This free growth marketing plan is prepared by Growth Channel for a B2B AI technology company targeting eCommerce business owners in the Netherlands and Germany.
To learn more or create a marketing plan for your own business, go to https://growthchannel.io
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
1. The document provides an overview of a social media strategy class for real estate professionals. It discusses the importance of social media for real estate transactions and brands.
2. It outlines the key components of an individual's social media profile, content, and network as the foundation for their personal brand.
3. A social media survival guide is presented, including choosing appropriate tools and platforms to build an online presence and engage audiences.
This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to improve marketing performance.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
1. The document provides an overview of a social media strategy class for real estate professionals. It discusses the importance of social media for real estate transactions and brands.
2. It outlines the key components of an individual's social media profile, content, and network as the foundation for their personal brand.
3. A social media survival guide is presented, including choosing appropriate tools and platforms to build an online presence and engage audiences.
This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to improve marketing performance.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
This document outlines a digital marketing plan framework covering the key stages of Reach, Act, Convert, and Engage (RACE).
For each stage, it provides:
1. An overview and opportunity to define objectives
2. A recommended strategy to select optimal communications options
3. Suggested actions to optimize digital communications and implement the strategy
It recommends structuring digital plans using this RACE framework to clearly define opportunities, strategies, and actions at each customer lifecycle stage.
This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
The document outlines the digital marketing plan for ABC Laundry with objectives of creating awareness and generating sales. Key goals include SEO, blogs, Facebook ads and Google ads. Targets are 3000 monthly visits and 20 conversions per day. Research identified the target audience as males and females aged 25-45 who are away from home, single, expats or entrepreneurs with incomes over 10 lacs. The marketing team and budgets for content, ads, and requirements are defined. The process details blog content creation and promotion through SEO and social media, with a schedule across different channels. Month 1 SEO actions include competitor analysis and website optimization diagnostics.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
This document outlines strategies for online marketing through social media. It discusses creating profiles and pages on platforms like Facebook, LinkedIn, Twitter and Google+ and posting daily to engage customers and promote products. It also discusses using blogs, email marketing, video promotion on YouTube, search engine optimization, and pay-per-click advertising. The goal is to generate leads and traffic through an integrated online marketing approach across multiple channels. Regular reports will measure progress and customer feedback.
This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.
Real Estate Digital Media Marketing StrategyIttisa
The document provides an overview of the Indian real estate industry. Some key points:
- The residential real estate segment saw a 43% increase in the first quarter of 2014.
- The market size of the Indian real estate sector is projected to reach $180 billion by 2020.
- Demand for office space in top 8 Indian metro areas increased 58% in recent years.
- Social media is becoming increasingly important for the real estate industry, but many companies' social media efforts are poorly run or fail to establish relationships.
The document provides an overview of digital marketing strategies and tactics. It discusses search engine optimization, content marketing, paid advertising, social media marketing, email marketing, landing pages, and customer retention strategies. The presentation encourages attendees to develop a comprehensive digital marketing plan that incorporates various online and social media channels to generate leads, raise brand awareness, and retain customers. It emphasizes the importance of testing strategies and keeping up with emerging trends to improve marketing efforts over time.
Quora is the largest Q&A Website in the World with Millions of Questions and Answers. Quora has more than 300 million visitors per month.
In our Quora Marketing Guide, you will learn about how to leverage the power of Quora to generate more traffic, brand awareness and leads to your business.
Semantic keyword research for e commerce site architecture planningSemrush
Discover the process of carrying out effective keyword research for category and product pages on e-commerce sites, from effective market research, semantic concept research and then keyword research. This webinar is beneficial to e-commerce managers and in-house e-commerce SEOs.
What you’ll learn:
• Understand what you are optimising for - niche category pages OR entire product catalog; i.e. category pages
• Viewing Target keywords as ‘Concepts’ or ‘Topics’ not just phrases
• Understanding search context, location and intent
• Why query rewriting means you need to carry out semantic keyword research
• How to carry out keyword research for transactional traffic that purchase from you
• How to prep-up keywords for optimal information architecture
• Must have tools for keyword research in e-commerce
Kunle Campbell
Kunle is an e-commerce advisor at 2X eCommerce that coaches online retail teams towards growing and scaling revenue through customer acquisition, retention, scaling word of mouth marketing, product and market fit strategy, conversion optimization and advice on vendor and platform selection.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Marketing Plan for Life Insurance by Growth ChannelGrowth Channel
This free marketing plan is prepared by Growth Channel for a life insurance company. Create your personalized marketing plan on https://growthchannel.io
This document provides guidance on using content and social media to drive business results. It emphasizes setting concrete and measurable goals, understanding the target audience, and developing a content strategy and promotion plan. The general model involves bringing visitors in, getting permission to interact, and converting them. Content should give value, grow the opt-in list, and establish expertise. Both regular and evergreen content are important. The document also covers content planning, driving conversions through blogging and social media, resources needed, and measuring results.
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...In Marketing We Trust
For our last Data-Driven Digital community webinar, we spoke about AI-powered SEO with Botify and automation in prevention, execution and implementation at scale with Agata Adamczak, SEO Specialist and client partner director at Botify.
Learn how to automate common and complex SEO tasks to free up your time and headspace.
Historically, SEOs have had to operate extensive spreadsheets to build reports and analyse data and conduct manual checks to stay on top of their website’s technical health. With most time spent on reporting and audits that left little time for action and strategy.
You’ll learn:
*How to crawl (including JavaScript) at scale
*How to use Botify to determine what tasks will drive the biggest impact
*How to automate technical recommendations
*How to protect your website and resolve issues before you’re impacted in rankings, useability or performance
*How to automate keyword performance reporting at scale
*And much more
Development practices have a tangible impact on an online business’ bottom line. Building an ecommerce website that satisfies business needs and customer expectations allows a company to position its website in an increasingly competitive digital environment.
This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
This document outlines a digital marketing plan framework covering the key stages of Reach, Act, Convert, and Engage (RACE).
For each stage, it provides:
1. An overview and opportunity to define objectives
2. A recommended strategy to select optimal communications options
3. Suggested actions to optimize digital communications and implement the strategy
It recommends structuring digital plans using this RACE framework to clearly define opportunities, strategies, and actions at each customer lifecycle stage.
This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
The document outlines the digital marketing plan for ABC Laundry with objectives of creating awareness and generating sales. Key goals include SEO, blogs, Facebook ads and Google ads. Targets are 3000 monthly visits and 20 conversions per day. Research identified the target audience as males and females aged 25-45 who are away from home, single, expats or entrepreneurs with incomes over 10 lacs. The marketing team and budgets for content, ads, and requirements are defined. The process details blog content creation and promotion through SEO and social media, with a schedule across different channels. Month 1 SEO actions include competitor analysis and website optimization diagnostics.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
This document outlines strategies for online marketing through social media. It discusses creating profiles and pages on platforms like Facebook, LinkedIn, Twitter and Google+ and posting daily to engage customers and promote products. It also discusses using blogs, email marketing, video promotion on YouTube, search engine optimization, and pay-per-click advertising. The goal is to generate leads and traffic through an integrated online marketing approach across multiple channels. Regular reports will measure progress and customer feedback.
This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.
Real Estate Digital Media Marketing StrategyIttisa
The document provides an overview of the Indian real estate industry. Some key points:
- The residential real estate segment saw a 43% increase in the first quarter of 2014.
- The market size of the Indian real estate sector is projected to reach $180 billion by 2020.
- Demand for office space in top 8 Indian metro areas increased 58% in recent years.
- Social media is becoming increasingly important for the real estate industry, but many companies' social media efforts are poorly run or fail to establish relationships.
The document provides an overview of digital marketing strategies and tactics. It discusses search engine optimization, content marketing, paid advertising, social media marketing, email marketing, landing pages, and customer retention strategies. The presentation encourages attendees to develop a comprehensive digital marketing plan that incorporates various online and social media channels to generate leads, raise brand awareness, and retain customers. It emphasizes the importance of testing strategies and keeping up with emerging trends to improve marketing efforts over time.
Quora is the largest Q&A Website in the World with Millions of Questions and Answers. Quora has more than 300 million visitors per month.
In our Quora Marketing Guide, you will learn about how to leverage the power of Quora to generate more traffic, brand awareness and leads to your business.
Semantic keyword research for e commerce site architecture planningSemrush
Discover the process of carrying out effective keyword research for category and product pages on e-commerce sites, from effective market research, semantic concept research and then keyword research. This webinar is beneficial to e-commerce managers and in-house e-commerce SEOs.
What you’ll learn:
• Understand what you are optimising for - niche category pages OR entire product catalog; i.e. category pages
• Viewing Target keywords as ‘Concepts’ or ‘Topics’ not just phrases
• Understanding search context, location and intent
• Why query rewriting means you need to carry out semantic keyword research
• How to carry out keyword research for transactional traffic that purchase from you
• How to prep-up keywords for optimal information architecture
• Must have tools for keyword research in e-commerce
Kunle Campbell
Kunle is an e-commerce advisor at 2X eCommerce that coaches online retail teams towards growing and scaling revenue through customer acquisition, retention, scaling word of mouth marketing, product and market fit strategy, conversion optimization and advice on vendor and platform selection.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Marketing Plan for Life Insurance by Growth ChannelGrowth Channel
This free marketing plan is prepared by Growth Channel for a life insurance company. Create your personalized marketing plan on https://growthchannel.io
This document provides guidance on using content and social media to drive business results. It emphasizes setting concrete and measurable goals, understanding the target audience, and developing a content strategy and promotion plan. The general model involves bringing visitors in, getting permission to interact, and converting them. Content should give value, grow the opt-in list, and establish expertise. Both regular and evergreen content are important. The document also covers content planning, driving conversions through blogging and social media, resources needed, and measuring results.
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...In Marketing We Trust
For our last Data-Driven Digital community webinar, we spoke about AI-powered SEO with Botify and automation in prevention, execution and implementation at scale with Agata Adamczak, SEO Specialist and client partner director at Botify.
Learn how to automate common and complex SEO tasks to free up your time and headspace.
Historically, SEOs have had to operate extensive spreadsheets to build reports and analyse data and conduct manual checks to stay on top of their website’s technical health. With most time spent on reporting and audits that left little time for action and strategy.
You’ll learn:
*How to crawl (including JavaScript) at scale
*How to use Botify to determine what tasks will drive the biggest impact
*How to automate technical recommendations
*How to protect your website and resolve issues before you’re impacted in rankings, useability or performance
*How to automate keyword performance reporting at scale
*And much more
Development practices have a tangible impact on an online business’ bottom line. Building an ecommerce website that satisfies business needs and customer expectations allows a company to position its website in an increasingly competitive digital environment.
How to create seo report by seoruchi.comphp2ranjan
SEORUCHI is one of the Best SEO Training Institute in Dilsukhnagar Hyderabad.We provide training on Live Project. All student get Internet connection and computer to practise . 100% placement assistance. manual search engine submission, manual directory submission, quality link building, article submission and press release service. SEORuchi has experts with good experience to perform SEO and link building task completely according to your requirement.
This is my presentation about Search Engine Optimization, which is also known as SEO. I have included all of my research and knowledge in this presentation. If you have any questions related to the topic, please leave it at the comment section. Thank you!
The document provides information on SMB online marketing success and strategies. It discusses starting an online presence through choosing a domain name and website hosting. It also covers search engine optimization, social media marketing, email marketing, and using data analytics to improve marketing efforts. The focus is on helping small businesses succeed online through low-cost technology and digital marketing strategies.
web analysis document | web analysis document | web analysis document | web a...nazen2
This document provides an overview of analyzing website traffic through Google Analytics and SEMRush. It discusses understanding website traffic sources and user behavior to improve digital marketing strategies. Key topics covered include an introduction to website analytics, how Google Analytics works, examples of common reports in Google Analytics like audience, acquisition, behavior and conversion reports, and how to analyze website traffic through SEMRush. The document also includes learning objectives and an activity describing exploring website traffic analysis on the Google Analytics demo account and answering related questions.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Web Analytics and Wordpress - Wordcamp Chicago 2011fendmark
Presentation from 7/30 at the 2011 Wordcamp Chicago Conference
Web Analytics is a critical tool for discovering opportunities for growth and determining the success of your WordPress blog/website
This session will explore:
*Why you should use Web Analytics.
*What you should be measuring, what is important, what is not
*Using leading web analytics solutions with WordPress (free, open source and enterprise solutions)
*WordPress plugins for getting the most out of analytics as well as streamlining installation and setup on your site
This document is a 26-page website analyzer report for mp3cwitch.com.ng that was generated on September 16, 2018. The report analyzes the website based on 37 criteria organized into 5 segments: Audience, SEO, Speed & Usability, Server & Security, and Mobile. For the Audience segment, the report provides details on the website's Alexa rank, bounce rate, daily pageviews per visitor, daily time on site, and visitors' localization. It finds the website does not rank highly on Alexa but has a bounce rate less than 30% and average daily time on site of over 4 minutes. The majority of visitors are from Nigeria. The report provides recommendations on how to improve various metrics.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
John Heritage is a digital marketing expert with 18 years of experience. He founded a startup in 2010 that merged in 2012 to form HADM, where he has doubled revenue in the past two years. The presentation covered the essential elements of digital marketing, including website design, content creation, search engine optimization, paid search, and social media. Heritage emphasized that the goal of digital marketing is to drive traffic to a website and convert that traffic into sales leads. He provided suggestions for how a typical B2B manufacturer could allocate an $80,000 marketing budget and what results they could expect to see.
SEO Reporting 1ON1 Presentation for MeetupBruce Jones
As a business owner, it's essential to determine whether your website is successful. After all, your website is the face of your business, and you want to make sure that it's attracting attention and ranking well in search engines.
Luckily, there are tools that can help you measure your website's SEO success. By tracking things like your rank in search results, your visibility, and the number of visitors to your site, you can get a clear picture of how well your website is performing.
With this information in hand, you can adjust your SEO strategy accordingly and help ensure that your website is getting the attention it deserves.
Technical SEO for large eCommerce websitesSerenaPearson2
How do you approach auditing large websites where you just can’t crawl everything? This talk covers where to start, how to prioritise your efforts, and convince stakeholders to implement your recommendations so your emails don’t die in the spam folder.
Technical SEO for Large eCommerce Websites 💻Kaizen
Our Senior SEO Manager, Serena Pearson gave this talk at brightonSEO Summer 2021. Serena discussed how to audit large websites where you can't crawl everything.
This document provides an agenda for a web analytics academy covering Google Analytics. It includes an overview of Google Analytics and how to set it up. Key sections cover understanding visitors, traffic sources and content. It also reviews how to use filters, set goals and funnels, and analyze e-commerce data. The agenda concludes with recommendations for customizing dashboards and highlights 10 key takeaways, such as checking traffic sources, goals/funnels, and keywords. Recommended reading on web analytics is also provided.
Jay Murphy, a Boston University instructor and Google Analytics pro, shows Newport Interactive Marketers how to use Google Analytics to drive ROI. Great presentation to get an understanding on how to use Google Analytics to enhance users' experience on your page.
Understanding Google Analytics: Who's Oggling My CompanyKimberly Swetland
Google Analytics is a web analytics service that provides statistics about visitors to websites. It was created when Google acquired Urchin Software Corp. in 2005 and uses JavaScript code added to websites to collect visitor data and send it to Google servers. The service provides key metrics about site usage including traffic sources, top pages, keywords, and mobile usage. It also allows customizing dashboards and setting goals. The data can help optimize websites and measure marketing campaign effectiveness. However, analytics data is collected without user permission raising privacy concerns.
This document provides an SEO report for the website http://www.feedbackearning.com. The report includes an overall SEO score of 72/100 and lists various checks that passed, failed, or resulted in warnings. It analyzes aspects like the meta title, meta description, keywords, headings, images, loading speed, and more. The report provides recommendations on fixes for issues found, such as including keywords in meta tags, adding image alt text, implementing social sharing buttons, enabling HTTPS, and other optimizations to improve the site's search engine visibility and user experience.
This document provides an overview of key topics in digital marketing including website planning and creation, search engine optimization, Google platforms, paid advertising, social media marketing, email marketing, content marketing, and more. It defines digital marketing and discusses the importance and components of a digital marketing strategy. It also outlines the differences between digital and traditional marketing and opportunities in the growing field of digital marketing.
Similar to Free Growth Marketing Plan Sample For a B2B AI Technology Company (20)
Identifying Your Ideal Customer Profiles (a.k.a. ICP & Personas)Growth Channel
90% of the websites do not get a single customer… the 10% who get, are they getting the right kind of traffic? Are you targeting the right audience? In our webinar, we go through what is a Target Audience, why it is important, the different Roles, Methodology, and how to easily create your buyer Personas.
Automate your marketing planning with AI - Growth Channel at Outranking SummitGrowth Channel
Learn about growth marketing and how you can identify your personas, map their customer decision journey, and automate the marketing planning processes using artificial intelligence. Presented at the Outranking Summit 2021.
Growth Channel: https://growthchannel.io
Outranking: https://www.outranking.io
Agency Partner Programs: Generating data-driven marketing plans with AIGrowth Channel
How to Generate Data-Driven Marketing Plans in 30min
The session covered tools and best practices for automating market research, simulating campaign performance, and optimizing marketing operations using Artificial Intelligence to boost your agency operations.
- Growth Marketing vs. Digital Marketing
- Automate market research
- Identify personas & map their customer decision journey
Startup Growth Marketing Workshop at WomenTech Network Conference 2021Growth Channel
The document discusses strategies for startup growth marketing. It recommends allocating resources only to tactics that have been proven to work based on data analysis to increase marketing ROI. The key strategies presented are using case studies of competitors to find effective channels like social proof, partnerships, and lead magnets. It also emphasizes testing, optimizing, and repeating tactics to continually learn what works best. Resources for inspiration on growth marketing tactics and strategies are provided.
Introduction to Growth Marketing - Spooglers Switzerland CommunityGrowth Channel
Growth Marketing is often confused with Digital Marketing. But what are the actual differences? And how can you apply growth marketing principles to grow your small business? Growth Channel Founder and CEO did a presentation for the Spooglers Community in Zurich, introducing Growth Marketing methodology. To learn more about Growth Channel: https://growthchannel.io
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Startup EDR 18 Feb 2021: Growth Marketing Case Study For B2B SaaSGrowth Channel
The document discusses cross-border growth marketing strategies. It recommends optimizing digital marketing efforts by testing tactics, analyzing data from user behavior, and continually improving based on learnings. Case studies from companies like Kabbex are presented to illustrate effective growth tactics like using social proof, partnerships, and clear value propositions. Differences in approaches needed across countries are also noted. Resources for growth marketing inspiration are provided.
Growth Channel White Paper - November 2020Growth Channel
Wouldn't be nice if in a matter of seconds, you could analyze all the possible digital marketing options and be able to find the most optimal way for your go-to-market? With Growth Channel, AI is the solution. As there is no one human that can put their head around the whole internet. AI can. Learn more: https://growthchannel.io/
STEP Conference is the leading online tech festival for Emerging Markets. Growth Channel Founder & CEO Maryna Burushkina hosted a Growth Hacking workshop to help businesses grow through experimentation and marketing AI.
Here's an easy template to help you kick start with growth experimentation: https://growthchannel.io/growth-hacking-template
WomenTech 2020: Effective Marketing Planning With The Power of AI and Machine...Growth Channel
Every marketing action starts from planning, and yet it has been one of the most neglected steps in campaign management process when it comes to AI adoption.
Marketing planning process is coming down from 60 hours of research to a matter of minutes.
With all that unstructured data out there, we are now able to see organised and clustered research insights, with niche KPI statistics and growth hacking experiments.
All these marketing planning resources are put into a single dashboard, giving back more time for marketers to focus on strategy and creativity, elevating growth hacking adoption, and providing benchmark data for easier KPI planning.
In this session you will learn:
- How to use AI to effectively plan your marketing activities
- How to apply growth hacking into your marketing process
- How to effectively apply secondary data to construct a more precise marketing plan
Growth Channel is a SaaS for personalised marketing planning. We work with marketers, startups,CMOs and agencies. With Growth Channel, a user fills in a short form about their campaign, based on which, Growth Channel identifies their micro-segment and instantly shares a complete personalised marketing plan. It covers everything from strategy considerations and campaign activation ideas, to distribution channels, best practices, KPIs and content templates. The more precise user information - the more accurate and detailed the recommendations will be.
Creating a marketing plan takes days and weeks to conduct. And if you’re not a marketer, you’re either guessing or spending $1k-50k outsourcing.
By applying AI and machine learning, we reduced the cost of a marketing plan from $1k-$50k down to just $99, and from days and weeks to just minutes.
Get your free set of marketing ideas today with Growth Channel!
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
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Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
5. MARKET SITUATION & COMPETITIVE LANDSCAPE
ASSESSING YOUR INDUSTRY AND SECTOR OF OPERATIONS
▸ Qubit has 94% of all website traf
fi
c
across the four websites. Qubit also
remains the highest in all website
engagement aspects: unique
visitors, number of page views per
session, average session duration,
and page views per session.
▸ Attraqt has 6% of all website traf
fi
c
across the four websites.
▸ There is not enough data for Cadi
Media, Monsoon, and YOUR
LANDING PAGE websites.
5
Attraqt
6%
Qubit
94%
Qubit Attraqt YOUR WEBSITE
Cadi Media Monsoon
Source: SEM Rush. Conducted in February 2021 | Worldwide data
6. MARKET SITUATION & COMPETITIVE LANDSCAPE
ASSESSING YOUR INDUSTRY AND SECTOR OF OPERATIONS
6
Website Bounce rate Time on site Pageviews Visits Unique visits
Cadi Media no data available
Monsoon no data available
YOUR WEBSITE no data available
Qubit 40,48% 18:23 3,23 30.300 11.100
Attraq
74,01%
0:21 1,53 2.000 2.000
Source: SEM Rush. Conducted in February 2021 | Worldwide data
Total Engagement
7. MARKET SITUATION & COMPETITIVE LANDSCAPE
ASSESSING YOUR INDUSTRY AND SECTOR OF OPERATIONS
7
NON BRAND KEYWORDS:
personalization software
pro
fi
t formula
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website personalization
push not pull technologies and personalization
personalization in apps
farfetch business model
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how to analyze a b test results
product recommendation
what is personalized software
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visual recommendation
product recommendation icon
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e-commerce site search solutions
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online merchandising platform
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guided navigation e- commerce
how to increase basket size e-commerce
best e-commerce personalization software
visual merchandising websites
customer segmentation machine learning
centralized commerce platform
machine learning for product recommendation
product recommendation software
REFERRING DOMAINS:
arisdesign.co.uk
aseacom.net
aiecommerce.com
contentenginellc.com
smashnotes.com
stitchdata.com
realwire.com
kontactr.com
hypbrands.com
saashub.com
jotup.co
econsultancy.com
wolfandbadger.com
google.com
ceotodaymagazine.com
fredhopper.com
seowave.org
thetechmap.com
partnerbase.com
imrg.org
acquireprime.com
tntcode.com
kontactr.com
mandasoft.com
dansconp.com
tablecrowd.com
retailtechnology.co.uk
ecommercemasterplan.com
early-birds.io
thepixelworks.uk
publicwww.com
Source: SEM Rush. Conducted in February 2021 | Worldwide data
8. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 1: ATTRAQT
8
Attraqt website traf
fi
c has decreased
over time. 2/3 of the website visits
came from search.
In the past month, engagement on site
has decreased signi
fi
cantly, with page
views per visit -41.62%, average
session duration -98.43%, and bounce
rate + 31.79%.
Source: SEM Rush. Conducted in February 2021 | Worldwide data
9. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 1: ATTRAQT
9
Source: SEM Rush. Conducted in February 2021| Worldwide data
10. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 1: ATTRAQT
10
Source: SEM Rush. Conducted in February 2021| Worldwide data
11. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 2: QUBIT
11
Qubit had a slight decrease in website traf
fi
c
in the past month by 9.05%%. Page views
per visit has decreased by 31.93%, bounce
rate has increased by 8.41% , and average
session duration has decreased by 63.36%.
Half of website traf
fi
c came from direct
source, following with search ( 27.66%) and
referral (20.31%)
Source: SEM Rush. Conducted in February 2021 | Worldwide data
12. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 2: QUBIT
12
Source: SEM Rush. Conducted in February 2021 | Worldwide data
13. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 2: QUBIT
13
Source: SEM Rush. Conducted in February 2021 | Worldwide data
14. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 2: QUBIT
14
Source: SEM Rush. Conducted in February 2021 | Worldwide data
15. WEBSITE AUDIT
YOUR WEBSITE
15
Source: SEO Site Checkup. Conducted in February 2021 | Worldwide data
The below checklist can help you achieve better performance in search results.
High priority
fi
xes:
‣ Your website loading time is around 5.6 seconds and is over the average loading speed which is 5 seconds.
‣ Some of your website's JavaScript
fi
les are not mini
fi
ed!
‣ Some of your webpage's CSS resources are not mini
fi
ed.
‣ Your website is not using a custom 404 error page. Default 404 error pages result in a poor experience - it can mislead users into thinking an entire
site is down or broken, greatly increases the chance they leave your site entirely, and looks unprofessional. By creating a custom 404 error page,
you can improve your website's user experience by letting users know that only a speci
fi
c page is missing/broken (and not your entire site),
providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
16. WEBSITE AUDIT
YOUR WEBSITE
16
Source: SEO Site Checkup. Conducted in February 2021 | Worldwide data
Medium priority
fi
xes:
‣ Your webpage is using "img" tags with empty or missing "alt" attribute.
‣ We found some HTML deprecated tags. You are advised to change these old tags with equivalent tags or proper CSS rules.
‣ A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traf
fi
c sources,
Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues
‣ It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your
database. It also helps lower server load by up to 80%. Caching most visibly bene
fi
ts high traf
fi
c pages that access a database, but whose content
does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for
Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.
‣ Your website is not using cache headers for your images. Setting cache headers can help speed up the serving of your webpages for users that
regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
‣ Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages
for users that regularly visit your site.
‣ Your website is not using cache headers for your CSS resources. Setting cache headers can help speed up the serving of your webpages for
users that regularly visit your site.
17. WEBSITE AUDIT
YOUR WEBSITE
17
Source: SEO Site Checkup. Conducted in February 2021 | Worldwide data
Low priority
fi
xes:
‣ Your webpage is using inline CSS styles!
‣ Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
‣ Your webpage is not serving all resources (images, javascript and css) from CDNs.
‣ Your URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect
site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
‣ Your webpage doesn't take the advantages of HTML Microdata speci
fi
cations in order to markup structured data. View Google's guide for
getting started with microdata.
‣ Your webpage uses the noindex meta tag. This means that your webpage will be read but not indexed by search engines.
meta content="noindex, follow" name="robots"
18. WEBSITE AUDIT 18
Source: Google Page Speed Insights | Conducted in February 2021
MOBILE ▸ DESKTOP
19. WEBSITE AUDIT 19
Source: Google Page Speed Insights | Conducted in February 2021
MOBILE ▸ DESKTOP
23. WEBSITE AUDIT 23
Source: Unbounce Landing Page Analyzer. Conducted in February 2021
Reduce JavaScript execution time
Preconnect to required origins
JavaScript execution time
Minify CSS
Defer offscreen images
Properly size images
Defer unused CSS
Speed Index
First CPU Idle
Avoids enormous network payloads
First Contentful Paint
Serve images in next-gen formats
Minimize Critical Requests Depth
Avoids an excessive DOM size
Preload key requests
Minify JavaScript
Avoid multiple page redirects
User Timing marks and measures
First Meaningful Paint
Page speed recommendation
24. MARKET SITUATION & COMPETITIVE LANDSCAPE
TREND ANALYSIS
24
“AI shopping” has the most weekly searches worldwide, followed by
“Personalized shopping”. There are few to no search for “shopper journey”
and “website personalization” in the beginning of February 2021.
Source: Google Trends. Conducted in February 2021 | Worldwide data
25. LET’S BUILD YOUR PERSONAS 25
Generated on 02/16/21, 6:30 AM on growthchannel.io
26. LET’S BUILD YOUR PERSONAS 26
Generated on 02/16/21, 6:30 AM on growthchannel.io
28. CUSTOMER DECISION JOURNEY
MAPPING YOUR CUSTOMERS JOURNEY
28
▸ Priority: Product sales
▸ Focus steps: Awareness, Consideration, Conversion
Before a user heard
of your brand
A user learns more
about your brand
A user seeks
information about
your brand
A user completed a
purchase
User retention
User promotion,
referrals and
af
fi
liation
Generated on 02/16/21, 6:30 AM on growthchannel.io
29. CUSTOMER DECISION JOURNEY
YOUR STRATEGY
29
Complexity: Medium
High Level Ad Targeting
31-65 years old, both genders, interested in Shopping, Fashion. Industry: Fashion, Retail, eCommerce.
Locations: Germany, Netherlands. Scheduled targeting 07:00 am - 11:00 pm local time. Mobile - Tablet -
Desktop: 30-20-50 impressions distribution. Re-marketing to industry websites, SERP keyword searches.
Touchpoints
Social media, blogs, friend referrals &
word of mouth, video ads, PR, industry
events.
Mentions in fashion, retail,
eCommerce, clothing, business &
technology blogs, podcasts, industry
partnerships.
Website, Live chat, review sites,
directory listings, SEO, Location
targeted ads.
Website, social lead
generation ads, Email,
desktop & mobile
noti
fi
cations
Content
Educating about ways to increase
ecommerce sales through personalized
product recommendations (video, blog,
press, infographics, native advertising,
interviews, case studies)
Industry reviews, FAQ, guides,
factsheets, checklists, case
studies.
Exit intent popup, demos,
webinars, lead magnets, and
free access materials.
Budget allocation 30-40% 30-40% 20-30%
KPIs
Impressions, Video views, Brand
mentions
CTR, average session duration,
bounce rate, website visits
Leads, subscribers,
conversion rate, active
customers
Generated on 02/16/21, 6:30 AM on growthchannel.io
30. CUSTOMER DECISION JOURNEY 30
Focus keywords (for
content + ads)
increase ecommerce sales, launch an
ecommerce store, launch a webshop,
launch ecommerce store, boost
ecommerce sales, ecommerce
increase sales, grow ecommerce
sales, increase sales on ecommerce
website, improve ecommerce sales,
start my own ecommerce business,
ways to increase ecommerce sales
webshop personalization, ecommerce
personalization, ecommerce product
recommendations, ecommerce
recommendation engine, ecommerce
personalisation
ecommerce personalization tools, ecommerce
personalization platform, personalization tools
for ecommerce, personalized recommendations
shopify, suggested products shopify, shopify
app recommended products, shopify
recommended products app, shopify
personalized recommendations
Paid channels examples
Facebook ads, Instagram ads, Native
ads (Taboola, Outbrain), Quora ads,
Press outreach, industry publications,
events and news media
LinkedIn ads, LinkedIn sponsored updates,
LinkedIn InMail, Google ads, aggregators
and review sites,
LinkedIn Lead generation ads, Facebook Lead
generation ads
Organic channels
examples
Facebook, Instagram, LinkedIn,
Twitter, Podcasts, Press mentions,
Content contributions, Events,
referrals, word of mouth, Pinterest
LinkedIn, Quora, Blog, aggregator/
directory sites, Website, Push noti
fi
cations
WhatsApp, Email, Website
YOUR STRATEGY
Generated on 02/16/21, 6:30 AM on growthchannel.io
31. CUSTOMER DECISION JOURNEY 31
Content titles, samples &
templates
How COVID-19 Has Impacted the Growth of E-
Commerce
Fashion’s Tech Awakening: Time for Transformation
E-Commerce Personalization: A Complete Guide
(2021
)
What is Ecommerce Personalization
?
How to Enhance Customer Journey in E-commerc
e
Why Isn't Every Retail Customer Experience
Personalized
?
The Power of Ecommerce Personalizatio
n
eCommerce personalization trends, stats and best
practice
s
How is Arti
fi
cial Intelligence transforming
eCommerce
?
What are some hot innovation trends in
ecommerce
?
How can Big Data help E-commerce
?
What trends are revolutionizing online retail?
27 Ecommerce Personalization
Examples To Boost Conversion
s
How to Reduce Cart
Abandonment with
Personalizatio
n
How to increase sales of a
fashion ecommerce site
?
How to decrease Magento cart
abandonment
?
How to use WordPress for
Ecommerce
?
How to increase sales of a
fashion ecommerce site
?
How to lower cart abandonment
rate in 4 steps
?
How to optimize your e-
commerce store for conversion
?
How to improve my retail product
page conversion
?
30 website personalization and
recommendations software tool
s
What are some ways to
automate personalization?
Ecommerce Site Search Best
Practice
s
7 Content Personalization Tools
That’ll Boost Your Sales
Get a demo: ecommerce
personalization using arti
fi
cial
intelligence
Download the guide: how to increase
sales of your fashion webshop with
smart product recommendations
Download a checklist: how to start
and grow a clothing ecommerce
business
Complexity: Medium
YOUR STRATEGY
Generated on 02/16/21, 6:30 AM on growthchannel.io
33. LET’S GET CREATIVE
CAMPAIGN CONSIDERATIONS
Imke
[Video series] xx Tips to Boost Your E-
Commerce Conversions
[Infographic] How to set up your
Webshop for Sales Conversions
[Quiz] Find the right marketing & sales tools
for your fashion e-store
[Sign up] Create personalised customer
experience for your fashion e-store in less
than an hour
Ahmet
[Blog] xx Bene
fi
ts of ecommerce
personalization
[Video series] xx Latest innovations in
ecommerce every fashion webshop
needs to know in 2021
[Infographic] Europe’s top eCommerce tools
for fashion SMBs
[Free demo] Increase sales of your fashion
webshop with smart product
recommendations
Generated on 02/16/21, 6:30 AM on growthchannel.io
34. EMAIL SAMPLE WORKFLOW
SUBSCRIBED FOR NEWSLETTER
DOWNLOADED A GUIDE
CREATED AN ACCOUNT
PARTICIPATED IN A WEBINAR
ATTENDED EVENT / PODCAST
EMAIL LIST
CUSTOMER SURVEY
34
OTHER SUBSCRIPTION SOURCES
bi-weekly newsletters
[NAME], YOUR ECOMMERCE
PERSONALIZATION GUIDE INSIDE
WHY [XYZ COMPANIES] CHOOSE SMART
PRODUCT RECOMMENDATIONS FOR
THEIR WEBSHOP
COMPARING BEST ECOMMERCE
PERSONALIZATION TOOLS
HOW YOU CAN INCREASE SALES BY
XXX % USING SMART PRODUCT
RECOMMENDATIONS
JOIN US LIVE TO DISCUSS HOW TO OPTIMIZE
YOUR ONLINE FASHION SALES WORKFLOWS AND
BOOST YOUR ECOMMERCE BUSINESS
XX REASONS YOU NEED A
PERSONALIZATION ENGINE FOR
YOUR WEBSHOP
3 days, no upgrade
3 days, no
upgrade
7 days, no
upgrade
7 days, no
upgrade
7 days, no
upgrade
15 days, no
upgrade
ARE YOU STILL LOOKING TO
INCREASE YOUR ONLINE SALES?
30 days, no
upgrade
YOUR CUSTOMER
WELCOME
8/10
CASE STUDY INVITATION
last touch point
Your account settings, product
recommendations, connect your website
MONTHLY UPDATES
while active
conversion rate, sales, top products
after increased sales
by 10% or more
Generated on 02/16/21, 6:30 AM on growthchannel.io
35. DETAILS & LINKS TO RESOURCES 35
LIST OF 200+ WEBSITES &
BLOGS THAT ACCEPT
GUEST POSTS
aiecommerce.co
m
capterra.com
getapp.com
fashionunited.com
entrepreneur.com
saashub.com
wordpress.org
epages.com
shopify.com
growthhackers.com
neatly.io
appsforwork.com
o
ff
reviewer.com
retailtechnology.co.uk
https://aiecommerce.com
ecommerce-platforms.com
fashionplatforms.com
ecommercetech.io
PR OPPORTUNITIES
CONTENT CONTRIBUTION
OPPORTUNITIES
Promotehour
Press Hub
PODCAST OPPORTUNITIES
THE APPAREL
ENTREPRENEURSHIP PODCAST
Material Matters with Grant
Gibson
The Successful Fashion Designer
Fiber Nation
Apparel Success
REMARKETING OPPORTUNITIES
Clicked to Sign Up, but did not
register
Registered, but did not activate
the account
Visited a landing page, but did not
click to register
Visited Blog page, but did not
click to register
Followed on Facebook /
Instagram, but did not register
Engaged with a post on Facebook
/ Instagram, but did not register
Haven’t used the account for 30
days
Women in eCommerce
eCom Dropshipping For
Entrepreneurs
Clothing Designer Resources
eCommerce Fashion
Entrepreneurs & Marketers
Ecommerce Entrepreneurs
eCommerce : BigCommerce,
Shopify, Magento, Woocommerce
Fashion Entrepreneur Club
Hangout
COMMUNITIES
Generated on 02/16/21, 6:30 AM on growthchannel.io
36. GROWTH EXPERIMENTS
A FEW HACKS TO POWER UP YOUR MARKETING
36
▸ Ads:
▸ Use automation tools such as Zalster or Madgicx for Facebook & Google Ads.
▸ Uncover best converting ads across Facebook, Google, Instagram and YouTube
▸ Add extra layers of niche interest targeting (recommended 5-10 layers) for Facebook.
▸ Apply data layering to exclude more audiences in re-marketing ad sets.
▸ Set up separate campaigns per Persona + Journey step + Keyword sets
▸ Get $300-$2,300 in TikTok ad credit
▸ Email:
▸ Increase your open rates and CTR with personalised video
▸ Improve signup con
fi
rmation rates with Sniper Link Technique
▸ Content:
▸ Generate creative content headlines using Headlime
▸ Get your product reviewed by top bloggers with GetReviewed.org and Easy Bloggers
▸ Instantly transform your content into unique video, audio, stories & collections
▸ Use Biteable to create quick videos at low cost
▸ Conversion optimization:
▸ Add a short form above the fold on your home page (1-2
fi
elds maximum). This can later lead to complete a full form on step 2. By splitting form
fi
elds you can capture more leads,
which you can later nurture and convert into sales.
▸ Add an explainer video above the fold to tell about your core advantage over other alternatives. Show how it works "in a nutshell”
▸ Showcase who is already using your product, add reviews, testimonials and client logos
▸ Add your app reviews to the home and landing pages on the website. External ratings show more credibility than your own stars.
▸ Add more lead capturing options on your website: a guide, a quiz, a newsletter subscription
▸ Use Noti
fi
cationX to show who used Kabbex, while they are browsing your landing page
▸ Community:
▸ Create your own community for Fashion eCommerce using PeerBoard. This way you will be driving more organic traf
fi
c to your own website, generate inbound leads and increase
your organic conversion rate.
Generated on 02/16/21, 6:30 AM on growthchannel.io
37. TIMELINE
WHERE TO START, WHAT TO FOCUS ON
37
▸ Create content:
▸ digital ad copy
▸ email
▸ blog
▸ guest posts
▸ Update website
▸ Set up email work
fl
ow
▸ Set up re-marketing audiences
▸ Initiate campaigns development
▸ Contact media publishers,
bloggers
▸ Contact podcast hosts
▸ Ask customers for testimonials
▸ Set up referral terms
▸ Join communities
REMARKETING >>
SETTING UP PRODUCTION
▸ Develop dedicated
campaign materials and
media: polls, infographics,
videos, quiz, checklists,
guides, email work
fl
ow
▸ Schedule events and
podcasts
▸ contact external
events for
participation &
speaking
▸ Set up native advertising
▸ Update website:
▸ New blog posts
▸ Conversion
optimization
▸ Technical SEO
CAMPAIGNS - 1
▸ First set of campaigns go
live:
▸ initial tests launched
fi
rst, then learn &
iterate
▸ digital: video, social,
external sites, blog, re-
marketing,
communities
participation
▸ Launch of referral program
▸ Lead magnet (downloadable
guides, checklists, factsheets)
campaigns launch
▸ Ongoing monitoring,
responding, reporting &
optimisation
CAMPAIGNS - 2
▸ Second wave of campaigns
go live:
▸ digital: SEA, media
publishers, other ads,
video, social, events,
blog, PR, InMails
▸ Launch the hashtag
campaign on social
media
#FashionECommerce
▸ Ongoing monitoring,
responding, reporting &
optimisation
▸ Launch community
Generated on 02/16/21, 6:30 AM on growthchannel.io
38. REPORTING DASHBOARD
TRACK & ANALYSE PERFORMANCE
38
Benchmark Actual
Overall:
‣ Customer acquisition cost (CAC)
‣ MoM Leads growth rate
‣ MoM Sales growth rate
‣ LVC
-
10%
8%
-
Website:
‣ Unique visits
‣ Bounce rate
‣ Average session duration
‣ Conversion rate
‣ Organic website visits
-
40%
18 m
3%
70%
Email:
‣ Open rate
‣ CTR
‣ Unsubscribe rate
22%
2.25%
0.24%
Social:
‣ Engagement rate
‣ CTR
‣ Followers
5%
2%
5k
Referrals:
‣ Website traf
fi
c from referrals
‣ Number of referred new customers
20%
-
Benchmark Actual
Ads:
‣ CPC
‣ Conversion rate
‣ CTR
$0.5 - $3.8
0.86 - 2.92%
0.39 - 2%
Generated on 02/16/21, 6:30 AM on growthchannel.io
39. REPORTING DASHBOARD
CAMPAIGN BUDGET: BELOW $2000
39
In $ USD Budget (low end) Budget (high end) Actual
Paid search - $350
Paid social $250 $350
Remarketing $250 $350
Native ads $250 $250
Content production - $250
SEO - $100
PR - $350
Generated on 02/16/21, 6:30 AM on growthchannel.io
40. THAT’S A WRAP
▸ That’s it for now. We hope that this marketing plan has brought new insights to your
marketing planning, and you are now better set to start your activations.
▸ As we are still in BETA, any feedback is very valuable for us to continuously improve
our solution! Please complete a short survey, it will just take you a minute!
▸ https://growthplan.typeform.com/to/CTNxXk
▸ As you have signed up during our special offer promotion, you will also be receiving
free private beta access to our upcoming dashboard, for a whole month!
▸ If you have any questions or suggestions, please do not hesitate to contact us on
hello@growthchannel.org
Happy hacking!
40