Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Bio-wonder, Tunisia

990 views

Published on

Yehia Selmi, co-founder, Bio-wonder, Tunisia.

28 October 2019. Cairo. On the occasion of the 10th Africa Food Day Commemoration, held in joint food and nutrition security research and innovation projects within the Africa-EU Partnership.
Panel 4: Panel 4 – Idea-carriers:

  • Be the first to comment

Bio-wonder, Tunisia

  1. 1. BIO WONDER organisation & international strategy Targeted needs & proposed project
  2. 2. BIO WONDER My first production My farm Lemon jam Orange jam
  3. 3. Targeted needs & proposed project
  4. 4. “The Tunisian lifestyle is full of healthy elements but our problem is that we do not know how to live in a well- balanced and active manner. The quality of our food and lifestyle here are brilliant but more needs to be done in order to spread awareness about how to live an active and healthy lifestyle” Nutritionist Dr.Zoubeir Chater Needs & opportunities
  5. 5. 1300 participants in Netlinks day event Population in Tunisia 11.4 millions5000 Tunisian men and women Care about their health TAM SAM SOM Market size
  6. 6. The World Health Organization( WHO) show that 1 in 3 Tunisian men ,half of Tunisian women and 16% of Tunisian children are obese. Market driver
  7. 7. My current customer Future customers Market segmentation My customers Catering in the events : the participants and the organizers of the events and small self owned Average age between 20 to 45 years 70% of Tunisian woman had much more risk to be affected by health problem certainly like obesity compared to less than 15 % of the men . Athletic, gym subscribers Super market
  8. 8. 1 cup of juice Calories : 14 Total Fat : 0.1g fiber : 1.9g Protein : 1.1g sugar : 1g The Nutritional value
  9. 9. The added value Organic food Cosmetic products No waste
  10. 10. The competitive advantage There are many substitues like soft drink, street juice vendors, canned juice and refreshing drinks. However, aside from fresh fruit prepared at home.
  11. 11. Catering events Fitness center Sponsored events (all star challenge: netlinks) Price: 2euros Revenue Model: B2C MODEL/ CASH, immediate payment Customer Model: B2B2C (Franchises) Early adopters: participants in the events Internal competition Little to none, there are no other company which produce 100% naturally products the business model
  12. 12. Start up Bio Jam Bio Juice Dietary complement food Equipments Installation Equipments Installation Equipments Installation Bio Oil Bio Oil 2016 2017 2018 2020 20212019 The 3-year impact
  13. 13. Your organisation & international strategy
  14. 14. Regional offices and Export are activities that I plan to set up abroad. How? By: Participation to international Project (Like Netkite and MEDspring) Participation to international fairs of food products Participation to international business events Internationalisation / setting up activities abroad
  15. 15. SELMI AIDA FOOD ENGENEERING BEN ARFA ZOUHAIER ACCOUNTING EXPERT BEDDAIRA HATEM DEVELOPPER EXPERT OUSSAMA ABOU JALIL DESIGNER EXPERT Internationalisation / setting up activities abroad
  16. 16. I had a spin of with FGP company I search for an active investor International business partner Investment needed
  17. 17. Services needed & Incubation

×