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SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
The document presents key principles of SEO planning and execution, covering topics such as site architecture, content optimization, and link management. It emphasizes the importance of proper page structure, keyword research, and the use of structured data to enhance visibility. Additionally, it discusses strategies for attracting links and community engagement through various digital platforms.
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SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
- 1. SEO Principles vs. Strategy& Tactics Presented by: Ash Buckles
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- 3. Planning & Execution Principles Principles
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- 5. Page Structure Page Title Page Title Headings Headings Content Content
- 6. Page Structure Headings Headings Images Images Links Links Content Content
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- 8. Internal Links Internal Internal Links Links
- 9. XML Sitemaps Example Sitemap
- 10. XML Sitemaps Images Images Video Video News News Mobile Mobile google.com/webmasters
- 11. Meta Robots &Robots.txt <meta name=“robots” content=“index,follow” /> Robots.txt Example File
- 12. Rel=author Your Content (up to 15x more clicks)
- 13. +1 Implementation +1 and +1 and Share Share
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- 16. Page Speed Goal
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- 23. Natural Content Links Links
- 24. Keyword Research http://slidesha.re/SQkPGE
- 25. Keyword Research Map URLs
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- 28. Blogs Blogs Social Social Apps Apps Community Forums Forums Monitoring Monitoring Knowledge Knowledge Base Base Reviews Reviews
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- 31. Reclaim Links 301 redirect Error URL Error URL New URL New URL /product/old /product/new
- 32. Strengthen Your Link Portfolio
- 33. Disavow Links http://bit.ly/disavow-links
- 34. Blogging Blogging Video Video Social Social Email Email Attract Links Webinars Webinars Naturally Blog Blog Comments Comments PR PR Content Content Repurposing Repurposing Infographics Infographics
- 35. Thank You Ash Buckles President Twitter: @ashbuckles #seochat Thursday 11 am Mountain