Through a series of case studies, explore how affiliate marketing has grown from text links and banners to geo-targeted mobile campaigns. Discover what market factors drove this growth. Experience level: Beginner Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks Niche/vertical: Affiliate Eric Collins, COO, Mobile Posse (Twitter @MobilePosse) Rob Duva, CMO, RingRevenue (Twitter @RingRevenue) Mark Silliman, CEO, Spadout.com Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon.com (Twitter @catango)

1. Evolution of Affiliate Marketing January 12, 2011

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13. CALL PERFORMANCE MARKETING HELP! I have QUESTIONS! Why can’t I find a phone number?! want human interaction before making big-ticket purchases. want live assistance when making online purchases. abandon their shopping carts due to lack of human interaction. Source: Harris Interactive poll – August 2009 54% 77% 53% Not including phone numbers on landing pages or lead forms is bad for customers #FAIL

14. CALL PERFORMANCE MARKETING “ Consumers are increasingly using their mobile phones to engage with advertisers. But when it comes to making a purchase, they’re still hitting the call button” - Jason Cianchetti, Liquid Wireless Mobile: Affiliates not including phone numbers in mobile ads = #FAIL

15. CALL PERFORMANCE MARKETING Local: Affiliates don’t have access to local merchant offers #FAIL

16. CALL PERFORMANCE MARKETING Offline Publishers: Advertisers spend about 90% of their budgets offline RADIO TV PRINT Outdoor For the past 10 years, offline publishers haven't participated in affiliate marketing #FAIL

17. CALL PERFORMANCE MARKETING Track Calls Like Clicks = 800-555-1234 Affiliate marketers can now track calls like clicks. Including phone numbers in ads = #WIN

31. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.