[HUBFORUM SINGAPORE] HUB INSTITUTE, Digital Transformation is NOW !

© 2015 HUB Institute. All Rights Reserved. Confidential.
DIGITAL
TRANSFORMATION
IS
NOW

Emmanuel
Vivier

#HUBINSTITUTE

@emmanuelvivier

Emmanuel
VIVIER
-‐
Digital
&
MarkeDng
Expert
&
Co-‐founder
of
the
HUB
InsDtute

Ex
Co-‐Founder
&
CEO
of
Vanksen,
one
of

the
leading
internaDonal
digital
&
social

media
agency
(10
years)

Emmanuel
has
conceived
&
lead
more
than
400

markeDng
2.0
campaigns

Emmanuel
has
trained
more
than
7.000

execu.ves
and
spoke
at
more
than
600

events
worldwide

Co-‐Founder
of
the
HUB
Ins.tute,
digital
expert

Emmanuel
helps
companies
and
organizaDons

through
their
Digital
Transforma.on

Emmanuel
VIVIER

Expert
Digital
&
Social
Media

@EMMANUELVIVIER

The
HUB
INSTITUTE
-‐
A
digital
Think
Tank

#HUBINSTITUTE

@emmanuelvivier

Consul.ng

Digital
TransformaDon

Forma.on

+
30
Training
Modules

Conférences

Digital
Summits
&
Corporate
Events

Research

Publishing
&
TrendsReports

Accelerate

your
digital

leadership

From
1900
to
1950
compeDDon
was
ﬁerce
between
ships
across
the
AtlanDc
Ocean

#HUBINSTITUTE @emmanuelvivier

That
is
unDl
one
day…
the
28th
of
June
1939
precisely…


Here
is
the
quesDon
you
should
all
ask
to
yourself
:

WHO/WHAT WILL BE
YOUR BOEING 314?

DIGITAL
TRANSFORMATION

is
everywhere
and
impacts
all
industries
#1

DIGITAL
TRANSFORMATION

is
due
to
the
2.0
consumer
evoluDon
#1

Connected
consumer:

a
new
challenge
!

3

BILLION

WEB-‐USERS


The
mobile
bafle

The
world
that
surrounds
us
is
going

through
a
seismic
change.
The
consumers

look
at

their
smartphones
150
Dmes
per

day.
They
change…

We
also
need
to
change.

Paul
Polman,
Unilever
CEO,

September
22nd

2014


Are
you
ready
for
the
next
consumer
generaDon
?
With
Google
Lenses?


And
it’s
only
the
beginning…
many
more
screens
will
come

ATAWAD

ANYWHERE,

ANYTIME,

ANY
DEVICE


Connected
consumer
:
a
new
challenge!

PARROT

Connects
your

plant
with

Parrot
Flower

Power


An
increasing
number
of
devices
are
becoming
intelligent
and
networked

APPLE

CARPLAY


In
constant
conversaDon
with
millions
of
consumers

Facebook Youtube Linkedin Instagram Twitter
1,44MM

1,1MM

332M
284M

Social
Web

Number
of

acDve
users

(in
millions)

300M


In
constant
conversaDon
with
millions
of
consumers
:
focus
on
Asia

Source We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

Consumers
opinion
impact
businesses
like
hotels


From
Mobile
Media
to
Mobile
Business
:
Alibaba,
the
Chinese
e-‐commerce
giant

€12,29
BILLION

TURN-‐OVER

In
2014/2015


The
mobile
:
61%
of
Facebook’s
income
VS
0%
4
years
ago


A
consumer
whose
behaviours
and
desires
are
changing


DIGITAL
TRANSFORMATION

due
to
the
advent
of
new
startups
#2

New
agile
startups
are
challenging
exisDng
players,
even
in
complex
industries

TESLA

$957M
revenues
for

Q3
2014

33.000
vehicles
sold

worldwide
for
2014


Tesla
is
building
a
network
of
free
supercharger
staDons

423

Free
Supercharger

StaDons

around
the
world


And
it
is
not
ﬁnished
yet
…

SPACEX

First
private

spacecrar
to
the

space
staDon


Airbnb
:
Anyone
can
turn
his
house
into
an
accommodaDon


By
invenDng
a
service,
Airbnb
is
and
will
become
the
largest
hotel
in
the
world

+
than
25M
total
guests

1
million
available
accomodaDons

34,000
ciDes

192
countries


With
the
Internet
new
actors
are
challenging
exisDng
business
models

APPS
ARE
COMPETING
WITH

BRANDS


UBER
or
the
taxi
industry
revoluDon

$40

BILLION
ValuaDon
arer

5
years
only


#4
DIGITAL
TRANSFORMATION

TradiDonal
industries
:
beware
of
the
digital
giants

Digital
giants
can
raise
an
incredible
amount
of
money
to
innovate
…

APPLE
2014
R&D
IS
ESTIMATED

TO
REACH…

$6
BILLION

…
and
invent
the
services
&
products
of
tomorrow

GOOGLE
2014
R&D
IS
ESTIMATED

TO
REACH…

$9.83
BILLION

…
and
invent
the
services
&
products
of
tomorrow

GOOGLE
CAR
The self-driving car
project is part of
Google[x].

Pure
Players
are
going
arer
new
markets,
oren
below
the
radar

AMAZON
WEB
SERVICES

$1.67

BILLION

revenues
for
the
fourth

quarter
of
2014

They
innovate
and
disrupt
the
value
chain

AMAZON

FRESH

Same-‐day
and
early

morning
delivery
of
fresh

grocery

They
innovate
and
disrupt
the
value
chain

AMAZON

DASH

Amazon
is
disrupDng
the

way
we
are
shopping

They
innovate
and
disrupt
the
value
chain

AMAZON

ECHO

Amazon
Echo
is
designed

around
your
voice.
It's

always
on,
just
ask
for

informaDon,
music,
news,

weather,
and
more

They
innovate
and
disrupt
the
value
chain

AMAZON

DASH
BUTTON

Place
it.
Press
it.

Get
it.

Amazon
to
begin
tesDng
same-‐day
delivery
drones

3D
prinDng
is
going
to
change
the
way
we
buy
things

And
what
if
tomorrow
you
could
just
download
your
own
items
…

Downloading
your
shoes
…

39%

Apple,
Amazon,
and

Google
are
moving
into
mobile
payment

New
actors
are
launching
themselves
every
day

THE
FUTURE
OF
BANK…

WITHOUT
BANKS
?

CHANGE

risks
or
opportuniDes
?
#5

Even
the
leaders
can
not
rest
:

A
one
day
success
is
not
a
warranty
for
future

2015
2005
2000

In
a
digital
world,

if
you
are
too
late
or
too
scared
…

InnovaDons
are
the
only
way

DIGITAL
TRANSFORMATION

Where
to
start
?
#6

An
evoluDon
more
than
a
revoluDon

DIGITAL
IS
FAR

FROM
BEING
THE

FIRST
INNOVATION

THAT
YOU
DID

INTEGRATE
!

The
organisaDons
must
gain
in
speed
and
agility

ORGANISATIONS
HAVE
TROUBLE

TO
DETECT
CHANGE
AND
ADAPT

TO
IT

It
is
not
size
that
mafers
but
the
reacDvity
to
change
!

#AdobeSummit @emmanuelvivier

It
is
not
the
strongest
of
the
species
that

survives,
nor
the
most
intelligent
that

survives.
It
is
the
one
that
is
most

adaptable
to
change..

Charles
DARWIN,
1809

Digital
TransformaDon
:
4
objecDves

#AdobeSummit

@emmanuelvivier

OFFER
EXCEPTIONAL,
INNOVATIVE,

VIRAL
&
COHERENT
CONSUMERS

EXPERIENCES

CONSUMER

EXPERIENCE

CAPITALISING
ON
ACCURATE

DATA

TO
ENGAGE
AT
THE
RIGHT
MOMENT,

IN
THERIGHT
PLACE
WITH
THE
RIGHT

MESSAGE
AND
THE
RIGHT
PRODUCT/
SERVICE

THANKS
TO
A
2.0
ORGANISATION

SMART
DATA

MARKETING

2.0

ENTREPRISE

2.0

1

2

3

4

Digital
TransformaDon
:
a
priority
for
an
increasing
number
of
large
visionary
groups

A 3 year,
€180M
Investment plan

Digital
TransformaDon
:
a
priority
for
an
increasing
number
of
large
visionary
groups

A 5 year,
€225M
Investment
plan

The

Digital
TransformaDon
framework”

Customers

Experience

Technologies

Datas

Measure

Culture
&

Organiza.on

Leadership

AUDIT

Vision

Culture

Ecosystem

Mapping

eReputa.on

Best
Prac.ces

©
2014
HUB
InsDtute.
com

PLAN

Strategy
&

New
Biz
Models

Organiza.on

IT
&
Biz

integra.on

Uniﬁca.on

&
CRM

Social
@scale

&
Mobile

KPIS

TEST

Pilote/Lab

Processes
&

Policies

E-‐Commerce

Dataviz

Content
&

U.lity
&
exp

Analy.cs
&

Metrics

DEPLOY

Roadmap
&

Commitment

Training
&

Change

Cloud
&

Agility

Datamining

Omnichannel

Dashboards

OPTIMIZE

Learning

expedi.ons

Collabora.on

Open

Innova.on

Big
Data
&

Predic.ve

Real
Time

Benchmarks

Digital
Governance
Digital
Engagement

Change
Management
Change
Deployment

THE 6 KEY
CHALLENGES FOR A
SUCCESSFUL DIGITAL
TRANSFORMATION

1.
Leadership
&
Strategic
Vision
:
From
“wait
and
see”
to

“test
and
learn”

1.
Leadership
&
Strategic
Vision
:
The
worst
decision
is
no
decision

2.
Culture
&
OrganisaDon
:
Rethink
internal
organisaDon
to
facilitate
collaboraDon

FIGHT
SILOS

Head
of
Social
Media

Developed
the
Social
CommunicaDons
Infrastructure

Oversees
Social
Media
acDvity

Coordinates
Social
Media
acDvity

Provides
leadership
+
Support

Customer
Support

RP
+
ReputaDon
Mgmt

MarkeDng

Measurement

Community
Management

Monitoring

Support

Triage

Data
Analysis

ReporDng

Monitoring

Responding
to
crises

Content,
events
&
PromoDon

Monitoring

Responding
to
inquiries

Content

Triage

Research

Content
Development

PromoDons

Corporate

Brand
reputaDon

CSR

2.
Culture
&
OrganisaDon
2.0
:
Training
and
fostering
your
employees’
skills

LEVELS
CHALLENGE
TARGETS

Managers
Leveraging
digital
&
business
CEO,
VP,
General
DirecDon

Experts
Understanding
the
digital
trends

and
innovaDons

The
ROI
stakes

CommunicaDon
Director,

MarkeDng
Director,
Digital

Director

Intermediate
Deploy
the
digital
strategy

OpDmize
the
presence
on
social

networks

Choose
and
deploy
the
digital

tools

CommunicaDon
Oﬃcer,

Community
Manager

Beginners
Understanding
of
the
digital

sphere,
of
the
stakes
and

discovery
of
the
social
networks

Company’s
staﬀ:
lawyers,

accountants,
secretaries…

2.
Culture
&
OrganisaDon
2.0
:
the
war
for
digital
talents!

WHAT
ARE
THE
TOP
10
ENTRY-‐LEVEL
SALARIES

IN
SILICON
VALLEY?

3.
Technologies
:
You
have
changed
jobs
…

WE
WILL
ALL
BECOME
SOFTWARE

COMPANIES

SAY
HELLO
TO
YOUR
NEW
COMPETITORS:

4.
Big
Data
Challenge
:
Volume,
Speed,
Variety
of
data
to
be
processed

DATA
SIZE

VELOCITY
VARIETY

DATA

COMPLEXITY

4.
Big
Data
Challenge
:
A
complicated
and
evolving
ecosystem

4.
DMP
/
Data
MarkeDng
Pla|orms
:
CRM
&
MEDIA
buying
are
merging

Buzz
Monitoring
SiteManagement
&personalization
SocialMedia
PresenceManagement
MediaBuying
Management
Analytics
DATA MARKETING
PLATFORMS
CRM & Clients
Database
Towards data
integration
via a DMP

4.
Data,
CRM
&
MarkeDng
:
a
security
challenge

HACKING
WILL
EXPLODE
:
ARE

YOU
READY
?

4.
Data,
CRM
&
MarkeDng
:
an
ethical
challenge

5.
Customer
experience

USER
EXPERIENCE
IS
THE

NEW

«
KILLER
APP
»

Itunes
sells
the
same
music
than
Virgin,
the
radio
or
Youtube
…

ALL
THE
DIFFERENCE
IS
…

IN
THE
INTERFACE
AND
THE

USER
EXPERIENCE

Retail
2.0
:
it’s
Dme
to
reinvent
the
retail
experience
:
retail
as
playgrounds

§  Countdown
-‐
Grab
a
free
jacket

§  The
North
Face,
Korea,
2014
Countdown
-‐

Grab
a
free

jacket

The
North
Face,

Korea,
2014

6.
Measure
the
right
way
to
be
more
performant

PRISM : Track your customers journey within your store

6.
Measure
the
right
way
to
be
more
performant

AVOID
THE
RISK
TO
SPEND
MORE,
IN
THE
BAD
PLACE

InnovaDon
is
hard
work

InnovaDon
is
not
a
ﬂash
of
genius.

It’s
hard
work.
And
this
work
should

be
organized
as
a
regular
acDvity
of

each
business
unit
and
at
every

level
of
management.

Peter
Drucker

T.E.A.M

Together
Everyone
Achieves
More

Thank
You

EMMANUEL VIVIER
HUB Institute CoFondateur
Emmanuel.vivier@hubinstitute.com
@emmanuelvivier
44 rue Notre Dame des Victoires, 75002 PARIS
WWW.HUBINSTITUTE.COM HUBINSTITUTE @HUBINSTITUTE
+ 33 (0)6 11 62 37 94

WWW.HUBINSTITUTE.COM

[HUBFORUM SINGAPORE] HUB INSTITUTE, Digital Transformation is NOW !

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[HUBFORUM SINGAPORE] HUB INSTITUTE, Digital Transformation is NOW !