This document provides an overview of landing page psychology and optimization. It includes sections on the blueprint of an effective landing page, including key elements like headlines, images, calls to action, value propositions, and testimonials. It also discusses psychological factors like urgency, credibility, trust, and the psychology of color and writing in landing pages. The document concludes with examples of landing pages that could benefit from optimization and proposes Trada as a solution to manage paid search campaigns and landing pages.

1. Psychology of Landing Pages
Trada Paid Search

2. Blueprint of a Tweet
#LANDINGPAGEPSYCH

3. Meet Your Landing Page
Psychologists
Brandon Hess Elaine Ellis
Account Manager Marketing Manager

4. HEADLINE IMAGE
CLIENT
CALL TO ACTION
LOGOS
VALUE
PROPOSITION
TESTIMONIAL
Blueprint of a
Landing Page

5. Credibilit
Value
y
Urgency Trust

7. URGENCY

8. URGENCY
Limited
Free
Time
Shipping
Offers
Limited
Countdowns
Quantities

9. Urgency

10. Urgency

11. VALUE

12. Value
Free Discounts/
Content Savings
Free
Free Trials Consultation

13. Value

14. Value

15. CREDIBILITY

16. CREDIBILITY
Social
Testimonials
Proof
Client Logos Awards

17. Credibilit
y

18. Value
Credibility

19. TRUST

20. Trust
Memberships Verification
Media Logos Design

21. Trust
Trust
Credibility

22. PSYCHOLOGY
OF COLOR

23. Photo Courtesy of KissMetrics

24. More Psych 101

25. The Psychology of Time
Photo Courtesy of KissMetrics

26. PSYCHOLOGY OF
WRITING
You benefit
NOT: People can benefit
You’ll have teeth that are three shades whiter
NOT: Crest Whitestrips can increase teeth
three shades whiter

27. Landing Pages
That Need Help

30. Landing Page Solutions

31. Here’s where we take two
minutes to tell you that Trada
can run your SEM campaign
for you and optimize for
Quality Score...
... and it doesn’t cost any more
than if you were to do search
marketing yourself.
trada.com

32. Trada has a large, global crowd of certified
paid search experts who do SEM for you.
trada.com

33. Multiple experts work
on your campaign at
the same time.
You get:
Diversity of thinking
Constant optimization
Multiple ad networks
trada.com

34. and they already know how to
maintain Quality Score!
trada.com

35. Time for questions!
For more information or to schedule a demo, email
elaine@trada.com
trada.com