The document discusses the concept of platforms within business models, highlighting their role in facilitating exchanges between consumers and producers. It emphasizes that while some platforms are successful, not all can effectively address challenges like the chicken and egg problem. Additionally, it outlines the core functions of platforms and suggests key steps for building a successful platform team.

1. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
P L A T F O R M B . M
B E N E F I T S & T H R E A T S

2. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
W H O A M I ?
C O M M E R C I A L M A N A G E M E N T B A C H E L O R ( I M I )
D I G I T A L M A R K E T E R , B L O G G E R , B U S I N E S S & C A M P A I G N R E V I E W E R ,
M E M B E R O F I R A N G A M I F I C A T I O N A S S O C I A T I O N
T R A I N E R , C O N S U L T A N T

3. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
W H A T I S P L A T F O R M

4. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
T R A D I T I O N A L ( L I N E A R )
M A U F A C T U R E R E R C U S T O M E R

5. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
P L A T F O R M
C U S T O M E R S O R U S E R S
A platform is a business model that creates value by facilitating
exchanges between two or more interdependent groups, usually
consumers and producers.
PRODUCERS OR SERVICE PROVIDERS

6. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
E X A M P L E S I N T H E W O R L D

7. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
E X A M P L E S O F I R A N

8. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
A large, scalable
network
users and resources
communities and markets interact and transact
directly create and
control inventory
production
Connection

9. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
B E N E F I T S
S A A S C O M P A N I E S A R E S T I L L L I N E A R B U S I N E S S E S , T H E P L A T F O R M I S N O T A S O F T W A R E !
W H A T P L A T F O R M I S
N O T ?
Reducing transaction
costs
or
enabling externalized
innovation

10. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
P R O B L E M
A L L O F T H E P L A T F O R M S A R E N O T E Q U A L I N S O L V I N G T H E C H I C K E N A N D E G G P R O B L E M .
T H R E A T SMost of them cannot
survive

11. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
P L A T F O R M A N A T O M Y

12. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
P L A T F O R M C O R E F U N C T I O N S
Audience building
Matchmaking
Providing core tools and services
Setting rules and standards

13. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
T Y P E S O F P L A T F O R M S
Services Marketplace
Product Marketplace
Payment platform
Investment platform
Social networks
Communication platform
Development platforms
Content platforms
Social gaming platform
More information: Modern Monopolies,
Platform Revolution

14. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
C H A L L E N G E
1 . B U I L D Y O U R T E A M
2 . B U I L D Y O U R P L A T F O R M ( S E R V I C E , P R O D U C T )
3 . I N T R O D U C E A S A S O U R C E
4 . B E A P L A T F O R M B Y M A T C H I N G N E E D S O F P L A T F O R M S T O
O T H E R P L A T F O R M S S U P P L Y !