Your Sales Copy has one purpose. And that is to persuade people to do what you want them to do. There are a million tricks to writing persuasive sales copy, and every copywriter tends to add to these million tricks his or her own individual talent and imagination. Comment, like, and share this video!

1. Title: 9 Step Process To
Writing Sales Copy That Sells
Presented by: iVEN Digital

2. What You Will Learn
What’s The Big Promise?
- How to Persuade People To Do What You Want Them
To Do
- You Will Understand Why Some Of Your Marketing
Materials Never Convert Prospects
- The 9 step process in writing good sales copy
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3. Hello!
I am [Ruth Kusemiju]
Head of Social Media Strategy & Outbound Marketing
at iVEN Digital.
You can find me at @SocialMediaBossLady
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4. How To Write Good Sales Copy That Sells

5. The more you know
about good copy, the
better job you’ll do at
recognizing the copy
that can build your
business.
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6. 9 – STEPS TO WRITING GOOD SALES COPY
■ Talk about the benefits, not features
■ Use specific or certain words
■ Talk about what you can do for them
■ Show your readers that you know their
needs
■ Be specific in your claims
■ Address their objections
■ Throw in a few details that stand you out
■ Each part of your sales piece should call
their attention
■ Good Sales Copy is an art
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7. 1) Benefits, not features
Don’t just describe the product.
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8. 2) Use Specific, Certain
Words
“You” “Your”
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9. 3) Talk about what you can
do for them
Focus attention on what the product will do
for the reader.
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10. 4) Show your readers that
you know their needs
Address the particular needs of the
audience you want to appeal to.
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11. Don’t make vague,
exaggerated claims
5) Be Specific
in your claims
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12. Turn them to your
advantage
6) Address
their objections
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13. 7) Throw in a
few details that
stands you out
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14. 8) Each part of your sales
piece should call their
attention
The Headline, Body Copy, Testimonials,
Call-To-Action
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15. 9) Good Sales
Copy is an art
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The key to having sales pieces
that continue to work is to keep
testing them.

16. 16
What We Have Gone Through
What’s The Big Promise?
- How to Persuade People To Do What You Want Them
To Do
- Understanding Why Some Of Your Marketing Materials
Never Convert Prospects
- The 9 step process in writing good sales copy

17. Thanks!
Any Questions?
You can find me at @socialmediabosslady and
ruth@ivendigital.com
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