This document discusses key metrics for optimizing pay-per-click advertising campaigns: click-through rate (CTR), cost per click (CPC), and conversion rate. It explains that CTR is affected by ads and keyphrases but not landing pages. CPC is practically synonymous with bid prices. Conversion rate is impacted by keyphrases, ads, and landing pages. The document stresses that these metrics should be treated independently to maximize campaign profitability.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
You don’t have to be in pay-per-click (PPC) advertising for long to understand the importance of keyword match types.In this article, we’ll explain what keyword match types are, how they differ, and most importantly, we’ll show you how to use the different Ads match types to improve your PPC campaign.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
You don’t have to be in pay-per-click (PPC) advertising for long to understand the importance of keyword match types.In this article, we’ll explain what keyword match types are, how they differ, and most importantly, we’ll show you how to use the different Ads match types to improve your PPC campaign.
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
Are You Making These Costly Mistakes in PPC Advertising?ProfitInfo.Com
Discover how to avoid expensive common mistakes made in pay per click advertising (Google Ads, Bing Ads (Yahoo / Microsoft Adcenter and other PPC ad platforms), to slash your PPC campaign costs and to maximize conversion rates, ROI, and profit!
How to create google ads campaign in simple steps to know more details - contact digital planet club one of the best digital marketing agencies- http://www.digitalplanetclub.com/
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
Want to earn money with Pay-per-click (PPC) Advertising? PPC advertising is the best and most reliable way to boost your website monetization. With this online advertising model, advertisers get the advantage of advancing their marketing tactics by paying each time users click on their online advertisement. Paid search ads are one of the common types of PPC ads. So, without wasting any further time, let’s dive into today’s blog topic – How to earn money with Pay-per-click (PPC) advertising?
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
Are You Making These Costly Mistakes in PPC Advertising?ProfitInfo.Com
Discover how to avoid expensive common mistakes made in pay per click advertising (Google Ads, Bing Ads (Yahoo / Microsoft Adcenter and other PPC ad platforms), to slash your PPC campaign costs and to maximize conversion rates, ROI, and profit!
How to create google ads campaign in simple steps to know more details - contact digital planet club one of the best digital marketing agencies- http://www.digitalplanetclub.com/
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
Want to earn money with Pay-per-click (PPC) Advertising? PPC advertising is the best and most reliable way to boost your website monetization. With this online advertising model, advertisers get the advantage of advancing their marketing tactics by paying each time users click on their online advertisement. Paid search ads are one of the common types of PPC ads. So, without wasting any further time, let’s dive into today’s blog topic – How to earn money with Pay-per-click (PPC) advertising?
Six Strategies to Help Maximize Your PPC Advertising in 2024Nirvana Canada
Marketers use many clever tools to get their products or services in front of the right eyes: content marketing, search engine optimization (SEO), email marketing, social media marketing, and affiliate marketing.
Simple adwords by mahesh gangurde with lt's digitalGangurde Mahesh
Let's Digital is a digital marketing company of Mr. Mahesh Gangurde based in Mumbai, India. We believe, great performance is produced with Passion and Perseverance. And that’s what who Am I!
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
The PPC Audit report is a sample of what our clients can expect at the start of any PPC Management campaign effort. We will identify all weak areas of the campaign and we provide a summary of detailed recommendations about what we intend to do to solve these challenges and improve the campaign. Once these recommendations are approved we move quickly to implement them. If you would like a campaign audit conducted by proven PPC experts
Contact us today at (800) 419-8575 or visit our website at
www.mobileseopros.com/ppc-management-services/
When it comes to Google Ads, effective paid search management is essential. Negative keywords help you fine-tune the keywords in your campaign to maximize ad relevance, fully optimize your ad, and therefore, boost your return on investment (ROI).
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
How Many Ads Should Be Implemented Per Ad Group_ (1).pdfAnna Miller
By reading this article, you get to know about How Many Ads Should Be Implemented Per Ad Group? to maintain the balance in your PPC campaign. Google suggests running at least 3 quality ads per group. Click here to know more about the Google Ads Campaign Management Strategies.
What do you know about search engine marketing (SEO)jishavijayan70
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Ethnobotany and Ethnopharmacology:
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Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2024.06.01 Introducing a competency framework for languag learning materials ...
Pay per click publication
1. Pay Per Click
Paid Search Advertising Setup and Optimization
To practically gauge the success or failure of a pay per click account, advertisers need to
understand certain metrics and what they mean. Here is a simplified account on pay per click
campaign optimization, focused on three factors – keyphrases, ads, and landing pages – and
three metrics – click-through rate, cost per click, and conversion rate.
Keyphrases, Ads, and Landing Pages
Good accounts optimize keyphrases, ads, and landing pages. This is somewhat of an abbreviation for different
reasons. For example, “keyphrases” could more accurately be referred to as “keyphrase matches,” since an ad
gets shown for different query matches and not necessarily different keyphrases, and ads and landing pages
could be broken into more elements, since these terms encompass separate important factors. These three
elements, however, provide a good basis.
A user makes a query, your keyphrases determine whether an ad is shown, the ad determines whether the user
sees the landing page, and the landing page determines whether the user makes a transaction.
Click-Through Rate (CTR)
CTR is affected by keyphrases and ads, landing pages have very little if anything to do with this metric. Given
constant keyphrases, an improvement in CTR means that ad text or position has “improved.” “Improved” means
the ad text captures the attention of the user better, offers something the user is interested in, or is in a higher
position. This does not mean that the ad is more profitable. Given constant ads, an improvement in CTR means
that keyphrases are more relevant to ads or new keyphrases are tapping into a more interested group of
searchers. This also does not mean that the ad is more profitable.
Advertisers who are looking to improve their campaign’s CTR and who have a profitable conversion rate are
trying to get their ads to do more work for them, getting more users to the landing page and possibly reducing
costs in Adwords. Advertisers might also use CTR as a general indicator of a landing page’s conversion rate.
Roughly, if an ad accurately describes what is on a landing page, this might be an acceptable assumption, but
advertisers really shouldn’t rely on this assumption. CTR and conversion rate should be treated as independent
metrics. Advertisers might also try to improve CTR to reduce costs in Adwords since this is a factor in an ad’s
quality score. The relation here is also complicated. Generally, the goal is to find more specific or less
competitive keyphrases, or write better ad text.
If a keyphrase-ad-landing page combination is profitable, advertisers might try to improve click-through rates. If
the combination is not profitable, advertisers should focus on decreasing cost-per-click or increasing conversion
rates.
Cost Per Click (CPC)
For most pay per click programs, cost per click is practically synonomous with bid. Google Adwords complicates
this picture with the quality score. Advertisers can reduce their average CPC without lowering bids by improving
click-through rates, making good landing pages, and writing good ads.
Elite Media Marketing / 856.671.1040 / info@elitemediaus.com / www.elitemediaus.com
2. Pay Per Click
Paid Search Advertising Setup and Optimization
If an advertiser has a non-profitable keyphrase-ad-landing page combination, he/she might choose to try to
lower his/her CPC. The easiest and best way to do this, even in Adwords, is to lower bids. An advertiser in
Adwords could then try to increase their quality score from a profitable position, increasing their bid if the
quality score is improved enough to make higher positions more profitable.
An advertiser with a profitable keyphrase-ad-landing page combination might choose to raise their CPC to make
the combination more profitable. When doing this, the advertiser should assume that being in a higher ranking
position will not increase conversion rates. There are arguments against this. There are arguments that being in
a lower ranking position will increase conversion rates because the user is more likely to be browsing ad text to
find what they really want instead of just clicking on the first thing he/she sees. Generally, it is best to assume
that CPC and conversion rates are independent metrics. A lot of companies with stars in their eyes, wishing to be
number one for their industry term and looking to increase traffic forget this. Sometimes (most of the time
because the bidding systems in Adwords and Overture cause people to overbid), it is more profitable to be in a
lower position. Unless there is some other value that is not represented in the numbers (brand recognition
might have a value that isn’t represented in conversion calculations), an advertiser should look to see what CPC
maximizes profits and not pay attention to the voice in their head that says they should be number one. Pay per
click advertising is (could be even more if Adwords released the details of their ranking system) very
mathematical. In a world where people had time and energy, algorithms could probably be created to find ideal
bids by taking profit as a function of bids and finding the bid that maximizes profit (using calculus). If there was a
bid management tool that did this, I would buy it right quick.
Conversion Rate
Keyphrases, ads, and landing pages all affect conversion rates. An advertiser should always be trying to improve
conversion rates. This statement needs some qualification. An advertiser can often increase conversion rates by
writing ad text that qualifies the user as someone who is more likely to make a transaction – essentially lowering
click through rates. If a keyphrase-ad-landing page combination is unprofitable, this is a good strategy. If a
keyphrase-ad-landing page combination is profitable, this might not be a good strategy. In this case increasing
the conversion rate could increase return on investment, but decrease overall profit. Similar reasoning exists for
keyphrases. An advertiser could be missing out on good advertising opportunities if they are too selective, not
broad enough, in their keyphrase list.
This aside, given constant keyphrases and ads, an advertiser should always be modifying a site to increase
conversion rates. This means creating content that is directly relevant to what the user is searching for and
easing the transaction process. This entails establishing trust with the user and making the user confident that
he/she is getting what they want at a cost that is better than what they’d get anywhere else.
Conclusion
Conversion rate, cost per click, and click-through rate are three major metrics to gauge the success of or to
improve a pay per click campaign. Most advertisers don’t look at these metrics correctly or get sucked into the
belief that they’re interdependent. These metrics should be treated separately for increasing the profitability of
a campaign. How they should be treated depends on the profitability of the campaign’s keyword-ad-landing
page combinations.
Elite Media Marketing / 856.671.1040 / info@elitemediaus.com / www.elitemediaus.com