This is a presentation for "Designing Learning in the Digital Age" on 25/10/12 about analysing the digital effectiveness of your organisation

1. Analysing the digital effectiveness
of your organisation
Allison Miller
Vanguard Visions Consulting
digitalcapability.com.au

2. Internet is a game changer
Broken
Business
From one to
Models:
many to
- Music
many to
Industry,
many
publishing,
media
New ways of
working:
Collaborative/n
etworked
From Push Open,
to Pull personalised
Give to get (FB,
TW, Gmail)

3. Industries to fly and fall in 2012 in
Australia
Source: Ibis World (2012) –
http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf

4. National Digital Economy Strategy
Source: National Digital Economy Strategy (2011)
nbn.gov.au/the-vision/digitaleconomystrategy

6. What is your
organisation’s
eCulture like?

8. In order for Australia to fully leverage the
economic, social and environmental benefits of
the NBN, every Australian will need to improve
their information and communication
technology (ICT) skills (Bowles, 2011)
Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879

9. “Culture may eat strategy for
breakfast, but
when it comes to digital
technology, competencies
eat culture for lunch”
Courtney Shelton Hunt, Social Media in Organisations – New Tools for doing old things
sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html

10. Undertake a digitally-enabled skills & competency analysis
Wordle based on Courtney Shelton Hunt’s Digital Era Competencies (2012)
Social Media in Organisations – New Tools for doing old things
www.sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html

11. Creating an eCulture
Supporting a culture of ongoing
development:
• PD
• Performance Plans
• Co-optition
• Collaborative learning /
rewards
• Room to make mistakes and
test new ideas
This means new growth and sustainability opportunities for small to medium
sized businesses (SMEs) ( Bowles, 2011)
Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219

12. What is your organisation’s:
• Digital presence
• eCommerce
• Digital infrastructure
like?

14. Creating an eBusiness
Digital Presence:
• Digital identity
• Social media
• Social graph
• SEO, Tags, Keywords
• QR codes
• Google Alerts
• Google Analytics
• Google/Facebook
Adwords

15. Creating an eBusiness
eCommerce:
• Online payments - PayPal, eBay
• Mobile phone payments & ATMs –
CommBank Ka-ching
• Digitalisation of products/services -
3D printing, eBooks
• Booking appointments online -
passports at AusPost, Eventbrite
• Reminders – SMS, Swarm
• Digitally reporting – mobile device forms,
interactive PDFs
Image: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html

16. Creating an eBusiness
Digital Infrastructure:
• ‘the cloud’ storage
• Software as a service
• Semantic (predictive)
• Web accessibility
• User interface & experience
• Interoperability
• Open source vs proprietary
• Virtual desktops
• Mobile devices and BYODs
Image: 'It's the building that's miniature: Philadelphia's Clothespin+by+Jack+Wolgin' - http://www.flickr.com/photos/12836528@N00/2198995023

17. What is your
organisation’s
ePolicies & eProcedures
like?

19. Developing ePolicies & eProcedures
Areas of digital policies
considerations:
• HR
• ICT
• IP/copyright/Creative
Commons
• Moral rights
• Digital sovereignty
• Spam
• Privacy
• Social media
• Others?
Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846

20. Implement and evaluate for digital success
Financial & Sustainability
considerations
• Finance - crowd sourcing
finance – KickStarters
• Risk Management
• Benchmarking and metrics
- data analytics
• Sustainability - your digital
roadmap/strategy
• Governance/Management
• Review triggers
Image: 'Future Or Bust!' - http://www.flickr.com/photos/71038389@N00/2337307518

21. Develop your organisation’s digital roadmap
• Develop an eBusiness
Strategy/Action Plan
• Link to Business Plan/Strategic
Goals
• Get input from stakeholders
• Communicate
• Resource
• Risk manage
• Monitor
• Evaluate
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

22. Allison Miller
0400 732 270
allison@vanguardvisions.com.au
vanguardvisionsconsulting.com.au
vanguardvisionsconsulting.com.au