Holiday Prep: The Essential Science of Landing PagesTrada
A huge percent of potential holiday sales are lost due to landing page mistakes. What happens when a customer reaches your site?
In this webinar, landing page scientists Rick Perreault and Oli Gardner from Unbounce will show you how to maximize sales this holiday season with landing pages that are designed for conversion. Think you don't have time to overhaul your site? They'll show you how simple changes can double your sales.
Boosting your AdWords quality score with improved message match
How/what/when and where to be testing
Creating a sense of urgency to compel people to buy now!
Using trust factors to boost conversions
Using the right Call-to-Action
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
PPC and SEO: How to Invest in Both with SEOMoz and TradaTrada
PPC and SEO: How to Invest in Both
You're an overwhelmed marketing department. How should you allocate time and budget?
Invest in both PPC and SEO. During this webinar, Head SEO Ruth Burr from SEOMoz and Account Director Matt Hessler from Trada will give you detailed, step-by-step instructions for dividing your time profitably between PPC and SEO - and getting the best possible return on investment.
Optimize for Quality Score: how to maximize your SEO investment and drive down click costs.
Keyword generation for the lazy and smart: build and referesh your SEO keyword list without all the rigamarole.
Three-martini lunch: overhaul your dashboards and take back your workweek with these time-saving tips.
Learn the secrets of how B2B marketers are putting Google AdWords to work for them from Jeffrey Demers, Director of Search Engine Marketing, Wakefly, Inc. In this webinar, Jeff coverx PPC marketing best practices, including how to:
- Reach the right audience using Google AdWords and boost your ad performance by choosing the right keywords and writing compelling ads
- Stretch small PPC budgets to the max and still reach business goals
- Craft a winning PPC strategy based on improving value and decreasing waste
Building On the Benefits of Pay-Per-Click AdvertisingPardot
Join us in this informative webinar as Jeffrey Demers, Director of Search Engine Marketing, Wakefly, Inc., walks us through:
- The basics of Pay-Per-Click advertising
- How to reach the right audience using Google AdWords and boost your ad performance by choosing the right keywords and writing compelling ads
- Best ways to stretch small PPC budgets to the max and still reach business goals
- How to craft a winning PPC strategy based on improving value and decreasing waste
This webinar is ideal for businesses that are new to online advertising, as well as existing AdWords users who want to get more results from their online advertising investment. Encore presentation from April 2012.
This B2B retail inventory provider is marketing in a tough space. Working with Trada allowed them to hit their CPA goal quickly, while delivering predictable conversions.
Holiday Prep: The Essential Science of Landing PagesTrada
A huge percent of potential holiday sales are lost due to landing page mistakes. What happens when a customer reaches your site?
In this webinar, landing page scientists Rick Perreault and Oli Gardner from Unbounce will show you how to maximize sales this holiday season with landing pages that are designed for conversion. Think you don't have time to overhaul your site? They'll show you how simple changes can double your sales.
Boosting your AdWords quality score with improved message match
How/what/when and where to be testing
Creating a sense of urgency to compel people to buy now!
Using trust factors to boost conversions
Using the right Call-to-Action
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
PPC and SEO: How to Invest in Both with SEOMoz and TradaTrada
PPC and SEO: How to Invest in Both
You're an overwhelmed marketing department. How should you allocate time and budget?
Invest in both PPC and SEO. During this webinar, Head SEO Ruth Burr from SEOMoz and Account Director Matt Hessler from Trada will give you detailed, step-by-step instructions for dividing your time profitably between PPC and SEO - and getting the best possible return on investment.
Optimize for Quality Score: how to maximize your SEO investment and drive down click costs.
Keyword generation for the lazy and smart: build and referesh your SEO keyword list without all the rigamarole.
Three-martini lunch: overhaul your dashboards and take back your workweek with these time-saving tips.
Learn the secrets of how B2B marketers are putting Google AdWords to work for them from Jeffrey Demers, Director of Search Engine Marketing, Wakefly, Inc. In this webinar, Jeff coverx PPC marketing best practices, including how to:
- Reach the right audience using Google AdWords and boost your ad performance by choosing the right keywords and writing compelling ads
- Stretch small PPC budgets to the max and still reach business goals
- Craft a winning PPC strategy based on improving value and decreasing waste
Building On the Benefits of Pay-Per-Click AdvertisingPardot
Join us in this informative webinar as Jeffrey Demers, Director of Search Engine Marketing, Wakefly, Inc., walks us through:
- The basics of Pay-Per-Click advertising
- How to reach the right audience using Google AdWords and boost your ad performance by choosing the right keywords and writing compelling ads
- Best ways to stretch small PPC budgets to the max and still reach business goals
- How to craft a winning PPC strategy based on improving value and decreasing waste
This webinar is ideal for businesses that are new to online advertising, as well as existing AdWords users who want to get more results from their online advertising investment. Encore presentation from April 2012.
This B2B retail inventory provider is marketing in a tough space. Working with Trada allowed them to hit their CPA goal quickly, while delivering predictable conversions.
25 Tips for Effective Content MarketingSEOnational
If you have a brand, and you want your target audience notice you, it won’t be easy—yes, despite the Internet. Competing without knowledge about how the market works seems like throwing darts in the dark—you're bound to lose and be forgotten. And this is where content marketing comes in.
ALKHEMY - Data Monetisation & IP Generation AgencyDaniel Martin
At ALKHEMY we combine Consumer Insights, Marketing and Sales Optimisation to make seismic shifts in your business as usual.
From SEO, PPC, Facebook and Lead Generation within the marketing division, to Sales Training, Call Reviews and Mystery Shopping on the Sales Side, ALKHEMY acts as your goal alignment engine room.
Tying it together our SaaS platform captures customer interactions in the presale, post-sale and lost sale environments to help you find your golden path to profitability and growth.
Talk to use about your issues turning data into dollars, overcoming data anxiety, or how best to generate your own industry and brand-specific intellectual property.
HeroConf 2016 - Keys to an Effective PPC Account StructureJes Scholz
PPC is not only about creative ads that connect to people. There is also a highly technical aspect. Learn how to utilise account structure to produce impressive ROI.
Christi Samuelian, Webmaster/Internet Marketing at Windsor Communities, presents a real case study on Windor's online marketing and operations efforts.
“Am I falling behind?” These peer case studies will highlight the marketing efforts made by different-sized companies with differing resources and profiles. Presenters will share the story of how they got where they are, what they do, and where they hope to take their efforts to attract and transact with renters online.
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
earch engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
In this guide, you'll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.
Optify webinar: 5 New Services Every Agency Can Offer TomorrowOptify
Online marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking on your door, are you going to be prepared to offer these services? Read this presentation to learn about 5 new services every agency can start offering tomorrow.
Traditionally, paid search has been the “go-to” online advertising channel for many companies, as it has been successful for many organizations.
However, continuous increases in costs-per-click (CPCs) on many crucial industry segment keywords have made running a successful paid search campaign much more difficult. In fact, a recent study by Kenshoo reported an increase in CPCs of almost 6% across search engines. Additionally, while keyword advertising works well for connecting searchers with the businesses that provide what they are looking for, it can be a struggle to utilize it for little-known products or services. Keyword advertising also assumes that searcher intent is universal, when in fact keywords can have different meanings for different audiences. Overcoming this “Horizontal Relevance” with keywords is difficult and can lead to an overwhelming amount of untargeted clicks.
Is your brand facing these challenges with its paid search campaigns? During this webinar, Tad Miller and Amanda Sides of Marketing Mojo will explore the opportunities marketers have outside of keyword advertising – opportunities that can result in improved conversions at less cost.
What You’ll Learn:
• How social media advertising can be utilized as a viable marketing channel
• What other opportunities exist within Google AdWords, beyond search advertising
• How remarketing can win back lost customers and opportunities
25 Tips for Effective Content MarketingSEOnational
If you have a brand, and you want your target audience notice you, it won’t be easy—yes, despite the Internet. Competing without knowledge about how the market works seems like throwing darts in the dark—you're bound to lose and be forgotten. And this is where content marketing comes in.
ALKHEMY - Data Monetisation & IP Generation AgencyDaniel Martin
At ALKHEMY we combine Consumer Insights, Marketing and Sales Optimisation to make seismic shifts in your business as usual.
From SEO, PPC, Facebook and Lead Generation within the marketing division, to Sales Training, Call Reviews and Mystery Shopping on the Sales Side, ALKHEMY acts as your goal alignment engine room.
Tying it together our SaaS platform captures customer interactions in the presale, post-sale and lost sale environments to help you find your golden path to profitability and growth.
Talk to use about your issues turning data into dollars, overcoming data anxiety, or how best to generate your own industry and brand-specific intellectual property.
HeroConf 2016 - Keys to an Effective PPC Account StructureJes Scholz
PPC is not only about creative ads that connect to people. There is also a highly technical aspect. Learn how to utilise account structure to produce impressive ROI.
Christi Samuelian, Webmaster/Internet Marketing at Windsor Communities, presents a real case study on Windor's online marketing and operations efforts.
“Am I falling behind?” These peer case studies will highlight the marketing efforts made by different-sized companies with differing resources and profiles. Presenters will share the story of how they got where they are, what they do, and where they hope to take their efforts to attract and transact with renters online.
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
earch engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
In this guide, you'll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.
Optify webinar: 5 New Services Every Agency Can Offer TomorrowOptify
Online marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking on your door, are you going to be prepared to offer these services? Read this presentation to learn about 5 new services every agency can start offering tomorrow.
Traditionally, paid search has been the “go-to” online advertising channel for many companies, as it has been successful for many organizations.
However, continuous increases in costs-per-click (CPCs) on many crucial industry segment keywords have made running a successful paid search campaign much more difficult. In fact, a recent study by Kenshoo reported an increase in CPCs of almost 6% across search engines. Additionally, while keyword advertising works well for connecting searchers with the businesses that provide what they are looking for, it can be a struggle to utilize it for little-known products or services. Keyword advertising also assumes that searcher intent is universal, when in fact keywords can have different meanings for different audiences. Overcoming this “Horizontal Relevance” with keywords is difficult and can lead to an overwhelming amount of untargeted clicks.
Is your brand facing these challenges with its paid search campaigns? During this webinar, Tad Miller and Amanda Sides of Marketing Mojo will explore the opportunities marketers have outside of keyword advertising – opportunities that can result in improved conversions at less cost.
What You’ll Learn:
• How social media advertising can be utilized as a viable marketing channel
• What other opportunities exist within Google AdWords, beyond search advertising
• How remarketing can win back lost customers and opportunities
Mortgage Quality Control - Managing the ProcessThomas Morgan
Beyond mortgage compliance, there is the aspect of running a business like a machine. If you do not know where the problems are in a system, you are constantly guessing about how to improve it. Our systems take you down to the elemental level and allow you to see and manage your systems to their smallest components.
Branded Domain Name ,Keyword Rich Domain Name, Avoid ugly URLs,Start Title With Keyword,Add Modifiers To Your Title,Use Outbound Links,Boost Site Speed. www.meritas.in , www.meritasdigitalmarketing.com
Landing Page Optimization can skyrocket your profits. Learn how to avoid the most common landing page problems in this fast-paced & informative session with Q&A at the end.
Tim Ash, President & CEO, SiteTuners.com (Twitter @tim_ash)
The 80/20 Rule, or the Pareto Principle, is used for Critical Mistake Analysis and can be used to target training for the critical content of 20% that result in the largest impact of 80%
Get the Top 60 On page SEO factor checklists to achieve a higher ranking in the search engine results. Categorized into 3 sections these SEO factors that effect the ranking must be performed before the link building process. You can contact us to get more support and guidance on your SEO project with working on these SEO factors for that ranks the website. Also feel free to solve your queries that are related to any tips to improve the page rank. Get started with these SEO ranking factor today!!
Explain the basic mechanisms involved in DNA extraction.
Describe the steps involved in gDNA extraction from blood.
Explain the processes involved in quality and quantity check of extracted DNA using nanodrop technique.
Decribe the steps of quantity check of amplicon using flurometer.
Decribe the principle of dilution of amplicon.
Presented by,
Dr. Md. Mohiuddin Masum
Guided by,
Prof. Laila Anjuman Banu
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
In this webinar, Trada has partnered with the Google Adwords team to answer your questions about how Quality Score really works in 2013.
Mobile - How will mobile-optimized sites affect Quality Score, and how should I structure my mobile campaigns?
Social - In 2013, social efforts affect everything. How can I leverage this to improve Quality Score?
Ad Extensions - How they affect CTR and overall Quality Score.
Landing pages - Content is king in 2013. How to choose your words carefully and optimize landing pages for Quality Score, SEO and conversion.
From Click to Conversion: An Introduction to PPC, SEO, & Web AnalyticsBenjamin Rudolph
No matter what form of offline advertising you use, your audience is going to search engines like Google to learn more. Today it is more critical than ever for your school’s website to appear when your target audience is looking for relevant information. Online advertising technology is advancing so quickly that keeping up with the changes is its own full-time job, and that’s before you have time to manage your Facebook page and Twitter feed.
The purpose of this session is to educate marketers about the basics of Pay Per Click (PPC), Search Engine Optimization (SEO), and Web Analytics. The goal is to understand how to drive traffic to your website, measure the results, and optimize your website to maximize conversions -- in most cases, getting interested prospects to fill out a lead form and ultimately apply to your school. At the end of this session, attendees should come away with actionable recommendations that they can implement upon returning to the office.
You don’t have to understand web programming to be a great online marketer, and even if you are already working with an agency, it helps to be educated on the basic principles at work. It’s important to know the right questions to ask and the right metrics to focus on. Online marketing is extremely measurable, so you can focus your time and resources on what’s working and test different variations quickly and effectively. Learn how to attract visitors and convert online traffic into applications.
Improving Quality Score - The Value of Being More RelevantBoris Loukanov
Develop a Systematic, Sustainable Approach to Rasing Quality Score
to Increase Exposure, Lower Costs, and Generate More Conversions - a WordStream White Paper
The goal of QSO is to understand the factors that Google uses to calculate quality score so that you can run PPC ads at the highest possible position at the lowest possible cost per click.
Bing makes up 30% of your pay-per-click portfolio.
Learn to optimize Bing to within an inch of its life.
Monitor budget split on Bing and Google: Drive volume and low-cost conversions across networks.
Maximize yield: Is your campaign reaching its full potential? Share Voice Metrics can give you actionable insight at every level.
Zero-effort optimization: Proactive Bid Recommendation tool identifies keywords "on the cusp of greatness".
Get really advanced: Bing Ads Intelligence changes the way you understand your business and your buyers.
In this deeply technical, hands-on webinar, Trada and Bing will show you how to maximize profitability on Bing Ads, while reaching 53 million unduplicated users.
With content from Brad Geddes, author of Advanced Google AdWords, Matt Heinz of Heinz Marketing, Terry Whalen and Joey Muller of CPC Search and Brad Cohen of Janrain, pay-per-click pioneer Trada has worked with the pros in the PPC world to find the underrated tools the most successful marketers are using today. Come prepared to learn, leave prepared to get to work!
This webinar is for marketing leaders in sophisticated marketing organizations–or marketers who are looking to step up their game.
- Where you're losing impressions and WHY: this report and pivot table will change the way you measure PPC
- A/B testing, micro-targeting on keywords and user intent: this tool does it all AND it's affordable
-The social sharing site that creative directors use to pioneer ad copy content
- Segmentations based on your actual buyers: tools that pull social and custom profile data allows you to reach more customers who will BUY NOW
Drive up average order value: How YOU can get more products into the buyer's cart
Lifetime Value: Do you really understand yours?
Additional actions: Combat a longer purchase cycle by sharing valuable content you already have
Mobile PPC for eCommerce: Straight talk from Google, plus how to integrate Bing
Automate your keyword portfolio? Why you should consider going old-school
In this information-dense hour, we'll share right-now strategies for busy marketing leaders (and wannabe leaders) who are under pressure to drive more sales, plus real-life stories of eCommerce PPC successes. We'll answer your questions and send you packing with ideas to implement right now.
[WEBINAR] Big Data Improves Marketing PerformanceTrada
In this big-ideas webinar, Trada and display pioneers Criteo will share actionable strategies and vital tools that will capture leads and sales in all stages of the funnel and leave your competitors scratching their heads.
SEM has written the blueprint: make a marketing channel biddable, scalable, measurable and driven by user intent. Now disciplines like display advertising are following suit, and when combined with search they are able to generate and -- more importantly - utilize data that is bigger and better.
Leverage every search dollar: Modern marketers create the optimal marketing mix
Redefine the "touchpoint": Search and display data inform your purchase funnel
Beat Goliath: Use data-driven retargeting to nurture and drive up LTV
What's next? The future of ad technology is here - and it's making you a more effective marketer
Display and Search: Essential Pairing for Maximum LiftTrada
Display and Search: Essential Pairing for Maximum Lift
Maximize reach and conversions by employing an integrated digital strategy with both PPC and display advertising.
Want to see 59% lift in conversions? Run display ads along with your paid search. This is exactly what happened in a recent Yahoo Retail Reconnaissance study - and in this 1-hour webinar, we'll show you how to get results by pairing PPC and display.
The trouble with attribution: how to measure view-through conversions, latent conversions, and "search lift" across platform
Message consistency: simple copy strategies to increase conversions
Display formats and publishers: understanding which are right for use with your paid search campaign
PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROITrada
Are you searching for ways to increase lead and customer conversion rates—and reduce customer acquisition costs? During this free webinar, you'll learn best practices for building integrated PPC and landing page campaigns. Ideal for marketing and eCommerce managers, directors and digital marketing professionals.
Join PPC veteran Matt Hessler, Director of Account Management at Trada and landing page expert Carlos del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce as they share industry secrets and essential practices for optimizing landing pages to increase your PPC ROI. You'll learn:
How to architect a profitable PPC campaign by working backwards between landing pages and ads
Ways to optimize conversion, including five essential design and copy elements guaranteed to increase conversion rates
How to beat the competitors by using PPC testing to differentiate yourself and snag their customers
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
[WEBINAR] Boost Your Paid Search ROI with Bing and Yahoo! SearchTrada
In this webinar, Trada and Microsoft team up to give you information about key adCenter tools, insights, and best practices that will help you optimize your Bing and Yahoo! Search campaign and improve your paid search ROI.
Whether you’re new to adCenter or would just like to improve your campaign’s performance, learn how to:
• Reach more customers.
• Raise conversion rates.
• Increase your return on advertising spend.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
PPC sensei Joey Muller and Terry Whalen from CPC Search team up with Trada to bring you details on how to use three very effective AdWords tools: Campaign Experiments, Conversion Optimizer, and Search Funnel. Learn to manage free-and-powerful AdWords tools intelligently in this fast-paced, information-dense webinar!
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
A look at the sales funnel and what marketing channels are appropriate at what stage.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
Crowdsourcing Presentation for Creative Company ConferenceTrada
Trada CEO Niel Robertson's presentation on Crowdsourcing for the Creative Company Conference
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
These slides go in-depth on how to structure your ad groups for search marketing success!
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
t's a PPC whodunit!
We cover 13 more-common-than-you-think conversion-killers, and we talk about:
- Why you shouldn't use your gut
- Buffy the Conversion Slayer: setting expectations
- The ad position that wastes your money and time
- How to take a vacation from PPC (hint: you can't)
- This keyword match type is a real buzzkill
- How to really get your campaign to swim with the fishies
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
5. What is Quality Score?
As you know,
Google AdWords
and Yahoo/Bing
work like an
auction.
trada.com
6. What is Quality Score?
The auction
determines
where ads are
placed on the
search results
page, and how
much an
advertiser
pays for a click.
trada.com
7. What is Quality Score?
But price is not
the only
factor
considered when
determining ad
placement and
click price!
trada.com
8. What is Quality Score?
some of them:
Search engines keyword relevance
consider some to ad copy
other factors too.
keyword/ad copy
relevance to landing page
click-through rate
(CTR)
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9. What is Quality Score?
These factors some of them:
make up Quality
Score, which is keyword relevance
considered along to ad copy
with bid price
when determining
keyword/ad copy
ad placement
relevance to landing page
and actual click
price.
click-through rate
(CTR)
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10. What is Quality Score?
(We’ll go deep on
exactly what
makes up Quality
Score later, but
these are the
important ones.)
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11. What is Quality Score?
We’ll also cover
the Yahoo/Bing
Search Alliance’s
version, which
works a little
differently.
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12. Why do they do this?
To provide a
consistent,
relevant and
pleasant
experience to the
searcher.
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13. 7-10 good
The collection of
factors is given a 6 average
score between
1-10. 1-5 keyword is
underperforming
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16. Why should I care about
Quality Score?
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17. It can determine
how much you
pay for a click and
where your ad
appears: effectively
determining
campaign
success.
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18. Quality Score Click price ad position
and the
the lower
The higher your higher your
your click
Quality Score, ad position
price (good)
(good).
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19. you could pay too
much for clicks
your competitors
But if you have a will rank above you
low Quality
Score...
your CTR will suffer
it will be hard to fix
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20. How does this affect
how I run my
campaign?
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22. When setting up a
new campaign:
to address this
factor:
Keep ad groups
very small (10 keyword relevance
keywords) and to ad copy
thematically
relevant.
keyword/ad copy
relevance to landing page
click-through rate
(CTR)
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23. When setting up a
new campaign:
to address this
factor:
Make sure every
keyword in an keyword relevance
ad group is to ad copy
included in each
ad.
keyword/ad copy
relevance to landing page
click-through rate
(CTR)
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24. When setting up a
new campaign:
to address this
factor:
Work
backwards by keyword relevance
writing ads based to ad copy
on landing page
copy.
keyword/ad copy
relevance to landing page
click-through rate
(CTR)
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25. When setting up a
new campaign:
to address this
Or create landing factor:
pages for your ad
groups using a keyword relevance
third-party landing to ad copy
page builder (like
Unbounce.com). keyword/ad copy
relevance to landing page
click-through rate
(CTR)
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26. When setting up a
new campaign:
to address this
Use SEO tools like factor:
metadata to
determine if keyword relevance
search engines are to ad copy
seeing repetition
of your keywords. keyword/ad copy
relevance to landing page
click-through rate
(CTR)
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27. When setting up a
new campaign:
to address this
factor:
Write
compelling ad keyword relevance
copy that stands to ad copy
out from your
competitors.
keyword/ad copy
relevance to landing page
click-through rate
(CTR)
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28. When curating
your campaign:
to address this
factor:
Constantly rewrite keyword relevance
and test ads (4 at to ad copy
a time).
keyword/ad copy
relevance to landing page
click-through rate
(CTR)
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29. When curating
your campaign:
to address this
factor:
Consider
separating ad keyword relevance
groups to create to ad copy
even more
targeted ad copy.
keyword/ad copy
relevance to landing page
click-through rate
(CTR)
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30. When curating
your campaign:
to address this
Constantly rewrite factor:
and test landing
pages. Audit keyword relevance
landing pages for to ad copy
SEO, which can be
a good indicator keyword/ad copy
of landing page relevance to landing page
quality.
click-through rate
(CTR)
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31. When curating
your campaign:
to address this
Use the first factor:
page bid
estimate tool keyword relevance
to help ensure to ad copy
that your
keywords are keyword/ad copy
priced to serve relevance to landing page
ads on the first
page. click-through rate
(CTR)
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34. According to
Google:
- The historical clickthrough rate (CTR) of the keyword and the
matched ad on Google; note that CTR on the Google Network
only ever impacts Quality Score on the Google Network -- not on
Google
- Your account history, which is measured by the CTR of all the ads
and keywords in your account
- The historical CTR of the display URLs in the ad group
- The quality of your landing page
- The relevance of the keyword to the ads in its ad group
- The relevance of the keyword and the matched ad to the search
query
- Your account's performance in the geographical region where the
ad will be shown
- Other relevance factors
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35. Remember, these are the
most important factors.
keyword relevance
to ad copy
keyword/ad copy
relevance to landing page
click-through rate
(CTR)
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36. What about
Yahoo/Bing?
While Google’s
Quality Score is
comprised of
elements that are
intentionally
secret, the Search
Alliance gives us
three factors.
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37. Keyword relevance
Like AdWords, these
factors are Landing page relevance
collectively scored
from 1-10. Landing page user
experience
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38. Quality Score doesn’t
affect rankings.
A couple-three Keywords with QS less
notes: than 6 are not included in
the auction.
Landing page user
experience is binary.
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40. What if your
campaign’s Quality
You can fix it (but
Scores have fallen, or
it’s a lot of work).
you’ve inherited a
problem campaign?
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41. If you still have
keywords with a
decent Quality
Score, leave them
Step one: in your ad groups,
but move poorly-
performing
keywords to new
ad groups.
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42. Build new ad
groups with your
poorly-performing
Step two:
keywords, write
new ads, and bid
high.
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51. Here’s where we take two
minutes to tell you that Trada
can run your SEM campaign
for you and optimize for
Quality Score...
... and it doesn’t cost any more
than if you were to do search
marketing yourself.
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52. Trada has a large, global crowd of certified
paid search experts who do SEM for you.
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53. Multiple experts work
on your campaign at
the same time.
You get:
Diversity of thinking
Constant optimization
Multiple ad networks
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