Dryland Systems Gender Component Communication

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Dryland Systems Gender Component Communication

  1. 1. Dryland Systems Gender Component Communication Rajita Majumdar Michael Devlin
  2. 2. Key challenges for communicating effectively Informing our audiences Influencing decision makers Delivering tools & technologies Effective exchange and learning across regions & sites
  3. 3. Dryland Systems communication - Key action areas • Marketing communication: Ensuring high visibility and branding of the program. • Strategic communication and advocacy: Informing and influencing specific groups worldwide, getting the science into use. • Website: Provide broad access to concepts, key messages and results of Dryland Systems. • Information management: Processes and guidance for the capturing, organizing (cataloging) and open access to all data, and information generated by Dryland Systems. • Knowledge sharing and learning: Processes and techniques to capture and synthesize the learning from the research process as it progresses. • Gender
  4. 4. Strategic Communication ‘Outcome’ thinking • What do we want to happen ? Changing behavior among specific groups. • Who can we influence directly? • How to best achieve this? What communications activities, products, services?
  5. 5. Dryland Systems gender communication 2014 • Synthesis report (current gender activities) Summary of current activities across the partners. • Web page • Women & youth reporters initiative.
  6. 6. Ideas to consider? • How to collect frequent news of your work? Receiving regular information about your work and points of interest. Updates, photos, etc. • Gender learning blog? Short updates on your work, questions and exchanges between Action Sites/Regions (1-2 paragraphs!).

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