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Going Hyperlocal with Digital
The webinar, led by Malachi Threadgill, discusses strategies for hyperlocal digital marketing to increase leads and close new business for ANPI's cloud services. Key topics include search engine optimization, pay-per-click advertising, and creating effective ads and landing pages, emphasizing the importance of local intent in digital searches. The presentation also highlights promotional offers for new customers and opportunities for agents to earn bonuses based on sales performance.
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Going Hyperlocal with Digital
- 1. Premier Partner Webinar August 21, 2014 Confidential and Proprietary. Subject to Non-Disclosure Agreement.
- 2. • Going Hyperlocalwith Digital • Malachi Threadgill, Sr. Director, Digital Marketing • ANPI Company News • Promotions • Cloud Partners • Q&A Confidential and Proprietary. Subject to Non-Disclosure Agreement. 2
- 3. HOW TO INCREASELEADS AND CLOSE NEW BUSINESS
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- 5. Confidential and Proprietary.Subject to Non-Disclosure Agreement. About me Malachi Threadgill Sr. Director, Digital Marketing ANPI – Leading Hosted UC Provider Reside in Dallas 10+ Years Digital Experience 8+ Years SaaS Experience 6+ Years Telecom Experience I met the WOZ 5
- 6. Confidential and Proprietary.Subject to Non-Disclosure Agreement.
- 8. Confidential and Proprietary.Subject to Non-Disclosure Agreement.
- 9. Confidential and Proprietary.Subject to Non-Disclosure Agreement. through DIGITAL MARKETING
- 10. Quick Facts AboutDigital 240 million internet users in the United States. 16 billion searches conducted monthly. 85% of customers believe the top businesses on SERPs are the best. 58% of customers start the buying process online. 20% of all searches have local intent. Digital advertising is completely granular. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
- 11. SEM is thequickest way to reach new customers looking for your services. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
- 12. Search Engine Optimization Confidential and Proprietary. Subject to Non-Disclosure Agreement. Search Engine Optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
- 13. Claim Your LocalListings Confidential and Proprietary. Subject to Non-Disclosure Agreement. https://www.google.com/local/ business/add/info?pli=1
- 14. Confidential and Proprietary.Subject to Non-Disclosure Agreement. The quickest way to tell Search Engines that you’re local and your content matters to your target area.
- 15. Define Target Keywords What type of words would you like to show up for when you search for your business? (Your Company Name Doesn’t Count) Do you show up for these terms? Does the competition? Confidential and Proprietary. Subject to Non-Disclosure Agreement.
- 16. Phone Services BusinessVoIP SIP Trunking Internet Telephony Broadband Companies Phone Companies VoIP Companies Confidential and Proprietary. Subject to Non-Disclosure Agreement.
- 17. Where do youconduct 80% of your business? Where do you conduct the rest? Are there areas experiencing rapid growth? Rapid Decline? Confidential and Proprietary. Subject to Non-Disclosure Agreement.
- 18. Dallas Phone Services Plano Phone Companies VoIP Dallas, TX SIP Services DFW Broadband, Richardson TX Business Phones in the Metroplex Confidential and Proprietary. Subject to Non-Disclosure Agreement.
- 19. Confidential and Proprietary.Subject to Non-Disclosure Agreement. This list will be used for: • SEO • PPC • Social • Other Marketing
- 20. Confidential and Proprietary.Subject to Non-Disclosure Agreement. Content is KING Keywords Rich Content includes Product Pages Slicks Promotions News Blog Social Media The Keywords you’ve defined are vital to the content you create
- 21. Layout • Easyto read and understand • Clear Messaging • Pass the “blur” test • Site Speed • W3C compliant • Cross-Browser functionality • Page Errors • Plugins • Etc. Confidential and Proprietary. Subject to Non-Disclosure Agreement. http://marketing.grader.com/
- 22. Inbound Marketing Confidentialand Proprietary. Subject to Non-Disclosure Agreement.
- 23. PPC allows advertisersto reach target customers by placing ads in sponsored sections of a website. A transaction only occurs if the ad is actually clicked. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
- 24. Confidential and Proprietary.Subject to Non-Disclosure Agreement. Start creating your first adWords campaign based on the keyword list you have created. Use the tools Google provides to gauge a starting point for your campaign. https://adwords.google.com/o/KeywordTool
- 25. Confidential and Proprietary.Subject to Non-Disclosure Agreement. AD Create your first text ad: • The headline should grab users’ attention and make them aware of your offering. • Description line 1 should spark users’ interest in your offering. • Description line 2 should develop a desire to obtain your product or service. • And finally, the Display URL should consolidate a user’s decision to take action.
- 26. Landing pages allowyou to provide consistent messaging to drive leads down the funnel while minimizing abandonment. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
- 27. Confidential and Proprietary.Subject to Non-Disclosure Agreement. Google and the other major search engines use a proprietary score to measure and display ads. • Click Through Rate • Ad Relevance • Landing Page
- 28. What is yourCost-Per-Lead on other forms of Confidential and Proprietary. Subject to Non-Disclosure Agreement. advertising? Are you comfortable with that amount? PPC Advertising offers 100% Granular tracking of your budget including clicks and conversions.
- 29. Test, Analyze, Change,Repeat Analytics A/B Testing Optimize Report Confidential and Proprietary. Subject to Non-Disclosure Agreement.
- 30. Confidential and Proprietary.Subject to Non-Disclosure Agreement. Social Media ? http://bit.ly/1e8gPwR
- 31. Malachi Threadgill, Sr.Director Digital Confidential and Proprietary. Subject to Non-Disclosure Agreement. Marketing Call Me: 214-377-0919 Email: mthreadgill@anpi.com
- 33. • For allnew ANPI customers, FREE Polycom VVX phones or FREE 90-Day Service. • Free Phones: Top of the line Polycom VVX phones with every new order of 10+ lines and a 3-year agreement. • VIPrecision Seat: Receive the VVX 300 • VIProfessional Seat: Receive the VVX 400 • VIPremier Seat: Receive the VVX 500 • Free Service: No cost for 90-Days of service for every new order of 10+ lines and a 3-year agreement. • Includes all seats and add-ons purchased (does not include usage fees) • A prepayment equal to one (1) month’s MRC is required upon execution of the contract and will be applied to the Customer’s account in the fourth month of service • All orders placed before COB on August 31, 2014. Confidential and Proprietary. Subject to Non-Disclosure Agreement. 33
- 34. $100 bonus onevery sale of ANPI VIP • In addition, the top three performing agents will get an added bonus – up to $750!* • 1st Place: $750 • 2nd Place: $500 • 3rd Place: $250 • Minimum of 10 seats and include at least 10 Polycom VVX phones • Qualified orders must be placed between July 1 - August 31, 2014. Confidential and Proprietary. Subject to Non-Disclosure Agreement. 34 * Agent must have at least three orders for July.
- 35. • Cloud Partners:September 7-10th • Expo Booth: #315 • We’re giving away up to $1,000 in cash! • Hand-rolled ANPI cigars • ANPI Meeting Room: • Monday & Tuesday • Level 2 #266 • Schedule a meeting with a Channel Manager • communications@anpi.com Confidential and Proprietary. Subject to Non-Disclosure Agreement. 35
- 36. • September 8th6pm – 9pm • August by Chef John Besh • Live Jazz Band Confidential and Proprietary. Subject to Non-Disclosure Agreement. • Hand-Rolled Cigars • RSVP to communications@anpi.com 36 ANPI Premier Partner Networking Party – Space is Limited!
- 37. Submit your questionsnow! Confidential and Proprietary. Subject to Non-Disclosure Agreement. 37
- 38. Confidential and Proprietary.Subject to Non-Disclosure Agreement. Submit topic suggestions to: communications@anpi.com 38