If you have a brand, and you want your target audience notice you, it won’t be easy—yes, despite the Internet. Competing without knowledge about how the market works seems like throwing darts in the dark—you're bound to lose and be forgotten. And this is where content marketing comes in.

1. 25TipsforEffective
ContentMarketing
Useyourcontenttogentlyguideyourcustomersthroughyourbuying
cycle.Don’ttreatitlikeaspeedboat,full-throttlethroughtoconversion.01
Usesocialadsasawaytoamplifythereachofyourcontentmarketing
whenyoupushitoutthroughyoursocialchannels.A$10-20booston
Facebookcangoalongway.02
Promoteyourcontentthrougha.comdomainasoftenaspossible.
84% oftop-rankingpagesuse.comastheirtop-leveldomain.03
“Thebestmarketingdoesn’tfeellikemarketing,”saysTomFishburne
ofMarketoonist.Ifyouhavetoforceyouraudiencetoseethevaluein
thecontent,orhardsellit,itwon’twork.04
Don’twriteshortpostsjusttogetthejobdoneandoverwith.Write
long-formcontentof1,000+wordstohelpimproveyoursearchrank,
traffic,andvaluetothereader.
05
06 Createabuyerpersonabeforeyoustart
planningorproducingcontent.Thatwayyou
haveabetterunderstandingofwhois
readingitandtheanswersthey’relooking
for.Thatleadstomuchhigherconversions.
Guestblogonpopularindustrysitesandputalinkbacktoyoursite
withinyourbylineorbio.Thisbuildstrafficaswellaspersonalbrand
authority.07
Avoidverboseheadlinesandgowithshort,simple,optimizedtitlesthat
getthepointacross.Thecloseryougettolookinglikeclick-bait,the
morewaryyouraudiencemaybecome.08
Neverskipanopportunitytoleverageemailinyourcontentmarketing.
80% ofbusinessesreportthatemailisdirectlytiedtotheirprimary
revenue.
09
Blogconsistently,notsporadically.InaHubspotsurvey,82% ofmar-
keterswhobloggeddailyreportedacquiringatleastonecustomervia
theirblog,comparedto57% whowereonlybloggingmonthly.10
Shareyourowncontentandusethesocialsharingbuttonsnextto
yourcontent.Youcanuseaplugintomakethisprocesseveneasier.11
12 Repurposeoldcontentinanewwaytobring
somethingfreshtouserswhomaynothave
seenit.“Intheend,therepurposedcontent
needstoprovidesomelevelofuniquevalue
topeople,orit’snotworthdoing,”saysLee
Odden,CEOofTopRankMarketing.
Syndicateyourcontenttoreachanewaudienceanddrivereferral
trafficbacktoyoursite.13
Alwayscreateacontentstrategy.Themosteffectivecontentmarketers
aremorelikelytohaveadocumentedstrategyinplace.14
Createastrategyforcontentpromotion.Useachecklistforeachpost
thatlistsallofthesocialchannelsandapplicationsyou’lluseto
promoteyourcontent.15
Alwayshaveaplanforbuildingyouraudience.Usetime-savingcontent
marketingtoolsthatworkwithyoutohelporganicallygrowyourfollowing.
16
Makereferencetoinfluencersbylinkingtotheircontentorquoting
themwithinyourcontentmarketing.Thenreachoutandletthemknow
whenyou’vementionedthem,eitherthroughmanualsocial
notifications,viaemail,orwithatool.
17
18
Sometimesthebesttypeofcontent
marketingisagenuinethankyouemailor
letter.AtWhenIWork,theteamsendsout
handwrittenthankyoucardstoallnew
customers.Nearly70% ofthetime,the
cardsgetsharedonsocialmedia,and
referralsareupby23% asaresult.It’ssuch
asimplething,butit’sawin-winforboththeasimplething,butit’sawin-winforboththe
businessanditscustomers.
Don’tgenerateone-offpiecesofcontent.Createseriespiecestodrive
repeattraffic.AgreatexampleofthisisNeilPatel’s$100,000
Challengeseries.19
Remembertousethebasicprinciplesofconversionoptimizationsothat
allofyourcontent,oneverychannel,hasahigherchanceofgenerating
leadsandsalesforyourteam.Thinkaboutheadlines,visual
engagement,contentlayout,andcalltoaction,justtonameafew.
20
Paycloseattentiontoyouranalyticssoyoucankeeptrackofthemost
populartopicsandcontenttypesthatarebringinginordrivingtrafficto
yoursite.Doalotmoreofwhatworks,andcutthedeadweightfrom
yourstrategy.
21
Trendingcontentisimportant,butremembertoincludeevergreen
contentthatwillcontinuetoproducetrafficmonthaftermonth,year
afteryear.22
Alwayskeepthefocusonyouraudiencewhenyouproducecontent,no
matterthetypeorchannel.“Don’tfocusonhavingagreatblog,”says
BrianClark,FounderofCopyBlogger.“Focusonproducingablogthat’s
greatforyourreaders.”
23
24 Talkandwriteasifyouwerehavinga
conversationwithafriend.Youraudienceis
farmorelikelytorelatetoandengagewith
contentthatisconversationalinnature.
Speakontheirlevel.You’renotatextbook.
Youcan’tforcegoodwriting.Trydifferentconditions,influences,and
timesofdayforwriting.Findtheconditionsthataremostconduciveto
yourcreativity.Ifyoucan’tmanage,youcanalwaysturntofreelancers
tohelpyouproducethecontentthatyouraudienceishungrytofind.
25
Infographicby
www.SEOnational.com
Sources:
https://pixabay.com
http://www.forbes.com/sites/sujanpatel/2016/03/24/25-content-marketing-tips-every-marketer-needs-to-know/