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B2B Marketing Strategy
The document discusses key trends in B2B marketing, emphasizing the growing importance of content marketing and social media over traditional methods like SEO and direct mail. It highlights the shift towards online lead generation strategies that allow buyers to self-educate, leading to the need for businesses to adapt and enhance their brand awareness efforts. The piece encourages leveraging educational resources to attract and engage potential clients effectively.
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B2B Marketing Strategy
- 1. Top Trends inB2B Marketing Top Trends for B2B Marketing Strategies In working with leading B2B companies, the Fusion Marketing Partners team is extremely familiar with the cost/benefits of various lead generation programs. The challenge is to combine the right mix of programs to fill the sales funnel each month at a low blended cost per lead. Knowing the key trends can help you refine, adjust, or enhance your strategy. With that in mind, we examined the recorded effectiveness of the many online lead generation options. Christopher Ryan info@fusionmarketingpartners.com
- 2. B2B Marketing LeadGeneration Strategies Sales prospecting, pay-per click, trade shows, conferences, print advertising, direct mail, paid webinars, web advertising, email marketing (purchased list), website, content marketing, social media, referrals, email marketing (house list).
- 3. The tactics requiredto drive inbound marketing results are rapidly changing. Content marketing is increasingly important to attract the online audience, build lead flow, and fully support the sales cycle. In many high performing Focus on Content Marketinghas displaced traditional has organizations, content marketing dramatically increased. budget. SEO in priority and Some of the tried and true marketing methods of yesteryear produce diminishing returns, and companies are changing their strategy accordingly.
- 4. Pull (inbound) B2BMarketing The increased importance of content marketing and social media. Yesterday, the focus was on SEO with some content marketing, PR, and social media. Today, the focus is on content marketing and social media with a lesser focus on SEO and PR. Search engine algorithms place increasing emphasis on content authority. View Full Infographic and Blog Post Here
- 5. B2B Lead GenerationTrends Where should you increase/decrease effort? Increase: online offers, content marketing, and social media Decrease: Trade shows & conferences, direct mail, sales prospecting, advertising, and SEO. View Full Infographic and Blog Post Here
- 6. The balance ofpower is shifting and B2B buyers are taking more control of their purchasing process. With the explosion of information and social feedback available online, more buyers to find solutions, chose vendors, and self-educate before engaging with sales. B2B marketers must adapt to these changing dynamics by building online brand awareness and providing resources to support buyers’ needs. Lead generation strategies that leverage content marketing and social media are increasingly effective in providing prospects the information they want to become viable sales prospects. By providing educational resources, sharing solution details, and offering insights, companies are attracting and engaging potential clients to fill their sales funnel. View Full Infographic and Blog Post Here
- 7. Check Back! Check backin the coming weeks to learn more about B2B marketing and lead generation! Download our Complimentary Lead Generation eBook!
- 8. About Fusion MarketingPartners We Do This: Brand building/messaging Website optimization Content creation Lead generation You Get This: Much greater levels of awareness Higher quantities of qualified leads Ability to generate faster revenue Christopher Ryan, CEO info@fusionmarketingpartners.com 719-357-6280 Lots more information at: http://FusionMarketingPartners.com/ http://Greatb2BMarketing.com (blog)