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How to use google forms to make landing pages and track data
- 1. How to Use Google Forms to Make Landing Pages and Track Data Landing page is the soul of any SEO, PPC, or Email marketing campaign. However, most of the marketers fail to understand the importance of an effective landing page and they end up redirecting their users to company’s home page. Companies make so much investment in driving traffic, but they don’t understand how to convert the visitors into qualified leads. That’s where landing page comes into the picture. For every digital marketer, a clear understanding of an effective landing page is critical to achieving the success in any campaign. Let’s start with the definition of a landing page and why it is important. What is a Landing Page? A landing page is a clean, beautiful looking, and elegant web page that grabs the attention of visitors and allows you to capture their information through conversion form. Mostly, the landing page is a standalone page that is designed for a single focused objective. There are two types of landing pages- Click through Landing Pages and Lead Generation Landing Pages. Click through landing page Lead generation landing page Unbounce has provided an excellent explanation on landing pages
- 2. Role of Web Form on Landing Page Every effective landing page requires a form. The form helps in converting a visitor into a lead. We can use Google Forms to add a form to our landing page as they are easy to setup and require less technical knowledge. How to Setup Google Forms for Your Landing Page Google forms are simple to use and easy to setup. You can customize the look of the form using your own CSS. Here are the steps that you can follow for creating a Google Form: STEP 1. Firstly, you need to sign up for a Google Docs account. If you already have an account, you just need to sign in. STEP 2. After login, click on “New” and select Google Forms from the drop down menu as shown below:
- 3. STEP 3. Next step is to create your form as per your requirements. Following is a sample form that we’ve created using new Google Forms. Video Help: New Google Forms: https://www.youtube.com/watch?v=lshgWNWPD7s Old Google Forms: https://www.youtube.com/watch?v=mPXMwniHzpc STEP 4. Once you are done with the creation process, you can preview your form by clicking on a preview icon on the top right side. Here is an example form that we’ve created: https://docs.google.com/forms/d/187jqQEDZjIbps3uxOSoN0xHNcEkbdxzEafCDd47_Au8/viewform STEP 5.
- 4. Now, do a right click on the page and click on “View page source”. Copy all the code between <form> and </form>. STEP 6. Paste the copied code in your web page. STEP 7. Now you’re ready to style your form! Now you just need to beautify your form by inserting your custom CSS between the <head> tags. STEP 8. After customizing your form, you can redirect your form to your own “Thank You” page rather than ugly Google confirmation page where you will be able to insert your conversion tracking codes from various advertising platforms. For redirecting the completed page to your custom thank you or confirmation page, you need to add a bit of javascript code. REPLACE: <form action="YOUR GOOGLE FORM URL" method="POST"> WITH: <script type="text/javascript">var submitted=false;</script> <iframe name="hidden_iframe" id="hidden_iframe" style="display:none;" onload="if(submitted) {window.location='http://YOUR THANK YOU PAGE URL';}"></iframe> <form action="YOUR GOOGLE FORM URL method="post" target="hidden_iframe" onsubmit="submitted=true;"> Note: This script will not work for the forms with required fields. If you want more functionality and validation see the steps here. How to Track Conversions from Landing Page Once your form and confirmation page is ready, the next thing is to track conversions Following are different ways to track your conversions:
- 5. Conversion Tracking Code on Thank You Page For tracking conversions, you can add conversion tracking javascript codes from the advertising platforms like Google AdWords, Facebook, Bing etc to your “Thank You” page. Here are the guides of setting up Google, Facebook and Bing conversion tracking. Google Conversion Tracking Setup Guide Facebook Pixel Implementation Guide BingconversiontrackingwithCampaignAnalytics Goal Setup in Google Analytics You can also setup Google Analytics goals for tracking web conversions. Read a complete guide on goal tracking by Kissmetrics. If you not advertising and using other methods like Organic SEO and Email Marketing to drive traffic to your landing page, then you can track conversions by tracking Page Views to the “Thank you” page. Below are the steps on how to track page views to a particular page (for e.g “Thank you” page in your case) in Google Analytics. View Tracking in Google Analytics Here are the steps to follow: Step 1
- 6. Go to https://analytics.google.com and sign in your Google Analytics account. After login, you will see a list of your accounts. Click on the view of your account. Step 2 After clicking the view, you will be redirected to the reporting dashboard of your website. Step 3 On the right side, select the date range as shown below: Step 4 Now scroll down to “Behavior” in the left menu and click on “Overview”. You will see the top pages, their page-views and % page-views. Click the “view full report” link to view all the pages. Step 6
- 7. For the page-views of thank you page, you can use “advanced” search as shown below: Step 7 Click on apply button and you will see page-views of your thank you page. Event Tracking in Google Analytics (If your form has no thank you page) If you form has no Thank You page, then you can add event tracking code on the submit button. Avoid this method, if you don’t have technical knowledge. Know more about event tracking at: https://support.google.com/analytics/answer/1136960?hl=en