Exploring how artificial intelligence
generates music, art, and design.
THE CREATIVE SIDE OF
A.I.
KEY TAKEAWAYS
● A.I. is enhancement, not replacement
● It allows input beyond human capabilities
● It removes human bias
● It designs things you never thought of
● It create things never before possible
OUR JOURNEY
● What is A.I.?
● Putting A.I. into context
● Current status
● Examples
But first, a quick note...
WILL A.I. TAKE MY JOB?
MOST COMMON JOBS
npr.org/sections/money/2015/02/05/382664837/map-the-most-common-job-in-every-state
2014 data
MOST JOB GOOGLE SEARCHES
zippia.com/advice/surprising-job-map-of-america
2016 data
YOU’RE IN THE RIGHT PLACE
Creative jobs are the least susceptible
to A.I. automation.
WHAT IS A.I.?
“The science of making machines do those things
that would be considered intelligent
if they were done by people.”
~ Marvin Minsky, ‘Father of Artificial Intelligence’
A.I. IS A SUBJECTIVE RESULT
A.I. IS PRODUCED BY SOFTWARE
And software extends our
brain’s natural abilities.
Remember, ‘Computer’
used to be a job role
before the
microprocessor
automated it.
imdb.com/title/tt4846340
WHAT IS MACHINE LEARNING?
Data System Output
Model
Question Answer
Life experience
Emotions
Mindset
Training data
Algorithm
Perspective
It’s a type of
computer
‘programming’
that works
similar to how
we learn.
A many-layered Artificial Neural Network (~self-learning)
WHAT IS DEEP LEARNING?
“deep”
cs231n.github.io/neural-networks-1
“shallow”
A neural
network is a
form of
machine
learning.
WHAT IS TENSORFLOW
MAGENTA?
Can we use A.I. to
create music and art?
youtu.be/vM5NaGoynjE?t=3s
TensorFlow is an open
source machine learning
platform.
Artificial flowers have the same
relationship to natural flowers
as
artificial intelligence has to
natural intelligence.
Useful, but not the same.
AND LET’S BE
CLEAR...
PUTTING A.I. INTO CONTEXT
Before ~2000 A.I. research was primarily driven by
academia and focused on creating General A.I.
Today, research is driven by business, which is
focused on Narrow A.I.
General A.I. Narrow A.I.
‘Academia’ focus ‘Business’ focus
THE A.I. REBOOT
Today
IT’S ABOUT AUGMENTATION
Forget this... Think this...
[ replacement ] [ enhancement ]
ENTERING AN ERA OF SYNERGY
A.I. + Humans
“The whole is greater than
the sum of its parts.”
~ Aristotle
youtu.be/aR5N2Jl8k14?t=8m19s
THE ROLE OF TECHNOLOGY IN
ART
Pushing the
boundaries through
creativity.
youtu.be/2FAjQ6R_bf0?t=1m36s
REDEFINING ‘EXPRESSION’
Who is the artist...
The person or the A.I.?
youtu.be/0m5ihmwPWgY?t=25s
WHERE IS A.I. AT TODAY?
GETTING SMARTER EVERY DAY
Computers are very
quickly learning to
figure things out
on their own.
youtu.be/gn4nRCC9TwQ
ADOBE ON A.I.
Combining art and
science.
youtu.be/CqYSzeLfwuI
ADOBE SENSEI
● Attribution
● Personalization
● Intelligent Audience
Segmentation
● Anomaly Detection
● Sentiment Analysis
youtu.be/p8BroUbAkjQ
blogs.adobe.com/conversations/2016/11/adobe-sensei.html
OUR (NEAR) FUTURE
Imagine a world
where everyone
has their own
personal JARVIS.
How (insanely)
productive and
creative will we be?
COMING SOONER THAN YOU
THINK
“A.I. is closer to being able
to do more powerful
things than most people
expect — driving cars,
curing diseases,
discovering planets,
understanding media.”
~ Mark Zuckerberg
facebook.com/notes/mark-zuckerberg/building-jarvis/10154361492931634
EXAMPLES
( the fun stuff )
PHOTOSHOP’ING
Creating the
perfect selfie.
youtu.be/DQ8va2ipK8I
How it works: youtu.be/UjuBLS15JqM?t=4s
INDUSTRIAL DESIGN
Create millions of
potential designs.
Pick the best.
In seconds.
( brute force design )
youtu.be/aR5N2Jl8k14?t=3m6s
STORYTELLING
Taking the complexity
of impactful
storytelling to a whole
new level.
youtu.be/bV8JY30pl0c?t=1m16s
sciencedirect.com/science/article/pii/S0950705103000480
GOT A SCRIPT?
Write a text description of an
existing image.
Given a text description,
generate an image from scratch.
petapixel.com/2016/09/23/googles-image-captioning-ai
-can-describe-photos-94-accuracy youtu.be/rAbhypxs1qQ?t=5s
[ 2016 ]
CREATE A CUSTOM VOICE
lyrebird.ai/demo
CREATE A LIP SYNC
Who needs actors?
youtube.com/watch?v=MVBe6_o4cMI
sciencealert.com/new-ai-powered-lip-sync-tech-can-put-any-words-in-your-mouth
FINISH YOUR DRAWING
youtu.be/2FAjQ6R_bf0?t=4m22s
magenta.tensorflow.org/sketch-rnn-demo
( My attempt at the Mona Lisa )
DRAW LIKE A PRO
Draw something
simple — quickly.
youtu.be/VwRbvVrUXTc?t=18
youtu.be/kfrBrxfEEAs?t=8m54s
PAINTING
The showdown...
youtu.be/ynFox28xXoo
robotart.org
NEW WAYS TO PAINT
Lack a steady hand?
youtu.be/qiX8QQorPiY?t=1m51s
AND GOING A LITTLE FURTHER...
Paint what you think.
youtu.be/xHiZABeAQ58
engadget.com/2017/06/02/scientists-know-brain-differentiates-faces
PEN YOUR PORTRAIT
Can A.I. be trained
on artistic style?
youtu.be/A4dQIuD6xbA
FILL IN THE GAPS
[ 2017 ]
Fotogenerator.npocloud.nl
...and A.I. finishes
it for you.
Sketch a wireframe
CONVERTING 2D TO 3D
Endless possibilities!
youtu.be/8YWgar0uCF8?t=4s
SCULPTING
A.I. without a
computer?
Remember... A.I. is a
subjective result.
youtu.be/ow5TgVTTUdY?t=10s
JOKES
Taking human
interaction to a whole
new level.
youtu.be/Vhe-JOP7PCs
MUSICAL DUET
Dueling pianos.
youtu.be/0ZE1bfPtvZo?t=52s
aiexperiments.withgoogle.com/ai-duet/view
CREATE MUSIC FROM SCRATCH
Interesting new
sounds.
youtu.be/2FAjQ6R_bf0?t=15m35s
deepjazz.io
DEMO
github.com/tensorflow/magenta/tree/master/magenta/models/melody_rnn
CLOSING
KEY TAKEAWAYS
● A.I. is enhancement, not replacement
● It allows input beyond human capabilities
● It removes human bias
● It designs things you never thought of
● It create things never before possible
QUESTIONS OR COMMENTS?
chris@mohritz.co
UNLEASH YOUR BUSINESS
EMBRACE EXPONENTIAL
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The Creative Side of Artificial Intelligence