The document discusses developing a social media strategy and provides guidance on analyzing a company's core business and how it fits within the digital economy, developing concepts to involve users and make products more interactive, and analyzing communication opportunities by understanding where relevant conversations are happening across platforms and how to effectively participate. It emphasizes the importance of understanding how a company can make its products, services, and content more interesting and valuable to potential customers engaging through social media.
Responsive Web Design: One Size No Longer Fits AllPerficient, Inc.
Designing to allow an ever-increasing number of devices to access your website or web application is a game you can never win. There is arguably little business benefit to targeting less-widely used devices, yet web-accessible smartphones that aren't iPhones constitute a large group of users that is costly to ignore.
Responsive Web Design is a new approach to the design and execution of websites and web applications that offers a way to cater to a much wider array of users and devices than would be possible otherwise. Through the use of modern web standards and a thorough execution plan it is possible to create attractive, brand-aware user experiences that work across a wide range of devices - feature phones, smartphones, tablets, netbooks, laptops and desktop computers - without requiring expensive device-centric development.
This slideshow covers:
• Costs and benefits of Responsive Web Design
• Examples of large-scale responsive websites currently deployed
• When to consider a responsive approach to your project
• The skills your team should have, and the techniques they should be using, when designing responsively
Web 2.0 At Work - Simple And Social Collaboration Between CoworkersAcando Consulting
This is a presentation from an "awareness seminar" held by Oscar Berg and Henrik Gustafsson from Acando about how Web 2.0 principles and social tools can be used to improve collaboration, knowledge exchange and innovation in an enterprise context.
Event Participants are Narcissists... And Other Surprising Events Industry Ma...Loretta Hudelot
What’s in it for me? Knowing that deep down everyone cares about themselves first is just one of the macro trends that impacts the trade show industry. This fun session will highlight major trends including the rising field of neuroscience. Come see why attendees and exhibitors act the way they do, AND how neuroscience principles can be used to create highly engaging event experiences.
The National Broadband Network (NBN) will contribute to Australia being among the world’s leading digital economies through improved productivity gains, global competitiveness and social well-being (National Digital Economy Strategy, 2011).
In order to ensure your business takes advantage of this improved connectivity it will need to make sure that is ‘NBN ready’.
This interactive session presented by Allison Miller of Vanguard Visions Consulting will provide an overview of:
What the NBN is and why it is important to your business
How your businesses can prepare itself to make the most of the NBN
Responsive Web Design: One Size No Longer Fits AllPerficient, Inc.
Designing to allow an ever-increasing number of devices to access your website or web application is a game you can never win. There is arguably little business benefit to targeting less-widely used devices, yet web-accessible smartphones that aren't iPhones constitute a large group of users that is costly to ignore.
Responsive Web Design is a new approach to the design and execution of websites and web applications that offers a way to cater to a much wider array of users and devices than would be possible otherwise. Through the use of modern web standards and a thorough execution plan it is possible to create attractive, brand-aware user experiences that work across a wide range of devices - feature phones, smartphones, tablets, netbooks, laptops and desktop computers - without requiring expensive device-centric development.
This slideshow covers:
• Costs and benefits of Responsive Web Design
• Examples of large-scale responsive websites currently deployed
• When to consider a responsive approach to your project
• The skills your team should have, and the techniques they should be using, when designing responsively
Web 2.0 At Work - Simple And Social Collaboration Between CoworkersAcando Consulting
This is a presentation from an "awareness seminar" held by Oscar Berg and Henrik Gustafsson from Acando about how Web 2.0 principles and social tools can be used to improve collaboration, knowledge exchange and innovation in an enterprise context.
Event Participants are Narcissists... And Other Surprising Events Industry Ma...Loretta Hudelot
What’s in it for me? Knowing that deep down everyone cares about themselves first is just one of the macro trends that impacts the trade show industry. This fun session will highlight major trends including the rising field of neuroscience. Come see why attendees and exhibitors act the way they do, AND how neuroscience principles can be used to create highly engaging event experiences.
The National Broadband Network (NBN) will contribute to Australia being among the world’s leading digital economies through improved productivity gains, global competitiveness and social well-being (National Digital Economy Strategy, 2011).
In order to ensure your business takes advantage of this improved connectivity it will need to make sure that is ‘NBN ready’.
This interactive session presented by Allison Miller of Vanguard Visions Consulting will provide an overview of:
What the NBN is and why it is important to your business
How your businesses can prepare itself to make the most of the NBN
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
Social Apps have arrived - how do you transform your ISV application to leverage these innovative principles, and what features do you need to build to get there? Join us for an interactive workshop that will give you first-hand experience in a new process we are introducing to our ISV partners. You will brainstorm on a sample application, and learn how to generate innovative ideas that address your customers needs in a forward-thinking way. After this session, you will be able to apply these same principles to start realizing your own Social App vision.
Presentation at International Housewares Association March 3, 2013Digital Inbound
This was presented at the International Home + Housewares Show on March 3, 2013, at the Innovation Theater in the Lakeside Center. The talk titled "Social Technologies and Digital Marketing" give insight into the many social technologies that a company may use as part of the their marketing plan. Companies must be prepared to embrace these social technologies to insure they are using Social Media to their best advantage. Each company needs to properly plan so that their organizational voice can be heard consostently across all of a companies Internet properties.
Social Media is often overlooked as a sales channel. This presentation gives some practical ideas on how to approach this channel and develop it for lead generation.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
5 Strategies to Market in the Digital Age - 2012 Event Marketer SummitDavid Rogers
Based on "The Network Is Your Customer: 5 Strategies to Thrive in the Digital Age" by David Rogers.
Get your free chapter at www.thenetworkisyourcustomer.com
Georgea Frank-Tann talks about the digital marketing model versus the traditional marketing model. Harnessing the power of digital marketing, continuous evaluation, and optimisation. How digital analytics can inform campaign decisions and drive ROI.
Hvorfor kan vi ikke arbejde på arbejde?Peter Svarre
Det er umuligt at arbejde på arbejde! Åbne kontorlokaler, fossende strømme af e-mails og uendelige mængder af statusmøder betyder, at vi ikke længere arbejder på arbejdspladsen, men forsøger at klemme arbejde ind i vores i forvejen sparsomme fritid. Moderne teknologi og nye smarte ledelsesstrategier burde have gjort os både gladere og mere produktive, men i stedet er vi endt med stressede og desorienterede medarbejdere.
Hvorfor gik det galt, og hvad kan vi gøre ved det? I dette oplæg af Peter Svarre får du en række praktiske bud på, hvordan du kan ændre dit arbejdsliv, så du igen kan arbejde på arbejde.
Alle taler om disruption. Regeringen har sågar nedsat et disruptionsudvalg, som forsøger at regne ud, hvordan vi overlever forandringens stormvinde. Men hvad er disruption egentlig? Hvordan hænger det sammen med nye teknologier som internettet, sociale medier, robotter og kunstig intelligens? Hvordan påvirker disse nye teknologier netop din branche eller din virksomhed? Og hvordan kan du forberede dig på disruptionen?
Forbered dig på et oplæg, som både vil åbne dine øjne for udfordringerne fra nye digitale teknologier, men som på den anden side også tager lidt af luften af disruptions-ballonen. Vi lever i en verden med mange forandringer, men med den rette strategi og forståelse for teknologi, kan langt de fleste virksomheder komme helskindet gennem de digitale forandringer.
Hvad kommer du hjem med?
• En forståelse for hvordan digitale teknologier som internettet, sociale medier og kunstig intelligens forandrer virksomheders forretningsbetingelser.
• Konkrete modeller til at arbejde strategisk med virksomhedens digitale forretning
• Eksempler og cases på nye forretningsmodeller- og strategier.
• Et kendskab til hvordan andre virksomheder forholder sig til disruptionens udfordringer.
De sociale medier er svære at komme uden om, hvis du vil markedsføre din virksomhed digitalt. Men hvor giver det bedst mening for din virksomhed, at du lægger dine penge og kræfter?
Sociale medier rummer et utal af muligheder for markedsføring, salg og branding af din virksomhed, men i et socialt medielandskab under hastig forandring, kan det være svært at bevare overblikket over, hvor og hvordan din virksomhed får mest ud af sin tilstedeværelse.
I dette oplæg bliver du klogere på, hvad de forskellige medier kan, og hvordan du anvender dem til forskellige formål. Oplægget gør dig bedre i stand til at prioritere din egen indsats: Hvilke sociale medier giver det bedst mening at bruge i din virksomhed? Hvordan bruger du dem til dit formål? Og hvordan bør du prioritere din tid og dine penge på de sociale medier?
Donald Trump er præsident i USA og England er på vej ud af EU!
Er Trump og Brexit resultatet af en stigende grad af politisk polarisering, og skyldes denne polarisering de digitale og sociale medier, hvor vi i stigende grad lukker os inde i små lukkede meningsfællesskaber – også kendt som filterbobler?
Hvordan er disse filterbobler opstået? Er det overhovedet så slemt? Og hvad betyder det helt konkret for vores politiske system og vores institutioner?
Dette foredrag tager udgangspunkt i filterboble-problematikken, men kan skræddersys til netop din virksomhed eller organisation. Jeg har holdt foredraget flere gange for danske biblioteker, men emnet er relevant for mange andre organisationer og institutioner også.
Buzzwords trives i bedste velgående i den digitale branche. Content is king, customer service is the new marketing, influencer marketing eller omnichannel er bare nogle få eksempler på emner, som marktingchefen simpelthen SKAL forholde sig til lige NU. Problemet er bare, at alle de konsulenter, som strør om sig med buzzwords glemmer den vigtigste del, nemlig hvordan du får alle de nye trends og teknologier til at leve i din virksomheds organisatoriske virkelighed.
I dette foredrag trækker jeg på mine 20 års erfaring som konsulent og min tid som marketingdirektør for Bang & Olufsen til at fortælle historien om, hvordan man som marketingchef skal agere i buzz-ordenes malstrøm. Hvordan finder man ud af, hvad der er vigtigt, og endnu mere vigtigt – hvordan skal man organisere sin traditionelle virksomheds marketingaktiviteter, så de ikke bare ender som varm buzz, men som konkret bundlinje for virksomheden.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
3. Has your organization worked
with social media initiatives
within the last year?
Source: socialsemantic.eu
4. Central coordination and
targeted planning
Sporadic initiatives
and no clear planning
We are testing
A couple of employees are
testing without a clear
deadline
Other
Source: socialsemantic.eu
12. Non-professionals
create products
North West: North East:
Mass- The Eye of the
customization Perfect Storm
Physical Digital
economy Economy
South West: South East:
Traditional Digital Professional
economy services
Only professionals
create products
15. • Purchase of flight tickets,
hotel bookings etc.
= • Customization of trip
• Find the cheapest trip
• Trip advice
16. Non-professionals
create products
Customization of Trip advice
trip
Physical Digital
economy Economy
Purchase of flight
Price comparison
tickets, hotel
(Find the cheapest
bookings etc.
trip)
Only professionals
create products
18. Non-professionals
create products
• Is there a potential for user • Is there a potential for user
creation? creation?
• Can you create the • Is there sufficient motivation
production and supply chain to sustain long term user
flexibility which is required creation?
for mass customization?
Physical Digital
economy Economy
• Is the business becoming
digital?
Traditional business • Are there relevant devices?
area • Are people comfortable with
going digital?
• Is the market free or
monopolized?
Only professionals
create products
40. Do platforms exist and can we
use them?
Communication
strategy
Are your services interesting or
Can you speak the language?
can you make them interesting
(to some or some of the time)?
41. High involvement
• Co-creation of products
• Involvement in products
• Creation of new involving product
• Creation of involving campaign
• Digital mass-communication
Low involvement
50. 5 Types of Involvement
1. Involvement around rating, comments and
improvement of products.
2. Involvement around service
3. Involvement around usage of products
4. Involvement around product conversations
5. Involvement around the creation of the
products
66. Core Business -> Strategy
• Question: In which of the four qaudrants is you business
located?
• Who are the players in this quardrant?
• Traditional players: What are their weaknesses?
• New Players: What can we learn from them? What are their
weaknesses? Which areas are they not covering?
• Develop your unique business strategy for the perfect storm:
How to create a flexible How to involve users and reach the
production and suply chain? critical tipping point where you
become the go-to place?
How to build a viable business in a
digital economy where marginal
costs are almost zero?
67. Core Business -> Concepts
Concepts – check list:
1. Digitize the company’s products/services
2. Digitize parts of the company’s products
3. Create new digital products
4. Create digital products that support or improve the use of the company’s physical products.
5. Create linkages between the physical and digital products (QR codes, URLs, etc.).
6. Make it easy for users to copy (steal) the company’s products.
7. Make your products/services/content free and make your money elsewhere
8. Make parts of your product free, or create new digital free products.
9. Become an aggregator. Forget the pride of creating your own products/services/content. Become the portal
of your area
10.Become a specialist. It's easier to create a business around a very specialized product
11.Give users the ability to customize your products/services/content
12.Give users the opportunity to comment on your products/services/content
13.Give users the ability to evaluate your products/services/content
14.Give users the ability to recommend your products/services/content
15.Give users the opportunity to share with their network when they use your products/services/content
16.Give users the ability to improve your products/services/content
17.Give users the ability to create your products/services/content
18.Create a community around your products/services/content
19.Create ambassadors and use them to improve your products/services/content
20.Blur the boundary between customers and employees. Create close links to customers who “work” for the
company, but who are not paid
21.Deportalize the company’s strategy. Does your company have interesting content? Make sure that this
content not only lives on the website, but also at the networks where your customers/followers actually
spend their online lives. (Facebook, Twitter, etc.)
69. Communication -> Analysis
Deportalization:
• Do people talk about the
product/company or your subject area
in the social media?
• Are your competitors already present in
this universe?
• Understand how to become interesting!
• Understand the relevant platforms!
• Learn to speak the right language!
70. Communication -> Strategy
How much do you expect to be
able to involve your
customers/followers?
Based on this decide on the
most relevant communication
strategy
Often companies will use
several of these strategies at
the same time.
71. Communication -> Concepts
Concepts – check list:
1. Use your existing customers/followers to spread your message
2. Deportalize your communication. Make sure that you are present in the social media. But remember: Be interesting,
choose the right platforms and speak the right language!
3. Create digital high involvement products and services that support the conversation about the company’s existing
products and services
4. Give the company’s product (or parts of it) away for free. There is no better marketing than free!
5. Create a community around your product and services
6. Give people access to review the company's products. People love to be "reviewers".
7. Give people access to improve your products and services.
8. Give people access to talk about your products and services when they use them. Create linkages between physical
products/events and the digital world (QR codes, photo / video from mobile devices, etc.).
9. Be transparent in so many parts of the company as possible. Your customers would rather engage with employees in
a transparent company than with an anonymous marketing department.
10.Tell the world about how you work. Give people the opportunity to comment and make suggestions for improvements
to the process.
11.Reward customers who involve themselves in the company or your products/services. Not necessarily with money.
12.Share valuable knowledge! Find information, functionality or services that your company has so far kept secret and
share it with the world.
13.Aggregate valuable knowledge! Become an information hub for the companys products and services.
14.Participate in the current conversation in the social media. Make sure it's real people with real voices participating –
not marketing people.
15.Create ambassadors, and use them to publicize the company and its services.
16.Create campaigns that people want to get involved in, but remember that the campaign also should support your core
business
17.Make it easy for people to talk about your products and services. Send them emails or ask them in other ways to talk
about you in the social media.
18.Mobilize the company's hard-core fans, and get them to be active in the social media.
19.Involve people when they are most happy about your products or services.
20.Start many small initiatives at the same time. Start 10 blogs instead of one. Use 20 Twitter hash tags instead of
one. And evaluate what works!
21.Find problems, shortcomings or challenges in the company, which customers/followers can help improve.
22.Create a social media task force that is constantly ready to participate in conversations about the company and its
services when they arise (or start the conversation when the right opportunity presents itself).
72. Now it is your turn!
Develop a strategy presentation for your business canvas which
covers these six areas. The presentation should adress all six areas.
More inspiration and PPT templates on:
www.denperfektestorm.dk/strategimodellen
(in Danish)
Core business
Analysis Strategy Concepts
Communication
Analysis Strategy Concepts