To start with Adwords, there ‘re 3 things all publishers have to prepare: + Your website + Your Adwords Account + Your payment

1. HOW TO BEGIN RUNNING CPI WITH GOOGLE ADWORDS
PART 1: PREPARING
To start with Adwords, there ‘re 3 things all publishers have to prepare:
+ Your website
+ Your Adwords Account
+ Your payment
1. Howto create a suitable website for Adwords
Not like website or personal blog, websites for CPI have their own specificities.
First, they must be flexible. Domain for CPI website ‘re easy to be blocked by Google Adwords
Team. You have to create averagely 4 website per week so it ‘s necessary to prepare more than 1
website and flexible ‘s one requirement. Using one template, one content with same images and
text with previous CPI website can help you shorten time.
We have 3 options while creating landing page for CPI:
- Create your own website with your own domain and host
- Create your own website with your host and free domain
- Create landing page free with many Free Website Builder Tool online
1.1 Create website with your own domain and host
- Choose Your Website Platform
There are many website building / CMS platforms like Wordpress, Joomla, Drupal..
- Buy a Domain Name and Host
 A domain name (a web address like yoursitename.com)
 Hosting (a service that connects your site to the internet)
- Choosing a Theme/Template for your site
- Adding content and create new pages
- Customize and optimite website
1.2 Create your own website with your host and free domain
There are always many free domain for you from domain provider like:

2. You can use these domain free in one year. After that, the Domain Provider will charge you due to
price list of domain. Check here to find out which domain ‘s free:
http://www.freenom.com
1.3 Create your own website with your host and free domain
There are many online website will support you creating a website without spending money.
You use their domain, their host, choose free template website and just one thing you need to do is
editing website layouts and upload content. Here are some :
https://sites.google.com
https://googleblog.blogspot.com
https://www.weebly.com
http://www.wix.com

3. PART II. SET UP
1. Set up in Landing Page
After you finish to buid your website, the next to do is building content.
What we have to prepare :
- Offer : Choose offer due to your ability.
- Content ofoffer : Text and images.
 For Text: You can write in Bahasa or English. You can write by yourself or copy due to
sample website.
 For Images: Similar to Text, you can use Images in Google Images, or just copy from
competitors.
- Get Tracking Link from Ecomobi system and set up in button Download in landing page
2. Create campaign Google Adwords
 Create Campaign, Ad groups and Ads
 Choose Search Network Only if you just run with Search Traffic .
 Choose Display Network Only if you can run with a banner.
 Finish to set up location/ GEO, Languages , devices, Budget and bid prices
3. Set up in Google Adwords Account
3.1 Create a Google Adwords account
Create a Google Adwords account here:
https://www.google.com/adwords/get-started/
3.2 Set up Billing and Payment
There are 3 types of payment you can choose:
 Credit Card

4.  Bank Transfer
 Online & Mobile Banking
3.2.1 Credit Cards
In addition to certain types of credit cards,Google accept the cards with the Visa or MasterCard
logo.
Here's how to do it, based on the payment setting of your account:
3.2.1.1 Add a new credit card to your account
To use a credit card on this payment setting, just add it to your AdWords account and make it your
primary payment method. Please follow the instruction below:
 Sign in to your AdWords account at http://adwords.google.com.
 Click the gear icon and choose Billing.

5.  Click Billing settings.
 Under the Your selections heading,click Add a newpayment method.

6.  Select Credit card and fill out your card information.
To make this your primary payment method, make sure the box is checked next to Set this
payment method as primary.
 Click Save.
What to expect
In some cases,AdWords may test a small charge on your card to make sure it's valid. You won't
actually pay that test amount, but the amount of your payment will be reduced by it. For example, if
you decide to charge $300 to your card, AdWords may make a test charge of $1 and your card will
be charged $299 to run ads.
Just like physical credit cards,your ads will start serving almost immediately after you've made a
payment.
Once your one-time use card's expiration date or credit limit is reached,be sure to generate another
one-time use card and enter the information in your account for future payments. Otherwise, your
payment could be declined. For all other payment declines, please contact your local banks.
Please keep all records of a payment until you see that it has reached your AdWords account.
3.2.1.2 Make A Payment with A New Credit Card
 Sign in to your AdWords account at http://adwords.google.com.

7.  Click the gear icon and choose Billing.
 Click the Make a payment button.
 Click the "Pay with" drop-down and choose Add newpayment method.

8.  Enter the amount you'd like to pay, then click the Make a payment button to review and
finish your payment.
3.2.2 Funds Transfer (Via Bank)
This payment method is exactly what it sounds like: You add money to your AdWords account by
transferring money to Google. Please see the explanation below to see how to set it up for your
account.
3.2.2.1 Use fundstransferforyour account
 Sign in to your AdWords account at http://adwords.google.com.
 Click the gear icon and choose Billing.
 Click the Make a payment button. If you don't see funds transfer as an option, click the
Or add a newpayment method link, then select Funds transfer.
 Click Continue to make a payment.
 Enter the amount of money you'd like to transfer into your AdWords account. Keep in
mind that there might be a minimum amount for your location and currency.
Click Continue to review.
 After making sure that the payment information is correct,click the Submit and generate
reference number button to generate a transfer information form. This form provides all
the information you need to make a funds transfer,including a unique reference number if
it's needed for your location. If it is, the number might be unique to your AdWords account,

9. which means it can only be used for this specific account. You should generate a new
reference number for each transfer you make.
 Print the form or write down the information provided.
 Follow the information on your form to initiate a funds transfer. This process varies from
bank to bank, so ask your bank for its specific instructions.
Important Notes
To process your payment, you'll need to include your unique reference number on your bank's
transfer form. If the form's Notes field or Reference number field doesn't have enough room for
the entire number, enter the number in the Name field before, or instead of, your name. Remember
that the reference number is found on the transfer information form that you generated in your
AdWords account. It's different from your AdWords Customer ID.
What to Expect
Once Google receive your funds transfer, Google'll send you an email. You ads will typically start
running then if they had stopped or if this is your first payment. If you're refreshing your balance,
your ads will continue running.
Processing time: two to five business days, depending on your location. In some cases,it can take
up to 30 days. That's because a funds transfer depends on a few factors,including local bank
processes. Please keep allrecords of a payment until you see that it has reached your AdWords
account.
Delays Situation
If you're worried that your funds transfer is taking too long, there are a couple things you can do to
check that your payment is on its way:
 Check that your funds have been withdrawn from your bank account. If they haven't,
contact your bank.
 Check with your bank that the funds were transferred to the correct account. The account
number should be the same as the one listed in payment instructions (generated when you
made a funds transfer payment in your AdWords account).
If it's been over two weeks since you initiated the transfer and you still don't see your payment
reflected in your account, you can contact Google Customer Service. You'll need to include a valid
proof of payment with this contact form (by clicking the "Choose File" button).
What a valid proof of payment is
A valid proof of payment follows these guidelines:

10. a) It can be a scanned copy of your receipt or a screenshot of yourbank'sonline statement.
b) It must be in an uneditable format,such as .jpg, .gif, or .png.
c) It must include the following information:
 The date the transfer was made. If possible, show all transactions for five days before and
after the payment.
 The amount and currency of the payment.
 The beneficiary of the funds (that's Google AdWords).
 The name of the remitting bank
d) For your security,please black out any sensitive information on yourbank orcredit card
statement, particularly yourentire bank account number or the middle eight digits of your
credit card number.
3.2.3 Online & Mobile Banking
This payment method is almost the same method with “Fund Transfer” method. The different is,
you can doing the payment more easier.
Please see the explanation in this link to see how to set it up for your account:
https://productforums.google.com/forum/#!topic/adwords-id/gq6KvDeEha4
3.2.4 PayPal
You can use PayPalfor automatic payments (you're automatically charged after your ads run) or
manual payments (you put funds into your account before your ads run).
3.2.4.1 Requirements
To use this payment method, you'll need:
 An AdWords account with one of the following billing address and currency combinations:
Indonesian billing address with United States Dollars (USD)
 A PayPalaccount linked to your AdWords account. You'll need to disable your browser's
pop-up blocker to see the new window.
Find your payment method below for instructions on how to make payments through
PayPal.
3.2.4.2 Automatic Payments
 Sign in to your AdWords account.
 Click the gear icon and choose Billing.
 Click Billing settings.

11.  Under the "Your selections" heading, click Add a newpayment method.
 Select PayPal and click Save.
 You’ll then be taken to the PayPalwebsite. Follow the on-screen instructions until you’re
brought back to your AdWords account. (Remember to disable your browser's pop-up
blocker to see the new window.)
 To make this your primary payment method, click the Set as primary link next to PayPal
in the list of available payment methods.
3.2.4.3 Manual Payments
 Sign in to your AdWords account.
 Click the gear icon and choose Billing.
 Click the Make a payment button.
 Make sure PayPalis selected, specify your payment amount, and then click Make a
payment. The minimum payment amount is 10 USD.
 You’ll then be taken to the PayPalwebsite. Follow the on-screen instructions until you’re
brought back to your AdWords account. (Remember to disable your browser's pop-up
blocker to see the new window.)
 Review your payment details. Then click Make payment.
Howlong it takes
Your payments can take up to 24 hours to process after PayPalsends you an email. If it's been over
24 hours since you made the payment, and you still don't see your payment reflected in your
account, please contact Google Customer Service on and they’ll be happy to help.

12. PART III. OPTIMIZE
3.1. Optimize Keyword
Tips to prepare keyword list
- Use main keywords, popular key to suggest more keywords.
- Should start with keyword which have lots of searches.
- From result search,we continue get idea from suggested key by Google. Try to find as much
keywords as we can
For example :
Insert "whatsapp" then Google suggest "Download whatsapp, whatsapp apk"
We continue to insert Download whatsapp, then we get Download whatsapp free,Download
whatsapp hot, Download whatsapp Indonesia ....
Targeting keywords :
Geo: Indonesia or any GEO you want to promote app/ games
Language : Should set up “All languague”
Include keywords
Tip to find keyword fully and rapidly. For example:
You wanna find all keywords contained "whatsapp"
So you insert "whatsapp" to Keywords To Include, then Google will suggest you all keyword
contained 'whatsapp"
Negative keywords

13. Contrary with "Include keywords" , if you want to exclude some keyword, you can use it
For example:
You wanna find all keywords about whatsapp,but not contained "free download". You insert "free
download"
And Google will remove all keyword contain this key.
Keyword By Relevant
"Keyword By Relevant" function help you show the relevant keyword first

14. 3.2 Decreasing Adwords Price
 Organize accounts with proper method of categorizing campaign and ads group.
 Improve quality point.
 Create a specific ads group, write effective advertisement.
 Make use of applications for ads extension to attract clients, improve CTR
 Limit traffic from PC and tablets. Focus on traffic from mobile devices.
 Increasing Mobile Traffic, especially Android traffic
 Increase Mobile devices ‘s prices, decrease price in Computers.
3.3 Optimize landing page
 Images: Clear and abundant images. Images should be under than 5 picture, but should be
more than one.
 Text: Short descriptions and features. Just focus in functions of this app/ game. All text
and images should be no longer than 15 inches.
 A Call to Action ‘s required, like button Download. You also put our tracking link here.
 Website should be responsive for Mobile devices and Tablets.
 One landing page should be just for one app.

15. PART IV. EXAMPLE
4.1 Sample website
 Some of example about CPI website you can consult:
 Website with your host and free domain: http://9appsapk.ml/
 Website with your host and free domain:
https://sites.google.com/site/gamesappsmobile201/9apps
 Website with your own domain and host: mobomarket.co.id
4.2 Sample displaying advertisement