HR PRACTICES & EMPLOYEE BRANDING STRATEGY IN BRITANNIA
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Britannia hr policies
The document outlines HR strategies and policies of Britannia. It discusses the changing expectations of HR, translating strategy into action using corporate culture, and significant changes to how international HR will function in the future. It also covers implementing strategic models, creating measurable HR plans, improving efficiency through actions like reallocating employees and changing performance appraisal, and managing trends through knowledge management and forecasting. The document provides information on Britannia's HR strategies through case studies, exercises, and videos.
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Indra Nooyi is an Indian-American business executive who has served as the Chairperson and CEO of PepsiCo since 2006. She was born in 1955 in Tamil Nadu, India and received degrees from several prestigious Indian and American universities. Nooyi joined PepsiCo in 1994 and rose through the ranks to become CEO in 2006. Under her leadership, PepsiCo's annual revenues have risen significantly. Nooyi is recognized for her strategic decisions, establishment of PepsiCo's "Performance with Purpose" mission, and for transforming PepsiCo into a global food and beverage business. She has received several honors and awards for her leadership and is considered one of the most powerful women in business.
Cadbury's worm issue case study by chaithanya & dhanya
Cadbury experienced a worm contamination issue in some of its chocolate bars in 2003. This led to plummeting sales, reduced retailer cooperation, and damaged employee morale and company credibility. An investigation found the problem originated in distribution centers. Cadbury took responsibility and introduced a new double packaging and enlisted Amitabh Bachchan as brand ambassador to regain trust. Through integrated communication efforts across TV, print, and social media addressing consumer and retailer concerns, Cadbury was able to restore sales growth within two years.
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Human resource policy of hul
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Britannia hr policies
The document outlines HR strategies and policies of Britannia. It discusses the changing expectations of HR, translating strategy into action using corporate culture, and significant changes to how international HR will function in the future. It also covers implementing strategic models, creating measurable HR plans, improving efficiency through actions like reallocating employees and changing performance appraisal, and managing trends through knowledge management and forecasting. The document provides information on Britannia's HR strategies through case studies, exercises, and videos.
Strategic hr management: Cisco
Cisco is a global technology company founded in 1984 known for its networking hardware and software. It has over 71,000 employees worldwide and focuses on innovation, talent development, and customer service. Cisco recruits top talent through various strategies and provides extensive training and benefits to retain employees. It emphasizes core values of customer dedication and sharing company vision to drive success.
Indra nooyi
Indra Nooyi is an Indian-American business executive who has served as the Chairperson and CEO of PepsiCo since 2006. She was born in 1955 in Tamil Nadu, India and received degrees from several prestigious Indian and American universities. Nooyi joined PepsiCo in 1994 and rose through the ranks to become CEO in 2006. Under her leadership, PepsiCo's annual revenues have risen significantly. Nooyi is recognized for her strategic decisions, establishment of PepsiCo's "Performance with Purpose" mission, and for transforming PepsiCo into a global food and beverage business. She has received several honors and awards for her leadership and is considered one of the most powerful women in business.
Cadbury's worm issue case study by chaithanya & dhanya
Cadbury experienced a worm contamination issue in some of its chocolate bars in 2003. This led to plummeting sales, reduced retailer cooperation, and damaged employee morale and company credibility. An investigation found the problem originated in distribution centers. Cadbury took responsibility and introduced a new double packaging and enlisted Amitabh Bachchan as brand ambassador to regain trust. Through integrated communication efforts across TV, print, and social media addressing consumer and retailer concerns, Cadbury was able to restore sales growth within two years.
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Human resource policy of hul
Hindustan Unilever Limited (HUL) is an Indian consumer goods company and the largest FMCG company in India. It has over 35 brands spanning 20 categories. HUL has its corporate headquarters in Mumbai, which houses over 1,600 employees and provides various facilities. Some of HUL's key HR practices include recruitment and selection through various sources, performance management using 360 degree feedback, training and development programs to improve skills, competitive compensation and benefits, and initiatives to improve employee engagement such as being recognized as the best employer in various surveys. The objective of HUL's HR practices is to gain a competitive advantage through an effective and aligned workforce.
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HRM in Coca Cola
The Coca-Cola Company is one of the largest beverage manufacturers and distributors in the world, formed in 1886. It offers over 400 brands across more than 312 countries. Coca-Cola has grown rapidly through strategic acquisitions and by introducing new products like Fanta, Sprite, and Diet Coke. The company focuses on internal recruitment and talent development to maintain its culture and train employees on its safety and health protocols to ensure long-term success.
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Amazon has over 566,000 employees globally and has experienced rapid growth over the past years. It employs a rigorous recruitment and selection process including 5 interviews that can last 2-3 hours each. Amazon also offers extensive training and development programs, competitive pay and benefits, and strives to create a unique work environment through various perks and amenities like on-site cafes, game rooms, and a dog-friendly policy. These HR policies and practices have helped Amazon attract and retain top talent.
Britania
The document provides a history and background of Britannia, one of India's largest biscuit companies. It details how Britannia was founded in 1892 in Kolkata with an initial investment of Rs. 295. Over the decades, Britannia mechanized its operations, received government contracts during WWII, diversified its product portfolio, and grew to become a top food brand in India through innovative marketing campaigns. Britannia remains an iconic Indian brand over a century after its founding, having expanded its product lines and grown its market share through strategic acquisitions and joint ventures.
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- Infosys uses a performance management system to communicate strategy, set employee expectations, measure and motivate performance, address underperformance, and facilitate development through training and performance reviews.
- Key result areas are mutually set through manager-employee discussions and reviewed through an online system. Performance is assessed bi-annually through this system and rated on a scale of 1+ to 4, with ratings impacting incentives, salary, and promotions. Feedback is also provided as an important part
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Management
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Amazon has over 566,000 employees globally and has experienced rapid growth over the past years. It employs a rigorous recruitment and selection process including 5 interviews that can last 2-3 hours each. Amazon also offers extensive training and development programs, competitive pay and benefits, and strives to create a unique work environment through various perks and amenities like on-site cafes, game rooms, and a dog-friendly policy. These HR policies and practices have helped Amazon attract and retain top talent.
Britania
The document provides a history and background of Britannia, one of India's largest biscuit companies. It details how Britannia was founded in 1892 in Kolkata with an initial investment of Rs. 295. Over the decades, Britannia mechanized its operations, received government contracts during WWII, diversified its product portfolio, and grew to become a top food brand in India through innovative marketing campaigns. Britannia remains an iconic Indian brand over a century after its founding, having expanded its product lines and grown its market share through strategic acquisitions and joint ventures.
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The document provides information about Human Resource practices at Infosys. It discusses Infosys' sector information, company introduction, HR policies, functions, sourcing strategy, recruitment and selection process, and performance management systems. The recruitment and selection process involves defining the recruitment opportunity, advertising the opportunity, and selecting candidates through a combination of interviews, presentations, testing and group exercises. Performance is managed through methods like 360 degree feedback and a system called ICount that focuses on individual performance and continuous feedback.
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Cadbury Dairy Milk is a brand of chocolate made by British confectionery company Cadbury. It was introduced in the UK in 1905 and India in 1948. Dairy Milk holds a 30% value share of the Indian chocolate market and is Cadbury's best-selling product globally. The document discusses Cadbury's history with Dairy Milk, operations in India, product portfolio, competitors, consumer trends, marketing strategies including iconic ad campaigns, and the brand's market leadership position in India.
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This document discusses corporate governance practices at Amazon and issues related to corporate governance that arose at Satyam Computers. It provides details on Amazon's board of directors and code of business conduct. It also outlines key issues with Amazon's corporate culture, including unreasonably high standards, lack of work-life balance, and lack of praise. The document then discusses the history of Satyam Computers, founded in 1987, and the corporate governance failures that occurred there in 2008 related to the role of the audit committee, CEO/CFO, and securities regulator.
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- Infosys is a global IT consulting firm founded in 1981 that has grown to revenues of $6.6 billion. It aims to be a globally respected corporation through client value, leadership by example, integrity, fairness, and excellence.
- Infosys uses a performance management system to communicate strategy, set employee expectations, measure and motivate performance, address underperformance, and facilitate development through training and performance reviews.
- Key result areas are mutually set through manager-employee discussions and reviewed through an online system. Performance is assessed bi-annually through this system and rated on a scale of 1+ to 4, with ratings impacting incentives, salary, and promotions. Feedback is also provided as an important part
Human resource management of infosys
Infosys is an Indian IT company founded in 1981 by Narayana Murthy. It recruits both internally and externally and has a multi-step selection process. Internally, it recruits former employees, through retirements, and internal notifications. Externally, it recruits through agencies, institutions, advertisements on websites and walk-ins. The selection process includes initial interviews, application forms, employment tests, various skills tests, interviews, background checks, physical examinations, and final decisions. Infosys is a major global IT services provider known for its large workforce and innovative products across industries like aerospace, automotive, software, and healthcare.
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Infosys tna
Infosys BPO Limited is the business process outsourcing subsidiary of Infosys Technologies. It started as Progeon Limited in 2002 and is now one of the top BPOs in India. In fiscal year 2007-2008, Infosys BPO generated $250.3 million in revenue with 11 centers worldwide employing over 16,000 people serving 44 clients, with its headquarters in Bangalore.
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Cadbury is a leading global confectionery company known for its chocolate, gum, and candy brands. It was founded in 1824 when John Cadbury opened a small grocery shop in Birmingham and began making chocolate. Over time, Cadbury grew significantly and now sells products in most countries worldwide. The document discusses Cadbury's history, products, leadership, SWOT analysis, and production process. It concludes that Cadbury has the largest market share in India's chocolate industry due to its high quality and popularity.
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The document provides an overview of HR policies and practices at Aditya Birla Group, a large Indian conglomerate. It discusses the group's recruitment process which includes job descriptions, competency mapping, interviews and assessments. It also summarizes the 360 degree appraisal process and talent management initiatives like development centers, individual development plans, and talent reviews. Continuous learning is emphasized through the Gyanodaya institute and programs like PRATIBIMB and ANUBHAV.
Accenture-HRM
Accenture focuses on building careers for employees through training and talent management initiatives. It collaborates with universities to develop talents at all levels. New employees are assigned a "buddy" to help them settle in. The company has flexible leave policies like leave pooling and adoption leave. Accenture invests heavily in employee training and development and has strong diversity and inclusion policies. While it provides many opportunities, some policies vary globally and work-life balance can be challenging.
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Research Report on Britannia Industries.
The research report on Britannia Industries Contains
A Company overview, Shareholding Pattern, Swot Analysis, Leadership, Competition Analysis & More.
Narayan Murthy Leadership
Narayan Murthy is an Indian business leader who co-founded Infosys. As CEO for 21 years, he helped build Infosys into a globally respected company through his vision of ethical business practices and focus on employees. He led with a participative style, involving employees in decisions. Murthy believes in the power of education to drive innovation and sees a need to reform India's education system to focus less on rote learning and more on creativity. He has received many honors for his entrepreneurship and philanthropy.
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Info Edge (India) Limited is an Indian internet company founded in 1995 that owns and operates various online businesses including Naukri.com, Jeevansathi.com, 99acres.com, and Shiksha.com. Shiksha.com is an education classifieds marketplace that connects education seekers with providers. It has 25,000 institutes listed across India and abroad and receives 3.5 million monthly page views. The sales department of Shiksha.com's Chennai office is headed by a Senior Zonal Manager and focuses on achieving sales targets through marketing on television and online channels.
Management
The document compares the management techniques of three major chocolate companies in India - Cadbury, Nestle, and Amul. Cadbury follows a hierarchical and democratic structure with decisions made through consultation and teamwork. Nestle has an international structure with regional subsidiaries and focuses on innovation and value creation. Amul is a cooperative owned by milk producers and balances policymakers, farmers, and professionals to benefit members.
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Ruby UK Seminar - How To Really Use LinkedIn - final
Ruby UK Seminar - How To Really Use LinkedIn - final
Leveraging LinkedIn - Creating a Professional Brand That People will Remember...
Leveraging LinkedIn - Creating a Professional Brand That People will Remember...
Business development with the power of linked in and sugarcrm sugarcon2012....
Business development with the power of linked in and sugarcrm sugarcon2012....
Linked: Executives' 21st Century Career Accelerator
Linked: Executives' 21st Century Career Accelerator
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原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
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6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
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No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
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Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Boost Your Instagram Views Instantly Proven Free Strategies.
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https://instblast.com/instagram/free-instagram-views
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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HR PRACTICES & EMPLOYEE BRANDING STRATEGY IN BRITANNIA
- 1. SUBMITTED BY SUPRIYA BASU SECTION- PGDM 4 ROLL NO.- DM17D55
- 2. “It's not hard to make decisions when you know what your values are” Knowledge sharing Cross-functional teams Passion for Learning Leadership Ownership Respect http://britannia.co.in/careers/philosophy
- 3. “PEOPLE ARE THEIR BIGGEST ASSET” Redefine the ‘Box’ Strengthening and Building Trust Britannia Code of Business Conduct ▪ Standard of Ethical Behaviour ▪ Workplace Responsibilities ▪ Representing Britannia ▪ Privacy / Confidentiality ▪ Investments ▪ Corporate Social Responsibility AS PER COMPANY POLICY, http://britannia.co.in/pdfs/Code_of_conduct/COBCforEmployeesFINAL.pdf
- 4. “Transparent Communication” & “Being Employee Centric” https://showcase.iimjobs.com/rscp-britannia-136.html?ref=jdp
- 5. • Company’s Own Website • Company Reports • Awards & Recognition • Social Sites (like YouTube, Twitter, LinkedIn, etc.) • Articles Can also try: – Business Cards – Blogs – Seminars “Marketing Communication Channels”