A well-crafted sales letter can attract new customers, boost sales, and encourage current customers to buy more. But does your mind go blank when starting to write a sales letter? Do you have good ideas that somehow don't seem to make it onto paper? If so, you're not alone. This presentation will help! Topics include: a simple step-by-step process to create a sales letter that: gets attention, shows the benefits of your product or service, makes a compelling offer, and prompts your reader to take immediate action!
http://www.gmmlm.com Network Marketing tools and tips from the best-selling marketing series of all time - Guerrilla Marketing. Features stories of top network marketing earners.
The 7 Deadly Sins of Network Marketing - If you're new in network marketing you need to read this, or even if you're a professional wanting to brush up. Thanks for reading!
http://www.gmmlm.com Network Marketing tools and tips from the best-selling marketing series of all time - Guerrilla Marketing. Features stories of top network marketing earners.
The 7 Deadly Sins of Network Marketing - If you're new in network marketing you need to read this, or even if you're a professional wanting to brush up. Thanks for reading!
7 network marketing secrets to boost your self confidenceElaine Ross
Self confidence and a strong mindset is crucial to building a successful network marketing business Many network marketers use affirmations to encourage them and build confidence
Often, many people apply to become sales professionals simply because it is convenient. The result of this mentality is the creation of non-professional sales people.
Our “Creating a Winning Sales Mindset” course works under the fact that selling is more about attitude than skill. No matter how skilled an individual is in selling, without the right attitude and direction, he or she will always be mediocre at best.
This influential course is ideal for helping our sales team improve their competency in managing change and taking responsibility for their actions at work and in life; in order to quit passing the blame to others. By changing the way our sales people respond to challenges, focus on time, and think about change, this course will help them start paving their own path to success in the workplace and, eventually, in their own lives.
This two-day course also includes powerful introspective tools and resources to help in implementing behavioral change.
Through this course, they will be able to:
1. Identify their specific purpose, goals and objectives for working in sales and connect their personal goals with their chosen profession
2. Recognize where their stress in coming from and prepare themselves to handle it
3. Describe the role emotions play in their work (and life) and illustrate how to manage their emotions (and that of those around them) to achieve work effectiveness
4. Distinguish between proactive and reactive behavior and utilize the 5-Ps of proactive behavior to take control of their actions
5. Enumerate the steps to solution-based and critical thinking and apply these steps in the workplace
6. Explain the principles of time management and employ these principles in their jobs and tasks
7. Identify and apply the basic concepts of effective communication to their work and life
8. Implement a winning Sales Behavior to their work in order to achieve excellent results
You will learn why real network marketing leaders don;t waste time teaching their teams how to close prospect or teaching network marketing closing techniques and systems. The thought provoking webinar recording can be accessed at mlmsuccessswebinar.com . This is a deep, high level training for career minded network marketing distributors.
Sales letter is a piece of direct mail used by sales professionals for promoting their products/services. It must grab the attention to create a compelling promise for the reader and then deliver on it. More at http://www.salesletter.org/
7 network marketing secrets to boost your self confidenceElaine Ross
Self confidence and a strong mindset is crucial to building a successful network marketing business Many network marketers use affirmations to encourage them and build confidence
Often, many people apply to become sales professionals simply because it is convenient. The result of this mentality is the creation of non-professional sales people.
Our “Creating a Winning Sales Mindset” course works under the fact that selling is more about attitude than skill. No matter how skilled an individual is in selling, without the right attitude and direction, he or she will always be mediocre at best.
This influential course is ideal for helping our sales team improve their competency in managing change and taking responsibility for their actions at work and in life; in order to quit passing the blame to others. By changing the way our sales people respond to challenges, focus on time, and think about change, this course will help them start paving their own path to success in the workplace and, eventually, in their own lives.
This two-day course also includes powerful introspective tools and resources to help in implementing behavioral change.
Through this course, they will be able to:
1. Identify their specific purpose, goals and objectives for working in sales and connect their personal goals with their chosen profession
2. Recognize where their stress in coming from and prepare themselves to handle it
3. Describe the role emotions play in their work (and life) and illustrate how to manage their emotions (and that of those around them) to achieve work effectiveness
4. Distinguish between proactive and reactive behavior and utilize the 5-Ps of proactive behavior to take control of their actions
5. Enumerate the steps to solution-based and critical thinking and apply these steps in the workplace
6. Explain the principles of time management and employ these principles in their jobs and tasks
7. Identify and apply the basic concepts of effective communication to their work and life
8. Implement a winning Sales Behavior to their work in order to achieve excellent results
You will learn why real network marketing leaders don;t waste time teaching their teams how to close prospect or teaching network marketing closing techniques and systems. The thought provoking webinar recording can be accessed at mlmsuccessswebinar.com . This is a deep, high level training for career minded network marketing distributors.
Sales letter is a piece of direct mail used by sales professionals for promoting their products/services. It must grab the attention to create a compelling promise for the reader and then deliver on it. More at http://www.salesletter.org/
Are you looking for ways to market your small business website with a limited budget?
Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site. Join us for a discussion on finding the best options for your website.
Outbound Masterclass: How to Cold Call, Email, and Social Sell like a proAndy Culligan
It seems like inbound sales has stolen a lot of the limelight from outbound sales over the last few years.
Set up your inbound marketing strategy and leads will be delivered straight to your sales team. Why bother outbound sales and cold outreach. Right?
Wrong. Outbound sales empowers you to source your own leads, focus on value, and fill your pipeline. But there are challenges. Biggest of all — how do you first approach prospects for cold outreach and build meaningful relationships that will result in sales?
In this masterclass, we’re bringing together two industry experts to discuss successful outbound sales methods across Email Outreach, Cold Calling, and Social Selling.
When you want to get started building a super sales team, what are things you want to tell them. Sales is not about just numbers or just saying Yes/No and Next. Sales is about building relationships, It is about creating that trust in the minds of your prospects. That can happen only when you listen.. actively. And then get into their shoes and provide them a solution. Your product or service may or may not be a 100% fit. But if you are sure that you are true to your customers, you will be a great sales guy!
High Ticket Sales - How to Sell Large Client RetainersRyan Stewart
We all get started selling our services at any price we can. But eventually, you need to land larger clients in order to scale. This deck walks you through how I attract, close and manage large retainer clients for our agency.
Used this marketing presentation while teaching a Business Canvas Model Workshop. Looking at the difference between branding and marketing. The changing nature of branding and the basics of sales.
Here are TOP 12 ideas in Marketing that get easily overlooked.
Because they are so simple, everyone is taking it for granted. These are the most common marketing mistakes I have witnessed during freelance consulting for retail, e-commerce, product and service based businesses, both B2B & B2C companies.
9 step proceess to writing sales copy that sellsRuth Kusemiju
Your Sales Copy has one purpose. And that is to persuade people to do what you want them to do.
There are a million tricks to writing persuasive sales copy, and every copywriter tends to add to these million tricks his or her own individual talent and imagination.
Comment, like, and share this video!
Your Sales Copy has one purpose. And that is to persuade people to do what you want them to do.
There are a million tricks to writing persuasive sales copy, and every copywriter tends to add to these million tricks his or her own individual talent and imagination.
Comment, like, and share this video!
Confusing movement with progress is pretty common in business – with people often running around like headless chickens. But it’s not about how busy you are, it’s about effectiveness: trying to avoid all the timewasting trivia and focusing on the important stuff.
A lion sleeps for over 18 hours day, and yet is still the undisputed king of the beasts. It is the master of minimal effort, maximum return. This is at the heart of the Sleeping Lion approach. For over 12 years, I have been advising companies on how to simplify and improve sales, marketing and business development – through consultancy, workshops and facilitation.
There are a range of tools and exercises available here that draw together Branding, Customer Loyalty, Marketing, Sales, People Development, Productivity, Idea Generation and Business Ethics – everything you need to focus and align your product, people and communication strategies. If you require help with any of these, I can run bespoke training sessions.
Startup 101 for students and aspiring entrepreneursRakesh Soni
Are curious about entrepreneurship and startup? Want to learn more about it? I created this 74 slide presentation to sum up entrepreneurship and startups for university students and aspiring entrepreneurs.
For more awesome content, follow me here, and:
Linkedin: https://www.linkedin.com/in/oyesoni/
Twitter: https://twitter.com/OyeSoni
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
3. OUR JOURNEY
● What is a sales letter (today)?
● Where can we reuse a sales letter?
● How do we write a sales letter?
4. METHODOLOGY IS BASED ON...
David Frey's
Foolproof Sales Letter Formula
http://10x.to/sales-letter
5. WHY THIS ROCKS
● Step-by-step guide
● ADHD-friendly (stop-and-go writing)
● Actually get it written
● Write it once, use it many times
● No second-guessing required
● Better customer experience
● More sales
7. YOUR CORE MARKETING MESSAGE
● Used across multiple channels & media
● Consistency is important
● Set of reusable concepts
● Repeatable message-to-market match
Its not just for “snail mail” anymore
8. WHAT GOES INTO IT
1. Capture their attention
2. Identify their (big) problem
3. Show the solution to their problem
4. Present your relevant credentials
5. Show the benefits of your solution
6. Give social proof that it can work for them
7. Make a compelling offer
8. Inject scarcity to prompt action
9. Give a guarantee to minimize risk
10. Make a call to action so they know what to do next
11. Give a warning to agitate the problem
12. Close with a reminder of the benefits
9. THE 12 STEPS ARE DESIGNED TO...
Connect on emotional level and overcome
buying resistance…
● "You don’t understand my problem"
● "How do I know you’re qualified?"
● "I don’t believe you"
● "I don’t need it right now"
● "It won’t work for me"
● "What happens if I don’t like it?"
● "I can’t afford it"
10. WHERE CAN WE REUSE
A SALES LETTER?
Getting Maximum Value
11. ALL MARKETING MATERIALS
Write a core message, then turn it into…
● Direct mail letters
● Web landing pages
● Infographics
● Sales presentations
● Website copy
● Promotional videos
● Email / autoresponder sequence
● Social media posts
13. CHUNK IT FOR FLEXIBILITY
1. Capture their attention
2. Identify their big problem
3. Provide the solution to their problem
4. Present your relevant credentials
5. Show the benefits of your solution
6. Give social proof that it can work for them
7. Make a compelling offer
8. Inject scarcity to prompt action
9. Give a guarantee to minimize risk
10. Make a call to action
11. Give a warning to agitate the problem
12. Close with a reminder of the benefits
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14. STEP 1: GET THEIR ATTENTION
● Consider their entire experience
● Take them one step at a time
● Each step has a purpose
"How To Add a Zero to Your Paycheck"
"Secrets of Top Fitness Trainers Revealed!"
"Warning! Don’t Even Think of Buying an iPhone
Until You Read This Report."
17. STEP 2: IDENTIFY THE PROBLEM
● Tell a story
● How does it feel to have this problem?
● Make them say: “That’s exactly how I feel”
“There’s nothing worse than getting home
in the evening and not having your garage
door open. It’s dark outside. You trip on
the porch step while search for your front
door key…”
18. STEP 3: PROVIDE THE SOLUTION
● They’re feeling the pain, now...
● Introduce yourself
● Introduce your product or service
● How can you relieve their pain?
19. STEP 4: YOUR CREDENTIALS
● Successful case studies
● Popular companies or people you’ve done
business with
● Length of time you’ve been in your field of
expertise
● Conferences where you have spoken
● Important awards or recognitions
● Make them feel: “they understand my
problem, they’ve helped others, they can
help me”
20. STEP 5: SHOW THE BENEFITS
● Not features
● People only care about what it will do for
them
● Include at least one hidden benefit
“A hot tub not only soothes & relaxes your
muscles, it gives you an opportunity to talk to
your spouse without interruptions.”
(greater communication, better marriage)
21. STEP 6: GIVE SOCIAL PROOF
● They want it, but they don’t believe you, so...
● Build credibility & believability
● Prove you are the real deal
● Testimonials with pictures, full name, city,
state, phone number, etc.
22. STEP 7: PRESENT THE OFFER
● Key to the sales letter
● Make them think: "I'd be stupid not to take
this deal"
● Combine great price, great terms, free
gifts
"Looking for a new car? Get a rock-bottom
price, a low interest rate, & a free year of gas!"
23. STEP 8: INJECT SCARCITY
● Most people take their time
○ They don’t feel enough pain to make a change, or
○ They are too busy & just forget, or
○ They don’t feel that the perceived value outweighs
your asking price, or
○ They are just plain lazy
“Our supply is limited to only 50 (items) & will
be sent on a ‘first come, first served’ basis. After
they’re gone there won’t be any more available.”
24. STEP 9: PROVIDE A GUARANTEE
● Make offer irresistible
● Take all risk out of the purchase
● People fear being ripped off
“100%, No Questions Asked,
Take-It-To-The-Bank Guarantee”
25. STEP 10: CALL TO ACTION
● Don’t assume they know what to do to
next
● Clearly & concisely spell out how to take
action
“Pick Up the Phone and Call Now!”
“Tear Off the Order Form and Send It In Today!”
“Come to Our Store by Friday and…”
26. STEP 11: GIVE A WARNING
● Continue to build emotion
● Make them feel what will happen if they
don’t take the offer
"Continue to struggle day-to-day to pay bills"
"Work too hard for too few customers"
"Lose the chance for valuable bonuses"
"Keep getting what they’ve always got"
"See other companies get the business"
27. STEP 12: CLOSE WITH A REMINDER
● Always include a PS (1-3)
● Remind them of your irresistible offer
● Restate the call to action
● Remind them of the limited availability
28. RECAP
1. Get their attention
2. Identify the problem
3. Provide the solution
4. Present your
credentials
5. Show the benefits
6. Give social proof
Its not just for “snail mail” anymore
1. Make your offer
2. Inject scarcity
3. Give a guarantee
4. Call to action
5. Give a warning
6. Close with a reminder
29. PUT IT TO WORK
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Infographics
Website
Videos
Email
Social Media
31. AVOID SHINY OBJECTS
David Frey’s 12-Step Foolproof Formula:
http://10x.to/sales-letter
(solid framework to build on)
The Gary Halbert Newsletter:
http://www.thegaryhalbertletter.com
(endless ideas to tweak with)