Blueclaw Head of Business Development John Ward gave a presentation at the ICE gaming conference in February 2013 which considered some of the most recent developments in search and social marketing in the iGaming sector.
Working your Retail Ecommerce Store for Conversions - BlueclawBlueclaw
These slides were first used in a presentation by Blueclaw Media, a SEO and Conversion Optimisation Agency based in Leeds, UK on the 11th November 2010. The presentation was part of a series of events for Leeds Digital Festival.
For more information, please visit http://www.blueclaw.co.uk and get in touch!
I must pay attention to author rank... BlueclawBlueclaw
This document discusses author rank, a new Google algorithm update that aims to give more weight to author profiles. Some key points:
- Author rank could significantly impact how content is ranked and displayed in search engine results pages. It may benefit content creators and bloggers who implement it early.
- However, author rank also opens the door to potential manipulation, as link profiles have been in the past. Google will need to identify and counteract abusive behaviors.
- In the short term, author rank may most notably boost click-through rates through rich snippets displayed for authors. This could translate to more traffic and engagement.
- Brands should proceed cautiously with author rank rather than placing all emphasis on individual author profiles
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
Advanced seo strategies for 2012 internet world - Tim Gricetimgrice
Tim Grice explores the recent changes to Googles algorithm and how we should all be future proofing our websites with an SEO strategy focussed on quality.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
The Ethics of Black Hat and White Hat SEOAsh Buckles
Utah Valley University’s Center for the Study of Ethics and its College of Technology & Computing are presenting “White Hats and Black Hats: An Ethics Conference on Computing, Search Engines and Security.” The two-hour conference, set for March 8 at 11:30 a.m. in UVU Library’s fourth-floor Lakeview room, features a keynote presentation by Ash Buckles, the president of SEO.com.
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
Working your Retail Ecommerce Store for Conversions - BlueclawBlueclaw
These slides were first used in a presentation by Blueclaw Media, a SEO and Conversion Optimisation Agency based in Leeds, UK on the 11th November 2010. The presentation was part of a series of events for Leeds Digital Festival.
For more information, please visit http://www.blueclaw.co.uk and get in touch!
I must pay attention to author rank... BlueclawBlueclaw
This document discusses author rank, a new Google algorithm update that aims to give more weight to author profiles. Some key points:
- Author rank could significantly impact how content is ranked and displayed in search engine results pages. It may benefit content creators and bloggers who implement it early.
- However, author rank also opens the door to potential manipulation, as link profiles have been in the past. Google will need to identify and counteract abusive behaviors.
- In the short term, author rank may most notably boost click-through rates through rich snippets displayed for authors. This could translate to more traffic and engagement.
- Brands should proceed cautiously with author rank rather than placing all emphasis on individual author profiles
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
Advanced seo strategies for 2012 internet world - Tim Gricetimgrice
Tim Grice explores the recent changes to Googles algorithm and how we should all be future proofing our websites with an SEO strategy focussed on quality.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
The Ethics of Black Hat and White Hat SEOAsh Buckles
Utah Valley University’s Center for the Study of Ethics and its College of Technology & Computing are presenting “White Hats and Black Hats: An Ethics Conference on Computing, Search Engines and Security.” The two-hour conference, set for March 8 at 11:30 a.m. in UVU Library’s fourth-floor Lakeview room, features a keynote presentation by Ash Buckles, the president of SEO.com.
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
The document discusses metrics for measuring SEO performance. It recommends tracking key metrics like organic search traffic, year-over-year comparisons, keyword rankings and conversions. Segmenting keywords by search volume and identifying top-performing keywords and content pages can provide insights. Calculating the revenue value of organic search and comparing branded vs non-branded keywords are also suggested. Custom keyword and multi-channel analytics reports in Google can help optimize SEO efforts.
Advanced SEO Workshop, OMS 2012 Santa ClaraJohn Thyfault
Advanced search engine optimization stratgies to improve your search engine rankings and drive well qualified traffic to your website. Presented by John Thyfault, VP of Search Engine and Social Media Marketing, Beasley Direct Marketing
Google Hummingbird: What It Means and What You Can Do About ItSearch Engine Land
Joint presentation from #EktronSynergy conference in Boston MA May 2014 - Given by @MonicaWright (Director of Audience Engagement at @SEngineland & @MarketingLand) and Jim Carney (@JimmCarney ) of @Ektron.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
The New Google: How to Keep Your Pages on Top of Search Results in 2014Act-On Software
This document summarizes Martin Laetsch's presentation on SEO best practices. Some key points include: keywords are still important for SEO but the focus should be on writing high-quality, audience-focused content; content should be optimized for search engines by including targeted keywords throughout pages in a natural way; pages should be optimized for responsive design and mobile users to ensure content is accessible on all devices.
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Google has increasingly prioritized mobile search optimization over time. Mobile searches now exceed desktop searches globally. In April 2015, Google expanded their use of mobile friendliness as a ranking signal, meaning websites not optimized for mobile could see ranking drops. The update caused a 21% decrease in the share of non-mobile-friendly search results. The document provides guidance on technical approaches for websites to maximize their mobile search engine optimization, including responsive design, separate mobile URLs, and dynamic serving.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Email may be a marketer’s go-to for lead generation but when your list goes stale, the leads stop flowing, or they just stop clicking, you need a bold idea to refresh your email campaigns.
In this new webinar, two of the brightest minds in digital marketing will give you one never-before shared strategy that can actually DOUBLE your email results. You’ll learn how to tie the booming trend of pay-per-click (PPC) advertising to tried-and-true email marketing for the ultimate lead gen machine.
Larry Kim of WordStream and Eric Harbison of AWeber will reveal:
- The greatest intro to PPC of all time (from #1 PPC expert Larry Kim)
- Answers to the most important email & search marketing questions from AWeber CMO
- 5 of Larry's top-secret PPC hacks tailor-made for email marketers like you
_________________________________________
For more information on WordStream's services, visit www.wordstream.com.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
The document provides tips for real estate agents on how to effectively blog to improve search engine rankings, including focusing on a specific keyword or phrase, repeating it throughout the blog post, and using ActiveRain to connect blogging to social media for increased exposure and traffic to their website. It also discusses how to track the success of blogging efforts using Google Analytics and metrics from ActiveRain.
Killing the giants: how to beat big brands in searchAnton Shulke
Winning organic market share in SERPs dominated by big brands with huge budgets may seem like a fairytale in today's modern organic landscape. However, that need not be the case. In this webinar, Ross Tavendale shows you blow for blow how he took a small business (less than 1m turnover) and grew their organic presence to beat out Tripadvisor's, HomeAway and Holiday Lettings for their core terms.
Ivey O'Neal, a content marketing and link-building strategist at Red Ventures, goes over how to build content strategies for brands. She goes over the benefits of content marketing, different types of shareable content, what your content needs to stand out, and how best to share your content.
Google made several algorithm updates between 2012-2013 that focused on original content, freshness of updates, and user engagement over unnatural optimization techniques. The Panda, Penguin and subsequent updates aimed to reward high-quality websites and reduce the impact of content farms, link schemes, and over-optimized sites. Google also began integrating more social features through Google+ to encourage user interaction.
How Google Ranks Websites and Basic Needs for SEODuane McLennan
Only the very basics without all the technical mumbo jumbo.
- How Google is ranking websites today.
- How small local businesses like florists can develop their search engine rankings.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
The document discusses metrics for measuring SEO performance. It recommends tracking key metrics like organic search traffic, year-over-year comparisons, keyword rankings and conversions. Segmenting keywords by search volume and identifying top-performing keywords and content pages can provide insights. Calculating the revenue value of organic search and comparing branded vs non-branded keywords are also suggested. Custom keyword and multi-channel analytics reports in Google can help optimize SEO efforts.
Advanced SEO Workshop, OMS 2012 Santa ClaraJohn Thyfault
Advanced search engine optimization stratgies to improve your search engine rankings and drive well qualified traffic to your website. Presented by John Thyfault, VP of Search Engine and Social Media Marketing, Beasley Direct Marketing
Google Hummingbird: What It Means and What You Can Do About ItSearch Engine Land
Joint presentation from #EktronSynergy conference in Boston MA May 2014 - Given by @MonicaWright (Director of Audience Engagement at @SEngineland & @MarketingLand) and Jim Carney (@JimmCarney ) of @Ektron.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
The New Google: How to Keep Your Pages on Top of Search Results in 2014Act-On Software
This document summarizes Martin Laetsch's presentation on SEO best practices. Some key points include: keywords are still important for SEO but the focus should be on writing high-quality, audience-focused content; content should be optimized for search engines by including targeted keywords throughout pages in a natural way; pages should be optimized for responsive design and mobile users to ensure content is accessible on all devices.
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Google has increasingly prioritized mobile search optimization over time. Mobile searches now exceed desktop searches globally. In April 2015, Google expanded their use of mobile friendliness as a ranking signal, meaning websites not optimized for mobile could see ranking drops. The update caused a 21% decrease in the share of non-mobile-friendly search results. The document provides guidance on technical approaches for websites to maximize their mobile search engine optimization, including responsive design, separate mobile URLs, and dynamic serving.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Email may be a marketer’s go-to for lead generation but when your list goes stale, the leads stop flowing, or they just stop clicking, you need a bold idea to refresh your email campaigns.
In this new webinar, two of the brightest minds in digital marketing will give you one never-before shared strategy that can actually DOUBLE your email results. You’ll learn how to tie the booming trend of pay-per-click (PPC) advertising to tried-and-true email marketing for the ultimate lead gen machine.
Larry Kim of WordStream and Eric Harbison of AWeber will reveal:
- The greatest intro to PPC of all time (from #1 PPC expert Larry Kim)
- Answers to the most important email & search marketing questions from AWeber CMO
- 5 of Larry's top-secret PPC hacks tailor-made for email marketers like you
_________________________________________
For more information on WordStream's services, visit www.wordstream.com.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
The document provides tips for real estate agents on how to effectively blog to improve search engine rankings, including focusing on a specific keyword or phrase, repeating it throughout the blog post, and using ActiveRain to connect blogging to social media for increased exposure and traffic to their website. It also discusses how to track the success of blogging efforts using Google Analytics and metrics from ActiveRain.
Killing the giants: how to beat big brands in searchAnton Shulke
Winning organic market share in SERPs dominated by big brands with huge budgets may seem like a fairytale in today's modern organic landscape. However, that need not be the case. In this webinar, Ross Tavendale shows you blow for blow how he took a small business (less than 1m turnover) and grew their organic presence to beat out Tripadvisor's, HomeAway and Holiday Lettings for their core terms.
Ivey O'Neal, a content marketing and link-building strategist at Red Ventures, goes over how to build content strategies for brands. She goes over the benefits of content marketing, different types of shareable content, what your content needs to stand out, and how best to share your content.
Google made several algorithm updates between 2012-2013 that focused on original content, freshness of updates, and user engagement over unnatural optimization techniques. The Panda, Penguin and subsequent updates aimed to reward high-quality websites and reduce the impact of content farms, link schemes, and over-optimized sites. Google also began integrating more social features through Google+ to encourage user interaction.
How Google Ranks Websites and Basic Needs for SEODuane McLennan
Only the very basics without all the technical mumbo jumbo.
- How Google is ranking websites today.
- How small local businesses like florists can develop their search engine rankings.
1) The document summarizes major Google algorithm updates that occurred in 2014 and discusses strategies for SEO success in 2015, focusing on quality content, branding, mobile optimization, and user experience.
2) It emphasizes that effective SEO in 2015 will rely upon helpful, consistent content along with strong branding and a good mobile experience.
3) While link building remains important, factors like sentiment, citations, and brand signals will also influence organic search visibility going forward.
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search ResultsGary Viray
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results.
This is my presentation during the Digital Influencers Summit 2012 (September 29, 2012) at SMX, MOA, Philippines.
Chicago SEO 101 Training for Small Business by LinchpinSEOLinchpin SEO
The document provides an overview of search engine optimization (SEO) topics including:
- The evolution of SEO from 1999 to present, focusing on technical changes like the importance of anchor text, authority and link diversity, and algorithm updates like Panda and Penguin.
- The key elements of SEO called "TLCs" - technical implementation, links, and content creation - and how to build an effective content strategy and social presence.
- White hat SEO practices like creating valuable content and earning natural links versus black hat tactics like link buying and content spinning.
- The importance of technical SEO best practices like site structure, redirects, and crawlability.
Chicago SEO 101 Training for Small Business [PDF] by LinchpinSEOLinchpin SEO
FACT. While .edu domains are generally seen as authoritative by search engines, the specific page linking and its relevance to the topic is more important than just the domain alone. Not all .edu links are equally valuable. The content, authority and relevance of the specific page determines the value of the link.
What marketers and SEO's need to know about the most recent changes in Google Web Search, with the latest news on major and minor Google Algorithm updates.
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides DemandWave
This document provides an overview of post-Penguin SEO strategies for success on Google. It discusses the importance of high-quality, original content and how Google's algorithm prioritizes user experience. The document also outlines several factors beyond content that can impact rankings, including link quality, page speed, redirects, and over-optimization. Checklists are provided to help audit websites and ensure they are not engaging in spammy practices that could trigger a penalty. The presentation emphasizes the importance of an SEO audit by experts to analyze opportunities.
How Does Google’s Helpful Content Update Impact SERP Rankings_.pptxUkti
Google first announced the Google Helpful Content Update on 18th August 2022 to crack down on low-quality, unhelpful content. This caused huge ripples in the search result rankings, as big websites like HubSpot and Search Engine Journal started experiencing month-over-month drops in total keyword traffic.
So, what does the update mean for your SEO and rankings? Here are all the important bits you need to know about Google’s Helpful Content Update and its impact on rankings.
Optimizing Your Website in a Port Penguin WorldInnoTech
This document provides an overview of Penguin, a Google algorithm update that targets websites with unnatural or spammy links. It discusses how to diagnose a Penguin penalty, including signals in Google Webmaster Tools. It also offers tips for addressing issues and regaining rankings post-Penguin, such as consolidating content, removing unrelated links, and focusing on user experience over search engine optimization. Resources for learning more about Penguin and related algorithm updates like Panda are provided.
The document discusses search engine optimization (SEO) and how to improve website ranking. It explains that Google's goal is to provide the most relevant search results to users. To rank highly, a website needs hyper-relevant content, backlinks from authoritative sites, and to continuously create new content on a weekly basis. The top factors that influence ranking are content quality, link popularity, technology and usability, trust and credibility, and geo-targeting.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Predicting Google's Next Algorithm ChangeDemandWave
“Animalgorithms” like Panda and Penguin continue to disrupt dated SEO, aggressively shaking outdated websites and shoddy SEO to the bottom, and raising up higher quality, content-rich sites that attract real links and likes.
AuthorRank Rules: As infographics, articles, and press releases proliferate, Google has developed new ways to rank that content based on authority and relevance. Are your virtual press credentials in order?
The Social Layer Will Drive SEO Google’s been harvesting data from the 100 million active monthly users of its “social layer”, Google+. How are they using it to crowdsource their search rankings and surface the freshest relevant content?
SEO is not dead, in this presentation I show some currently trends of what is working in the SEO and Content Marketing world. For the latest news and information check out my SEO and Online Marketing blog: http://jamesnorquay.com
By Shari L.S. Worthington, President, Telesian Technology
Did you know that duplicate web content will severely damage your search rankings? What about all that material your channel has copied onto their web site? Did you know that Google applies its optimization criteria to PPC’s? Are you generating anonymous clicks or actual leads?
Almost all businesses start searches for products and services online. The first stop is a known web site or a search engine. That means you must have a decent web site and you have to be visible in the search engines. You can’t play at it any more. But search marketing often feels like zookeeping. There are Panda and Penguin updates (and so many more that you haven’t heard about) on the search optimization side. On the PPC side, there are rabid increases in cost-per-clicks (CPC’s) for the best keywords. In this session, Shari Worthington provides an update on the latest tools and techniques for SEO and PPC success
LDD Summer Seminar 2013 - Pandas, Penguins and Search Engines - the updateAdido
Back by popular demand, this workshop will aim to provide an update on the latest changes to the Google algorithm and translate them into simple actions on how your search engine strategy needs to adapt to deliver better results for your website.
The document summarizes an SEO seminar that discusses how search engine algorithms like Panda and Penguin impact SEO and how to adapt strategies. It recommends focusing on unique, high-quality content that will earn natural links and social shares rather than manipulated tactics. Continually learning about algorithm changes helps find quick wins, but the best approach is to view SEO holistically through the lens of content, social media, and analytics to stay ahead of constant evolution in search.
Developing White Hat Strategies in a Black Hat World - LAC 7Feb2014MatthewAJackson
The iGaming industry is notoriously aggressive and trying to compete using non-manipulative strategies has been almost impossible. This session will take a deep dive into the changes Google has implemented, how this applies to iGaming and how you can start to develop real SEO strategies that get results. Key takeaways will include understanding link penalties, how user signals play a role in top rankings and using your target audience to create natural link strategies
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According to a survey of 23,000 travelers from 20 countries who had taken two roundtrip flights in the past year:
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12. Jennifer Cormack, Marketing Director - Windermere Lake CruisesBlueclaw
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The document discusses an on-site SEO campaign for Royal Caribbean that led to increased bookings, conversion rates, and impressions. It provides details on keyword rankings and shares gained. The rest of the document offers guidance on identifying SEO opportunities through keyword research, understanding user needs, benchmarking competitors, and developing plans with a consumer-focused approach. Charts show the impact on organic share for keywords after implementing plans. The key takeaways emphasize getting data, segmenting opportunities, understanding Google and user objectives, monitoring results, and adapting ongoing efforts.
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There are breathing technique that can help with regulating and calming the person. There are other methods to help take in more oxygen shown in this slide.
A key component is nitric oxide which opens up the blood vessel. In a person will have better circulation.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
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Aggression - Applied Social Psychology - Psychology SuperNotes
SEO Strategy 2013 - An iGaming perspective
1. Get Your SEO Strategy Right for 2013
An iGaming Focus
John Ward
Head of Business Development
Blueclaw
ICE - 2pm- 7th February 2013
www.blueclawsearch.co.uk
Stand S1 212
3. Agenda
- Principals of SEO
- Google updates over the last two years
- Tools we use to analyse websites and their performance
- How to be Google penguin friendly
- Content marketing
- Importance of social media
- Identifying influencers
- SEO Process
- Questions and Answers
5. What are the
principals of SEO?
Make your site search
And drive customers to your site!
engine friendly…….
6. Big Updates – Last two years
Google is Attacking Low Quality Sites and Web Spam
Penguin
Update
April 2012
Panda Update Feb
2011 Google DISAVOW Tool
Oct 2012
7. What is panda? And didn’t that
happen ages ago?
Panda Update 1, Feb. 24, 2011
The change aimed to lower the
rank of "low-quality sites" or
"thin sites" and return higher-
quality sites near the top of the
search results.
24 updates over the last 2
years!
8. What is penguin and do you
truly understand the update?
“Update in April 2012 to better catch sites
deemed to be spamming its search results, in
particular those doing so by buying links or
obtaining them through link networks
designed primarily to boost Google rankings.”
Search Engine Land
9. Google Updates
Exact Match Domain Update – Oct 2012
www.free-poker-bets-online.co.uk
EMDs Devalued*
*Google considers backlinks and content quality
10. Google Penguin – Potential Penalty
Penalty Indicator
17th Jan – Site now
on page 2 in Google for
“online casino”
DADI Award Winners
11. Google Penguin – Graph of Death!
Penalty Indicator
17th Jan – Site now
on page 2 in Google for
online casino
12. Google Penguin -Spammy Anchor Text
Target Brand
Anchor Txt,
Compound
and Brand
Citations
13. Google Penguin –Low Quality Links
Anchor text
“online casino”
linked on 201
domains.
14. Google Penguin Doesn’t Like These!
A Low Quality
Web Directory
Each Anchor
text link is a
Anchor text – money term ‘casino’ money term
Trying to ‘game’
Google’s
Algorithm
15. Google Penguin - or These!
• Thin Content – poor
grammar, spelling
and punctuation
• No Brand Mentions
in the content
• Paid Links in side
Bar
• Each post contains
an anchor ‘exact
match’ link
Money Term Anchor Text
• Multiple sites on
the same IP
Address
• No social shares
16. Google Penguin – If Your Site has a Penalty!
Manual or Algorithmic Penalty?
Manual – You tend get a
message in Webmaster Tools
Algorithmic – No message
18. Google Penguin
DISAVOW Tool
https://www.google.com/webmasters/tools/disavow-links-main?pli=1
• Only use the DISAVOW Tool when you have made a concerted effort to remove spammy
links
• Tell Google, via Webmaster Tools, a reconsideration request, you have done wrong and
be nice
• Create a TXT file and upload the offending links via the DISAVOW Tool
• If you fail in your reconsideration request then try again, remove more links if you can
• If you cannot remove the links and Google won’t relent then start a new domain
• Don’t 301 redirect your penalised site to the new domain – you’ll pass on the penalty
24. OUTREACH
WHAT TO DO WITH THAT CONTENT
With all of this created content, the next step is to
undertake “outreach” in order to generate links and
engagement to help improve SEO and Social Media
visibility
“Outreach” is the process of using PR and Social Media
to contact and build links and relationships for your
brand on influential and authoritative websites.
32. What story does this graph tell?
• Innovative link data about the people behind domains.
• A combination of finding and curating whole markets of authors and social
networks.
• In a world where link building / PR / social are becoming interdependent, it’s data
we all need.
33. RealKidPoker
Klout: 84
Tweet Frequency: 17.7 per day
Mention to Tweet Ratio: 1.2
MariaHo
TexDolly
Klout: 61
Klout: 83
Tweet Frequency: 1 per day
Tweet Frequency: 2.6 per day
Mention to Tweet Ratio: 1.6
Mention to Tweet Ratio: 0.9
34.
35. Buying Links – YES or NO?
Sidebar Links, Footer Links, Page Rank, Guest Posts, Blog Posts, Image Links, Articles
Paid links are endemic
within iGaming SEO
Earn links rather than buy
If you do buy links then
‘know’ what to buy and
how to buy
Google isn’t stupid!
36. SEO…
…FOR MOBILE & TABLET
20% 30% 81%
Consumers spend their total time Consumers spend their time online Shopping via mobile devices
online using social networks via visiting social networks on mobile increased 81 percent in 2012
their personal computers
40. To Wrap-up
• Be Penguin and Panda Focused
• Create good quality content to attract authority links and social shares
• Remove links if required
• Use Google Authorship G+ - easy wins
• Engage with online influencers
• Try to Earn links - ‘buy’ links with caution
• Create citations and social signals
• Think mobile and tablet – responsive design