Star TV wanted to promote its new shows airing on channels like Star Plus. It used location-based service Buzz to deliver exclusive trailers and promos of upcoming shows to audiences' mobile devices. Buzz hotspots in cafes, restaurants, malls and train stations across 18 cities provided mini Star TV channels on users' fingertips. Over 3.3 lakh engagements were achieved in a month, exceeding expectations, with each user viewing an average of 7 pieces of content and 25% being repeat users, showing the solution generated interest in Star TV's programs.