This document provides tips for non-profits to boost online fundraising. It notes that online fundraising is growing as donors prefer the convenience and ease of online donations. It recommends that non-profits acquire new donors, retain existing donors, develop existing donors, and revive lapsed donors. Key digital practices for non-profits include having a simple, easy-to-navigate website that clearly describes the mission and impact and shows how donations are used, with prominent "Donate Now" buttons. The document also suggests providing recurring donation and tribute donation options and integrating donation forms and buttons across websites, newsletters, blogs, and social media to generate online donations.

1. EDUCATION NON-PROFITS:
17 Proven Techniques To Boost Your
Online Fundraising now
RUCHIRA AGRAWAL
www.rightaudiencemarketing.com
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2. Why should online fundraising
matter to YOU ?
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3. ONLINE FUNDRAISING IS GROWING
Source: Blackbaud 3

4. ONLINE vs. MAIL GIVING
Source: Blackbaud 4

5. Donors prefer giving online because it is
• Convenient- Donors don’t write & mail checks
• Easy – Donors can pay how they want
• Fast – Donors can pay when they want
• Safe – Donors trust online transactions
• Way of life – Younger donors live technology
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6. Education Online Giving grew the 3rd
highest in 2013
Source: Blackbaud 6

7. What YOU want
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8. Increase Donors
• Acquire new donors
• Retain existing donors
• Develop existing donors
• Revive lapsed donors
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9. How donors find YOU online
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10. Your Website
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11. Digital Practices To Boost Your
Online Fundraising
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12. Your Website
• Must be Simple in design and Easy to navigate
• Must clearly describe your mission and impact
• Must clearly describe your programs & services
• Must clearly show how you use money collected
• Must have emotion evoking graphics that speak
to your audience
• Must display DONATE NOW buttons on all pages
• Must make Donating online a hassle free process
• Should be mobile friendly and so should donating
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13. Donation options on your website
• Embed the donation form inside your website
• Provide Recurring Gift option so donors can
give monthly automatically
• Provide an Honor option so donors can donate
on special occasions – birthdays, legacy,
promotions
• Provide More ways to give – employer giving,
estate and gift planning, stock giving
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14. More Online Ideas
• Publish an e-Newsletter with donate options
• Have your blog display fundraising campaigns
and donate now buttons
• Give your donors an option to sign up for your
e-Newsletter on your website
• Use your social media to generate donations
• Build relationships with your online donors via
emails and social media
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15. Some funding platforms
• Network for good
• Causes.com
• FundRazr
• Givlet
• Razoo
• Donationpay
• Stayclassy
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16. External Donation Websites & Portals
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17. For your non-profit sales and
marketing strategic plans, please
visit
www.rightaudiencemarketing.com
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