehicles and videos. The engagements were customized for each campaign based on their objectives and included things like registering for test drives, sharing on social media, and viewing product brochures. Over 50,000 consumers engaged with the campaigns, with many interacting repeatedly and over 3000 registering for test drives. The mobile app provided an immersive "near live experience" that increased brand awareness and generated responses for Toyota.
Ford India Case Study
Ford India was established in 1995 and manufactures vehicles in India. It launched the Ford Figo and Endeavour targeting the Indian market. Ford invested in print media but found it lacked interactivity. It augmented print ads to provide engaging mobile content like videos to users, creating a more personal experience. This witnessed over 48,000 interactions and 80% of users accessed additional information. It was the first time static ads were converted into interactive engagement generating more value and deeper audience connections.
Nissan Evalia
Nissan wanted to promote their new product, the Nissan Evalia, by integrating digital media with traditional print advertising to create engaging experiences for consumers. They used an augmented reality solution where scanning the print ad with a mobile phone gave access to interactive widgets like a 360 degree view of the car, ringtones, website access, and test drive booking. This provided an immersive experience through a static ad. The campaign resulted in over 14 lakh seconds of consumer engagement time and 42% of consumers experiencing the virtual 360 degree car view, with 12% of users being iPhone owners, hitting the intended demographic.
Nissan Evalia
Nissan wanted to promote its new vehicle, the Nissan Evalia, through an interactive digital campaign. The campaign allowed users to access a 360 degree view of the car, ringtones, website access, pricing information and test drive booking by scanning a logo on print ads using their mobile phones. Over 14 lakh engagement seconds were recorded and 42% of consumers viewed the car through the 360 degree experience. The campaign successfully delivered experiential marketing benefits through traditional media and achieved both brand building and response generation.
Here are 10 tips to choose your mobile retargeting partner.
In the year 2013, nearly 20–50 per cent of all online purchases were done via mobile devices. Advertisers have been quick to notice this shifting trend and are evolving their marketing plan with mobile as an integral part. However, one of the biggest challenges is choosing the right mobile retargeting partner or evaluating how well the current partner is equipped to handle the intricacies of mobile retargeting.
While the decision is not an easy one, here are 10 tips that could be considered while choosing the apt mobile retargeting partner…
Ford Focus Social Media Campaign - How To Focus Your Car
The Ford social media campaign "Focuslayan Kazansın" aimed to promote the new Ford Focus and its technologies to Turkish customers in an entertaining way on social media. It created a competition between celebrity teams on Facebook to complete weekly missions demonstrating the Focus' features. The campaign increased Ford's Facebook fans fivefold and engaged over 14,000 users. It successfully used an emotional and non-technical tone to explain the car's technologies and create buzz online and in traditional media.
Volkswagen Car Marketing
Volkswagen promotes its vehicles through various customer offers, media promotions, and web promotions. Some customer offers include a free electric guitar with certain vehicle purchases in 2007 and a complimentary iPod with Beetle purchases in 2003. Media promotions involve TV, print, and online advertising campaigns. Web promotions include podcasts, mobile services portals on MSN, and an online card game hosted on MSN Messenger. These promotional campaigns have significantly increased traffic and engagement on Volkswagen's website and with its brand.
Ford Focus Social Media Campaign Case Study - How To Focus Your Car
The Ford Focus Social Media Campaign called "Focuslayan Kazansın" was designed to promote the new Ford Focus and its technologies to Turkish customers through an entertaining social media competition. Celebrities were split into three teams that competed over six weeks to implement features of the new Focus like parking assist and eco-boost engine. Fans voted on their favorite team and could win a new Focus. The campaign increased Ford's Facebook fans five-fold and engaged over 14,000 people on the application. It was successful in promoting the new Focus's technologies in an entertaining way on social media.
Marketing Strategy of Volkswagen Beetle
Volkswagen was facing declining sales in the late 1990s in the US market as competition from Japanese and American automakers increased. Their marketing director Liz Vanzura proposed relaunching the Volkswagen Beetle to boost sales. However, positioning the new Beetle to appeal both to nostalgic baby boomers but also younger buyers was seen as a "mission impossible" given the different perspectives of each group. The marketing campaign "Drivers Wanted" aimed to strengthen Volkswagen's positioning as an affordable German brand focused on driving enjoyment to help relaunch the Beetle successfully.
Everything a developer needs to know about the mobile video ads
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Introduction to Omnitoons
Enter to the whole of Mobile development. Understand how to create a mobile campaign especially via iOS applications. Omnitoons has created over 40iOS apps and currently focuses on Enterprise applications.
The Brand Marketer's Guide to Mobile Video Viewability
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
InMobi State of Mobile Video Advertising Report 2018
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
Canon
Canon India wanted to promote its new PowerShot camera models and chose Bollywood actor Anushka Sharma as its brand ambassador. Canon printed ads for the new cameras and enabled them with POINT technology. Users could capture the print ads with their mobile cameras to access information about the PowerShot models on Canon's website and Facebook page, making the purchase decision easier. Users could also share opinions and see example photos taken with the cameras.
Wagon R
Maruti Suzuki launched a mobile game for their WagonR brand to connect with target consumers and generate leads. The game allowed users to race a virtual WagonR car and learn about its features while waiting in malls and other locations. Over 5 lakh users engaged with the game, which had over 1 million game sessions and generated more than 4,000 test drive requests, showing the effectiveness of using mobile games and experiences to market to consumers.
Marketing plan for android app
XamXpert is developing an Android app to help students prepare for competitive exams like IIT-JEE. The app will provide learning materials like notes, practice problems, exams with solutions, and video lectures. It will also offer doubt clearing forums and 1-on-1 expert talks. The marketing plan targets 11th and 12th grade students preparing for college entrance exams. It aims to maximize free downloads and convert users to the premium version, priced at $4.99, which provides advanced materials and longer performance analytics access. The app will differentiate through direct teacher access and easy information access across different levels and exams.
Social: van bureaublad naar broekzak | Social Embassy @ DML!
De verandering van het gebruik van social media is snel en radicaal. De mobiele revolutie is in een stroomversnelling gekomen. Vooral voor social media is het mobile first. Het biedt enorme kansen voor merken om de consument overal en altijd te bereiken. Wat dit betekent voor merken wordt toegelicht in deze prersentatie.
Mobile Advertising
Mobile in-app advertising is growing rapidly and becoming a major revenue source for app developers. Spending on in-app ads is expected to reach $17 billion by 2018, up dramatically from $3.5 billion in 2013, making it the fastest growing mobile advertising sector. In-app ads can yield high engagement rates and click-through rates that are 2000% higher than other mobile ad formats. Luxury brands are using in-app ads to better connect with consumers and enhance their mobile experiences. The global mobile advertising market is also growing quickly and is forecast to exceed $24 billion by 2016, with search and location ads delivering the highest revenues.
Building Mobile Creatives that Deliver Real Results
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Dow corning donghoon chang
Donghoon Chang proposes social media strategies for Dow Corning to better market its silicone products globally. Xiameter is Dow Corning's distributor but its website only supports 4 languages and does not allow small purchases. Dow Corning's YouTube channel has few subscribers due to lack of creative videos. Its Twitter promotes news but could also recruit. Google Adwords could efficiently promote Dow Corning's website. Customizing Xiameter and improving YouTube and Twitter would help Dow Corning interact with and sell to more global clients.
Phase 1 report group 10
The document discusses a marketing planning project for Volkswagen's entry of the Polo model into the Indian market. It analyzes Volkswagen's current online presence and use of internet marketing tools like search engine optimization, search engine marketing, and online reputation management. The objectives are to study Volkswagen's digital strategies and develop a plan to increase their online presence. A SWOT analysis of Volkswagen in India identifies strengths in technology but weaknesses in late market entry. Opportunities exist in India's growing economy and automobile demand.
Thums UP Thunder Race app ppt
Thums Up is a cola brand launched in India in 1977 after Coca-Cola withdrew. It was later acquired by Coca-Cola and re-launched to compete against Pepsi. To strengthen its mobile marketing, Coca-Cola plans to launch the "Thums Up Thunder Race" Android app, which will allow users to race in various vehicles across circuits and share progress on social media. The free version offers basic racing while upgrades and additional circuits can be unlocked with in-app purchases. The app aims to target children, daily commuters, and racing enthusiasts.
Marketing Strategy for Android App
The document proposes a new fitness app for Android that allows users to customize workouts based on the time available. It sees opportunity in the untapped fitness market and increasing focus on health. The app will offer free and paid versions, with the paid app providing more personalized training and tools like a calorie calculator. It will target beginners and those with time constraints, positioning itself as more motivating than competitors like 7-Minute Workout. Revenue will come from ads in the free app and purchases of the paid app.
Mobile Search Ads
With mobile search ads, you are able to reach your customers while they're on the go with ads on mobile devices.
Presentation1
Flipkart successfully launched several budget smartphones in India through exclusive partnerships, selling thousands of units within seconds. This included the Moto G by Motorola Mobility and multiple models of Xiaomi phones, including the Redmi 1S and Redmi Note, which sold 40,000 and 50,000 units respectively in just seconds. Facebook and Twitter have also transformed digital marketing by introducing new features and making course information more readily available online. Flipkart has 75 million registered users in India and achieved $5 billion in gross merchandise value sales in fiscal year 2015, with its "Big Billion Days" campaign boosting sales during festivals.
Marketing Plan for an App (ParkAid)
The presentation is a marketing plan for a new app. It is a part of a marketing research internship under Prof. Sameer Mathur.
Marketing plan
- Shopfort, a social marketing platform, is launching a new Android application to compete with large e-commerce companies like Amazon and Flipkart.
- The marketing plan aims to achieve a 2% market share and $1 million in sales revenue in the first year by initially launching the application, identifying customer segments through research, and promoting on social media.
- It will target online shoppers and merchants with efficient intracity sales and delivery between buyers and sellers.
Pantaloons
The document provides an overview of a study on the gap model of service quality of PANTALOONS retail company. It discusses PANTALOONS' lines of business, service classification, marketing mix analysis, service blueprint, and an overview of the SERVQUAL gap model. It then analyzes customer and provider gaps at PANTALOONS using this model, identifying factors leading to gaps and strategies used to reduce gaps such as employee training and third-party surveys.
Customer satisfaction level & service analysis bajaj aoutomobile project repo...
The document provides an executive summary of a study on customer satisfaction levels and service analysis of Channamma Bajaj, an automobile dealership in Hubli, India. The summary outlines the objectives of the study, which are to understand customer satisfaction levels towards Channamma Bajaj's services, study problems faced by customers, examine post-sales service performance, and identify areas for improvement. The research methodology is also briefly described. Key findings from surveying 100 customers include that 76% felt salespersons spent sufficient time with them, 67% said vehicles were delivered on time, and 79% were given a test drive. Suggestions focus on ensuring salespersons explain details to all customers and that serviced vehicles are delivered
More Related Content
What's hot
Ford Focus Social Media Campaign Case Study - How To Focus Your Car
The Ford Focus Social Media Campaign called "Focuslayan Kazansın" was designed to promote the new Ford Focus and its technologies to Turkish customers through an entertaining social media competition. Celebrities were split into three teams that competed over six weeks to implement features of the new Focus like parking assist and eco-boost engine. Fans voted on their favorite team and could win a new Focus. The campaign increased Ford's Facebook fans five-fold and engaged over 14,000 people on the application. It was successful in promoting the new Focus's technologies in an entertaining way on social media.
Marketing Strategy of Volkswagen Beetle
Volkswagen was facing declining sales in the late 1990s in the US market as competition from Japanese and American automakers increased. Their marketing director Liz Vanzura proposed relaunching the Volkswagen Beetle to boost sales. However, positioning the new Beetle to appeal both to nostalgic baby boomers but also younger buyers was seen as a "mission impossible" given the different perspectives of each group. The marketing campaign "Drivers Wanted" aimed to strengthen Volkswagen's positioning as an affordable German brand focused on driving enjoyment to help relaunch the Beetle successfully.
Everything a developer needs to know about the mobile video ads
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Introduction to Omnitoons
Enter to the whole of Mobile development. Understand how to create a mobile campaign especially via iOS applications. Omnitoons has created over 40iOS apps and currently focuses on Enterprise applications.
The Brand Marketer's Guide to Mobile Video Viewability
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
InMobi State of Mobile Video Advertising Report 2018
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
Canon
Canon India wanted to promote its new PowerShot camera models and chose Bollywood actor Anushka Sharma as its brand ambassador. Canon printed ads for the new cameras and enabled them with POINT technology. Users could capture the print ads with their mobile cameras to access information about the PowerShot models on Canon's website and Facebook page, making the purchase decision easier. Users could also share opinions and see example photos taken with the cameras.
Wagon R
Maruti Suzuki launched a mobile game for their WagonR brand to connect with target consumers and generate leads. The game allowed users to race a virtual WagonR car and learn about its features while waiting in malls and other locations. Over 5 lakh users engaged with the game, which had over 1 million game sessions and generated more than 4,000 test drive requests, showing the effectiveness of using mobile games and experiences to market to consumers.
Marketing plan for android app
XamXpert is developing an Android app to help students prepare for competitive exams like IIT-JEE. The app will provide learning materials like notes, practice problems, exams with solutions, and video lectures. It will also offer doubt clearing forums and 1-on-1 expert talks. The marketing plan targets 11th and 12th grade students preparing for college entrance exams. It aims to maximize free downloads and convert users to the premium version, priced at $4.99, which provides advanced materials and longer performance analytics access. The app will differentiate through direct teacher access and easy information access across different levels and exams.
Social: van bureaublad naar broekzak | Social Embassy @ DML!
De verandering van het gebruik van social media is snel en radicaal. De mobiele revolutie is in een stroomversnelling gekomen. Vooral voor social media is het mobile first. Het biedt enorme kansen voor merken om de consument overal en altijd te bereiken. Wat dit betekent voor merken wordt toegelicht in deze prersentatie.
Mobile Advertising
Mobile in-app advertising is growing rapidly and becoming a major revenue source for app developers. Spending on in-app ads is expected to reach $17 billion by 2018, up dramatically from $3.5 billion in 2013, making it the fastest growing mobile advertising sector. In-app ads can yield high engagement rates and click-through rates that are 2000% higher than other mobile ad formats. Luxury brands are using in-app ads to better connect with consumers and enhance their mobile experiences. The global mobile advertising market is also growing quickly and is forecast to exceed $24 billion by 2016, with search and location ads delivering the highest revenues.
Building Mobile Creatives that Deliver Real Results
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Dow corning donghoon chang
Donghoon Chang proposes social media strategies for Dow Corning to better market its silicone products globally. Xiameter is Dow Corning's distributor but its website only supports 4 languages and does not allow small purchases. Dow Corning's YouTube channel has few subscribers due to lack of creative videos. Its Twitter promotes news but could also recruit. Google Adwords could efficiently promote Dow Corning's website. Customizing Xiameter and improving YouTube and Twitter would help Dow Corning interact with and sell to more global clients.
Phase 1 report group 10
The document discusses a marketing planning project for Volkswagen's entry of the Polo model into the Indian market. It analyzes Volkswagen's current online presence and use of internet marketing tools like search engine optimization, search engine marketing, and online reputation management. The objectives are to study Volkswagen's digital strategies and develop a plan to increase their online presence. A SWOT analysis of Volkswagen in India identifies strengths in technology but weaknesses in late market entry. Opportunities exist in India's growing economy and automobile demand.
Thums UP Thunder Race app ppt
Thums Up is a cola brand launched in India in 1977 after Coca-Cola withdrew. It was later acquired by Coca-Cola and re-launched to compete against Pepsi. To strengthen its mobile marketing, Coca-Cola plans to launch the "Thums Up Thunder Race" Android app, which will allow users to race in various vehicles across circuits and share progress on social media. The free version offers basic racing while upgrades and additional circuits can be unlocked with in-app purchases. The app aims to target children, daily commuters, and racing enthusiasts.
Marketing Strategy for Android App
The document proposes a new fitness app for Android that allows users to customize workouts based on the time available. It sees opportunity in the untapped fitness market and increasing focus on health. The app will offer free and paid versions, with the paid app providing more personalized training and tools like a calorie calculator. It will target beginners and those with time constraints, positioning itself as more motivating than competitors like 7-Minute Workout. Revenue will come from ads in the free app and purchases of the paid app.
Mobile Search Ads
With mobile search ads, you are able to reach your customers while they're on the go with ads on mobile devices.
Presentation1
Flipkart successfully launched several budget smartphones in India through exclusive partnerships, selling thousands of units within seconds. This included the Moto G by Motorola Mobility and multiple models of Xiaomi phones, including the Redmi 1S and Redmi Note, which sold 40,000 and 50,000 units respectively in just seconds. Facebook and Twitter have also transformed digital marketing by introducing new features and making course information more readily available online. Flipkart has 75 million registered users in India and achieved $5 billion in gross merchandise value sales in fiscal year 2015, with its "Big Billion Days" campaign boosting sales during festivals.
Marketing Plan for an App (ParkAid)
The presentation is a marketing plan for a new app. It is a part of a marketing research internship under Prof. Sameer Mathur.
Marketing plan
- Shopfort, a social marketing platform, is launching a new Android application to compete with large e-commerce companies like Amazon and Flipkart.
- The marketing plan aims to achieve a 2% market share and $1 million in sales revenue in the first year by initially launching the application, identifying customer segments through research, and promoting on social media.
- It will target online shoppers and merchants with efficient intracity sales and delivery between buyers and sellers.
What's hot (20)
Ford Focus Social Media Campaign Case Study - How To Focus Your Car
Ford Focus Social Media Campaign Case Study - How To Focus Your Car
Everything a developer needs to know about the mobile video ads
Everything a developer needs to know about the mobile video ads
The Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video Viewability
InMobi State of Mobile Video Advertising Report 2018
InMobi State of Mobile Video Advertising Report 2018
Social: van bureaublad naar broekzak | Social Embassy @ DML!
Social: van bureaublad naar broekzak | Social Embassy @ DML!
Building Mobile Creatives that Deliver Real Results
Building Mobile Creatives that Deliver Real Results
Viewers also liked
Pantaloons
The document provides an overview of a study on the gap model of service quality of PANTALOONS retail company. It discusses PANTALOONS' lines of business, service classification, marketing mix analysis, service blueprint, and an overview of the SERVQUAL gap model. It then analyzes customer and provider gaps at PANTALOONS using this model, identifying factors leading to gaps and strategies used to reduce gaps such as employee training and third-party surveys.
Customer satisfaction level & service analysis bajaj aoutomobile project repo...
The document provides an executive summary of a study on customer satisfaction levels and service analysis of Channamma Bajaj, an automobile dealership in Hubli, India. The summary outlines the objectives of the study, which are to understand customer satisfaction levels towards Channamma Bajaj's services, study problems faced by customers, examine post-sales service performance, and identify areas for improvement. The research methodology is also briefly described. Key findings from surveying 100 customers include that 76% felt salespersons spent sufficient time with them, 67% said vehicles were delivered on time, and 79% were given a test drive. Suggestions focus on ensuring salespersons explain details to all customers and that serviced vehicles are delivered
Case study on TATO NANO-VATION
Tata Motors established the Tata Nano as the world's cheapest car through a collaborative approach. They broke down the car components and outsourced manufacturing to over 100 suppliers, such as Bosch, to reduce costs. This allowed suppliers to innovate and helped Tata Motors produce the Nano for under Rs. 100,000. However, Tata Motors struggled to meet sales targets of the Nano due to production delays from strikes and negative publicity from fires, limiting their ability to capitalize on the initial hype around the affordable "people's car."
A study on the consumer perception of hyundai santro cars in salem city
This document appears to be a study report on consumer perceptions of Hyundai Santro cars in Salem City, India. It includes an abstract summarizing the study objectives, methodology, findings, and conclusions. The study was conducted through primary and secondary research, including surveys of 350 consumers in Salem City. It analyzes consumers' perceptions of Santro cars compared to other B-segment cars like Tata Indica, Maruti Wagon-R, Maruti Zen, and Maruti Alto. The objectives were to understand brand positioning, measure perceptions of price, quality, and other attributes, and understand reasons for brand preferences. Statistical analysis was used to analyze the data collected.
Tata Motors
Tata Motors has a global footprint across various countries in Asia, Africa, Europe, and South America. It has assembly operations, technical centers, and collaborations that support its wide range of commercial and passenger vehicles. The company leverages various resources including its large R&D establishments, strong financial position, robust supply chain and dealer networks, and strategic partnerships to strengthen its market position globally.
tata ppt
The document provides an overview of the Tata Group, a large Indian multinational conglomerate. It discusses the group's history dating back to 1868, its expansion into various sectors such as engineering, energy, chemicals, and consumer products. It also mentions some of the group's acquisitions, awards, innovation initiatives, philanthropic activities, and controversies surrounding land acquisition. The Tata Group operates over 80 companies and is India's largest private employer with over 400,000 employees worldwide.
Project on-tata-motors
The Indian automotive industry has experienced significant growth over the past decade. Exports of automobiles from India surged 57% in 2008-2009, led by major exporters Hyundai and Maruti Suzuki shipping more vehicles to Europe. However, domestic sales were impacted by the economic slowdown and high lending rates. Passenger vehicle sales grew only 0.13% while commercial vehicle sales declined sharply. Two-wheeler sales also grew modestly at 2.6% due to financing issues. Going forward, demand from Europe may soften and domestic sales will depend on availability of financing and new model launches.
Viewers also liked (7)
Customer satisfaction level & service analysis bajaj aoutomobile project repo...
Customer satisfaction level & service analysis bajaj aoutomobile project repo...
A study on the consumer perception of hyundai santro cars in salem city
A study on the consumer perception of hyundai santro cars in salem city
Similar to Hyundai - POINT Case study
Hyundai Elantra - Mobile creates the Moment of Brilliance
Hyundai launched a mobile marketing campaign for their new Elantra sedan to generate engagement and convert customers. The campaign included widgets that provided information about the car, allowed users to book test drives, and enter a photo contest. Over 15,000 engagements occurred, with 50% of users participating in the contest. The campaign was successful in reaching the target audience and generating brand awareness and sales leads, demonstrating a superior return on investment.
Ford - POINT Case study
Ford India was established in 1995 and manufactures vehicles in India. They launched the Ford Figo and Endeavour SUV to provide value and features for Indian customers. Ford invested in print media but found it lacked interactivity. They augmented print ads with mobile content like videos to create a more engaging experience for readers. This mobile integration was well received and generated over 48,000 user interactions, with 80% accessing additional information. It was an innovative way to make static ads interactive and measure engagement through traditional media.
Volkswagen polo
The document summarizes a mobile marketing campaign conducted by Volkswagen to promote their new Polo model. The campaign ran for a month at major airports in India and allowed users to access information about the Polo by turning on their Bluetooth. Users could download a mobile brochure containing design details, specifications, dealer locations and arrange test drives. Over 50,000 people downloaded the brand content through this innovative mobile initiative, providing Volkswagen a low-cost way to effectively create awareness of the Polo among air travelers.
For mobile Devices, Think apps not ads
Mobile advertising spend is growing more slowly than time spent on mobile devices. Apps are a better approach for brands to communicate with customers because they are not perceived as ads and can add value or convenience. The document discusses five categories of apps: convenience apps, apps that offer unique value using mobile capabilities, social apps, apps that offer incentives, and entertainment apps. It concludes that apps are the most effective and cost-efficient way for marketers to reach mobile users.
Integrating mobile into marketing
Find out mobile marketing techniques can be integrated with wider digital and offline marketing activities. This is a session from the Diploma in Digital Marketing qualification from the CAM foundation.
Volkswagen India Promotion & Distribution Marketing
Volkswagen aimed to increase brand awareness in India through extensive promotional campaigns using various traditional and digital marketing channels. They launched newspaper and television advertisements as well as social media campaigns to connect with customers. This resulted in a 169% increase in sales and recall rising from 4% to 50%. Volkswagen continues promoting through print, television, social media and special campaigns to further engage customers in India.
Toyota Fortuner
Toyota wanted customers at major Indian airports to experience its Fortuner SUV. It created a mobile application that provided specifications, demos, and dealer locations. Users scanned posters with their phones to access the app. Over 70,000 people downloaded the app in the first month across four airports to learn about the Fortuner from their mobile devices.
Top 25 brands and their mobile strategy, Web spiders
This document provides an overview of how 25 major brands have successfully leveraged mobile technology through various mobile marketing campaigns. It describes campaigns from brands like McDonald's, Heineken, Lexus, Faberge, Barclaycard, and more. For each campaign, it summarizes the objectives, strategies, and results, and provides a takeaway lesson about effective mobile marketing practices. The campaigns covered a wide range of approaches including mobile apps, ads, websites, games, contests and more, targeting audiences in different regions.
Ford Presentation - Internet Marketing
The document discusses Ford's online media approach in India. It provides background on Ford's presence in India and challenges around establishing leadership. It then discusses consumer insights around automobile research and purchasing online. It outlines Ford's proposed three stage online strategy - the first focuses on visibility and lead generation, the second on engagement through contests, and the third on building loyalty through online destinations. It provides several examples of how other automobile brands are using online media and ends with mockups of proposed campaigns for Ford.
Toyota
Toyota wanted to leverage mobile platforms to drive engagement with their brands. They used POINT to enable consumers to engage by capturing Toyota brand logos in ads. This allowed consumers to receive 3D models of vehicles they could interact with, view vehicle interiors, and register for test drives. Over 50,000 rich media engagements occurred across several campaigns, with over 3000 test drive registrations and 7500 social media mentions generated. The campaign provided consumers with an immersive "near live experience" of Toyota vehicles through their mobile devices.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
This document summarizes a webinar on mobile campaign execution from the Mobile Marketing Association. It includes presentations from mobile marketing experts on key success factors for mobile campaigns, mobile technologies, solutions, and measurement. A case study is presented on how Coca-Cola Hong Kong transformed a TV campaign into an interactive mobile app campaign for a slang word promotion. The webinar emphasizes that marketing strategies must include mobile and how mobile can drive engagement through interactivity and analytics.
Ad&Charge: Business plan
- The document proposes a mobile platform called "Ad&Charge" that would reward users with loyalty points for watching advertisements on their phones.
- Users could redeem these points for services like mobile recharges, food coupons, discounts from partner companies.
- The platform aims to provide a more positive advertising experience where users are willing participants compared to traditional ads, and also offers branding opportunities for companies.
- It would target teenagers and working professionals in India through mobile apps and partnerships with other companies. Revenue would come from advertising fees from partner companies.
For mobile devices, think apps not ads
Mobile ads often do not work well because mobile is a private venue and ads can pop up unexpectedly. Instead of ads, marketers should create apps that provide value to users. Successful apps add convenience, unique value, and social value. They enhance users' lives in categories like games, social networks, utilities, reviews, and brands. Nike's running app helped grow their business by 30% by tracking users' runs. Marketers will have better results communicating through valuable apps that enhance users over time rather than ads. In India, movies and TV shows are successfully promoting through mobile apps by premiering content early or providing extra content and discounts through mobile apps. This shows brands understand value cannot be developed through cheap ads but through engaging
Volkswagen Polo
Volkswagen wanted to promote its new Polo hatchback model in India at low cost by directly engaging the target audience. It partnered with airports in major cities to enable Bluetooth and WiFi connections, displaying notices encouraging passengers to connect to learn about the Polo. Through the mobile connection, passengers could access a custom application with design details, specifications, dealer locations and test drive booking for maximum brand impact. The campaign was highly successful with over 50,000 engagements in one month, delivering rich media information to passengers at no direct cost through a clutter-free mobile experience.
Chevrolet Enjoy
General Motors launched the Chevrolet Enjoy in India and wanted to promote its key features like power, fuel efficiency, and low emissions to target audiences in an innovative way. They partnered with PointArt to allow readers to scan the Enjoy print ad with their phone to access additional engaging content like an exclusive video, the mobile website, dealer locator, and test drive booking. This static print ad was transformed into an interactive experience and generated over 66,000 engagements in three weeks, with the brand video being the most accessed content. The integration of mobile and print created deeper audience engagement and provided a new interactive experience for users.
Ford – WARP an insight into the future of tech, brought to you by Ford Focus
Ford launched a digital magazine with Metro to explore the future of technology and launch the Ford Focus in a unique and innovative way.
Media Industry Trends for 2014 with Case Studies
Media, as a discipline, is moving away from the job of delivering messages to audiences and moving toward better understanding of how consumers receive and respond to communication.
This deck outlines consumer expectations for brand communications and how emerging media strategies are facilitating interaction between brands and consumers in a meaningful and bottom-line impacting way. Included are case studies on the topics of cross-channel campaigns, visual content, quality content & interactivity and how brands are successfully achieving these communication goals through mobile ads, video ads, native ads and rich media ads.
Evolution of Affiliate Marketing
Through a series of case studies, explore how affiliate marketing has grown from text links and banners to geo-targeted mobile campaigns. Discover what market factors drove this growth.
Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Affiliate
Eric Collins, COO, Mobile Posse (Twitter @MobilePosse)
Rob Duva, CMO, RingRevenue (Twitter @RingRevenue)
Mark Silliman, CEO, Spadout.com
Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon.com (Twitter @catango)
Mobile Sports Group Automotive Case Studies
- GMC mobile search campaign resulted in a 44% lift in purchase intent. Banners were seen by 1 million unique users, with 77% expressing interest in purchasing a GMC Terrain.
- Volvo achieved significant brand lift and engagement through mobile display and video ads promoting its new S60 sedan. This included a 240% increase in brand favorability and 88% increase in purchase intent.
- Automotive brands are increasingly relying on mobile to drive sales. More than 23% of car shoppers use mobile during the buying process and 40% of mobile searches occur on dealer lots. Mobile allows ongoing interactions to build customer relationships.
Share your volkswagen road trips
This document outlines a digital strategy for Volkswagen to connect their customers' driving experiences with their online social activities. It involves developing a road trip app that allows users to document their trips, share content to social media using hashtags, and view an experience portfolio on VW's website. The goal is to build awareness of VW's mobile presence among target audiences. A budget of $5 million is allocated, with most spent on app development, advertisements, and content marketing including blogs and emails to promote the app.
Similar to Hyundai - POINT Case study (20)
Hyundai Elantra - Mobile creates the Moment of Brilliance
Hyundai Elantra - Mobile creates the Moment of Brilliance
Volkswagen India Promotion & Distribution Marketing
Volkswagen India Promotion & Distribution Marketing
Top 25 brands and their mobile strategy, Web spiders
Top 25 brands and their mobile strategy, Web spiders
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Ford – WARP an insight into the future of tech, brought to you by Ford Focus
Ford – WARP an insight into the future of tech, brought to you by Ford Focus
More from TELiBrahma Technologies Pvt Ltd
Augmented Reality & Location Based Case Studies
The document provides examples of case studies using augmented reality and mobile apps to engage audiences. Some key examples include:
- A print ad for Kit Kat that came to life using augmented reality, with over 144,000 scans and users spending an average of 61 seconds interacting.
- A Samsung ad that allowed users to virtually try accessories like a smartwatch by capturing the print ad.
- An ad for Fireguard fire protection that used augmented reality to show a selfie protected from fire, engaging hundreds.
- Events and mobile apps created by brands like Coke Studio, Louis Philippe and Star TV to engage audiences through proximity marketing and content on mobile.
Parle G - Buzzing on Wheels
Parle G wanted to promote their brand in rural India using mobile phones, as cell phones had become widespread. However, rural India had low internet access. So Parle G developed a strategy using their product distribution vans, which traveled throughout India, to deliver game and video content to nearby mobile phones via Bluetooth. The vans urged consumers to turn on Bluetooth to download zero-cost, region-specific content in local languages. Over three months, the campaign reached over 674,000 users across 59 cities and villages using 60 vans, greatly exceeding the download target.
HSBC
HSBC sought to improve customer relationships and encourage communication by creating impulse through new offers. The bank partnered with TELiBrahma to launch an augmented reality campaign integrated with print collaterals in select branches. Over 10,000 consumers participated in the first month by interacting with AR codes on posters and materials, constituting over 60% of customers walking into those branches.
Akshaya Tritiya
The Times of India Chennai edition published a special feature on Akshaya Tritiya, an auspicious day for buying gold, to help jewelers promote their collections and capitalize on the occasion. All print ads in the feature were enabled with augmented reality technology allowing over 2,600 users to view interactive content about jewelry collections directly on their mobile devices. This virtual experience engaged users for an average of two minutes and significantly increased visibility for both the publication and featured jewelers.
Cadbury 5 Star
Cadbury 5Star launched an interactive mobile marketing campaign at college festivals to promote brand engagement among youth. Students could turn on Bluetooth on their phones to receive clues and media about a treasure hunt game. They also played a maze game with branded levels and could upload photos and videos to social media. Over 60,000 students engaged through downloading content, 10,000 played the game multiple times, and 6,000 uploaded photos, helping generate viral engagement for Cadbury 5Star at a lower cost.
Star TV creates new Buzz on Mobile
Star TV wanted to promote its new shows airing on channels like Star Plus. It used location-based service Buzz to deliver exclusive trailers and promos of upcoming shows to audiences' mobile devices. Buzz hotspots in cafes, restaurants, malls and train stations across 18 cities provided mini Star TV channels on users' fingertips. Over 3.3 lakh engagements were achieved in a month, exceeding expectations, with each user viewing an average of 7 pieces of content and 25% being repeat users, showing the solution generated interest in Star TV's programs.
RCB
Royal Challengers Bangalore wanted to leverage their Indian Premier League franchise to build brand loyalty and engagement with cricket fans. They created a mobile app that allowed fans at the stadium to share photos, discuss the match, and view opinions to feel more connected during games. Only fans at the stadium could post, but their posts were visible online, giving them an exclusive experience to share. The app engaged fans through quizzes with prizes during matches. It was highly successful, receiving 50,000 engagements compared to only 1,250 twitter feeds, and half of users continued using it at subsequent games.
RCB @ IPL V
The Royal Challengers Bangalore, owners of the Bangalore IPL team, partnered with TELiBrahma to launch an innovative campaign to increase ticket sales and brand awareness for the inaugural IPL season in Bangalore. TELiBrahma deployed their Bluetooth-based Buzz solution at the stadium, allowing spectators and employees nearby to receive instant match updates, participate in contests to win prizes, and access Royal Challengers content. The campaign was highly successful, with over 100,000 fan registrations and 240,000 downloads during the first 28 hours, and major brand partners were able to effectively engage with customers through the new platform.
Mercedes Benz
Mercedes Benz wanted to promote its brand and products at the Auto Expo 2010 using a mobile platform. They worked with a company to create a mobile app experience at their stall that allowed over 18,000 unique users to easily access details about Mercedes car models by pressing their phone screens. This mobile solution engaged over 60,000 people and provided an innovative brand experience that generated both brand awareness and leads for Mercedes Benz.
Maruti
Maruti wanted to leverage the IPL cricket tournament to create brand awareness in an innovative way. They partnered with Buzz, a network that delivers sporting content to consumers on the go. Buzz created a platform where pre-stitched cricket highlights and Maruti ads could be downloaded for free via WiFi or Bluetooth at over 700 Buzz hotspots in 15 cities. Over 1 million downloads were achieved, demonstrating how mobile can help brands engage consumers and generate ROI from sponsoring sporting events.
Lucozade - Marathon on Mobile
Lucozade, the official sports drink of the Sunfeast World 10K Bangalore Marathon, partnered with TELiBrahma to promote itself and sample its product at the marathon expo. Visitors to the expo received Lucozade branded content and a mobile application with tips for running by turning on their Bluetooth. Over 65% of expo visitors downloaded the Lucozade content, achieving over 5,000 engagements over 4 days and creating buzz about the marathon on social media. The mobile application and sampling messages helped promote Lucozade at zero cost prior to its commercial launch in India.
Louis Philippe
Louis Philippe, an apparel brand, wanted to more effectively communicate offers during an end-of-season sale. They deployed a mobile advertising campaign on Buzz to target consumers within 1 km of LP stores, prompting them with a special offer and delivering coupons to their phones to redeem for an additional 5% discount. Over 41,000 engagements occurred in just 4 days, with 41% of users who received coupons redeeming them and spending an average of Rs. 4,000 each, resulting in Rs. 20.5 lakh in sales - outperforming other advertising channels.
Idea
Idea 3G wanted to leverage the popularity of IPL cricket to reach their mobile audience. They partnered with BuzzAtPlaces to create a platform that delivered near live cricket highlights and branded content from Idea to sports fans on the go. Over 1500 phone models in 700 hotspots across 15 cities could access the Idea content for free via WiFi or Bluetooth. The campaign was successful with over 1 million downloads and 46% of users viewing match highlights, proving mobile can help brands engage consumers and generate ROI from sponsorship.
ICICI iMobile
ICICI bank wanted to promote their new mobile banking app, iMobile, to increase downloads at no cost to customers. Buzz network deployed posters in ICICI bank branches asking customers to turn on Bluetooth, which automatically sent them the iMobile app and instructions. Over 100,000 customers downloaded iMobile across 2 months, and the marketing team won awards for their successful campaign that targeted customers directly in bank locations.
Coke Studio
Coca Cola launched Coke Studio, a music fusion show, to create brand awareness through music and establish a unique brand experience. However, the disconnect between the campaign and points of consumption presented a missed opportunity. The solution was to prompt consumers at Coke partner locations to download wallpapers, videos and audio clips of Coke Studio content to their phones, with over 1,500 handsets supported. This ensured a large reach and engaging experience. As consumers frequently returned to download fresh content, it created a positive brand connection cycle. The campaign exceeded expectations by reaching over 10 million consumers, many of whom engaged repeatedly, demonstrating the brand goodwill earned through an innovative mobile strategy.
Coke Open Happiness
Coke launched Coke Open Happiness Season 2 to provide content to consumers anytime for happy occasions through their mobile phones. The campaign allowed users to access free internet and download Coke content like videos and wallpapers when visiting locations partnered with Buzz. Over 12 million users engaged with the campaign, each viewing an average of 7 pieces of content. Integration with social media increased brand awareness. The campaign successfully connected Coke, locations, and consumers in an innovative way and demonstrated how brands can leverage mobile entertainment.
Chennai Express
The Chennai Express film team wanted to promote the upcoming movie in an exciting way to generate hype. They partnered with BUZZ to release exclusive movie posters and content at malls and other busy locations. Users could access wallpapers and share on social media, generating over 2 million engagements in 2 weeks. The campaign was successful in connecting with fans and measuring interest prior to the film's release.
Sikkim Manipal University
Sikkim Manipal University wanted to promote its distance education and online learning programs to increase student enrollment. It created a mobile brochure about its courses and distributed it through Buzz kiosks in cafes, enabling over 30,000 users to access program information, register with the university, and speak to counselors in just two weeks. The virtual brochure delivered an engaging experience to users' phones and successfully generated leads for the university in an innovative and cost-effective way.
Microsoft Windows 8
Windows 8 launched a print advertising campaign to promote its new operating system and demonstrate new features like picture passwords and touchscreen capabilities. The print ads featured augmented reality technology that allowed readers to access video demonstrations and experiences through their mobile devices. Over 12,000 engagements occurred on the first day as users interacted with the ads and unlocked additional content using picture passwords, demonstrating success in promoting the new OS features. The campaign effectively bridged print and digital media to generate interest in Windows 8.
Vikram Hospitals - Being Transparent is the Right Strategy
Vikram hospitals planned a series of print advertorials to create awareness of treatable ailments like obesity and diabetes. They wanted to enhance engagement without upsetting readers. The advertorials were updated to provide more detailed information and instructions. Readers could download an app to scan and receive additional details on symptoms, treatments, patient testimonials, and contact doctors. Using image recognition on ads delivered a higher impact than URLs or QR codes by giving readers access to personalized medical information on their mobile devices.
More from TELiBrahma Technologies Pvt Ltd (20)
Vikram Hospitals - Being Transparent is the Right Strategy
Vikram Hospitals - Being Transparent is the Right Strategy
Hyundai - POINT Case study
- 1. Case Study _Hyundai Verna and EON http://telibrahma.com Follow us on http://www.facebook.com/pointartapp BACKGROUND Hyundai Motor India Limited is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets eight passenger car models across segments. Keeping Indian consumers in mind, Hyundai launched their new products, Verna and EON marking an entry into the sedan club and the mini car segment. With the increasing demand for cars in the small segment, it was an ideal time for Hyundai EON’s launch. The marketing initiative of Hyundai Verna in introducing multiple engine options gave it the advantage of offering the car in varying price brackets, making it affordable to a large segment of the target audience. BUSINESS CASE Hyundai wanted to explore this power of mobile to make the campaign more efficient i.e. to generate more engagements leveraging the spend on traditional media. The aim was to create consistent engagement across brand spends that would be measureable. The goal was to convert target audience’s impulse into an exciting experience by delivering information on their finger tips. The brand also wanted to adapt the engagements to specific campaigns based on the communication objectives. SOLUTION As a part of single engagement, various widgets were delivered to users that included direct access to the brand’s website, downloadable brochures and an opportunity to see the captivating TVC. On capturing the print-ad interesting information about the brand was delivered on the users’ finger tips. These print-ads were a part of the newspaper circulated in the major metros. Various widgets in a single engagement let the users make the choice of content to interact. An exclusive link was created for the Blackberry users to deliver the experience of the new Volkswagen Polo. The WAP link for blackberry users was popularized through Ambient Media
- 2. Case Study _Hyundai Verna and EON http://telibrahma.com Follow us on http://www.facebook.com/pointartapp RESULTS Over 26,000 engagements were achieved during this campaign 93% of the users visited the website 100% of the users viewed the video with additional repeat users 82% of the users connected to the brand over the Facebook page HIGHLIGHTS The brand was successful in reaching out to the desired target audience The campaign proved to be successful in both brand building and response generation leading to delivering superior ROI The users could skip a visit to the dealer with almost all the information provided on their mobile phones along with the option available to book a test drive