SlideShare a Scribd company logo
by:
Jacel R. De La Roca
BSBA 3FM
 It provides the answers or information
requested in a letter of inquiry.
 The objective is to satisfy the reader with an
action that fulfills his/he request.
 Identifying Your Reader
◦ should be addressed to a person from whom a
request or inquiry has been received
◦ that person’s name appears in the complimentary
close of a previous inquiry letter and should be
placed in the inside address and the salutation of
your response.
◦ It should also appear in the outside or envelope
address
 Establishing Your Objective
◦ The objective of a response letter is to satisfy the
reader with an answer or action that fulfills the
request of an inquiry
◦ The answer informs the reader either of the
respondent’s ability to provide information or of a
willingness to act on his/ her behalf in some other
way.
 Determining Your Scope
◦ It contains the information you provide for specific
purpose of answering the queries of your customer
or prospective client.
◦ getting to the point is important
◦ Your goal is to have the reader make a decision
quickly and respond in a timely manner
◦ Information that is not related to the questions
raised should be left out
 Reviewing and Revising your response letter
◦ is the final step in the writing process
◦ you will check your draft at this stage, making sure
your objective is clear, and your scope is concise
◦ impotant thing is the overall cohesiveness of the
letter.

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Writing a sales response letter

  • 1. by: Jacel R. De La Roca BSBA 3FM
  • 2.  It provides the answers or information requested in a letter of inquiry.  The objective is to satisfy the reader with an action that fulfills his/he request.
  • 3.
  • 4.  Identifying Your Reader ◦ should be addressed to a person from whom a request or inquiry has been received ◦ that person’s name appears in the complimentary close of a previous inquiry letter and should be placed in the inside address and the salutation of your response. ◦ It should also appear in the outside or envelope address
  • 5.  Establishing Your Objective ◦ The objective of a response letter is to satisfy the reader with an answer or action that fulfills the request of an inquiry ◦ The answer informs the reader either of the respondent’s ability to provide information or of a willingness to act on his/ her behalf in some other way.
  • 6.  Determining Your Scope ◦ It contains the information you provide for specific purpose of answering the queries of your customer or prospective client. ◦ getting to the point is important ◦ Your goal is to have the reader make a decision quickly and respond in a timely manner ◦ Information that is not related to the questions raised should be left out
  • 7.  Reviewing and Revising your response letter ◦ is the final step in the writing process ◦ you will check your draft at this stage, making sure your objective is clear, and your scope is concise ◦ impotant thing is the overall cohesiveness of the letter.