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Sirous Kavehercy
HOW TO SUCCEED IN TODAY’S
DIGITAL ECONOMY
THE EMERGENCE OF NEW BUSINESS MODELS
Internet Conference 2015, Siofok, 29th of September
WHY BUSINESS
MODELS CHANGE
• Products
• Efficiency
• Marketing
Pre-Internet
• Optimization
• High Reach
• More Choice
Internet
• Connectivity
• Personal
• Rich Content
Mobile
• Networked
• Production
• Consumption
Social
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
PRE-INTERNET…
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
SINCE 1901, RAZORS
SINCE 1901, RAZORS
BUT IT IS DIFFICULT TO
BE LIKE GILLETTE
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
SINCE 1886, COCA COLA
AND WE ARE NOT ALL
COCA COLA EITHER
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
SOMETIMES NEW
PRODUCT REQUIRED A
NEW BUSINESS MODEL
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
SINCY 1959, COPIERS
SINCY 1959, COPIERS
INTERNET…
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
SINCE 1994 – E-COMMERCE
THEN OTHER
NEW BUSINESS MODELS
EMERGED
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
SINCE 1998 - GOOGLE
SOME BUSINESSES
MANAGED TO ADAPT
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
SINCE 1959 - GAMES
SINCE 1959 - GAMES
MOBILE…
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
SOME BUSINESSES
DID NOT ADAPT AND
DISAPPEARED
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
SINCE 1888 – FILM
ROLL
SINCE 1888 – FILM
ROLL
MOBILE VS. FILM ROLL
BANKRUPT IN 2012
SOCIAL…
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
SOCIAL & MOBILE
ENABLED
NEW BUSINESS MODELS
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
PLATFORM BASED
BUSINESS MODELS
TECHNOLOGY
BIG DATA
COMMUNITIES
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
“PLATFORM BUSINESS
MODELS ENABLE CREATION
AND EXCHANGE OF VALUE
BETWEEN USERS.”
MIT Platform Strategy
Sangeet Paul Choudary
SINCE 1976
100 BILLION APP DOWNLOADS
WORTH $700 BILLION
ANDROID 78% MARKET SHARE
51 BILLION APP DOWNLOADS
SINCE 2008 – MOBILE OS
1,3 BILLION USERS
WORTH $245 BILLION
SINCE 2003 – SOCIAL NETWORK
FACEBOOK CREATES NO CONTENT
BUT IS ONE OF THE WORLD’S
LARGEST CONTENT OWNERS
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
MAJOR SUCCESS FACTORS
FOR PLATFORMS
USERS
TRUSTCONTENT
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
2005 – HANDMADE ART
54 MILLION USERS
36% MOBILE USERS
WORTH $3 BILLION
PLATFORMS DEAL WITH THE
CHALLENGES OF EXISTING
BUSINESS MODELS
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
2008 – ROOM SHARE NETWORK
190 COUNTRIES
1,500,000 LISTINGS
WORTH $24 BILLION
AIRBNB OWNS NO REAL
ESTATE BUT IS THE WORLD’S
LARGEST ACCOMMODATION
NETWORK
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
2009 – RIDESHARE NETWORK
60 COUNTRIES
WORTH $50 BILLION
UBER OWNS NO TAXIS
BUT IS THE WORLD’S
LARGEST TAXI COMPANY
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.
1964 - NIKE
PROGRESS IS
OPTIONAL
CHANGE IS
INEVITABLE
Tony Robbins
YOU MAY ALSO FIND THESE
PRESENTATIONS USEFUL
Cultural Relevance in New Technologies &
Business Models
Why Culture Makes Big Data Bigger
http://news.gillette.com/about/history
https://www.worldofcoca-cola.com/about-us/coca-cola-history/
https://en.wikipedia.org/wiki/Xerox_914
http://www.stephenhicks.org/wp-content/uploads/2012/01/forbes-xerox.pdf
http://www.gettyimages.nl/detail/nieuwsfoto's/staff-at-the-amazon-swansea-fulfilment-centre-process-nieuwsfotos/107177023
https://en.wikipedia.org/wiki/Amazon.com
http://fribly.com/2013/09/27/google-products-logos/
https://en.wikipedia.org/wiki/Lego
http://www.eastmanhouse.org/collections/eastman.php
http://platformed.info/author/sanguit/
http://www.statista.com/statistics/263794/number-of-downloads-from-the-apple-app-store/
http://www.statista.com/topics/876/android/
https://zephoria.com/top-15-valuable-facebook-statistics/
http://money.cnn.com/2015/06/23/investing/facebook-walmart-market-value/
http://money.cnn.com/2015/04/15/investing/etsy-ipo-16-a-share-wall-street/
http://money.cnn.com/2015/06/27/technology/airbnb-funding-valuation-update/
https://en.wikipedia.org/wiki/Airbnb
http://fortune.com/2015/07/31/uber-valuation-funding-round/
http://www.engadget.com/2013/04/22/nike-fuelband-app-for-ios-adds-friends-and-sharing/
CREDITS & THANKS
IMAGES/REFERENCE/STATISTICS
REPRODUCTION AND MODIFICATION OF THE CONTENT & DATA IS NOT ALLOWED WITHOUT PRIOR PERMISSION.
REPRODUCTION AND MODIFICATION OF THE CONTENT & DATA IS NOT ALLOWED WITHOUT PRIOR PERMISSION.
If you are interested in the full story and backgrounds please feel free to get in touch:
www.TripylonMedia.Com
© 2015 Tripylon Media. No Unauthorized Reproduction Or Distribution.

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