Some good advice: create an end-to-end process for driving revenue instead of applying separate marketing and sales models. And, remember that tightly integrated sales and marketing organizations always produce far better results. As marketers, when it comes to our business lives, our raison d’être (primary reason for existence) is not to just do cool marketing stuff, but rather to support the revenue goals and overall objectives of the business. You can best accomplish this by adopting a revenue model and practicing proven sales growth strategies.