Nissan wanted to promote their new product, the Nissan Evalia, by integrating digital media with traditional print advertising to create engaging experiences for consumers. They used an augmented reality solution where scanning the print ad with a mobile phone gave access to interactive widgets like a 360 degree view of the car, ringtones, website access, and test drive booking. This provided an immersive experience through a static ad. The campaign resulted in over 14 lakh seconds of consumer engagement time and 42% of consumers experiencing the virtual 360 degree car view, with 12% of users being iPhone owners, hitting the intended demographic.