What’s in it for me? Knowing that deep down everyone cares about themselves first is just one of the macro trends that impacts the trade show industry. This fun session will highlight major trends including the rising field of neuroscience. Come see why attendees and exhibitors act the way they do, AND how neuroscience principles can be used to create highly engaging event experiences.
Operating in a connected world and the power of doingMartin Bailie
From London creative agency glueIsobar's Head of Planning Martin Bailie
I describe:
How people learn
What happens when we interact with technology
Why involvement with brands and businesses grows recommendation and sales
How this information can help be more successful
Digital Culture in China: OPPORTUNITIES FOR INTERACTION DESIGNItamar Medeiros
What are the trends, opportunities and threats in the vastest area in Asia concerning digital services, applications and media? Here's an Introduction of case studies (success stories, failures and errors also) and some analysis of creative processes, key factors in this specific context.
Please, drop by http://designative.info/ and drop your comments about this presentation!
In order to improve personal and organizational knowledge, people have to take time to make sense of the information torrent. If not, it remains merely information. Unfortunately, many of today’s knowledge workers don’t have the time, discipline or the essential skills to select, filter, evaluate and comprehend their multifarious information sources. This can lead to missed opportunities, poor decision-making and suboptimal performance. The 21st century knowledge worker needs to be confident and comfortable with using social technologies and engaging with communities and social learning networks to update his or her knowledge in order to remain relevant. This session explores some of the tools, skills and processes that can help with information sense-making, and looks at the emergent roles of the Community Manager and Digital Curator in delivering value to learning networks.
After living and working in China for 7 years and after interviewing many designers (both Chinese and foreigners) working here, what you'll see is a reflection on some of the insights I've had on Chinese consumer behavior online. I'd be happy to share (or give a talk) on this presentation with you. Just drop me a line!
Operating in a connected world and the power of doingMartin Bailie
From London creative agency glueIsobar's Head of Planning Martin Bailie
I describe:
How people learn
What happens when we interact with technology
Why involvement with brands and businesses grows recommendation and sales
How this information can help be more successful
Digital Culture in China: OPPORTUNITIES FOR INTERACTION DESIGNItamar Medeiros
What are the trends, opportunities and threats in the vastest area in Asia concerning digital services, applications and media? Here's an Introduction of case studies (success stories, failures and errors also) and some analysis of creative processes, key factors in this specific context.
Please, drop by http://designative.info/ and drop your comments about this presentation!
In order to improve personal and organizational knowledge, people have to take time to make sense of the information torrent. If not, it remains merely information. Unfortunately, many of today’s knowledge workers don’t have the time, discipline or the essential skills to select, filter, evaluate and comprehend their multifarious information sources. This can lead to missed opportunities, poor decision-making and suboptimal performance. The 21st century knowledge worker needs to be confident and comfortable with using social technologies and engaging with communities and social learning networks to update his or her knowledge in order to remain relevant. This session explores some of the tools, skills and processes that can help with information sense-making, and looks at the emergent roles of the Community Manager and Digital Curator in delivering value to learning networks.
After living and working in China for 7 years and after interviewing many designers (both Chinese and foreigners) working here, what you'll see is a reflection on some of the insights I've had on Chinese consumer behavior online. I'd be happy to share (or give a talk) on this presentation with you. Just drop me a line!
This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong interdisciplinary (internal) collaboration of researchers and designers for being successful in open innovation is emphasized. Only the combination of external co-creation and internal collaboration make open innovation programs successful. Embracing a human-centered innovation approach means also to intervene in existing structures of power within the company which are built upon hierarchy.
Netnography - listening to social media from a B2B2C perspective (Esomar Onli...Steffen Hück
Nowadays consumer goods producers demand from their suppliers more than only the products themselves. Strategic suppliers like Symrise, as one of the leading suppliers for flavors and scents worldwide, have to meet their expectations regarding the knowledge of current trends, consumer needs and even innovative application and positioning possibilities.
This paper gives practical insight into B2B-specific business requirements and how the practical application of innovative, consumer-centric research methods like Netnography can be applied to strengthen the competitive situation of strategic suppliers as “preferred supplier” within the B2B2C eco system of the food market. The main intention of the paper will be to show how listening to social media with Netnography has generated real competitive advantages for Symrise (in terms of better insights & ideas as well as awareness & positioning/image).
Lead Generation and Marketing Automation, Featuring MarketoMediative
In this webinar presentation, Marketo’s VP, Marketing Content and Strategy, Jon Miller and Mediative’s Senior Manager, Direct Marketing, Angie Dzwonkiewicz cover the following topics:
- The different types of channels and strategies that are used to generate leads.
- The role of social media in lead generation.
- How to implement and get the most out of lead scoring.
- How to know which lead management platform is right for you.
- How to measure your success.
Who Says B2B Research is Boring and Emotionless? Loretta Hudelot
This presentation was presented at TMRE 2014. B2B research has an unfounded reputation for being dull and limited in scope. Using meta analysis, understanding of human behavior, and a little creativity, Freeman created a persona archetype spectrum of their most important customer audiences. This knowledge has been used to design emotionally-engaging event spaces that powerfully tell brand stories.
I Know I've Seen Them Before - Using Archetypes to Create Engaging SpacesLoretta Hudelot
Did you know there are always the types of people that come to an event, no matter what that event is? Our research found there are attendee and exhibitor archetypes whose view of the world is surprisingly predictable. By knowing what archetypes need, you can design engaging spaces that make powerful emotional connections and delight audiences.
Learning models have evolved beyond the traditional classroom settings still used at most professional conferences and meetings. This presentation highlights the key attendee personas and their preferred learning styles. It also features cutting edge learning models for events.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong interdisciplinary (internal) collaboration of researchers and designers for being successful in open innovation is emphasized. Only the combination of external co-creation and internal collaboration make open innovation programs successful. Embracing a human-centered innovation approach means also to intervene in existing structures of power within the company which are built upon hierarchy.
Netnography - listening to social media from a B2B2C perspective (Esomar Onli...Steffen Hück
Nowadays consumer goods producers demand from their suppliers more than only the products themselves. Strategic suppliers like Symrise, as one of the leading suppliers for flavors and scents worldwide, have to meet their expectations regarding the knowledge of current trends, consumer needs and even innovative application and positioning possibilities.
This paper gives practical insight into B2B-specific business requirements and how the practical application of innovative, consumer-centric research methods like Netnography can be applied to strengthen the competitive situation of strategic suppliers as “preferred supplier” within the B2B2C eco system of the food market. The main intention of the paper will be to show how listening to social media with Netnography has generated real competitive advantages for Symrise (in terms of better insights & ideas as well as awareness & positioning/image).
Lead Generation and Marketing Automation, Featuring MarketoMediative
In this webinar presentation, Marketo’s VP, Marketing Content and Strategy, Jon Miller and Mediative’s Senior Manager, Direct Marketing, Angie Dzwonkiewicz cover the following topics:
- The different types of channels and strategies that are used to generate leads.
- The role of social media in lead generation.
- How to implement and get the most out of lead scoring.
- How to know which lead management platform is right for you.
- How to measure your success.
Who Says B2B Research is Boring and Emotionless? Loretta Hudelot
This presentation was presented at TMRE 2014. B2B research has an unfounded reputation for being dull and limited in scope. Using meta analysis, understanding of human behavior, and a little creativity, Freeman created a persona archetype spectrum of their most important customer audiences. This knowledge has been used to design emotionally-engaging event spaces that powerfully tell brand stories.
I Know I've Seen Them Before - Using Archetypes to Create Engaging SpacesLoretta Hudelot
Did you know there are always the types of people that come to an event, no matter what that event is? Our research found there are attendee and exhibitor archetypes whose view of the world is surprisingly predictable. By knowing what archetypes need, you can design engaging spaces that make powerful emotional connections and delight audiences.
Learning models have evolved beyond the traditional classroom settings still used at most professional conferences and meetings. This presentation highlights the key attendee personas and their preferred learning styles. It also features cutting edge learning models for events.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
This is the full slidedeck of our 'Consumer Insightment' Smartees Breakfast session on 28 February 2013. The main focus is on how to arrive at potent consumer insights. Presentation by Annelies Verhaeghe (Head of Research Innovation InSites Consulting), Simon McDonald (Business Director Media & Entertainment InSites Consulting) & Emma Martin (Senior Trade Insights Executive BBC Global News Ltd).
NFC in Social Media: Fact, Friction, and Fiction. Presentation delivered by Stéphane Doutriaux, Founder of Poken.com, at the NFC Bootcamp series (www.nfcbootcamp.com)
When web meets world
Four workshops to discover an exciting future that closely interlinks the physical and virtual worlds and have a look on the new innovative ideas for the future.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
Digital literacy - a new language for disruptionJoyce Hostyn
To achieve the digital enterprise, you need a workforce that embraces new ways of working. One in which they’re able to harness the power of information, collaboration, and communities to get their jobs done. This requires treating digital as a new language. One with a different grammar and syntax from what people are used to. And learning a new language isn't easy. How can we empower people through digital literacy to work smarter, treating digital as a language to use to express ideas and create magical experiences that people choose to participate in and, as a consequence, change their behavior? How can we get people dreaming in digital?
5 trends, no more than 20 slides apiece, speakers had 5 minutes. Not unlike Ignite, without the automatic slide advances. Great stuff from Team Empower.
The Decision Making Process - Neuromarketing Overview True Impact
Neuromarketing: The Future of Better Communications The Decision Making Process
By Diana Lucaci, Founder & CEO
www.trueimpact.ca| True Impact | @dianalucaci
Canadian Chair, Neuromarketing Science and Business Association
The 3 Brains of Decision-Making
Subconscious to Conscious Thought
Understanding Customer Emotions Benefits the Entire Organization
Neuromarketing Applied to All Media
Top 3 Neuromarketing Applications
Optimize any communication to elicit positive emotions, and increase propensity to buy.
Take the risk and guesswork out of Marketing.
Ultimately understand what your customers want, before they express it.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
True Impact – Neuromarketing Process
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Technologies: fMRI, EEG, eye-tracking
Learn more at www.trueimpact.ca
Similar to Event Participants are Narcissists... And Other Surprising Events Industry Macro Trends (20)
The Decision Making Process - Neuromarketing Overview
Event Participants are Narcissists... And Other Surprising Events Industry Macro Trends
1. Event Participants are
Narcissists
And Other Surprising
Events Industry Macro Trends
Twitter: @FreemanCo
2. Learning Objective 1
What macro trends
are impacting the
Events Industry?
Twitter: @FreemanCo
3. The Macro Trend Story for Face-to-
Face
3- A stabilizing economy 4- Tech with value
• Events are • Virtual and hybrid
improving, exhibitors • Digital way-finding
returning • Gamification, RFID
• But not at ‘08 levels
3
4 1
Demand for
Industry Tech
with VALUE
1- Engage me!
2- Technology isn’t so scary (Customization)
2
• Mobile in early majority • Interactive Format
• Social media for mtgs • Hosted Buyer Events
• Video invitations • Custom Event Apps
4. Learning Objective 2
How does neuroscience
relate to
my audience’s needs?
Twitter: @FreemanCo
5. Neuroscience is about what makes people
tick
Why people do
what they do
Knowledge to
impact concerns
You’re a HERO!
7. Why people come to events
Attendee Exhibitor
• Network with colleagues/vendors • Identify new leads
• Keep up on trends • Build brand awareness
• Education • Meet with customers
• See/evaluate new products • Have a presence
• Find a new vendor • Launch new product/service
• Location • Competitive intelligence
These reasons do not change
8. Successful events meet
rational and emotional needs
Events Performing Well Events NOT Performing
Well
Emotional Emotional
How do you feel? How do you feel?
Happy Hurried
Valued Energized Irritated Neglected
Inspired Rational Hopeful Angry Rational Stressed
Networking Leads Networking Leads
Education Awareness Education Awareness
Trends Relationships Trends Relationships
10. How does your brain
decide?
The 3 brains
New Brain - Rational
Middle Brain - Emotional
Reptile Brain - Instincts
11. How does what brain
It’s about your
decide? at a
we want
deep level
The 3 brains
Why do people
New Brain - Rational
POST on
Facebook?
Middle Brain - Emotional
Reptile Brain - Instincts
Understand what customers deeply
care about. Give them that and
they’ll find a way to stick with you.
12. Sometimes we don’t know what
influences us, we just subconsciously
perceive it
Value can come from the little things
13. We don’t consider all the elements of an
experience, only the most noticeable
Make your most noticeable moments count
14. Learning Objective 3
How can neuroscience
create
engaging experiences?
Twitter: @FreemanCo
15. The Macro Trend Story for Face-to-
Face
3- A stabilizing economy 4- Tech with value
• Events are • Virtual and hybrid
improving, exhibitors • Digital way-finding
returning • Gamification, RFID
• But not at ‘08 levels
3
4 1
Demand for
Industry Tech
with VALUE
1- Engage me!
2- Technology isn’t so scary (Customization)
2
• Mobile in early majority • Interactive Format
• Social media for mtgs • Hosted Buyer Events
• Video invitations • Custom Event Apps
16. We don’t pay attention to boring
things
Event Tech Impacts Behavior
I see the experience Technology
creates
emotional
I’m WOW’ed by the experience WOWs
I link that WOW feeling to
your brand
That WOW feeling imbeds itself
in my memory
I remember your brand when it’s
time to decide
17. Technology to interact with others
Poken / Minglestick Flock (by Bump)
Collect and exchange digital info offline via NFC
Share multiple-user photos into a single album
18. Technology to play with
Catchbox
Throwable microphone to liven
event participation
Gamification
Social gaming at the BIO Agriculture booth
19. Technology to enhance experiences
Second Screen
McDonald’s Pick ‘n Play
Companion
device
supplementing
primary info
delivered by
Experiential advertising in a group setting
another
medium http://www.youtube.com/watch?v=7u0ij9D5S4Y
20. NFC as a mobile wallet
NFC as a mobile wallet
Starbucks App
Point of Sale Applications
Credit card payment via
mobile device
Electronic account linked to a mobile phone, money
deposited and used as cash, rewards earned
21. RFID to engage
Microsoft Advertising
Coldplay Concert
Hosted buyer event using RFID bracelets to provide
personalized experiences to key audiences
30,000+ RFID wrist bracelets flashed colors
lights in sync with the music