Erik Vermeulen presented on marketing trends for 2012. He discussed how businesses need to find, keep, and grow the right customers in today's attention and engagement-driven economy. Some key trends included the rise of mobile and social media, the increasing importance of urban and women demographics, and leveraging data to better understand customer behaviors. Vermeulen concluded by providing his contact information for those interested in booking him as a speaker.

1. Oracle SA, February 2012
Marketing Trends 2012
Presented by Erik Vermeulen.

2. What is the PURPOSE of your business?
FIND
KEEP
GROW
The RIGHT Customers

3. Global Economic Change
Attention Economy Attraction Economy
Interruption Engagement
Reactive Interactive
Big Promises Intimate Gestures
What you need What I want

7. •Opened accounts with USD 4000
•PO Box
•Regular wire transfers from abroad
•Large deposits, with small withdrawals
•No regular living expenses
•No monthly patterns of deposits
•No savings accounts or deposit boxes
•High ratio of cash withdrawals to cheques issued

8. •Men
•26 - 35
•Own a mobile phone
•Student
•Rent and not own a home
•Muslim name
•NOT HAVE LIFE INSURANCE

9. Big Data

11. Demographics
Urban
Women Silver

12. Demographics
Women now control USD
12 trillion
That’s 70% of household
spending
Women will increase
Women income by USD 1 trillion
per year.

13. Demographics
Weekly, Urban By 2030,
1,2million >60% will
people move live in cities.
to cities
2010-2050: Opportunity
Urban pop Or
will grow by
Threat?
3 billion.

14. Demographics
In the US alone, there will be
2,2million more people
>55 every year until 2020.
China: 18% - 38% of pop.
More discretionary
spending than any other
generation. Silver

16. Advocacy

17. Video

18. Mobile

19. 7/10 SME’s say Social Media tools
have helped them build closer
relationships with customers and
partners.
Loudhouse Research, 2011

20. Years to reach 50 million
users....
Radio
38 years

21. Years to reach 50 million
users....
TV
15 years

22. Years to reach 50 million
users....
Internet
4 years

23. BlackBerry App World...
1 Billion apps downloaded
Over 3 million DAILY
downloads

24. 76%
In South Africa in 2009 of
people >16 years of age logged onto
Social Networking sites.

25. Added 100 million users in
9 months

26. Facebook for BlackBerry
smart-phones has doubled the
user base in the last 12 months
with 37 million monthly active
users.
”

27. Apple Apps has
200 million users,
who downloaded
15 BILLION
apps.
PROFIT: $ 292
million

28. 80% of
users are tweeting from
mobile devices.

29. Businesses using Social Media
are TWICE as likely
to see opportunities to
win clients from large
competitors.
Loudhouse Research, 2011

31. Marketing Trends for 2012
To book Erik Vermeulen to
deliver this Keynote Presentation
at your next conference contact
him on:
Tel: +27 83 603 7119
Twitter: ErikMVermeulen
E-mail: erik@erikvermeulen.com
Web: www.erikvermeulen.com