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How Your Nonprofit Can Win Online With Network for Good
The document provides tips for nonprofits to improve their online fundraising in 2014, emphasizing the importance of tapping into emotion, making donations easy to complete, and leveraging social media. It discusses optimizing websites and donation pages for mobile use and online giving. Key recommendations include featuring compelling images and messages, offering recurring donation options, and empowering supporters to amplify the organization's message on social platforms.
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How Your Nonprofit Can Win Online With Network for Good
- 1. How Your Nonprofit Can WinOnline in 2014 February 20, 2014
- 2. A little aboutme Caryn Stein Content Strategist, Network for Good Mission: Empower and inspire online fundraisers. Reach me: @caryn74
- 3. A little aboutNetwork for Good Network for Good helps nonprofits raise money online with easy, affordable online fundraising tools and training.
- 5. Photo source: AmazonCares
- 6. Photo source: LightBrigade
- 12. The State ofOnline Giving
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- 16. Online donors convertat a higher rate and give more with a personalized, consistent giving experience.
- 17. The #1 Wayto Increase Online Giving?
- 18. The #1 Wayto Increase Online Giving
- 19. Online or off,your fundraising must: Tap into emotion. Make it easy to take action. Get social.
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- 21. “Each year, 8,000children are detained for immigration violations.”
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- 23. Make your causepersonal. Be specific. Clearly show the impact of a donation.
- 24. Make it easyto take action.
- 25. The average attentionspan in 2013: 8 seconds The average attention span in 2000: 12 seconds The average attention span of a goldfish: 9 seconds http://www.statisticbrain.com/attention-span-statistics/
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- 28. Use technology toamplify other voices. People on the front lines of your work Fans who will champion your work People with credibility and authority who can attest to the quality your work
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- 35. 5 Donation PageMusts 1. Feature one clear call to action that emphasizes why your mission is critical. 2. Connect the donor to your cause with a compelling photo, plus your branding and message. 3. Offer well-positioned recurring gift options. 4. Keep your form short and uncluttered – the more fields to fill out, the higher the abandon rate. 5. Include social proof like testimonials, tickers or ratings.
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- 42. 5 Ways toInstantly Improve Your Nonprofit Home Page 1. Feature an emotionally-engaging image. 2. Include a 2-second statement that instantly conveys who you are and what you do. 3. Provide clear, intuitive navigation. 4. Feature a big, bold donate button. 5. Offer an easy way to engage people whose interest has been captured (like an email signup).
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- 45. Technology enables people’smost trusted sources those perceived as their peers - to be the most influential and amplified messengers. We are no longer the messengers in chief.
- 46. Remember the VanillaIce Principle of Social Media
- 47. Stop. Collaborate andlisten.
- 48. Being Socially Smart Setup a listening station Maintain a consistent brand and voice Share more than you ask Use social media as a testing lab Empower your champions by giving them the right tools and content
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- 50. Your cause mustbe mobile-friendly
- 51. Email Opens byPlatform December 2013 Desktop 31% Mobile 51% Webmail 18% Source: Litmus Email Analytics
- 52. Your cause ismobile, whether you are ready or not.
- 54. How do youstart? Take inventory of how accessible your nonprofit is via mobile. Learn how many of your visitors arrive via mobile. Recognize the opportunity (the chance to reach people more immediately) and the constraint (mobile experiences need to be simple and easy). Optimize for easy giving and pledging.
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- 58. Online Fundraising LearningCenter: fundraising123.org Free Nonprofit Webinars: nonprofit911.org Digital Giving Index: onlinegivingstudy.org