The Ford Focus Social Media Campaign called "Focuslayan Kazansın" was designed to promote the new Ford Focus and its technologies to Turkish customers through an entertaining social media competition. Celebrities were split into three teams that competed over six weeks to implement features of the new Focus like parking assist and eco-boost engine. Fans voted on their favorite team and could win a new Focus. The campaign increased Ford's Facebook fans five-fold and engaged over 14,000 people on the application. It was successful in promoting the new Focus's technologies in an entertaining way on social media.
Ford Focus Social Media Campaign - How To Focus Your CarOgilvy Istanbul
The Ford social media campaign "Focuslayan Kazansın" aimed to promote the new Ford Focus and its technologies to Turkish customers in an entertaining way on social media. It created a competition between celebrity teams on Facebook to complete weekly missions demonstrating the Focus' features. The campaign increased Ford's Facebook fans fivefold and engaged over 14,000 users. It successfully used an emotional and non-technical tone to explain the car's technologies and create buzz online and in traditional media.
The document provides a marketing proposal for the launch of the Samsung Grand-2 smartphone in India. It outlines key details of the product, the target market trends, competitive landscape, and proposes a marketing strategy and activation plan centered around positioning the phone as an "object of desire" that allows consumers to "desire more" in terms of what they do, share, create, and experience. The strategy involves pre-launch promotion activities to generate buzz, an experiential launch event with projection mapping, and post-launch guerrilla marketing campaigns.
BMW Digital Marketing 2012 Presented by eBrand VietnamHai Dongkixot
Objectives – Enhance brand awareness – Attract potential & new customers – Generate new leads – Increase showroom traffic – Improve customer database: quantitative and qualitative (targeting: reach – consumers with real interest in our products; gain deeper insights into customer – Profiles: their interests, needs, lifestyles, etc.) get valuable data
Ford India was established in 1995 and manufactures vehicles in India. It launched the Ford Figo and Endeavour targeting the Indian market. Ford invested in print media but found it lacked interactivity. It augmented print ads to provide engaging mobile content like videos to users, creating a more personal experience. This witnessed over 48,000 interactions and 80% of users accessed additional information. It was the first time static ads were converted into interactive engagement generating more value and deeper audience connections.
Hyundai launched a mobile marketing campaign for their new Elantra sedan to generate engagement and convert customers. The campaign included widgets that provided information about the car, allowed users to book test drives, and enter a photo contest. Over 15,000 engagements occurred, with 50% of users participating in the contest. The campaign was successful in reaching the target audience and generating brand awareness and sales leads, demonstrating a superior return on investment.
The document discusses a marketing planning project for Volkswagen's entry of the Polo model into the Indian market. It analyzes Volkswagen's current online presence and use of internet marketing tools like search engine optimization, search engine marketing, and online reputation management. The objectives are to study Volkswagen's digital strategies and develop a plan to increase their online presence. A SWOT analysis of Volkswagen in India identifies strengths in technology but weaknesses in late market entry. Opportunities exist in India's growing economy and automobile demand.
Ford Focus Social Media Campaign - How To Focus Your CarOgilvy Istanbul
The Ford social media campaign "Focuslayan Kazansın" aimed to promote the new Ford Focus and its technologies to Turkish customers in an entertaining way on social media. It created a competition between celebrity teams on Facebook to complete weekly missions demonstrating the Focus' features. The campaign increased Ford's Facebook fans fivefold and engaged over 14,000 users. It successfully used an emotional and non-technical tone to explain the car's technologies and create buzz online and in traditional media.
The document provides a marketing proposal for the launch of the Samsung Grand-2 smartphone in India. It outlines key details of the product, the target market trends, competitive landscape, and proposes a marketing strategy and activation plan centered around positioning the phone as an "object of desire" that allows consumers to "desire more" in terms of what they do, share, create, and experience. The strategy involves pre-launch promotion activities to generate buzz, an experiential launch event with projection mapping, and post-launch guerrilla marketing campaigns.
BMW Digital Marketing 2012 Presented by eBrand VietnamHai Dongkixot
Objectives – Enhance brand awareness – Attract potential & new customers – Generate new leads – Increase showroom traffic – Improve customer database: quantitative and qualitative (targeting: reach – consumers with real interest in our products; gain deeper insights into customer – Profiles: their interests, needs, lifestyles, etc.) get valuable data
Ford India was established in 1995 and manufactures vehicles in India. It launched the Ford Figo and Endeavour targeting the Indian market. Ford invested in print media but found it lacked interactivity. It augmented print ads to provide engaging mobile content like videos to users, creating a more personal experience. This witnessed over 48,000 interactions and 80% of users accessed additional information. It was the first time static ads were converted into interactive engagement generating more value and deeper audience connections.
Hyundai launched a mobile marketing campaign for their new Elantra sedan to generate engagement and convert customers. The campaign included widgets that provided information about the car, allowed users to book test drives, and enter a photo contest. Over 15,000 engagements occurred, with 50% of users participating in the contest. The campaign was successful in reaching the target audience and generating brand awareness and sales leads, demonstrating a superior return on investment.
The document discusses a marketing planning project for Volkswagen's entry of the Polo model into the Indian market. It analyzes Volkswagen's current online presence and use of internet marketing tools like search engine optimization, search engine marketing, and online reputation management. The objectives are to study Volkswagen's digital strategies and develop a plan to increase their online presence. A SWOT analysis of Volkswagen in India identifies strengths in technology but weaknesses in late market entry. Opportunities exist in India's growing economy and automobile demand.
Find out mobile marketing techniques can be integrated with wider digital and offline marketing activities. This is a session from the Diploma in Digital Marketing qualification from the CAM foundation.
FOCUS is a time management mobile app designed for students, families, and businesses to help them stay organized. It offers a calendar, planner, document sharing, study guide creation, and a competitive feature allowing users to challenge each other. The app will be available on multiple devices at a cost of $1.99. Marketing will include social media, school websites, and targeted promotions. Projections estimate $15,000 net income the first year and becoming profitable in year 3 with $60,000 net income. The goals are to pay off startup loans, gain users, and become a trusted leader in the time management app category.
VW India Case Study Anaylsis_JuliaHughes_BMA610-2Julia Hughes
This document analyzes Volkswagen India's digital marketing strategy and identifies three key issues:
1. VW India focused on online popularity and engagement metrics rather than personalizing customer relationships through effective e-CRM.
2. VW created innovative digital promotions but failed to develop strong brand loyalty and equity with customers.
3. VW applied the traditional 7P marketing mix but did not fully adopt the customer-centric 7C framework in their digital strategy.
Mobile Sports Group Automotive Case StudiesRick Furr
- GMC mobile search campaign resulted in a 44% lift in purchase intent. Banners were seen by 1 million unique users, with 77% expressing interest in purchasing a GMC Terrain.
- Volvo achieved significant brand lift and engagement through mobile display and video ads promoting its new S60 sedan. This included a 240% increase in brand favorability and 88% increase in purchase intent.
- Automotive brands are increasingly relying on mobile to drive sales. More than 23% of car shoppers use mobile during the buying process and 40% of mobile searches occur on dealer lots. Mobile allows ongoing interactions to build customer relationships.
Media Industry Trends for 2014 with Case Studies Amy Murray
Media, as a discipline, is moving away from the job of delivering messages to audiences and moving toward better understanding of how consumers receive and respond to communication.
This deck outlines consumer expectations for brand communications and how emerging media strategies are facilitating interaction between brands and consumers in a meaningful and bottom-line impacting way. Included are case studies on the topics of cross-channel campaigns, visual content, quality content & interactivity and how brands are successfully achieving these communication goals through mobile ads, video ads, native ads and rich media ads.
Enter to the whole of Mobile development. Understand how to create a mobile campaign especially via iOS applications. Omnitoons has created over 40iOS apps and currently focuses on Enterprise applications.
The document discusses various digital marketing projects completed for automotive clients. It provides examples of websites created, including interactive features, tools for vehicle configuration and comparisons, user-generated content, viral marketing campaigns, mobile applications, and social media integrations. The goals were to enhance customer experience, generate leads and sales, and build brand loyalty.
OnePlus is a Chinese smartphone manufacturer known for its marketing strategy of relying heavily on digital platforms and influencer marketing rather than traditional advertising. The company builds loyalty through engaging content on platforms like Instagram, Twitter, Facebook, YouTube, and LinkedIn. Notable aspects of OnePlus's strategy include their initial invite-only system, hiring celebrities as ambassadors like Amitabh Bachchan and Robert Downey Jr., and partnering with influencers for product launches.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Samsung utilizes social media to promote its brand and engage consumers. It has major presences on Facebook, Twitter, YouTube, Instagram and LinkedIn. Samsung's objectives are to drive engagement, awareness and interest through unique, entertaining content. Younger adults and digital users are key targets. Samsung is doing well by responding to users, creating sharable content and events, but could improve by optimizing posting times, adding more contests and integrating platforms better.
Thums Up is a cola brand launched in India in 1977 after Coca-Cola withdrew. It was later acquired by Coca-Cola and re-launched to compete against Pepsi. To strengthen its mobile marketing, Coca-Cola plans to launch the "Thums Up Thunder Race" Android app, which will allow users to race in various vehicles across circuits and share progress on social media. The free version offers basic racing while upgrades and additional circuits can be unlocked with in-app purchases. The app aims to target children, daily commuters, and racing enthusiasts.
- The marketing plan summarizes research findings on the Indonesian smartphone market, including that Samsung, Xiaomi, and Oppo are the most well-known brands. TV commercials and Facebook are effective awareness channels.
- The communication plan targets 18-35 year olds in urban areas and segments the different product lines. It outlines digital activities, PR, events and creatives to position products as excellent yet affordable options throughout 2017.
- Creative materials will support campaign activities monthly, utilizing different tones for each product - fun for PureShot Plus 2, warm for PureShot Lite/F20, and bold for KingKong II.
Samsung has a large social media presence across major platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. It aims to directly interact with consumers to develop relationships and educate them on products. Samsung targets younger digital adults and posts fresh, localized content. It utilizes social media for both promotion and responsive customer service through dedicated accounts. Samsung creates unique real-life content and campaigns to engage consumers.
PHD utilised findings from its research project with UCL and Newsworks, on the power of touch in advertising, to drive unprecedented levels of engagement and Christmas sales for Canon.
The document provides a recap of media coverage efforts for the launch of the Samsung Galaxy S5 and Gear Fit smartphones and smartwatch. Key details include:
- Objectives were to introduce and create awareness of the Galaxy S5 and Gear Fit through Hispanic media outlets.
- Coverage was secured across broadcast, print, online and social media platforms in both English and Spanish, including major outlets like Telemundo, CNET, and Fox News.
- A total of 53.8 million impressions were generated from 26 media outlets, while social media efforts added another 1.1 million impressions.
MindShift Metrics - Automobile Industry on Social MediaMindShift Metrics
MindShift Metrics audited the leading Automobile Players in India, with their MindShift Metrics Scorecard to understand the platforms and trends that will dominate 2015.
OnePlus is a Chinese smartphone manufacturer founded in 2013. It has released 8 smartphone models and focuses on high-quality hardware at affordable prices. The document discusses OnePlus' profile, products, target markets, marketing strategy known as the 4Ps (Product, Price, Place, Promotion). It analyzes how OnePlus positions itself as a premium brand at mid-range prices and promotes through unconventional methods like invitations and influencer marketing. The conclusion states that OnePlus has grown rapidly but also faces competition that it aims to overcome by prioritizing customer feedback.
Wall Street English Nationwide Strategy 2021Iqbal Maulana
This presentation outlines Wall Street English's digital transformation strategy to strengthen engagement and increase brand awareness. It proposes using a "Cup of Stories" concept to build connections through pop-up coffee shops, public art installations, and experiential activities. These initiatives would launch under slogans like "#GetConnected" and "#LevelUp from Connecting" across key cities in Indonesia to attract potential customers and penetrate the English learning market. The goal is to lead competitors by helping people improve their English skills and achieve their dreams through an integrated online and offline experience.
The document discusses various social media platforms and how they can be used for marketing purposes. It analyzes the presenter's experiences using blogging, YouTube, Facebook, Twitter, and LinkedIn. Blogging was found to generate few views and comments. YouTube videos averaged only a few views each. Facebook was identified as a good branding tool but would require focusing on contacts interested in business. Twitter provides a large audience but is harder to manage than Facebook. LinkedIn allows leveraging business connections and was identified as a relevant tool for the presenter's major. Overall social media is seen as influential and a cheaper alternative to traditional advertising.
Find out mobile marketing techniques can be integrated with wider digital and offline marketing activities. This is a session from the Diploma in Digital Marketing qualification from the CAM foundation.
FOCUS is a time management mobile app designed for students, families, and businesses to help them stay organized. It offers a calendar, planner, document sharing, study guide creation, and a competitive feature allowing users to challenge each other. The app will be available on multiple devices at a cost of $1.99. Marketing will include social media, school websites, and targeted promotions. Projections estimate $15,000 net income the first year and becoming profitable in year 3 with $60,000 net income. The goals are to pay off startup loans, gain users, and become a trusted leader in the time management app category.
VW India Case Study Anaylsis_JuliaHughes_BMA610-2Julia Hughes
This document analyzes Volkswagen India's digital marketing strategy and identifies three key issues:
1. VW India focused on online popularity and engagement metrics rather than personalizing customer relationships through effective e-CRM.
2. VW created innovative digital promotions but failed to develop strong brand loyalty and equity with customers.
3. VW applied the traditional 7P marketing mix but did not fully adopt the customer-centric 7C framework in their digital strategy.
Mobile Sports Group Automotive Case StudiesRick Furr
- GMC mobile search campaign resulted in a 44% lift in purchase intent. Banners were seen by 1 million unique users, with 77% expressing interest in purchasing a GMC Terrain.
- Volvo achieved significant brand lift and engagement through mobile display and video ads promoting its new S60 sedan. This included a 240% increase in brand favorability and 88% increase in purchase intent.
- Automotive brands are increasingly relying on mobile to drive sales. More than 23% of car shoppers use mobile during the buying process and 40% of mobile searches occur on dealer lots. Mobile allows ongoing interactions to build customer relationships.
Media Industry Trends for 2014 with Case Studies Amy Murray
Media, as a discipline, is moving away from the job of delivering messages to audiences and moving toward better understanding of how consumers receive and respond to communication.
This deck outlines consumer expectations for brand communications and how emerging media strategies are facilitating interaction between brands and consumers in a meaningful and bottom-line impacting way. Included are case studies on the topics of cross-channel campaigns, visual content, quality content & interactivity and how brands are successfully achieving these communication goals through mobile ads, video ads, native ads and rich media ads.
Enter to the whole of Mobile development. Understand how to create a mobile campaign especially via iOS applications. Omnitoons has created over 40iOS apps and currently focuses on Enterprise applications.
The document discusses various digital marketing projects completed for automotive clients. It provides examples of websites created, including interactive features, tools for vehicle configuration and comparisons, user-generated content, viral marketing campaigns, mobile applications, and social media integrations. The goals were to enhance customer experience, generate leads and sales, and build brand loyalty.
OnePlus is a Chinese smartphone manufacturer known for its marketing strategy of relying heavily on digital platforms and influencer marketing rather than traditional advertising. The company builds loyalty through engaging content on platforms like Instagram, Twitter, Facebook, YouTube, and LinkedIn. Notable aspects of OnePlus's strategy include their initial invite-only system, hiring celebrities as ambassadors like Amitabh Bachchan and Robert Downey Jr., and partnering with influencers for product launches.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Samsung utilizes social media to promote its brand and engage consumers. It has major presences on Facebook, Twitter, YouTube, Instagram and LinkedIn. Samsung's objectives are to drive engagement, awareness and interest through unique, entertaining content. Younger adults and digital users are key targets. Samsung is doing well by responding to users, creating sharable content and events, but could improve by optimizing posting times, adding more contests and integrating platforms better.
Thums Up is a cola brand launched in India in 1977 after Coca-Cola withdrew. It was later acquired by Coca-Cola and re-launched to compete against Pepsi. To strengthen its mobile marketing, Coca-Cola plans to launch the "Thums Up Thunder Race" Android app, which will allow users to race in various vehicles across circuits and share progress on social media. The free version offers basic racing while upgrades and additional circuits can be unlocked with in-app purchases. The app aims to target children, daily commuters, and racing enthusiasts.
- The marketing plan summarizes research findings on the Indonesian smartphone market, including that Samsung, Xiaomi, and Oppo are the most well-known brands. TV commercials and Facebook are effective awareness channels.
- The communication plan targets 18-35 year olds in urban areas and segments the different product lines. It outlines digital activities, PR, events and creatives to position products as excellent yet affordable options throughout 2017.
- Creative materials will support campaign activities monthly, utilizing different tones for each product - fun for PureShot Plus 2, warm for PureShot Lite/F20, and bold for KingKong II.
Samsung has a large social media presence across major platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. It aims to directly interact with consumers to develop relationships and educate them on products. Samsung targets younger digital adults and posts fresh, localized content. It utilizes social media for both promotion and responsive customer service through dedicated accounts. Samsung creates unique real-life content and campaigns to engage consumers.
PHD utilised findings from its research project with UCL and Newsworks, on the power of touch in advertising, to drive unprecedented levels of engagement and Christmas sales for Canon.
The document provides a recap of media coverage efforts for the launch of the Samsung Galaxy S5 and Gear Fit smartphones and smartwatch. Key details include:
- Objectives were to introduce and create awareness of the Galaxy S5 and Gear Fit through Hispanic media outlets.
- Coverage was secured across broadcast, print, online and social media platforms in both English and Spanish, including major outlets like Telemundo, CNET, and Fox News.
- A total of 53.8 million impressions were generated from 26 media outlets, while social media efforts added another 1.1 million impressions.
MindShift Metrics - Automobile Industry on Social MediaMindShift Metrics
MindShift Metrics audited the leading Automobile Players in India, with their MindShift Metrics Scorecard to understand the platforms and trends that will dominate 2015.
OnePlus is a Chinese smartphone manufacturer founded in 2013. It has released 8 smartphone models and focuses on high-quality hardware at affordable prices. The document discusses OnePlus' profile, products, target markets, marketing strategy known as the 4Ps (Product, Price, Place, Promotion). It analyzes how OnePlus positions itself as a premium brand at mid-range prices and promotes through unconventional methods like invitations and influencer marketing. The conclusion states that OnePlus has grown rapidly but also faces competition that it aims to overcome by prioritizing customer feedback.
Wall Street English Nationwide Strategy 2021Iqbal Maulana
This presentation outlines Wall Street English's digital transformation strategy to strengthen engagement and increase brand awareness. It proposes using a "Cup of Stories" concept to build connections through pop-up coffee shops, public art installations, and experiential activities. These initiatives would launch under slogans like "#GetConnected" and "#LevelUp from Connecting" across key cities in Indonesia to attract potential customers and penetrate the English learning market. The goal is to lead competitors by helping people improve their English skills and achieve their dreams through an integrated online and offline experience.
The document discusses various social media platforms and how they can be used for marketing purposes. It analyzes the presenter's experiences using blogging, YouTube, Facebook, Twitter, and LinkedIn. Blogging was found to generate few views and comments. YouTube videos averaged only a few views each. Facebook was identified as a good branding tool but would require focusing on contacts interested in business. Twitter provides a large audience but is harder to manage than Facebook. LinkedIn allows leveraging business connections and was identified as a relevant tool for the presenter's major. Overall social media is seen as influential and a cheaper alternative to traditional advertising.
How to Plan a Social Media Campaign that Delivers ROIThe Social Lights
The document discusses planning social media campaigns that deliver ROI. It provides examples of campaigns for Eyebobs eyewear and the Zombie Pub Crawl event. For both campaigns, it outlines goals, strategies used across social channels, creative assets, and results. It emphasizes starting early, tracking goals and objectives, using both tried and true and new tactics, and continually evaluating performance.
Budget: Every marketer's favorite and least favorite word. Your budget is the foundation of your social media campaigns, and the key to strategic, effective social media development. Download the guide to learn how to set your social media campaigns up for success through strategic budgeting and resource allocation.
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
Social media marketing - MBA Project - International MarketingAnand Waindeshkar
The document discusses social media marketing in an international environment. It begins with definitions of social media and social media marketing. It then outlines the types of social media channels and discusses the advantages and disadvantages of social media marketing through a SWOT analysis. The document also explores the past, present and future of social media, and provides a case study on Ford's social media efforts. It concludes by emphasizing that social media is a powerful tool but must be used effectively.
Here are the key methods of social media marketing:
- Social networks - Reaching customers through popular social networks like Facebook, Twitter, LinkedIn, Instagram, etc. and engaging with them.
- Blogging - Creating a company blog to share useful information, thought leadership and build trust with customers over time.
- Video marketing - Using videos on YouTube, Facebook, Instagram to tell brand stories in an engaging visual format.
- Podcasting - Creating audio shows to share expertise on specific topics to attract loyal listeners.
- Social sharing/referrals - Encouraging customers to share brand content or recommend the company to others.
- Influencer marketing - Partnering with popular influencers/personalities in
A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
US Automotive Revival Campaign Project by Loyola Graduate Marketing Students ...Sandra Kumorowski
Late in 2008, iMedia was approached by Sandra Kumorowski, a professor at Loyola University in Chicago, with an interesting opportunity. Sandra wanted to find a way to incorporate some of the resources on iMedia Connection into a graduate class she was teaching on integrated marketing communications.
We developed the cooperative project as a creative case study/competition, presenting the class with a fictional challenge that reflects a very relevant marketing concern: develop an integrated marketing campaign strategy that will serve to bolster the American automotive category, which has been challenged by international competition, economic, and environmental factors, as well as by ever-changing consumer behaviors.
The resulting campaigns were reviewed by a panel of interactive marketing experts, who judged the proposals based on key points in the digital campaign process: originality/creativity; effectiveness of media integration; appropriateness for the target audience; ability to be executed; and potential for a strong return on investment.
Though all the proposals showed the talent and skill of this group of future marketers, the panel ultimately found one that stood out from the crowd. The winning campaign, What's Fresh in the American Auto Industry, follows, along with some comments from the panel on what made this campaign worthy of sharing with the marketing community.
We hope that the project shines some light on the next wave of talent in interactive marketing: students, who will soon be offering up their skills to an industry that is always looking for the next big idea.
http://www.imediaconnection.com/content/22262.asp
Ford India was established in 1995 and manufactures vehicles in India. They launched the Ford Figo and Endeavour SUV to provide value and features for Indian customers. Ford invested in print media but found it lacked interactivity. They augmented print ads with mobile content like videos to create a more engaging experience for readers. This mobile integration was well received and generated over 48,000 user interactions, with 80% accessing additional information. It was an innovative way to make static ads interactive and measure engagement through traditional media.
Analysis on Ford’s social media strategyarun_getapp
Ford has become a pioneer in integrating social media into its marketing strategy. It aims to be present across all major social media platforms to remain top of mind for customers. Ford engages customers at each stage of the purchase funnel using tactics like events for new models and a dedicated social media staff. The document outlines Ford's strategy, metrics, timeline and estimated $100-125M annual budget. It recommends Ford improve awareness of its FordSocial site and consider potential conflicts from its social media leader's personal views.
Hyundai launched new models Verna and EON to enter the sedan and mini car segments in India. They aimed to increase engagement with mobile campaigns for Verna and EON to generate more leads cost effectively. Various interactive widgets were included in print ads like brochures and videos accessible directly from ads. Over 26,000 engagements occurred, with 93% visiting the website and 100% viewing videos, proving mobile campaigns can successfully build the brand and generate sales leads for new models.
Wei Shao 8 Week Ford Brand Monitoring ReportVivian W. Shao
The document provides a weekly brand monitoring report for Ford from January 18, 2016 to March 7, 2016. It highlights Ford's top three social media posts each week related to new products, cultural engagement, consumer conversations, and more. It also provides recommendations such as running contests and campaigns to continue conversations and engage audiences on different platforms like Facebook, Instagram and Pinterest. The goal is to strengthen Ford's social media presence and brand image.
This document outlines a digital strategy for Volkswagen to connect their customers' driving experiences with their online social activities. It involves developing a road trip app that allows users to document their trips, share content to social media using hashtags, and view an experience portfolio on VW's website. The goal is to build awareness of VW's mobile presence among target audiences. A budget of $5 million is allocated, with most spent on app development, advertisements, and content marketing including blogs and emails to promote the app.
Ford launched the Unlearn campaign to change the way audiences think about the brand in Britain, using outstanding print formats to encourage re-evaluation of preconceptions.
Tkxel in partnership with Avantgarde created a facebook app to run Ford Explorer campaign in Dubai.
At tkxel, we build social media, facebook apps and platforms that help brands drive traffic to their fanpages and social assets. We also supplement these campaigns with mobile apps and games.
For your social or mobile media campaign, please contact us at info@tkxel.com
www.tkxel.com
Volkswagen launched an innovative marketing campaign on LinkedIn to raise brand awareness among Indian professionals. They created a Company Page to engage with customers, allowing them to post reviews and recommendations of VW cars. Volkswagen then used LinkedIn Recommendation Ads targeting professionals, receiving over 2,700 recommendations for VW models within 30 days and gaining 2,300 new followers. The campaign was highly successful at connecting with customers in a professional context online.
Volkswagen launched an innovative marketing campaign on LinkedIn to raise brand awareness among Indian professionals. They created a Company Page to engage with customers, allowing them to post reviews and recommendations of VW cars. Volkswagen then used LinkedIn Recommendation Ads targeting professionals, receiving over 2,700 recommendations for VW models within 30 days and gaining 2,300 new followers. The campaign was highly successful at connecting VW with customers in a professional context online.
- The document outlines a digital marketing plan for Tesla Automotive to expand its target market and boost sales.
- Key objectives are to increase sales by 20% over 3 years, find ways to lower production costs and prices without losing quality, and increase brand awareness worldwide.
- Strategies include creating a customer loyalty referral program, holding global showcases of new products, and building batteries in-house to lower costs.
- Tactics include social media campaigns, television ads, and a first-time buyers promotion offering $1000 gift cards for customer referrals that purchase a Tesla.
This document is a project report on Ford Motor Company submitted by Arshit Srivastava to Dr. Sudhir Verma. The report includes an introduction, company description, strategic focus and plan, situational analysis, and conclusions. It provides an overview of Ford's values and history, current focus on innovation and sustainability. It analyzes trends, competitors and Ford's goals to increase hybrid sales and market share by 2013. The summary focuses on key details while maintaining brevity.
MARC USA developed strategies to help Cooper Tires connect more relevantly with consumers and increase visibility. They worked with media providers to integrate Cooper Tires' branding and messages into relevant content consumers were already engaging with. This included integrating road trip themes into weather reports, sports coverage, and more. They also developed strategies to double Cooper Tires' visibility to retailers and dealers through trade publications at no extra cost. MARC USA challenged sponsors to integrate Cooper Tires more fully into properties like college football broadcasts to strengthen long-term partnerships efficiently. These strategies helped increase Cooper Tires' sales and engagement through relevant content integration.
Volkswagen sought to raise brand awareness in India by focusing on innovation in its marketing strategies. It created a "talking newspaper" advertisement that increased brand awareness from 8% to 37% in one year. VW then partnered with LinkedIn to establish a company page and enable members to recommend VW car models. A recommendation ad campaign inspired over 2,700 recommendations in just four weeks, far exceeding the goal of 500. This innovative partnership allowed VW to effectively engage with professionals online.
Why Digital and what you absolutely need to knowJan Los
- Euro RSCG Digital is a digital division of the advertising agency Euro RSCG that was formed in 2004 and now has 26 digital experts working on projects for clients.
- Some key developments in digital communication in 2009 included the first year that online advertising spending in the UK overtook TV spending and the first year mobile internet users doubled in the Czech Republic.
- Successful digital campaigns in 2009 included interactive banners, social media initiatives, mobile applications, and integrated online and offline campaigns that drove traffic and engagement.
Newspapers were the most cost-effective medium for driving consideration of Ford cars according to a study by Ford. Newspapers accounted for only 16% of media spend but drove 62% of the uplift in potential buyers who would "definitely consider" a Ford. Newspapers also contributed strongly to increasing brand recommendation and shifting perceptions of the Ford brand, while delivering the biggest effects on core brand measures at the lowest cost. Exposing people to multiple newspaper executions further increased the impact of the campaign on consideration, re-appraisal of the Ford brand, and motivation to purchase.
Digital Media Marketing For Headphone BrandsIffort
Digital marketing ethos needs to be carried out in a well thought out process.
Here is the 360 degree overview of the digital campaign for international audio brand like Skullcandy on the Indian webosphere.
Hyundai launched new models Verna and EON in India to enter new segments. Verna was offered at varying price points through different engine options. A mobile campaign was created to promote Verna and EON, providing information and videos to users through widgets accessed via print ads. The campaign achieved over 26,000 engagements and high website and video viewing rates. It successfully reached the target audience and generated brand awareness and sales leads in a cost-effective manner.
Volkswagen India Promotion & Distribution MarketingKandarp Desai
Volkswagen aimed to increase brand awareness in India through extensive promotional campaigns using various traditional and digital marketing channels. They launched newspaper and television advertisements as well as social media campaigns to connect with customers. This resulted in a 169% increase in sales and recall rising from 4% to 50%. Volkswagen continues promoting through print, television, social media and special campaigns to further engage customers in India.
Similar to Ford Focus Social Media Campaign Case Study - How To Focus Your Car (20)
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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3. "Ford is more than just a car company,
we're also a technology company."
Alan Mulally
4. Background
In 2011, Ford renewed its global brand positioning as being a
technology brand instead of just being an automobile manufacturer.
According to this new vision, Ford defined its product strategy as
„delivering newest technologies‟ to a wider consumer group.
5. Background
New Ford Focus that was planned to be
launched in May, would be the first
model with which Ford accomplished its
progressive technology.
New Ford Focus that is equipped with a
revolutionary new class of smart
technologies,can trail the mass after the
brand and also can change the
technology perception in positive
manner related „Ford‟ brand.
6. Background
When considering the perspectives of
Turkey market, the launch of the New
Ford Focus was quite important for Ford
Otosan. Focus had been the primary
model since many years. However,
Focus has needed the innovations to
compete with its competitors and to
remind its value again in the segment.
The New Ford Focus satisfies the
expectations enormously. All we need to
do was just to explain the superior
technologies of New Ford Focus to the
target group.
7. Background
ATL creatives to be localised, were emphasizing the three major features
of New Ford Focus.
According to market research results, 74% of Turkish customers aren‟t
interested in the features of the vehicles.
It was hard to attract attention for some of the New Ford Focus‟
technologies which are complicate and need explanations, via TV
commercials & printed media.
*Source: http://blog.microsoft.com.tr/otomotiv-sektoru-ve-dijital-pazarlama.html
8. Creative Challange:
How can the features of the New
Ford Focus be driven to
communication for attracting more
attention of Turkish customers?
9. Background
According to potential
customers‟ profile research,
their internet usage proportion
is very high and spend their
most of time especially at social
media.
To indicate the features
effectively, it is needed to
create content that is
appropriate for Social Media
dynamics and create an
effective dialog with potential
customers to take a place at
their daily agenda.
*Source: GfK Customer Profile Research 2011
10. Communication Objectives
We defined our objectives as:
To explain the technological features of the New Ford Focus attractively
to the target group who frequently spend time at social media.
To break the distant attitude of the brand and to bring it closer to its
target group by creating an entertaining platform in social media.
12. Focuslayan Kazansın Creative Approach
Determined in line with campaign objectives; we had positioned the smart
technologies of the New Ford Focus as the „most desirable technologies‟
among potential customers.
By using a sincere and entertaining communication tone, we can add an
„emotion‟ perspective on top of the rational communication that takes
place in offline communication and can take the attention of users.
We selected Facebook as the communication channel, because of the
high usage rate by the target group. Within the facebook application
which is named as “Focuslayan Kazansın!”*, we created a competition
among the three teams that are formed by well-known celebrities.
*: The name of the project has been selected specifically. The double meaning of Focus and «to Focus» has been used.
Focuslayan Kazansın The One Who Focuses Will Win.
13. Focuslayan Kazansın Creative Approach
While choosing the celebrities, we particularly paid attention to contact
with the ones who are from comedy sector. We determined the team
members through the celebrities from cinema, comedy magazines, TV
and radio sectors. The other point that we paid attention, was that the
selected celebrities should use the internet actively and have a significant
amount of fan at online channels.
After the careful evoluation, we determined our teams as Murat
Akkoyunlu (actor) & Eylem Yıldız (actress), Kaan Sezyum (author) &
Serkan Altuniğne (caricaturist), and the comedian duo which is known as
Cenk&Erdem.
14. Focuslayan Kazansın Creative Approach
While preparing the fiction of the competition, we planned to give six smart
technologies of the New Ford Focus as a duty to the teams for each of the six
weeks.
Teams tried to implement the following features of the New Ford Focus;
- Active Park Assist
- Bluetooth & Voice Control
- EcoBoost Engine
- Automatic wipers with rain sensor
- Torque Vectoring Control
- Active City Stop
respectively to the legendary models of Ford from 1970s that are given to
celebrities to drive during project.
Each week involved 3 videos and they were the keystones of the competition;
- The mission video by Serdar Bostancı (the old champion rally pilot and the
team director of Castrol Ford Team Turkey) to explain the mission of the week
- The preparation video to show the preparations of the teams that is published
at the middle of the week
- The final video showing teams‟ performances
15.
16.
17. Focuslayan Kazansın Creative Approach
The winning team had been determined by the votes of fans at Facebook.
Users had registered to the facebook application then supported their
teams. And of course, at the end of this competition, fans who met with
the smart technologies of the New Ford Focus and supported the teams,
should approach one step closer to drive New Ford Focus.
Within supporting the teams, fans have a right to participate to lottery of
winning New Ford Focus, for each of their support.
18. Focuslayan Kazansın Creative Approach
Twitter accounts were created for the teams. Team members tweeted
their ideas and experiences.
Among supporters of week‟s winning team, 5 were selected to visit the
set and meet celebrities each week.
We included popular bloggers into the teams to create and spread more
content.
20. Media Strategy
To increase the spreading of the campaign among users, we had decided
to drive integrated offline & online communications.
Digital media communication was driven at the channels which had high
usage rates by potential customers. Within using the channels that are
websites related sport, automobile & man basis alongside with
technology, the optimum cost was provided at the launch period of
application. The campaign plan is flourished via using special channel
projects and Facebook ads engagement.
Banner campaign which was providing to increase the awareness of the
facebook application that was “Focuslayan Kazansın!”, obtained 148.190
clicks and provided 5.58% CTR.
23. Media Strategy
To spread the strong impression of the “Focuslayan Kazansın!” project
which was gained at online media and to target mass communication, we
determined to use TV and newspaper channels. A content focused media
plan was devised employing magazine and entertainment shows
matching the application content.
Appropriate contents are indicated at major TV channels also with
thematic TV channels and related newspapers‟ weekend supplements.
65% of our target customers (2.900.000 people) watched our ad at least
once. The ones, who saw the ad, watched the film with an average rating
of 3,3
Newspaper wise, we focused on weekend additions of major papers
related to our content. 33% of our target customers (1.450.000 people)
ran into our advert at least once on newspapers and in average, our
adverts were viewed 2 times by our target customers.
25. Focuslayan Kazansın - Prints
The aim on print creative was to make people excited about the project
So teasing type tone has been selected with following creatives
Who is the celebrity that hooks a hookah to his exhaust?
Who is the celebrity that puts a couch on his car?
27. Campaign Results
The number of fans of Ford Turkey‟s Facebook page increased 5 times
and reached 40.000.
28. Campaign Results
14.700 people signed up to the application and 21.000 “votes” given
by the participants
Active monthly users increased 10 times and reached to 155.634 users.
29. Campaign Results
Among all the content, Focuslayan Kazansın has reached the highest
interaction among all content that was published in Facebook Ford
Page
Total Likes: 1.336
Total Comments: 992
Total Impressions:1.113.307
30. Campaign Results
Focus‟layan Kazansın!” awarded as “ The Most Popular Social Media
Campaign”
31. Campaign Results
The contest got mentioned by the most popular automobile blogs
alongside non-automobile related blogs very often.
33. Campaign Results
The videos published each week, spread through Facebook, blogs and
automotive based websites. Total video view reached to 1.984.287
34. Campaign Results
Fake news website Zaytung, which is being followed by most of the
youth, mentioned the project. This fake news wasn‟t percieved as an ad
by the users, which proved how embraced was the project.
35. What We’ve Achieved
We created an emotional bond with the consumer by communicating the
technological features of New Focus in an entertaining tone.
We created permanent content for New Focus on the digital world.
We accomplished to create a close dialogue with the consumer, clearing
off technic and didactic expressions.
We created ever existing, constant content for the New Focus in the
digital world.
36. What We’ve Achieved
We made sure of Ford‟s fast, strong and lasting entry to social channels.
We wanted to be known as a contest apart from an advertising campaign.
This way we managed the consumer to take part in the project by himself.
We broke a new ground in Turkish automotive sector by introducing
features of the car in an entertaining way to a community that has 74
percentage rate of having no interest in technical features.