Our goal with digital marketing is to make sure we are helping our partners generate new business leads. There are 240 million Internet users in the U.S., with 16 billion searches conducted on the top search engines every month. 85% of those users believe the businesses that appear at the top on the first page of a search are the best. Another important point: 2 out of 10 searches have local intent — users are looking for things in their own backyard. Two key digital marketing tactics that will help your business show up more often, and closer to the top, are SEM and SEO. Search Engine Marketing (SEM) is the quickest way to reach new customers looking for your services. Search Engine Optimization (SEO) is the process of improving the visibility of your website (or a specific web page) in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.