This document provides information and resources for Coldwell Banker agents regarding social media marketing. It lists Coldwell Banker's corporate social media pages and platforms. It then discusses goals around assisting agents by providing social media resources and tips to help them market properties and leverage trends. Specific tactics mentioned include providing agent training, sharing listings across social media pages, and growing follower audiences.

1. Coldwell Banker Marina del Rey
September 27, 2010
Social Media Update

2. Social Media – Corporate
http://twitter.com/cbview http://www.facebook.com/cbview
http://www.youtube.com/user/coldwellbanker http://twitter.com/coldwellbnkr

3. Social Media – Corporate
http://www.facebook.com/coldwellbanker http://www.flickr.com/photos/coldwellbnkr/
http://blog.coldwellbanker.com/ http://www.cbsocialmadesimple.com

4. This service is a social media aggregator - Combine your networks
into one place (linkedin, twitter, facebook and myspace)
Post a short update, a photo, a link to an article, change profile
picture, personal information or a new listing on just the networks on
which you want to interact
Easily import all your contacts from all sites and manage them all at
once
Set contact and posting goals and the site will send reminds and
suggest the type of post you should send
list of tips and writing ideas get you posting great content formatted
for each network
Our content library has links to breaking stories articles and web
resources., targeted local content..with just two clicks it's posted

5. • More than 500 million active users on Face book (estimate 1 billion
by years end)
• FB has overtaken Google as the busiest site on the net
• 40% of all Californians are on facebook
• 50% of users log on to facebook on any given day
• talking about what they are doing in their lives and spend they
most time talking about consumer brands and purchases
• 67% more likely to buy from the brands they follow on Twitter
• 51% more likely to buy from a brand they follow on facebook
• 79% more likely to recommend their Twitter follows
• 60% more likely to recommend their facebook follows
• All of that information is searchable

6. Goal: To assist our agents in selling properties by providing
resources and assistance they need to take advantage
of the trends in marketing on social media
Tactic 1: Provide social media pages where news,
listings, open houses, and local information
that they can leverage with sellers and
buyers
Tactic 2: Help agents set up their facebook/twitter/blog
with the best assortment of available
applications to maximize the effectiveness of
their online marketing.

7. www.facebook.com/pages/Marina- http://www.facebook.com/
Del-Rey-CA/CB-Marina-del-Rey playadelreyrealestate
www.facebook.com/venicebeachrealestate http://www.facebook.com/
santamonicarealestate

8. http://www.facebook.com/ma http://www.facebook.com/culvercity
rinadelreyrealestate realestate
http://www.facebook.com/pa http://www.facebook.com/
cificpalisadesrealestate abbotkinneyrealestate

9. http://www.facebook.com/#!/ http://twitter.com/CBMarina
marvistarealestate
http://www.youtube.com/user www.facebook.com/365-
/CBMarinadelrey Things-To-Do-in-Culver-City/

10. Post open houses, new listings from camoves,com and/or
youtube video content from the CBMDR office on the CB Marina
del Rey facebook page, twitter page and appropriate local real
estate facebook page
- send email (eventually facebook messages letting agent know they
have properties listed on the page to let them know to comment or
cross post the listing
- Expand this to other CB agents/offices (for local RE facebook page) to
grow the page “like” audience and get more qualified eyeballs on the
page
Future tactics include:
• Regular facebook agent contests/prizing
• Homeowner/buyer contests
• Office news, communications and opportunities (floor schedule, open
house sitting opportunities, reductions, and relevant content and
updates from our affiliates

11. Utilize social media
Facebook
efforts on sites that Twitter
consume smaller
“sound bite” content
to feed an audience
into your blog.
Alternately, if you
haven’t started a blog
Blog
yet, you feed the
other media
audiences into
facebook and provide
Youtube
deeper content there. Linked-In

12. If you see a
property for
which you have
some
additional
insight, add a
comment.

14. Communication is viral on facebook
All social media requires active
participation to be effective
By commenting on this property all
of the people on my profile friends
list will see my comment and the
original post on their wall
That is 253 views that may not have
seen it otherwise.

15. Automatically
cross posts to
Twitter
Most blogs can
also be set up
to cross post
tweets and
facebook posts

16. Roost - Social Real Estate Platform:
Adds a local real estate section to your Facebook. Includes residential
property data, schools information, walk ability etc.
See My Listings – Realtor.com
Display all your REALTOR.com® listings on your Facebook wall by simply
providing your MLS ID.
RSS Graffiti:
Graffiti allows you to publish multiple RSS/ATOM feeds on your Facebook
profile's & pages' walls and automatically pushes them to the news-feeds
(Facebook homepage) of your Facebook friends & fans.
NetworkedBlogs:
Bring your blog to Facebook, and Facebook to your blog.
Static FBML:
This application will add a box to your Page in which you can render HTML
or FBML (Facebook Markup Language) for enhanced Page customization.

17. Technology and social media news sites:
http://techsavvyagent.com tech & social media news for RE
http://mashable.com/ tech news and opinion
http://activerain.com/ real estate blog hosting site
http://www.inman.com/ real estate news
http://thetwittertools.com directory of 900+ twitter tools
http://www.wordle.net/ web tool to assist in generating word
clouds for analytics. Shows you which words you use most in
various applications
Metrics and tracking
http://www.google.com/analytics/ tracks metrics on websites fb
pages and blogs – keyword driven
http://www.google.com/alerts submit parameters to be sent links
to every online mention of key words and phrases
http://www.google.com/voice choose a new phone number that is
tied to you, not to a device or location, can link it to all of your other
phones and ring any or all of them

18. Other Useful business tools
http://transferbigfiles.com send files up 2 gb
http://gimp..org Photoshop JR application open source
http://slideshare.com post Powerpoint presentations online
http://99designs.com/ post design projects such as landing pages, logo designs,
banners and branding assets and receive proposals from interested graphic
artists that populate their 80k users
http://www.slydial.com/ voice messaging service that allows you to connect
directly with anothers voicemail and avoid a lengthy conversation when time is
critical
http://localism.com/ hyper-local content for blogs, tweeting and facebook
updates.
http://www.wisdom-soft.com/products/screenhunter_free.htm allows you to
capture the content of your PC screen with a single button click.
http://www.wisdom-soft.com/products/autoscreenrecorder_free.htm allows you
to capture video content being shown on your PC screen.
http://www.box.net/ store up to 15 gb of files on the internet that you can
access from anyplace.
http://www.openoffice.org/ open source free alternative to microsoft office
suite.