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Tim Ash, President & CEO, SiteTuners.com Seven Deadly Sins of Landing Page  Optimization
Overview <ul><li>In The Mind Of A Super Affiliate </li></ul><ul><li>Why You Should Give A Crap </li></ul><ul><li>The Seven...
 
Super Affiliates Are… Greedy Mercenary Busy Lazy
How To Attract Super Affiliates <ul><ul><li>#10 - Join an affiliate network </li></ul></ul><ul><ul><li>#9  - Offer better ...
The economics of conversion: Fix the landing page to lower costs <ul><li>CPC </li></ul><ul><li>CPA =  -------   </li></ul>...
Impact of Improved Conversion Rate <ul><li>BEFORE </li></ul><ul><li>Cost - $1.00  </li></ul><ul><li>Value - $1.25 Profit -...
 
 
 
 
I.T. Marketing Ad Agency Your  Boss Webmaster
I.T. Marketing Ad Agency Your  Boss Webmaster WEBSITE VISITORS
Before After + $3,285,000 +40%
Before After +24% + $182,000
Before After +75% + $200,000
Before After +51% + $48,000,000
Before After +81%
 
 
 
 
 
Before
After
Before
After
 
146 clickable links!
 
 
Before
After + 51% + $48,000,000
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Overview <ul><li>In The Mind Of A Super Affiliate </li></ul><ul><li>Why You Should Give A Crap </li></ul><ul><li>The Seven...
 
Resources & Tools <ul><li>SiteTuners.com  (case studies & whitepapers) </li></ul><ul><li>Blog.SiteTuners.com  (latest conv...
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Seven Deadly Sins Of Landing Page Optimization

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Landing Page Optimization can skyrocket your profits. Learn how to avoid the most common landing page problems in this fast-paced & informative session with Q&A at the end.

Tim Ash, President & CEO, SiteTuners.com (Twitter @tim_ash)

Published in: Business, Technology, Design
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Seven Deadly Sins Of Landing Page Optimization

  1. 1. Tim Ash, President & CEO, SiteTuners.com Seven Deadly Sins of Landing Page Optimization
  2. 2. Overview <ul><li>In The Mind Of A Super Affiliate </li></ul><ul><li>Why You Should Give A Crap </li></ul><ul><li>The Seven Deadly Sins of Landing Page Design </li></ul><ul><li>Resources & Tools </li></ul>
  3. 4. Super Affiliates Are… Greedy Mercenary Busy Lazy
  4. 5. How To Attract Super Affiliates <ul><ul><li>#10 - Join an affiliate network </li></ul></ul><ul><ul><li>#9 - Offer better payouts </li></ul></ul><ul><ul><li>#8 - Pay Up </li></ul></ul><ul><ul><li>#7 - Allow bidding on your brand </li></ul></ul><ul><ul><li>#6 - Don’t be “high maintenance” </li></ul></ul><ul><ul><li>#5 - Don’t change the rules of the game </li></ul></ul><ul><ul><li>#4 - Share sensitive information </li></ul></ul><ul><ul><li>#3 - Listen to suggestions </li></ul></ul><ul><ul><li>#2 - Go the extra mile </li></ul></ul><ul><ul><li>#1 - Fix your conversion rate </li></ul></ul><ul><ul><li>Download the whitepaper: </li></ul></ul><ul><ul><li>http://sitetuners.com/how-to-attract-super-affiliates.html </li></ul></ul>
  5. 6. The economics of conversion: Fix the landing page to lower costs <ul><li>CPC </li></ul><ul><li>CPA = ------- </li></ul><ul><li>CR </li></ul><ul><li>CPC - Cost per click </li></ul><ul><li>CR - Conversion rate </li></ul><ul><li>CPA - Cost per acquisition </li></ul>
  6. 7. Impact of Improved Conversion Rate <ul><li>BEFORE </li></ul><ul><li>Cost - $1.00 </li></ul><ul><li>Value - $1.25 Profit - $0.25 </li></ul><ul><li>A 20% increase in conversion rate… </li></ul><ul><li>AFTER </li></ul><ul><li>Cost - $1.00 </li></ul><ul><li>Value - $1.50 ($1.25 x 120%) </li></ul><ul><li>Profit - $0.50 </li></ul><ul><li>… will DOUBLE profits! </li></ul>Profit Impact On Affiliate Is Disproportionate!
  7. 12. I.T. Marketing Ad Agency Your Boss Webmaster
  8. 13. I.T. Marketing Ad Agency Your Boss Webmaster WEBSITE VISITORS
  9. 14. Before After + $3,285,000 +40%
  10. 15. Before After +24% + $182,000
  11. 16. Before After +75% + $200,000
  12. 17. Before After +51% + $48,000,000
  13. 18. Before After +81%
  14. 24. Before
  15. 25. After
  16. 26. Before
  17. 27. After
  18. 29. 146 clickable links!
  19. 32. Before
  20. 33. After + 51% + $48,000,000
  21. 54. Overview <ul><li>In The Mind Of A Super Affiliate </li></ul><ul><li>Why You Should Give A Crap </li></ul><ul><li>The Seven Deadly Sins of Landing Page Design </li></ul><ul><li>Resources & Tools </li></ul>
  22. 56. Resources & Tools <ul><li>SiteTuners.com (case studies & whitepapers) </li></ul><ul><li>Blog.SiteTuners.com (latest conversion news) </li></ul><ul><li>LandingPageDirectory.com (all things conversion related) </li></ul><ul><li> </li></ul><ul><li>(FREE beta) </li></ul><ul><li>LandingPageOptimizationBook.com </li></ul><ul><li>(includes $25 AdWords Coupon) </li></ul>

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