Sirous Kavehercy Mobile Monday Kiev July 2007

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Presentation on Mobile Messaging and Mobile Internet

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  • Sirous Kavehercy Mobile Monday Kiev July 2007

    1. 1. Mobile Messaging & Mobile Internet Mobile Monday Kiev, 16 July 2007 Sirous Kavehercy Market Development Director Europe, Russia and Africa
    2. 2. 1964 1969 2002 June 2007
    3. 3. The Experts in Mobile Data Services <ul><li>Text Messaging </li></ul><ul><li>Multimedia Messaging </li></ul><ul><li>Converged IP Messaging (IMS) </li></ul><ul><li>Mobile Internet </li></ul><ul><li>Mobile Advertising </li></ul>
    4. 4. Our Track Record <ul><li>First Commercial SMS Message (1993) </li></ul><ul><li>First Interactive Television Show Using SMS (2000) </li></ul><ul><li>First Commercial MMS Message (2001) </li></ul><ul><li>First 3G IP-based Messaging Solution (2002) </li></ul><ul><li>First I-Mode gateway outside Japan (2003) </li></ul><ul><li>First Commercial 3G VideoMail Service (2003) </li></ul><ul><li>First Real Time Subs Behavioral Analysis Solution (2007) </li></ul>
    5. 5. Welcome To The World Of Fast Moving Consumer Goods
    6. 6. The New Operator: Consumer Centric 2 nd Wave (2G) Mobile Services 2 nd Mobile Services
    7. 7. What Is The Biggest Brand In The World?
    8. 9. <ul><li>1 + 1 = 3.0 Positioning Mobile Instant Messaging - </li></ul><ul><li>Relative To SMS And Internet IM </li></ul><ul><li>Mobilizing The Internet Control The New Mobile Internet Experience - </li></ul><ul><li>Speed, Optimisation And Customer Insight </li></ul>
    9. 10. Power Play - It's All About Perception
    10. 11. Public And Community Messaging Public Messaging Community messaging STANDARDISED FOR ANYONE TEXT ONLY INBOX BASED MOBILE REGULATED + + + + + = REACH PROPRIETARY FOR ONLINE MEMBERS RICH MEDIA CONVERSATIONAL PC FRAGMENTED + + + + + = RELEVANCE SMS
    11. 12. Movements In Public And Community Messaging RICH, INTERACTIVE ONLINE MEMBERS ONLY ADVERTISER PAYS COMMUNITY BRAND SIMPLE ANYONE HAS IT SENDING PARTY PAYS OPERATOR BRAND GROW REVENUES BY  REACH PROTECT REVENUES BY  RELEVANCE community messaging public messaging & SMS
    12. 13. The New Market Trend: SMS 2.0 TIM TMN Telefónica T-Mobile
    13. 14. <ul><li>Web 2.0 ingredients (Arthur D Little, 2007) </li></ul><ul><ul><ul><li>Simplicity </li></ul></ul></ul><ul><ul><ul><li>Credibility </li></ul></ul></ul><ul><ul><ul><li>Network/ Connectivity </li></ul></ul></ul><ul><ul><ul><li>Convenience </li></ul></ul></ul><ul><ul><ul><li>Interoperability </li></ul></ul></ul><ul><ul><ul><li>Personalisation </li></ul></ul></ul><ul><ul><ul><li>&quot;Long tail&quot; </li></ul></ul></ul><ul><ul><ul><li>Interaction </li></ul></ul></ul><ul><ul><ul><li>Multiple device access </li></ul></ul></ul><ul><ul><ul><li>Rich content </li></ul></ul></ul><ul><ul><ul><li>Rich user experience </li></ul></ul></ul>Fundamentals Of A Successful Mass Communication Service Reach Relevance SMS SMS 2.0 &quot;SMS 3.0&quot;
    14. 15. Demo Intuitive Messaging
    15. 16. <ul><li>Mobilizing The Internet </li></ul>
    16. 17. 5 Year ARPU Forecast For Data Services Source: Analysis Consultancy & Research
    17. 18. Market Trends : Users <ul><li>Recent Studies </li></ul><ul><ul><li>80% Of 18-24 Year Olds Abandon Downloads If Content Is Not Received In 10 Sec </li></ul></ul><ul><ul><li>Nielson-norman Group: Users Attention Span Limited To 30 Seconds </li></ul></ul><ul><ul><li>Maximum Number Of Clicks To Get Value: 6 </li></ul></ul>
    18. 19. User Experience Aspects… <ul><li>Browsing Speed </li></ul><ul><li>“ It takes too long and it takes too many clicks to get there!” </li></ul><ul><li>Pictures And Content Does Not Fit </li></ul><ul><li>“ Webpage is too large for my display and pictures are left out!” </li></ul><ul><li>Make Services Easy To Discover </li></ul><ul><li>“ It’s difficult to find the service I am looking for!” </li></ul><ul><li>Navigation </li></ul><ul><li>“ The menus are not intuitive!” </li></ul>Good! Acceptable Disappointing 0 5 10 15 20 25
    19. 20. Towards Mass Market Penetration Of Mobile Internet <ul><li>Flat Rate Data Access </li></ul><ul><ul><li>Drive Penetration </li></ul></ul><ul><li>Internet Brands Going Mobile </li></ul><ul><ul><li>Google, Live, Ebay, Youtube </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Interactivity, UGC, Communities </li></ul></ul><ul><li>Control Bandwidth And Avoid Over Use Of Scarce Bandwidth </li></ul><ul><li>Add Value In Open Internet </li></ul><ul><li>Build And Maintain A Loyal Customer Base </li></ul><ul><li>Create Up Sell Opportunities In Mobile Internet </li></ul>
    20. 21. Mobilizing The Internet <ul><li>Optimise </li></ul><ul><ul><li>User Experience </li></ul></ul><ul><li>Control </li></ul><ul><ul><li>Browsing & Access </li></ul></ul><ul><li>Enable </li></ul><ul><ul><li>Communities </li></ul></ul>
    21. 22. Demo Browsing
    22. 23. Sirous Kavehercy Market Development Director Europe, Russia & Africa ------------------------------------------- Acision. Innovation. Assured. www.acision.com Merweplein 5 3432 GN Nieuwegein P.O. Box 261 3430 AG Nieuwegein The Netherlands T: +31 30 210 4581 M: +31 65252 6222 E: [email_address]

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