This document discusses the concept of meaningful value in business. It defines meaningful value as business offerings, practices, or experiences that align with customers' personal values or connect them to something larger. The document presents a model for creating meaningful value at different levels - from satisfying individual needs and desires (m2i), to connecting people within a community (m2c), to having a positive environmental impact (m2e). Examples of companies that exemplify meaningful value at each level are provided. The document argues that meaningful value is not just good for society but is also good for business results like employee engagement and customer loyalty.
This document summarizes how businesses can create meaningful value for customers, employees, partners, and investors by focusing on more than just profits and functionality. It discusses a framework where businesses aim to provide value at different levels: satisfying individual needs and desires (m2i), fostering community and connections between people (m2c), and benefiting the environment (m2e). Examples are given of companies that exemplify these different levels of meaningful value through their products, internal operations, and partnerships. The emerging business model focuses on exchanging ideas and relationships to optimize meaningful value for all stakeholders while living sustainably.
How lean and service design methods can create innovative, digital productsSocialsquare
The document discusses how lean and service design methods can be used to create innovative digital products that challenge the status quo. It provides insights into digital user behavior, technological trends, and changes in value chains to help facilitate new product development, customer development, launch, and evaluation. The key points are that the internet is changing business models and consumer behavior, and that companies need to work like startups by prototyping solutions, getting customer feedback, and adapting quickly.
The document discusses co-creation branding, which involves firms collaborating with customers on an ongoing basis to jointly create value. It outlines the benefits of co-creation such as emerging market opportunities and higher customer loyalty. Challenges include overcoming resistance to change and shifting mindsets. Examples provided include Unilever's evolution to co-creation and case studies of participatory marketing campaigns by brands like Dove and Doritos that stimulated growth. The implications of co-creation for businesses, consumers, and society are also examined.
This is the slidedeck to the presentation I delivered at the New Media Conference on February 23, 2012. The topic, content marketing, was broken down into five key parts as they pertain to value, content creation, content administration and sharing/publishing. The session attendees really had a good time with this topic as did I.
This was a fantastic, fun and highly informative session. Many thanks to the Frederick Chamber of Commerce for allowing me to speak once again at their event!
Crowdsourcing vs. Experience Co-Creation @daniel_eggerDaniel Egger
This document compares crowdsourcing and experience co-creation as two emerging concepts for sustainable innovation processes. Crowdsourcing involves outsourcing tasks or problems to an unknown group via the internet in order to generate and refine ideas. Experience co-creation focuses on integrating customers and stakeholders into the innovation process to create personalized experiences that form emotional connections. It can lead to more robust ideas and a win-win situation for all parties involved through collaborative innovation platforms and continuous engagement. While both approaches have benefits, experience co-creation may result in higher quality ideas through cultural sensitization and integration of diverse perspectives.
These are slides from a talk I gave on November 17, 2012 to students from NYU's Wagner School for Public Service, the School of Visual Arts and Columbia University's School of International and Public Affairs as part of the 2012 Social Enterprise Boot Camp. Most slides require some notes.
This document summarizes how businesses can create meaningful value for customers, employees, partners, and investors by focusing on more than just profits and functionality. It discusses a framework where businesses aim to provide value at different levels: satisfying individual needs and desires (m2i), fostering community and connections between people (m2c), and benefiting the environment (m2e). Examples are given of companies that exemplify these different levels of meaningful value through their products, internal operations, and partnerships. The emerging business model focuses on exchanging ideas and relationships to optimize meaningful value for all stakeholders while living sustainably.
How lean and service design methods can create innovative, digital productsSocialsquare
The document discusses how lean and service design methods can be used to create innovative digital products that challenge the status quo. It provides insights into digital user behavior, technological trends, and changes in value chains to help facilitate new product development, customer development, launch, and evaluation. The key points are that the internet is changing business models and consumer behavior, and that companies need to work like startups by prototyping solutions, getting customer feedback, and adapting quickly.
The document discusses co-creation branding, which involves firms collaborating with customers on an ongoing basis to jointly create value. It outlines the benefits of co-creation such as emerging market opportunities and higher customer loyalty. Challenges include overcoming resistance to change and shifting mindsets. Examples provided include Unilever's evolution to co-creation and case studies of participatory marketing campaigns by brands like Dove and Doritos that stimulated growth. The implications of co-creation for businesses, consumers, and society are also examined.
This is the slidedeck to the presentation I delivered at the New Media Conference on February 23, 2012. The topic, content marketing, was broken down into five key parts as they pertain to value, content creation, content administration and sharing/publishing. The session attendees really had a good time with this topic as did I.
This was a fantastic, fun and highly informative session. Many thanks to the Frederick Chamber of Commerce for allowing me to speak once again at their event!
Crowdsourcing vs. Experience Co-Creation @daniel_eggerDaniel Egger
This document compares crowdsourcing and experience co-creation as two emerging concepts for sustainable innovation processes. Crowdsourcing involves outsourcing tasks or problems to an unknown group via the internet in order to generate and refine ideas. Experience co-creation focuses on integrating customers and stakeholders into the innovation process to create personalized experiences that form emotional connections. It can lead to more robust ideas and a win-win situation for all parties involved through collaborative innovation platforms and continuous engagement. While both approaches have benefits, experience co-creation may result in higher quality ideas through cultural sensitization and integration of diverse perspectives.
These are slides from a talk I gave on November 17, 2012 to students from NYU's Wagner School for Public Service, the School of Visual Arts and Columbia University's School of International and Public Affairs as part of the 2012 Social Enterprise Boot Camp. Most slides require some notes.
Chief Meaning Officer: Tangible Ways to Create Intangible Valuefrog
Chief Meaning Officer is a role focused on creating intangible value through meaningful experiences. The document outlines 7 rules for a Chief Meaning Officer: 1) Listen and converse, 2) Atomize experiences, 3) Activate customers, 4) Think and act like a media company, 5) Give more than you take, 6) Be the change, and 7) Interrupt and disrupt. The goal is to create unique experiences that people can share and relate to a greater purpose through innovative, social, and conversational approaches.
Jane Marsh's powerpoint presentation from the June 27 webinar from People Management magazine – People power: Sourcing brilliant ideas using social media.
Watch the webinar on demand at http://webinars.peoplemanagement.co.uk/
This document provides an overview of how to transform an organization into a social business. It discusses how social media is changing communication and collaboration, and how this impacts both customers and employees. The document outlines a social business framework and fundamentals, including focusing on people over technology, building connections and enabling collaboration. It provides guidance on establishing communities, empowering employees, delivering impact to customers, and transforming the entire organization into a social business.
This document discusses how Generation Y and social media are changing how people work and interact. It notes that Gen Y prefers to work in teams, have flexible work arrangements, and learn by doing things their own way rather than in traditional courses. Organizations are increasingly adopting internal social media and collaboration tools to engage younger employees and share knowledge more effectively. The future of work involves bringing social tools into companies, empowering employees with information, and optimizing interactions between people to gain competitive advantages. Transforming into a social business requires adopting new goals, understanding what is happening through social analytics, and creating a culture of trusted relationships and innovation.
This document provides branding strategies and recommendations for navigating branding challenges during an economic downtroubled economy. It discusses the importance of simplifying brand architecture, tapping into consumer psychology, and aligning branding messages. Specific strategies recommended include defaulting to a branded house model, leveraging prototype theory to simplify branding, using phonetic symbolism in names, focusing on engaging consumer experiences, and connecting messages to established brand voices and narratives. Case studies are also presented on rebranding efforts by Motorola and aligning messages with the Ronald Reagan brand platform.
1) A new paradigm of "corporate citizenship" is emerging that views corporations as full citizens responsible for all stakeholders, not just shareholders.
2) Early corporate social responsibility initiatives focused on improving workers' lives, but government regulation increased as abuses were exposed.
3) Today, consumers expect corporations to address social and environmental issues authentically through strategic initiatives that also build brand value.
Creative design presentation salt and breadstacharmon
Creative Design is everywhere and has played an important role in the success of countless projects for many reasons. Creative Design Director, Ian Lambert leads a discussion about helping clients bring their messages to life. Ian has worked with technical teams, marketers, project managers and CEOs to help them visualize their ideas and turn them into reality. His proven success working with a diverse group of clients, non-profits, commercial organizations and even the U.S. Army demonstrates his expert ability to creatively develop winning solutions.
Topics will include:
• Creating a compelling brand or identity
• Improving user interface & adoption
• Taking projects from concept (big ideas) to reality
Here is a magazine article we got published as a result of Mary Ellen and Jackie doing the workshop at the MFM conference. It was published in the TFM(The Financial Manager) bimonthly magazine, which goes out to all MFM members.
Why is Social Media a necessity for the new workplace? How can knowledge be captured, preserved , shared and built upon with the help of social media in the new workplace?
At Vireo Research our philosophy is simple: Be curious!
With this as our motivator, we bring an unparalleled level of enthusiasm for social trends and all things that people unearth, embrace or reject. We want to know the WHY, WHERE, WHAT and HOW.
Our goal is to elicit clarity on attitudes, behaviors and values in a hyper-media, super-social consumer-driven world.
This means data is the currency within the marketing and communication universe. We will work with you and the people that matter most to you - consumers - to unearth the insights you need to grow your brand.
To learn more, contact us at: becurious@vireoresearch.com
Designing for a Multi-Channel Experience Megan Grocki
This document discusses designing multi-channel experiences. It defines multi-channel experiences as coordinating a company's interactions with customers across multiple touchpoints like websites, stores, mobile apps, call centers, and more. It emphasizes understanding customers, collaborating across stakeholder groups, researching customer needs and behaviors, and creating a consistent brand experience regardless of channel. The goal is optimizing all channels to deliver a seamless customer experience.
The document discusses how social business can transform organizations. It outlines how social networking and collaboration tools can be used to (1) engage customers through personalized experiences, (2) network business processes both internally and with partners, and (3) analyze social data to improve products, marketing and other areas. Case studies show benefits like increased revenue, faster innovation, and greater productivity. The document advocates developing a social agenda and provides examples of how leading companies are integrating social throughout their organizations.
The document discusses developing a social media strategy and provides guidance on analyzing a company's core business and how it fits within the digital economy, developing concepts to involve users and make products more interactive, and analyzing communication opportunities by understanding where relevant conversations are happening across platforms and how to effectively participate. It emphasizes the importance of understanding how a company can make its products, services, and content more interesting and valuable to potential customers engaging through social media.
The Razorfish Consumer Experience Report examines emerging trends shaping the digital consumer experience. It finds that consumers are adopting new technologies like social media, widgets and search faster than expected. This has fundamentally altered the consumer landscape, with consumers being more active and open to experimentation. For brands to remain relevant, they need to adapt quickly to these shifting consumer behaviors and emerging technologies, and act more like publishers and entertainment companies than traditional advertisers. The report explores how major trends like social networking, distribution of content across channels, and new forms of engaging experiences will impact marketing strategies.
The document discusses the need for radical change to create a more sustainable future through innovation and collaboration between businesses, governments, NGOs, and academia. It proposes that the Renaissance2 platform can help accelerate breakthroughs by connecting organizations and enabling the sharing of knowledge and best practices. The goal is to catalyze transformations in key areas through applying new approaches and mobilizing resources.
IBM Sametime 8.5.2 provides enhancements that support the evolution to social business. Social business leverages new forms of communication like social networking and builds trusted relationships to increase sales and brand advocacy. It also drives operational effectiveness by allowing faster responses to opportunities. Sametime is positioned as the real-time social platform to enable the asynchronous and real-time interactions required by social business. It provides simple unified access to presence, messaging, meetings and social connections. A case study shows how one organization drove innovation, cost control and growth through their social business collaboration platform.
A few days ahead of the London Marathon, a quick check to see whether your organisation is socially brand fit. Social branding is no jog in the park - it's a slog!
My presentation at the Figaro Digital conference about social marketing, London. 21 April 2010.
1) The document discusses emerging trends in seamless commerce, use of personal data, and augmented/interactive content.
2) It notes an increase in "vicarious window shopping" and the importance of connecting the consumer journey.
3) Personal data is being used to track individuals' lives and sell customized experiences and products. Concerns around data privacy and education are mentioned.
4) Augmented content involves enhancing TV and other media with extra social media interactions and brand collaborations to create more engaging experiences.
2014 reality check: digital is no longer novel or experimental. It's everywhere! And it is slowly being integrated across different industries, and for different purposes. In this presentation I lay out trends in how brands are creating seamless digital experiences to enhance users' lives.
The last presentation that I created during my time at w.illi.am/.
Chief Meaning Officer: Tangible Ways to Create Intangible Valuefrog
Chief Meaning Officer is a role focused on creating intangible value through meaningful experiences. The document outlines 7 rules for a Chief Meaning Officer: 1) Listen and converse, 2) Atomize experiences, 3) Activate customers, 4) Think and act like a media company, 5) Give more than you take, 6) Be the change, and 7) Interrupt and disrupt. The goal is to create unique experiences that people can share and relate to a greater purpose through innovative, social, and conversational approaches.
Jane Marsh's powerpoint presentation from the June 27 webinar from People Management magazine – People power: Sourcing brilliant ideas using social media.
Watch the webinar on demand at http://webinars.peoplemanagement.co.uk/
This document provides an overview of how to transform an organization into a social business. It discusses how social media is changing communication and collaboration, and how this impacts both customers and employees. The document outlines a social business framework and fundamentals, including focusing on people over technology, building connections and enabling collaboration. It provides guidance on establishing communities, empowering employees, delivering impact to customers, and transforming the entire organization into a social business.
This document discusses how Generation Y and social media are changing how people work and interact. It notes that Gen Y prefers to work in teams, have flexible work arrangements, and learn by doing things their own way rather than in traditional courses. Organizations are increasingly adopting internal social media and collaboration tools to engage younger employees and share knowledge more effectively. The future of work involves bringing social tools into companies, empowering employees with information, and optimizing interactions between people to gain competitive advantages. Transforming into a social business requires adopting new goals, understanding what is happening through social analytics, and creating a culture of trusted relationships and innovation.
This document provides branding strategies and recommendations for navigating branding challenges during an economic downtroubled economy. It discusses the importance of simplifying brand architecture, tapping into consumer psychology, and aligning branding messages. Specific strategies recommended include defaulting to a branded house model, leveraging prototype theory to simplify branding, using phonetic symbolism in names, focusing on engaging consumer experiences, and connecting messages to established brand voices and narratives. Case studies are also presented on rebranding efforts by Motorola and aligning messages with the Ronald Reagan brand platform.
1) A new paradigm of "corporate citizenship" is emerging that views corporations as full citizens responsible for all stakeholders, not just shareholders.
2) Early corporate social responsibility initiatives focused on improving workers' lives, but government regulation increased as abuses were exposed.
3) Today, consumers expect corporations to address social and environmental issues authentically through strategic initiatives that also build brand value.
Creative design presentation salt and breadstacharmon
Creative Design is everywhere and has played an important role in the success of countless projects for many reasons. Creative Design Director, Ian Lambert leads a discussion about helping clients bring their messages to life. Ian has worked with technical teams, marketers, project managers and CEOs to help them visualize their ideas and turn them into reality. His proven success working with a diverse group of clients, non-profits, commercial organizations and even the U.S. Army demonstrates his expert ability to creatively develop winning solutions.
Topics will include:
• Creating a compelling brand or identity
• Improving user interface & adoption
• Taking projects from concept (big ideas) to reality
Here is a magazine article we got published as a result of Mary Ellen and Jackie doing the workshop at the MFM conference. It was published in the TFM(The Financial Manager) bimonthly magazine, which goes out to all MFM members.
Why is Social Media a necessity for the new workplace? How can knowledge be captured, preserved , shared and built upon with the help of social media in the new workplace?
At Vireo Research our philosophy is simple: Be curious!
With this as our motivator, we bring an unparalleled level of enthusiasm for social trends and all things that people unearth, embrace or reject. We want to know the WHY, WHERE, WHAT and HOW.
Our goal is to elicit clarity on attitudes, behaviors and values in a hyper-media, super-social consumer-driven world.
This means data is the currency within the marketing and communication universe. We will work with you and the people that matter most to you - consumers - to unearth the insights you need to grow your brand.
To learn more, contact us at: becurious@vireoresearch.com
Designing for a Multi-Channel Experience Megan Grocki
This document discusses designing multi-channel experiences. It defines multi-channel experiences as coordinating a company's interactions with customers across multiple touchpoints like websites, stores, mobile apps, call centers, and more. It emphasizes understanding customers, collaborating across stakeholder groups, researching customer needs and behaviors, and creating a consistent brand experience regardless of channel. The goal is optimizing all channels to deliver a seamless customer experience.
The document discusses how social business can transform organizations. It outlines how social networking and collaboration tools can be used to (1) engage customers through personalized experiences, (2) network business processes both internally and with partners, and (3) analyze social data to improve products, marketing and other areas. Case studies show benefits like increased revenue, faster innovation, and greater productivity. The document advocates developing a social agenda and provides examples of how leading companies are integrating social throughout their organizations.
The document discusses developing a social media strategy and provides guidance on analyzing a company's core business and how it fits within the digital economy, developing concepts to involve users and make products more interactive, and analyzing communication opportunities by understanding where relevant conversations are happening across platforms and how to effectively participate. It emphasizes the importance of understanding how a company can make its products, services, and content more interesting and valuable to potential customers engaging through social media.
The Razorfish Consumer Experience Report examines emerging trends shaping the digital consumer experience. It finds that consumers are adopting new technologies like social media, widgets and search faster than expected. This has fundamentally altered the consumer landscape, with consumers being more active and open to experimentation. For brands to remain relevant, they need to adapt quickly to these shifting consumer behaviors and emerging technologies, and act more like publishers and entertainment companies than traditional advertisers. The report explores how major trends like social networking, distribution of content across channels, and new forms of engaging experiences will impact marketing strategies.
The document discusses the need for radical change to create a more sustainable future through innovation and collaboration between businesses, governments, NGOs, and academia. It proposes that the Renaissance2 platform can help accelerate breakthroughs by connecting organizations and enabling the sharing of knowledge and best practices. The goal is to catalyze transformations in key areas through applying new approaches and mobilizing resources.
IBM Sametime 8.5.2 provides enhancements that support the evolution to social business. Social business leverages new forms of communication like social networking and builds trusted relationships to increase sales and brand advocacy. It also drives operational effectiveness by allowing faster responses to opportunities. Sametime is positioned as the real-time social platform to enable the asynchronous and real-time interactions required by social business. It provides simple unified access to presence, messaging, meetings and social connections. A case study shows how one organization drove innovation, cost control and growth through their social business collaboration platform.
A few days ahead of the London Marathon, a quick check to see whether your organisation is socially brand fit. Social branding is no jog in the park - it's a slog!
My presentation at the Figaro Digital conference about social marketing, London. 21 April 2010.
1) The document discusses emerging trends in seamless commerce, use of personal data, and augmented/interactive content.
2) It notes an increase in "vicarious window shopping" and the importance of connecting the consumer journey.
3) Personal data is being used to track individuals' lives and sell customized experiences and products. Concerns around data privacy and education are mentioned.
4) Augmented content involves enhancing TV and other media with extra social media interactions and brand collaborations to create more engaging experiences.
2014 reality check: digital is no longer novel or experimental. It's everywhere! And it is slowly being integrated across different industries, and for different purposes. In this presentation I lay out trends in how brands are creating seamless digital experiences to enhance users' lives.
The last presentation that I created during my time at w.illi.am/.
The British home front during World War 2 saw several key mobilization efforts: millions of children were evacuated from cities to the countryside for safety, the workforce was mobilized with more women entering the labor force and munitions production increasing, and the government promoted self-sufficiency through rationing of food and household gardens. Rationing limited goods like sugar, meat, and eggs to conserve resources as fears of blockades by Germany loomed. Air raids led to total blackouts at night in cities and air raid sirens prompted citizens to take shelter. The government also mounted security and espionage efforts to counter any threats within Britain through campaigns warning citizens that "careless talk costs lives."
The document discusses Operation Overlord and the Allied invasion of Normandy (D-Day) on June 6, 1944. It provides context for D-Day by noting that by 1944, the Axis powers had been defeated in North Africa and parts of Italy and Russia. It also discusses the Allied strategies agreed upon at the 1943 Tehran Conference, including launching an attack to invade France and Russian offensives to liberate countries in Eastern Europe. Additionally, it describes some of the extensive preparations for the Normandy landings, including constructing artificial harbors and laying pipelines to supply the Allied forces.
Businesses are creating a new kind of meaningful value in the 21st century by meaningfully benefiting individuals, communities, and the environment. Some examples of better practices that create meaningful value include developing learning in a fun way, repurposing materials to connect to personal histories, engaging communities through mobile networking, and focusing on employee strengths and interests to enable potential. Shiftalliance helps businesses innovate meaningful business models and designs using 231 better practices that create greater value.
At the round earths imagin’d corners blowTroy Martin
The summary describes a sonnet that references Judgement Day and calls on angels to summon human souls. It shifts to asking God for time to repent for sins before souls "sleep" in death. The tonal shift from invoking doom to pleading for reprieve to repent is highlighted.
The document provides an in-depth overview of key events and turning points in the Eastern Front of World War 2 between Nazi Germany and the Soviet Union, including:
- Operation Barbarossa in June 1941 which saw over 3 million German soldiers invade the USSR and make major advances in the first months.
- The Soviet reorganization over the winter of 1941-1942 under Stalin's leadership which established new tactics and strengthened their resistance.
- The major battles of Stalingrad from 1942-1943 and Kursk in 1943 which marked turning points where German advances were halted and its armies suffered major defeats, changing the tide of the war.
- The Soviet sacrifices, industry and forces which eventually pushed the
WhiteHat Sentinel is a cloud-based web security platform that combines automated vulnerability scanning with a team of security engineers. It helps companies continuously assess and remediate vulnerabilities across their web applications. Key features include prioritized vulnerability results to streamline fixing, metrics and reporting on risk over time, and access to security experts. The platform scales to protect large enterprises and offers various editions tailored for different application types and stages of the software development lifecycle.
The Allied victory in World War 2 was due to several key factors working together. The Allies gained control of the air and sea, allowing them to bomb German cities and industries while transporting troops and supplies. On the Eastern Front, the Soviets were able to mobilize their vast resources and grind down German forces. The entry of the U.S. into the war provided enormous human, economic, and military resources that exceeded Germany's capacity. Internally, the Nazi regime suffered from a lack of centralized control and efficiency that hampered its war effort.
The document discusses the Boston Consulting Group (BCG) Growth-Share Matrix, which is used for portfolio planning and analysis. The matrix categorizes business units into four quadrants - Stars, Question Marks, Dogs, and Cash Cows - based on their relative market share and market growth. Stars have high market share in high growth markets and require investment. Question Marks have low market share but are in high growth markets, so require actions to increase market share. Dogs have low market share and are in low growth markets, so should be harvested or divested. Cash Cows have high market share in low growth markets and should be protected to generate cash. The matrix is used to analyze portfolio balance and set strategies to increase, hold
The document summarizes key aspects of Nazi Germany's racist policies and the Holocaust. It describes Hitler's pursuit of a master Aryan race through eugenics. It outlines groups persecuted by the Nazis, including Jews, Roma people, Slavs, communists, LGBT people and the disabled. It discusses the Holocaust and provides statistics on deaths in concentration camps. Images show Nazi propaganda promoting Aryan supremacy and charts used to classify people by race.
Belonging -conceptualizing_-_session_1_handout_pptTroy Martin
This document explores the concept of belonging and how it can be represented in different texts. It examines how belonging is connected to family, place, culture, community, and other groups from birth. Belonging can impact perceptions of self and place in the world. Both positive associations and problems with not belonging are discussed. Belonging fulfills basic psychological needs and influences beliefs, but those who do not belong may feel alienated, isolated, or marginalized. The document suggests belonging can be represented in texts through exploring positive connections or problems with not fitting in or conforming.
The document provides an overview of bibliographic control systems and classification schemes, focusing on the Dewey Decimal Classification system. It discusses the purpose of classification systems in organizing library collections and allowing users to retrieve related materials. It then describes the development of classification from early schemes to modern systems like Dewey Decimal and Library of Congress classifications. It explains key concepts in Dewey like number building, tables, and the relative index.
The speaker describes his life coming to an end like a play or pilgrimage. His body will be torn from his soul by death, and his body will sleep in the ground for a time. However, his soul will be called before God for judgment. He prays that his soul will fly to heaven, his body will rest in the earth, and his sins will go to hell. This will allow him to leave behind evil and be made righteous by God.
The Library of Congress Classification (LCC) system has evolved over time from simple size-based shelving to more complex classification schemes. In the late 19th century, a new Librarian and building prompted a reclassification using Thomas Jefferson's modified scheme. This evolved into the current LCC system, which builds upon other classification schemes like the Dewey Decimal Classification and Cutter's Expansive Classification. The LCC uses a mixed alphanumeric notation system and is favored for use in large research libraries due to its flexibility and ability to accommodate new subjects over time.
The document discusses trends in social media and automotive B2B meetings. It mentions a presentation on trends in social media, auto leasing, customer service, and business models that will take place on May 11th at a company in Alphen aan den Rijn. It also mentions a customer event on May 24th in Delft.
Nivea realized it needed a better way to generate consumer insights from the large amount of data it collects. It developed a proprietary method where brand managers participate in workshops facilitated by Idealisti to distill insights. The workshops lead managers through analyzing relevant data to developing a deep understanding of consumer needs and formulating insights. The insights are then used by Nivea's central strategic unit to develop products and marketing initiatives years in advance. The process has proven effective at translating corporate data into useful consumer insights.
Nivea realized it needed more insights into consumer needs and motives beyond occasional focus groups. It developed a proprietary method involving workshops to distill insights from vast data. Idealisti facilitates these workshops with brand managers, guiding them from data to deep understanding and formulating insights. The insights inform product development years in advance. The process crowdsources insights and validates its ability to enhance market understanding. Idealisti's facilitation role integrates it into Nivea's regional marketing.
Presenter: Betsey Merkel, The Institute for Open Economic Networks (I-Open) at the COINs-collaborative innovation networks Conference 2010, hosted by the Savannah College of Art & Design in Savannah, Georgia USA on October 7-9, 2010.
Title: Contextual Transmedia Communications: Content and Creativity in Complexity
Presenter: Betsey Merkel, The Institute for Open Economic Networks (I-Open) at the COINs-collaborative innovation networks Conference 2010, hosted by the Savannah College of Art & Design in Savannah, Georgia USA on October 7-9, 2010.
From the Abstract and a Presentation Overview: The human race is faced with engaging in exponential levels of complexity resulting from expanding populations, limited natural resources, and maturating cycles of the World Wide Web. Habits of capacity building - that of inventory, meaning, and experimentation -- remain at levels suited to an industrial age of linear scarcity. The results of this mismatch can be seen in widespread U.S. unemployment, poverty, and exponential natural systems failure. Disruptions such as these will continue to diminish our collective creative abilities to advance innovative enterprise unless we think and act differently. How and what we communicate affects the economic impact of creativity.
This document discusses the concept of Enterprise 2.0 and how organizations can leverage social software tools to address information management problems and tap into employees' knowledge and expertise. It describes how the cost of communicating and organizing has collapsed due to technologies that allow anyone to reach a global audience and create and distribute content at little to no cost. The document advocates that companies embrace principles from the social web by empowering knowledge workers to connect, share, create and broadcast using tools like wikis, blogs, microblogging and more. It provides an example of how a group collaboratively worked on a project using these types of tools.
1. Peter Fisk leads GeniusWorks, a marketing consultancy that helps companies accelerate growth through inspiring ideas.
2. The document discusses strategies for brands to become "gamechangers" in the 21st century by being smarter, faster, and having more impact. It emphasizes unlocking the power of brands, networks, and enabling customers.
3. Key recommendations include developing inspiring purposes beyond profit, enabling customers in new ways, partnering across sectors, and focusing on human-centered and collaborative approaches.
The document discusses digital marketing and how companies can build effective marketing platforms. It notes that marketing now involves engaging online communities through social media and creating consistent, relevant customer experiences across touchpoints. The document also highlights how Microsoft technologies like Silverlight can help companies increase their online reach and engagement through rich media experiences. It emphasizes building a bridge between IT and marketing and positioning Microsoft as a platform partner to help companies with audience reach, touchpoints, design, analytics, and infrastructure.
Crowdsourcing involves using an open call to a crowd of people either internal or external to an organization to provide ideas, solutions or support. It can be a viable research methodology when looking for expertise from diverse sources with limited funds or time. Examples show how companies like Dell, Quirky, Threadless, and Fiat have successfully used crowdsourcing for product development, idea generation, and research. Best practices include choosing the right crowd and incentive, monitoring content, keeping questions clear and simple, and providing follow up on crowd contributions.
This document discusses how large-scale crowdsourcing and peer production can drive innovation through idea generation, evaluation, and implementation. It provides examples of how open challenges and crowdsourcing transformed industries like transportation and medical devices. The key points are that crowds can access critical resources like ideas, capital, data and influence change at a vast scale; that the right incentives, questions, and ecosystems are needed to engage participants and achieve results; and monitoring participation is important for picking the best ideas and retaining contributors over time.
The document discusses the challenges of designing products and interfaces as technology becomes more complex. As products have more features, they become harder for users to understand and use, leading to frustration. Experience design aims to address this by considering human, technical, and aesthetic factors. It also discusses how agency and design team models are evolving to take a more holistic, people-centered approach to digital experiences across multiple channels. Experience design blurs traditional boundaries and requires generalists who can approach problems from different perspectives.
Montressa L. Washington gave a presentation on using crowdsourcing, collaboration and Web 2.0 tools to enhance project management. She discussed how Enterprise 2.0 allows for new collaboration patterns through tools like wikis, blogs and social networks. Examples were given of how crowdsourcing, collaboration and social media can be used in project management, such as using ideation platforms for crowdsourcing ideas and online communities to facilitate collaboration. Web 2.0 tools like social bookmarks and profiles can also help with knowledge sharing and finding expertise.
Brand building in a digital world (Intro to Digital for Grads)David Carr
This document discusses brand building in a digital world. It begins by noting that technology is defined differently by generations and that the world is now digital for most people under 22. It then asks how brands should approach brand building in this digital world. It discusses the importance of manifesting a brand's inherent behaviors to achieve measurable marketing goals like increasing sales or brand share. It also discusses the importance of engagement and defines engagement as creating windows of enhanced attention to influence behaviors and motivations. The document then discusses various considerations for digital planning, including understanding people, channels, and experiences. It emphasizes putting people before technology and the importance of participation that is actually useful and relevant to people. In summary, the document provides guidance on how brands can build
1) SocialThinkers is a web development agency that specializes in agile development and community building.
2) They focus on developing simple, targeted online solutions that provide added value to users and drive engagement.
3) One case study involved developing a website called kulturkenner.de to showcase arts and culture in North Rhine-Westphalia by linking events, allowing users to plan activities and share recommendations with others.
Stan Stalnaker - CUD Solution: Hub Culture PavilionShane Mitchell
Hub Culture proposes developing global "Pavilions" that merge physical and virtual workspaces. The Pavilions aim to provide modern, internet-powered workspaces and services for mobile professionals in urban areas. Hub Culture plans to open flagship Pavilions in major cities by 2012, offering amenities like coworking spaces, meetings rooms, and business services. The goal is to drive revenue through connectivity between members and providing innovative models for collaboration. Hub Culture has partnerships with technology and media companies to power the Pavilions' virtual and physical capabilities.
Blogworks helps brands and organizations use social media effectively. It maps consumer behavior on social media, listens to insights and associations, frames business metrics and strategies, engages stakeholders, scales technologies, integrates processes, and measures results. Some past clients include Mahindra, GE Capital, Titan Industries, Samsung, and others. The presentation discusses how to create social movements by defining a purpose, seeding content, populating with early supporters, and more.
1. QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA WINTER 2010
Design in Business
The Right Rx
DESIGN of the DECADE
HOUSEWARES
THE LAST DESIGN CHALLENGE
2. By Tim Parsey and Elizabeth Topp
tim@shiftalliance.com elizabeth@shiftalliance.com
Tim Parsey, co-founder of shiftalliance, previously led cultural change and design at Microsoft XBox, Mattel
Consumer Products, Motorola cell phones and Apple Industrial Design. Elizabeth Topp, co-founder of shiftal-
liance, previously worked with entrepreneurs and global executives on professional development and transforma-
tion. She designed the Presence Based Coaching method and has a doctorate in transpersonal psychology.
An Emerging Business Model
MEANINGFUL VALUE
& DESIGN THINKING
HELMUT SCHLEPPI, 2010
Kyle Weiss, co-founder of FUNDaFIELD, gives a One World Futbol to a group of kids in Swaziland.
I
n a world where many people love soccer more than oxygen, the One World Futbol is bringing new
meaning to buying a soccer ball. Inspired by kids in Darfur playing soccer with trash balls tied with
twine, the One World Futbol requires no pump and will never go flat even if punctured. In addition, for
every ball sold, One World donates a ball to a child in need. Everyone benefits from this transaction, and the
buyer feels good about sharing a passion for soccer with a child who shares the same passion somewhere
across the globe. That’s the new offer.
INNOVATION WINTER 2010 41