Pinterest is a popular photo sharing site with over 16 million users, most of whom are women between 35-45 years old. The document provides tips for using Pinterest effectively for business purposes, including using keywords in board titles, describing pins, mixing original pins with repins from other sites, and leveraging pinned content by embedding pin codes on blogs and websites. The presenter's contact information is provided for networking on Pinterest and other social media sites.

1. Pinterest – A
Picture’s Worth
a Thousand
Words
March 27, 2012
Instructor
Julie Gallaher
GetOnTheMap.US

2. Please Check In
 On Foursquare – search for Get on the
Map, check-in and get a special gift
 On Facebook or Twitter – update your
status to I’m at the
#sacramentopinterestsmarties class with
@JulieGallaher of @GetOnTheMap

4. ThingsYouShouldDo.co
m
This photo has been
repinned 100 timesand
seen by 10,000 people
And it’s still driving
traffic!
http://pinterest.com/sour
ce/thingsyoushoulddo.c
om/

6. Pinterest Stats
 16Million User
 28% between 35-45 yrs
 62% have some college
 38% over 100K annual income
But withHockey
 83% women stick growth, all
that could
change in next 6
months

7. Basics
 Ifyou need invite – write need invite
 Home Page Options
 Pinners I follow – Search – My navigation
 Left hand column – my activity
 Adding a Pin
 About – has Pinterest goodies, terms of
service etc.

8. Board SEO
 Use Keyword Phrase for Board Title
 Add a description, your url, your phone
number and contact info
 This board may quickly index and be found in
Google results, so make sure it makes sense
 How many boards – my advice broad focus
to build followers
 http://pinterest.com/juliemarg/get-on-the-
map

10. Pin SEO
 Photos no wider than 520px – resize if
necessary
 Describe your pins – use your keywords –
add your link
 Watermark your photos

11. What to Pin
 Mix it Up – Some of Yours, Some of Others
 More Mix it Up – Some Repins/Some New
Content
 Go to websites, blogs, social media sites to
find some new content that pinners haven’t
seen.
 Recommended Ratio 5 Repins/1 New
Content
 http://pinterest.com/juliemarg/pinterest-
marketing-what-can-you-pin/

12. Pinterest Legalities
 Credit original pinner
 Link to specific page, not entire website
 Watermark your photos – free service
picmarkr.com
 Article from my friend on various
watermarking styles
 http://afmarcom.com/2012/03/25/pinterest-
and-copyright-explained-in-plain-talk-part-4-
how-artists-can-protect-their-work-despite-
widespread-sharing/

13. Leverage Your Pin Time
Go to the Post not the Domain!
 Pin from Your Website or Blog
 Pin from Foodspotting
 Pin from Flickr
 Pin from Youtube
 Facebook is Tricky – First add a photo via
upload, then edit the post, adding your
facebook url

14. Recycle Pins
 Embed Code on the Side of every pin
 Resize if wider than 520px
 Paste on your blog, share on your
Facebook page
 Check to see what’s popular from your
website or blog
 http://pinterest.com/source/thingsyousho
ulddo.com/

15. Connect with Me
 I’ve got a LinkedIn Pinterest Networking
Group
 http://www.linkedin.com/groups/Pinterest-
Networking-Group-4203053
 http://pinterest.com/juliemarg
 http://facebook.com/getonthemap
 http://twitter.com/juliegallaher
 http://linkedin.com/in/juliegallaher
 http://getonthemap.us
 916-265-2521