The goal of QSO is to understand the factors that Google uses to calculate quality score so that you can run PPC ads at the highest possible position at the lowest possible cost per click.

1. Understanding Quality Score
Optimization
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2. Quality score optimization or QSO is a topic that
is rarely mentioned in the scope of SEO, yet it is one of
the most important aspects of a good SEO and SEM
campaign. It is part of SEO because it is through SEO
that the Quality Score is applied. But it most directly
impacts your SEM or PPC campaign.
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3. Quality score is one of the principal ranking factors that search
engines use to do determine both your relative ranking and
pricing for a given keyword listing.
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QSO is a set of strategies for improving your quality score.

4. What does this mean in layman’s terms?
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The highest bidder does not always win! Instead Google (and
other search engines) ranks websites based on a number of
quality factors. Then your maximum cost per click is factored
into the equation to determine you placement for a given search.

5. The goal of QSO is to understand the factors that Google uses to
calculate quality score so that you can run PPC ads at the highest
possible position at the lowest possible cost per click.
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6. The primary factors that search engines use for calculating your
quality score are -
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It is also important to realize that many of the quality score factors
influence each other. For example, your ad group and campaign
structure will probably influence your perceived landing page
quality and the quality of your ad copy will certainly effect your
CTR.
• CTR (click through rate)
• landing page quality, ad group
• ad copy
• campaign structure
• keyword bid

7. CTR or click-through-rate, is a measure of the percentage
of times your ad was clicked as compared with the number of
times it was shown.
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http://blog.advertisespace.com/wp-content/uploads/2009/08/Enable-right-click.jpg
http://www.wordstream.com/images/screenshots/click-through-rate.gif

8. http://www.wikimotive.net
The higher your CTR, the higher quality search engines will
assign to your ad and the lower your cost per click will be for
a given placement.
Two ways of quickly improving CTR is by removing
keywords with low click through rates from your ad
groups or writing more compelling ad copy.

9. Wikimotive is dedicated to providing the latest Social Media
Marketing, Facebook Marketing, and Search Engine optimization
techniques to businesses and persons looking to enhance their
online marketing presence.
http://www.wikimotive.net

10. Wikimotive is dedicated to providing the latest Social Media
Marketing, Facebook Marketing, and Search Engine optimization
techniques to businesses and persons looking to enhance their
online marketing presence.
http://www.wikimotive.net