Trada's Search Alliance Webinar

http://trada.com http://trada.com/blog @trada November 10, 2010 Welcome and thank you for coming to Trada Webinar: Navigating the Yahoo/Microsoft Search Alliance http://trada.com http://trada.com/blog @trada

Meet Brandon Hess & Patty Baragar Patty Brandon Freddie Barbie

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Alliance – Why try Yahoo and Bing now? ,[object Object],[object Object]

An Overview of The Yahoo/ Microsoft Search Alliance http://trada.com http://trada.com/blog @trada

Search Alliance – What Does it MEAN?! SearchAlliance ,[object Object],[object Object]

Search Alliance Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Alliance – All or Nothing Did you know? All Search Alliance campaigns show on Yahoo and Bing

Search Alliance – What Does it MEAN!? ,[object Object],[object Object],[object Object],[object Object]

Search Alliance – What Does it MEAN!? ,[object Object],[object Object],[object Object]

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Platform Differences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Platform Differences – Match Types ,[object Object],[object Object],Yahoo: Basic and advanced matching.

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Changing Metrics ,[object Object]

Changing Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Three Post-Search Alliance Tips http://trada.com http://trada.com/blog @trada

Three Post-Search Alliance Tips ,[object Object],[object Object],[object Object]

Microsoft adCenter: Tips for Today http://trada.com http://trada.com/blog @trada

Tips: Underused Functions in adCenter ,[object Object]

Tips: Underused Functions in adCenter 2. Ad Network Settings

Tips: Underused Functions in adCenter 3. Download AdCenter Desktop

http://trada.com http://trada.com/blog @trada How Trada Works

You Can Also Use Trada The problem : Paid search is hard, requires skill and meticulous. Writing and continually optimizing different paid search campaigns for each major ad network is time consuming. The solution : Get a crowd of experts to work together on your campaign. Trada makes paid search easy. With Trada’s Marketplace you’ll save time and benefit from the wisdom of the crowd working on your campaign. http://trada.com http://trada.com/blog @trada

You Can Also Use Trada Trada’s crowdsourced model puts dozens of certified experts to work on your campaigns at the same time. http://trada.com http://trada.com/blog @trada

Questions? Let’s Hear Them! http://trada.com http://trada.com/blog @trada

How to Contact Trada Patty Baragar Marketing Coordinator Email me at pbaragar@trada.com www.trada.com Bill Adkins VP of Sales Email me at badkins@trada.com www.trada.com http://trada.com http://trada.com/blog @trada If you have paid search questions or want a copy of the presentation: If you have questions about working with Trada:

Trada's Search Alliance Webinar

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