Crowdsourcing Presentation for Creative Company Conference
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Trada CEO Niel Robertson's presentation on Crowdsourcing for the Creative Company Conference Check out Trada Reviews here: http://www.trada.com/trada-reviews/
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Crowdsourcing Presentation for Creative Company Conference
- 1. Me
- 9. Collaboration > Asset Markets > Labor Markets
- 10. A Stratifying Landscape Experts Amateurs Single Winner Collaborative
- 12. All Markets Require 3rd party evaluation of quality Careful curation of the players Process centric scaffolding Sophisticated regulation Multiple incentive models Involvement with customer Transparency
- 15. Model Disruption Scalable workforce Geographical expertise on demand Performance based compensation Sophisticated motivation systems Multiple perspectives Multiple tools Constant optimization
- 16. ?
Editor's Notes
- This time though.. All of these units of expertise are being put into a marketplace and the market finds the true cost of expertiseWhile this looks like it would commoditize expertise, the true function the market plays is to reduce the transaction costs of a buyer finding a sellerTransition:WOWWOWWOW – wait a second, isn’t this Taylor all over again – units, pay for performance?