Google Quality Score & the PPC Black Hole
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The document discusses Google Quality Score and how to optimize paid search campaigns. It explains that Quality Score is determined by various factors like click-through rate and landing page relevancy. It recommends restructuring accounts and ad groups to keep Quality Score high. Other tips include using bid placement to control ad position, focusing campaign structure, optimizing ad copy and match types, and ongoing campaign optimization.
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This wil guide you about Quality score and What is quality score in Google Adwords & importance of quality score in ad ranking in google adwords
What is quality score in google adwords
This ppt will show you important points to keep in mind while creating campaigns on google adwords, like quality score,keyword match types etc.
AdWords Key to Success from Pico Digital
From Samantha Bedford (Pico Digital)
In the 15 years I have been in the industry the main element I find when auditing paid search campaigns is that the foundation is poor. When speaking about foundation I am talking about the structure of your campaigns, adgroups and match types, and how they have been grouped to ensure each ad is relevant to the keyword and landing page.
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- 1. Google Quality Score & The PPC Black Hole
- 7. DANGER! The Drop Zone The Drop Zone If you bid between the average CPC and the minimum bid, your position will drop like a stone so if position is important, bid more. You won’t pay more unless bidding increases.
- 18. This will activate it for all ad groups on default setting of “any” for position preference
- 19. Set the position preference you wish
- 32. Don’t pay for keywords that aren’t relevant… … use the search query report to find and negative match them
- 33. Create additional adgroups containing new targeted terms… … or add them to existing campaigns to increase relevance & lower cost
- 34. Focus, change, add, and remove ad creative… … don’t just let it ride
- 35. Wash, Rinse, Repeat Shine
- 36. THANK YOU! [email_address] http://www.seshet.co.uk http://www.linkedin.com/profile?viewProfile=&key=10335408 http://www.seo-chicks.com http://www.twitter.com/JudithLewis