The document discusses how small and medium sized businesses can use crowdsourcing to develop engaging and unique content for marketing purposes in a scalable and affordable way. It notes that crowdsourcing involves handing tasks traditionally done by employees to a large group of people. The discussion focuses on how SMB marketers can leverage crowdsourcing to generate different types of content, communicate effectively with workers, maintain a consistent voice, compare costs to in-house teams, ensure work is high quality, and distribute created content across multiple channels.

1. TRADA PRESENTS
The Marketing Department of the
Future: Crowdsourcing Content and
Distributing Across Channels
Wednesday, October 12, 2011

2. $25
#SMBCrowdsourcing
trada.com
Wednesday, October 12, 2011

3. Mark Chatow
VP of Marketing, Servio
@markchatow
Mark was a founder and VP Sales & Marketing at Roundhouse, Inc. a consumer electronics
accessories company he took from a start-up to #25 on the Inc. 500, with more than $60 million in
revenue when it was sold. He has been a speaker at venues including Content Marketing World, SES
SF, Inc. 500 Conferences, and USC’s Marshall School of Business.
Mark earned a B.A. degree from San Diego State University, Magna Cum Laude, and a J.D. from the
University of Southern California. He enjoys taking calculated risks, and took first place in a $50,000
“winner-takes-all” blackjack tournament at the Hard Rock Las Vegas.
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephy
trada.com
Wednesday, October 12, 2011

4. Tatiana Josephy
Product Manager, Crowdflower
@tatianajosephy
Tatiana Josephy is the Product Manager at CrowdFlower, a crowdsourcing Internet company that
breaks large digital projects into small tasks and distributes them to workers around the world. After
graduating from Princeton in 2007, Tatiana honed her online marketing skills as the Senior Marketing
Manager at DonorsChoose.org.
Since joining CrowdFlower, she has managed the execution of of high quality content generation jobs
across an elastic labor force of over 1 million workers!
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephy
Wednesday, October 12, 2011

5. You’re a
marketer.
Wednesday, October 12, 2011

6. You need a
content strategy
that is scalable and
affordable, and that
considers the realities
of search and
engagement trends.
Wednesday, October 12, 2011

7. You need content that is
engaging, shareable, and unique.
Wednesday, October 12, 2011

8. But you’re a
small team, so
how can you
accomplish
this?
Wednesday, October 12, 2011

9. Definition of terms:
Crowdsourcing:
the process of handing tasks
traditionally performed by
one person to a crowd of
people
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephy
Wednesday, October 12, 2011

10. Lower
cost
Wide
range of
talent
Diversity
of Fast
thinking results
Simplified
hiring
Wednesday, October 12, 2011

11. As an SMB marketer,
what kind of content
do I need?
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephy
Wednesday, October 12, 2011

12. How can I
communicate with
the workers to get
the best results?
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephy
Wednesday, October 12, 2011

13. How do I keep the
voice consistent?
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephy
Wednesday, October 12, 2011

14. How much does it
cost, compared to
hiring in-house?
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephy
Wednesday, October 12, 2011

15. How can I guarantee
that it doesn’t just
create more work for
me (i.e. editing after
work is delivered)?
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephy
Wednesday, October 12, 2011

16. What can I do with
my content now that
it’s created, to get the
most out of my
investment?
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephy
Wednesday, October 12, 2011

17. THURSDAY, OCT 20, 12:15PM EASTERN
Right Brains On Demand:
Crowdsourcing Video
Putting together effective web videos to market brands and products is a challenge for SMB
marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the
crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs.
They'll weigh in on which companies should have a marketing video strategy, what type of content
gets results, and how to successfully use crowdsourcing to get what you want out of video
marketing - without the crippling cost of a creative agency or in-house video team.
Fergus Dyer-Smith Peter LaMotte,
Co-Founder, CEO President,
Wooshii.com GeniusRocket.com
Anna Sawyer,
Marketing Manager,
Trada.com
Wednesday, October 12, 2011

18. Wednesday, October 12, 2011

19. QUESTIONS! Want more info?
dranda@trada.com
Mark Chatow Tatiana Josephy
Product Manager,
VP of Marketing
Crowdflower
Servio
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephy
Wednesday, October 12, 2011