Hierarchy of management that covers different levels of management
Group 3 - Group Project Proposal - Waqaf Annur (1).pptx
1. In association with:
Knowledge Transfer Program (KTP)
TO IMPROVE KNOWLEDGE AND AWARENESS OF WAQAF AMONG
SOCIETY IN SUPPORTING SOCIO-ECONOMIC PROGRAM
DEVELOPMENTS
Group C
2. Group C Members
HAIRUL AKMAL BIN MOHD YUSOFF
MBS211130
VIGNNESH RAJEDRAN
MBS211131
JASNITA KAUR KLER
MBS211058
AMIRTHARAAJ A/L VIJAYAN
MBS211063
Dr. Farah Akmar Binti Anor Salim
PENSYARAH KANAN (DS51)
Penolong Pengurus Pemasaran / Penyelaras
Program
Guided by:
3. Introduction
• Research aims to enhance the knowledge and improve awareness regarding Waqaf
(donation) in the community and it’s benefit for socio-economic development. The
awareness has the potential to implant the knowledge and awareness of:
• To sharpen the social interest and skill
• Importance waqaf for related public needs
• The use of waqaf for social infrastructures and social development
• Target group
• Toyota Automobile Factory @ Shah Alam
• Safwa Global Venture @ Johor Bahru
• Associated with Waqaf-An-Nur and Conducted roadshow with the following Agenda
• Introduction of Waqaf An-Nur (WANCorp)
• Awareness on Waqaf and Products under Wancorp
• Activities conducted by WANCorp
• High impact program to cause awareness which could be executed in the lowest cost
possible which is highly sustainable and replicable in future.
4. CASE COMPANY BACKGROUND
Waqaf An-Nur Corporation Berhad (Waqaf An-Nur) is a limited company with no share guarantee initiated by the
establishment of Johor Corporation (JCorp). Its establishment aims to manage the assets and shares of
companies in the endowed JCorp Group
To be an entity recognized by the
Johor Islamic Religious Council as a
recipient, manager and administrator
of waqf
To fight for and uphold the economy
of Muslims in general
Successful special programs are
aimed at building entrepreneurship
as well as cultural programs
Succeeding in the corporate social
responsibility of the JCorp Group
To carry out voluntarily as agents of
hospitals and treatment centers and
provide related services in Malaysia
Act to implement and complete the
benefits of Waqaf An-Nur, through
investment, contribution, infaq and
distribution
5. PROBLEM DIAGNOSIS
Lack of Knowledge
regarding “Waqaf”
• Not knowing how and
where to contribute their
waqaf
Lack of Awareness
regarding “Waqaf”
• Less contribution from
individual to society
Locating a
reputable and
recognized
source for
waqaf
“endowment”
Spreading the knowledge
& awareness of waqf to
certain targeted
community and target
geographical location
6. Research Question (RQ) Research Objective (RO)
What are the contributing factors to have
a lower awareness level among public
regarding Waqf ?
What is the necessary intervention that can
be implemented to improve and enhance the
activities of Waqf and the benefits of Waqf
among the public ?
What are the recommendations to improve
the popularity and donation rate of Waqf
To identify the factors of lower donation
rate and popularity of Waqf
To find a solution to reduce the barriers to
improve the donation rate by educating the
public about the benefits of Waqf
nationwide
To provide recommendations in improving
donation rate, popularity of Waqf and to
educate the benefits of Waqf
Quantitativ
e-Interview
Fishbone
Diagram
Quantitative-
Secondary
Data
Questionnaire
Qualitative
Quantitative
Reflection
7. Researcher’s Role, Ethics & Research
Significance
Researcher’s
Role
Identify research methods, variables, data collection techniques, and analysis methods
Determine areas of research to increase knowledge regarding Waqf
Collect, record, and analyze data accurately based on the survey result
Collaborate with research partners, charity board, and government and private organizations for Waqf
knowledge transfer
Ensure that proper knowledge transfer is done and the output is measured efficiently
Increase awareness
regarding Waqf among
the society
Educate the target
group on the available
source for endowment
Increase the rate of
donation by spreading
the awareness and
benefit of Waqf
Introducing various
forms of donation at a
CenterPoint for easier
access
Research Significance
8. Fish
Bone
Diagram Lack of Advertisement
- Public are not aware
about notable charity
activities being done
through Waqf programs
- Public are not exposed to
the infrastructure and the
facilities that being
provided by waqf
institutions in malaysia
Poor Marketing
Strategy
- Less TV shows
- Never explore big TV
channels to conduct
awareness program
- Non-reliable and non-
consistent marketing
strategies
Lack of
awareness and
knowledge about
Waqf among
public and
willingness to
donate for the
noble cause
Poor social media usage
- Less content creation
about Waqf activities
- Less social media
engagement with
registered and potential
donors
Demographic
- Waqf institutions not
taking initiative to spread
the awareness across
the residing state borders
Social
- Less social talks and
speeches regarding
waqf and in Mosque
and mass gatherings.
- Involved religious
leaders doesn’t
emphasize the
importance of waqf
- Less roadshow
Lack of Digitalization
- No usage of endowment based
mobile app for Waqf donors to
increase the efficiency of
donation
- Non-engagement with donors
about interactive features
about the good deeds and the
charity activities
- Still practicing conventional
method for Waqf contribution
Developed Model for Lack of Waqf Awareness
9. Literature Review & Action Research Planning
Direct Contribution
Indirect Contribution
Contribution through Cryptocurrency
Existing Model on Waqf Contribution Method
1
2
3
10. Literature Review & Action Research Planning
Public behaviour and
Popularity of waft among
the society
Waqf for Islamic
Educational
Benefit
Involvement of
Corporate
Entities in Waqaf
Management
11. Proposed Intervention & Implication
INTERVENTION IMPLICATION
Collaborating with WanCorp to conduct
Awareness program through online
sources (webinar) and on-site seminar
at selected venue and to targeted
participants.
Participants will gain knowledge
regarding the knowledge benefits
and the procedures of Waqaf
Participants would be expected to
have understanding on the
importance of Waqaf and to be
surveyed on the level of
understanding and motivation to
perform Waqaf
Comparison between the collected
data of before and after
intervention would decide the
success rate of this effort
13. Input, Transformation and Output
• Analysing the level of
awareness about Waqf
among public
• Analysing the donation rate
• Gather information and
analysing the current
marketing strategy by Waqf
marketing team
Input
∙ Increasing the awareness of
Waqf benefits by engagement
activities.
• Increasing the information
awareness and access through
digitalization
• Conducting roadshow to spread
the benefits of Waqf
• Improve marketing in social
media platform such as ‘Tik Tok,
Instagram and YouTube
advertisement.
Transformation ∙ Awareness to the people about
the benefit of the Waqaf.
• Sharpen people’s social skill
and help the distress – learn to
share with others and help those
in need.
• Increase the donation rate by
providing awareness that the
rewards of Waqf flows
endlessly.
• Boost economic, social
development and prevent social
gap by providing the
infrastructure for the use of the
public.
Output
14. Project Flow Chart
• Embark on social
media marketing /
leaflet
• Engage with Govt
body / corporate
• Preparation on the
campaign
UTM / WANCorp
• Conduct surveillance
on potential program
area
• Gauge society
awareness on waqaf
(survey)
• Gauge corporate /
government body
awareness
UTM
• Program kick-off with one
briefing session
ceremony with one – two
days at selected area
and organization
• Charity program on event
day
UTM / WANCorp / Toyota /
SGV
• Post- program
evaluation on
society /
corporate /
govt body’s
awareness
• New
subscription on
waqf
UTM / WANCorp
April ‘22
April – May ‘22
May – Jun ’22
Jul-Dec ‘22
3 months 6 months
15. Methodology
Research Design
This project utilizes a mixed-method approach. Therefore, both qualitative and quantitative data collection
was carried out. Mixed-method approach is useful as it gives more insight compared to using a single method.
Combination of both qualitative and quantitative research provides better understanding of the research
problem.
Collection Data Method
A QR survey or QR code survey is a survey URL embedded in the
code that people can scan and be directed to the study and input
their responses. Efficiently collecting feedback from surveys is
imperative, and using QR codes is a secure distribution method.
16. Program Benefits
● This program will create a culture important of waqf among the community by sharpening our social
interest and skill. It creates an awareness that learn to share with others and help those in need.
● People’s change through visual and physical information will be beneficial in changing the mentality
about waqf and its economic benefits
● The implementation of this program will be beneficial to sustainable goals development target by
boosting the economic and social development.
● It prevents the social gap among the society whereby Waqf will be used for public needs in which
people can get the same benefits.
● Help to enhance WANCorp vision and their profitability
18. Data Analysis & Discussion
(Qualitative: Interview with Waqaf An-Nur)
Strength - Internal Strategies factors
● Strong investor on capital – gain capital for investment from Johor Corporation
(JCorp) to expand its own capital.
● Huge non-current assets from Waqf funds from the group of listed and unlisted
companies of KPJ groups
● Collaboration with Majlis Agama Islam Johor (MAIJ) as consultant for new
product and assisting to Islam compliance.
● Branding at TV Al-Hijrah and among famous ustaz.
● Variety of product through MOU
19. Data Analysis & Discussion
(Qualitative: Interview with Waqaf An-Nur)
Weakness – Internal Strategies factors
● Local policies - Expansion of products to another region outside Johor is
restricted
● Customer satisfaction – Does not have any customer or subscriber’s feedback
● Does not have specific customer persona
● Not fully utilising social media features in marketing
● Asset investment benefits could be affected by the economic downturn.
20. Data Analysis & Discussion
(Qualitative: Interview with Waqaf An-Nur)
Opportunities – External Strategic Factors
● As the technology revolution is cheap and able to reach huge
numbers of people. Media social and digital advertisement is one of
the best platforms to be used.
● Existing subscriber’s experience and knowledge sharing could be
used as the capital of advertisement.
● Public awareness results from the awareness campaign done before
21. Data Analysis & Discussion
(Qualitative: Interview with Waqaf An-Nur)
Marketing strategy:-
● Memorandum of Agreement (MoU) with 3rd parties which are at global level in
order to penetrate the market (strategic partner)
● Promotion done by WANCorp using digital platforms is using websites and social
media such as Facebook, Tiktok and Instagram.
● To have many roadshow - enhancing awareness of waqf among society as this
is what difficulties encountered
● Not fully utilise social media engagement features
31. Data Analysis & Discussion
(B1: Variable 1: About Waqaf An-Nur)
32. Data Analysis & Discussion
(B1: Variable 1: About Waqaf An-Nur)
33. Data Analysis & Discussion
(B2: Variable 1: Awareness on Waqaf)
34. Data Analysis & Discussion
(B2: Variable 1: Awareness on Waqaf)
35. Data Analysis & Discussion
(B2: Variable 2: Activities Enhancement)
36. Data Analysis & Discussion
(B2: Variable 2: Activities Enhancement)
37. Data Analysis & Discussion
(B2: Variable 3: Social Media Exposure)
38. Participants Total Quantitative
Received
Sample No of
Interviews
Does this program give new
knowledge and understanding
regarding waqf and its
benefits?
Would you like to do
Waqf after this
program?
Toyota 6 2 YES (100%) YES (100%)
SGV 20 5 YES (100%) YES (100%)
26 7
39.
40. Conclusion
● The program targeted on waqaf long term awareness - unable to get contribution
in term of ‘Waqf’ from the registered donors within the program period.
● Mostly in community have confusion about the meaning of the word ‘Waqaf’.
● Waqaf An-Nur was having low accessibility and engagement among the community
before this Waqaf awareness program.
● Quantitative survey data could be interpreted to improve Waqaf An-Nur marketing
strategy and to creates customer persona
● Bring insightful branding and marketing to WANCorp as waqaf administrator as
sampling interviews with participants show positive results in terms of awareness
and knowledge sharing.
41. Recommendation
Awareness campaigns should be
intensified
Talk shows should be aired to create
awareness among the younger
generations
Information in print or electronic media should
be spread to larger audience
Print materials such as posters, banners, flyers,
and sign boards that can be seen by people in the
main street can also be used.
