This document summarizes a presentation about scaling analytics in a maturing organization. It discusses focusing initially on data infrastructure, integrity, access and visualization. As the organization grows, processes need to change from everyone accessing data as needed to assigning roles like analysts and business users. Getting buy-in for changes requires pre-research and collaboration. Solutions should be shipped as minimum viable products and improved iteratively. Empowering others involves creating transparent processes and frameworks for teams to self-govern requests. The overall goal is to start with basic functionality and expand the system as the organization matures.
How to use your data science team: Becoming a data-driven organizationYael Garten
Talk given at Strata Hadoop World conference March 2016.
http://conferences.oreilly.com/strata/hadoop-big-data-ca/public/schedule/detail/48305
In this talk we review the culture, process and tools needed for a data driven organization. We review an example of how companies like LinkedIn use data to make business decisions, and then walk through the culture, process, and tools needed to foster this. We review the spectrum of data science used within an organization and explore organizational needs, such as the democratization of data via self-serve data platforms for experimentation, monitoring, and data exploration, as well as the challenges that come with such systems. Participants leave this session with the ability to identify opportunities for data scientists to contribute within their organization and with an understanding of what investments are needed to drive transformation into a data-driven organization.
The pioneers in the big data space have battle scars and have learnt many of the lessons in this report the hard way. But if you are a general manger & just embarking on the big data journey, you should now have what they call the 'second mover advantage’. My hope is that this report helps you better leverage your second mover advantage. The goal here is to shed some light on the people & process issues in building a central big data analytics function
How 3 trends are shaping analytics and data management Abhishek Sood
Explore how 3 current trends are shaping modern data environments and learn about the impact of non-relational databases, big data, cloud data integration, self-service analytics, and more.
How to use your data science team: Becoming a data-driven organizationYael Garten
Talk given at Strata Hadoop World conference March 2016.
http://conferences.oreilly.com/strata/hadoop-big-data-ca/public/schedule/detail/48305
In this talk we review the culture, process and tools needed for a data driven organization. We review an example of how companies like LinkedIn use data to make business decisions, and then walk through the culture, process, and tools needed to foster this. We review the spectrum of data science used within an organization and explore organizational needs, such as the democratization of data via self-serve data platforms for experimentation, monitoring, and data exploration, as well as the challenges that come with such systems. Participants leave this session with the ability to identify opportunities for data scientists to contribute within their organization and with an understanding of what investments are needed to drive transformation into a data-driven organization.
The pioneers in the big data space have battle scars and have learnt many of the lessons in this report the hard way. But if you are a general manger & just embarking on the big data journey, you should now have what they call the 'second mover advantage’. My hope is that this report helps you better leverage your second mover advantage. The goal here is to shed some light on the people & process issues in building a central big data analytics function
How 3 trends are shaping analytics and data management Abhishek Sood
Explore how 3 current trends are shaping modern data environments and learn about the impact of non-relational databases, big data, cloud data integration, self-service analytics, and more.
Slides: Enhance Communication and Productivity with a Universal Business Glos...DATAVERSITY
Companies are expanding their information systems beyond relational databases to incorporate big data and cloud deployments, creating hybrid configurations. Database professionals have the challenges of managing multiple data sources and running queries for analytics against diverse databases in these complex environments.
Struggling with achieving a common business language? Follow a proven, tested plan to get your business aligned.
Inconsistent use of business terms is a serious business problem – but we can’t build business glossaries from scratch. Effective communication is the key to business success. Misunderstandings caused by incorrect interpretation of business data increase the risk of expensive errors and expose huge business risks. Many glossary initiatives have started and stopped because they did not have an effective process and template structure for developing a commonly accepted vocabulary of business terms. Gone are the days where organizations can manually develop a business glossary from scratch.
You can save tremendous time and cost in developing an effective business glossary via a Universal Business Glossary. One way to resolve this problem is to jump-start the business glossary initiative. Quickly and efficiently establishing a Universal Business Glossary™ delivers the collection and definitions of the most important business terms in the organization. A Universal Business Glossary™ addresses the need to provide clarification, structure, and content, while providing a tremendous jump-start to any business glossary initiative.
In this presentation we will show how an organization can leverage powerful solutions and approaches to:
• Accelerate the creation of a business glossary
• Effectively design, build, and implement a business glossary
• Use a proven standardized business vocabulary
• Leverage quality and proven templates for business terms and definitions
• Visualize the connections between business terms, policies, rules, and technical metadata
Against the backdrop of Big Data, the Chief Data Officer, by any name, is emerging as the central player in the business of data, including cybersecurity. The MITCDOIQ Symposium explored the developing landscape, from local organizational issues to global challenges, through case studies from industry, academic, government and healthcare leaders.
Joe Caserta, president at Caserta Concepts, presented "Big Data's Impact on the Enterprise" at the MITCDOIQ Symposium.
Presentation Abstract: Organizations are challenged with managing an unprecedented volume of structured and unstructured data coming into the enterprise from a variety of verified and unverified sources. With that is the urgency to rapidly maximize value while also maintaining high data quality.
Today we start with some history and the components of data governance and information quality necessary for successful solutions. I then bring it all to life with 2 client success stories, one in healthcare and the other in banking and financial services. These case histories illustrate how accurate, complete, consistent and reliable data results in a competitive advantage and enhanced end-user and customer satisfaction.
To learn more, visit www.casertaconcepts.com
Targeting towards the health and human services communities, this presentation covers the importance of a data-driven culture, how to identify areas where data can be used to innovate and how to recognize the operational processes you must have in place to fully utilize your data.
Joe Caserta presents his vision of the future of Big Data in the Enterprise.
At the recent Harrisburg University Analytics Summit II, Joe Caserta gave this engaging presentation to Summit attendees including fellow academics, strategists, data scientists and analysts.
Figuring out how to manage all of your business’ information can be a daunting task. Whether it’s paper, electronic documents or storage, using this eBook to you can understand what you can do to get it all under control.
Joe Caserta's 2016 Data Summit Workshop "Introduction to Data Science with Hadoop" on May 9, expanded on his Intro to Data Science Workshop held at last year's Summit. Again, Joe presented to a standing-room only audience with a focus on the data lake, governance and the role of the data scientist.
For more information on Caserta Concepts, visit our website: http://casertaconcepts.com/
An overview of the quantitative and qualitative data provided by live chat, and how to measure the sales, marketing, and customer support ROI of a chat widget.
Building New Data Ecosystem for Customer Analytics, Strata + Hadoop World, 2016Caserta
Caserta Concepts Founder and President, Joe Caserta, gave this presentation at Strata + Hadoop World 2016 in New York, NY. His session covers path-to-purchase analytics using a data lake and spark.
For more information, visit http://casertaconcepts.com/
Estimating the Total Costs of Your Cloud Analytics PlatformDATAVERSITY
Organizations today need a broad set of enterprise data cloud services with key data functionality to modernize applications and utilize machine learning. They need a platform designed to address multi-faceted needs by offering multi-function Data Management and analytics to solve the enterprise’s most pressing data and analytic challenges in a streamlined fashion. They need a worry-free experience with the architecture and its components.
Integrating the CDO Role Into Your Organization; Managing the Disruption (MIT...Caserta
The role of the Chief Data Officer (CDO) has become integral to the evolution needed to turn a wisdom-driven company into an analytics-driven company. With Data Governance at the core of your responsibility, moving the innovation meter is a global challenge among CDOs. Specifically the CDO must:
• Provide a single point of accountability for data initiatives and issues
• Innovate ways to use existing data and evangelize a data vision for the organization
• Support & enforce data governance policies via outreach, training & tools
• Work with IT to develop/maintain an enterprise data repository
• Set standards for analytical reporting and generate data insights through data science
In this session, Joe Caserta addresses real-word CDO challenges, shares techniques to overcome them, manage corporate disruption and achieve success.
Deloitte Technology Media and Telecommunications Predictions 2016David Graham
Welcome to the 2016 edition of Deloitte’s predictions for the Technology, Media, and Telecommunications (TMT) sectors. These Predictions reveal the perspectives gained from hundreds of conversations with industry leaders, and tens of thousands of consumer interviews across the globe
Driving growth in Indian manufacturing industry Sumit Roy
Indian manufacturing is just perfectly poised to Unlocking the transformation value with technology .While businesses understand that in order to build an organisation that is agile and suited to withstand current market and economic volatilities, there are several things to be considered before taking a digital leap. More than just a strategy for any individual technology trend or for combining more than one of them, companies need a systematic approach to adopt technologies in a holistic fashion. The industry trends and challenges primarily drive the appropriate selection of technology solutions, which need to be fine-tuned to a company’s needs based on its scale, capabilities and its specific issues. This joint CII-PwC report takes a closer look at two industries in particular, manufacturing and infrastructure, and tries to decode the prevalent challenges in these two sectors, the kind of initiatives being taken to drive growth and development, and how IT adoption is playing an important role to overcome these challenges
Implementing productivity models helps in the understanding of Software Development Economics, which up to now is not entirely clear. Most organizations believe that the only way to achieve improvements is lowering software rates. With a background of three years of statistical data from large multinational clients, LEDAmc presented at UKSMA 2012 Conference a study showing how the relationship between software rates and cost per function point differs from what could be expected, sometimes even far from expected. The experience gained by LEDAmc through the implementation of software productivity models over the last two years brings new and updated insights to this study, which will be presented during the conference.(IT Confidence 2014, Tokyo (Japan))
Slides: Enhance Communication and Productivity with a Universal Business Glos...DATAVERSITY
Companies are expanding their information systems beyond relational databases to incorporate big data and cloud deployments, creating hybrid configurations. Database professionals have the challenges of managing multiple data sources and running queries for analytics against diverse databases in these complex environments.
Struggling with achieving a common business language? Follow a proven, tested plan to get your business aligned.
Inconsistent use of business terms is a serious business problem – but we can’t build business glossaries from scratch. Effective communication is the key to business success. Misunderstandings caused by incorrect interpretation of business data increase the risk of expensive errors and expose huge business risks. Many glossary initiatives have started and stopped because they did not have an effective process and template structure for developing a commonly accepted vocabulary of business terms. Gone are the days where organizations can manually develop a business glossary from scratch.
You can save tremendous time and cost in developing an effective business glossary via a Universal Business Glossary. One way to resolve this problem is to jump-start the business glossary initiative. Quickly and efficiently establishing a Universal Business Glossary™ delivers the collection and definitions of the most important business terms in the organization. A Universal Business Glossary™ addresses the need to provide clarification, structure, and content, while providing a tremendous jump-start to any business glossary initiative.
In this presentation we will show how an organization can leverage powerful solutions and approaches to:
• Accelerate the creation of a business glossary
• Effectively design, build, and implement a business glossary
• Use a proven standardized business vocabulary
• Leverage quality and proven templates for business terms and definitions
• Visualize the connections between business terms, policies, rules, and technical metadata
Against the backdrop of Big Data, the Chief Data Officer, by any name, is emerging as the central player in the business of data, including cybersecurity. The MITCDOIQ Symposium explored the developing landscape, from local organizational issues to global challenges, through case studies from industry, academic, government and healthcare leaders.
Joe Caserta, president at Caserta Concepts, presented "Big Data's Impact on the Enterprise" at the MITCDOIQ Symposium.
Presentation Abstract: Organizations are challenged with managing an unprecedented volume of structured and unstructured data coming into the enterprise from a variety of verified and unverified sources. With that is the urgency to rapidly maximize value while also maintaining high data quality.
Today we start with some history and the components of data governance and information quality necessary for successful solutions. I then bring it all to life with 2 client success stories, one in healthcare and the other in banking and financial services. These case histories illustrate how accurate, complete, consistent and reliable data results in a competitive advantage and enhanced end-user and customer satisfaction.
To learn more, visit www.casertaconcepts.com
Targeting towards the health and human services communities, this presentation covers the importance of a data-driven culture, how to identify areas where data can be used to innovate and how to recognize the operational processes you must have in place to fully utilize your data.
Joe Caserta presents his vision of the future of Big Data in the Enterprise.
At the recent Harrisburg University Analytics Summit II, Joe Caserta gave this engaging presentation to Summit attendees including fellow academics, strategists, data scientists and analysts.
Figuring out how to manage all of your business’ information can be a daunting task. Whether it’s paper, electronic documents or storage, using this eBook to you can understand what you can do to get it all under control.
Joe Caserta's 2016 Data Summit Workshop "Introduction to Data Science with Hadoop" on May 9, expanded on his Intro to Data Science Workshop held at last year's Summit. Again, Joe presented to a standing-room only audience with a focus on the data lake, governance and the role of the data scientist.
For more information on Caserta Concepts, visit our website: http://casertaconcepts.com/
An overview of the quantitative and qualitative data provided by live chat, and how to measure the sales, marketing, and customer support ROI of a chat widget.
Building New Data Ecosystem for Customer Analytics, Strata + Hadoop World, 2016Caserta
Caserta Concepts Founder and President, Joe Caserta, gave this presentation at Strata + Hadoop World 2016 in New York, NY. His session covers path-to-purchase analytics using a data lake and spark.
For more information, visit http://casertaconcepts.com/
Estimating the Total Costs of Your Cloud Analytics PlatformDATAVERSITY
Organizations today need a broad set of enterprise data cloud services with key data functionality to modernize applications and utilize machine learning. They need a platform designed to address multi-faceted needs by offering multi-function Data Management and analytics to solve the enterprise’s most pressing data and analytic challenges in a streamlined fashion. They need a worry-free experience with the architecture and its components.
Integrating the CDO Role Into Your Organization; Managing the Disruption (MIT...Caserta
The role of the Chief Data Officer (CDO) has become integral to the evolution needed to turn a wisdom-driven company into an analytics-driven company. With Data Governance at the core of your responsibility, moving the innovation meter is a global challenge among CDOs. Specifically the CDO must:
• Provide a single point of accountability for data initiatives and issues
• Innovate ways to use existing data and evangelize a data vision for the organization
• Support & enforce data governance policies via outreach, training & tools
• Work with IT to develop/maintain an enterprise data repository
• Set standards for analytical reporting and generate data insights through data science
In this session, Joe Caserta addresses real-word CDO challenges, shares techniques to overcome them, manage corporate disruption and achieve success.
Deloitte Technology Media and Telecommunications Predictions 2016David Graham
Welcome to the 2016 edition of Deloitte’s predictions for the Technology, Media, and Telecommunications (TMT) sectors. These Predictions reveal the perspectives gained from hundreds of conversations with industry leaders, and tens of thousands of consumer interviews across the globe
Driving growth in Indian manufacturing industry Sumit Roy
Indian manufacturing is just perfectly poised to Unlocking the transformation value with technology .While businesses understand that in order to build an organisation that is agile and suited to withstand current market and economic volatilities, there are several things to be considered before taking a digital leap. More than just a strategy for any individual technology trend or for combining more than one of them, companies need a systematic approach to adopt technologies in a holistic fashion. The industry trends and challenges primarily drive the appropriate selection of technology solutions, which need to be fine-tuned to a company’s needs based on its scale, capabilities and its specific issues. This joint CII-PwC report takes a closer look at two industries in particular, manufacturing and infrastructure, and tries to decode the prevalent challenges in these two sectors, the kind of initiatives being taken to drive growth and development, and how IT adoption is playing an important role to overcome these challenges
Implementing productivity models helps in the understanding of Software Development Economics, which up to now is not entirely clear. Most organizations believe that the only way to achieve improvements is lowering software rates. With a background of three years of statistical data from large multinational clients, LEDAmc presented at UKSMA 2012 Conference a study showing how the relationship between software rates and cost per function point differs from what could be expected, sometimes even far from expected. The experience gained by LEDAmc through the implementation of software productivity models over the last two years brings new and updated insights to this study, which will be presented during the conference.(IT Confidence 2014, Tokyo (Japan))
Information and Communication Technology (ICT) is not limited to software development, mobile apps and ICT service management but percolates into all kind of products with the so-called Internet of Things.
ICT depends on software where defects are common. Developing software is knowledge acquisition, not civil engineering. Thus knowledge might be missing and consequently leading to defects and failures to perform. In turn, operating ICT products involves connecting ICT services with human interaction, and is error-prone as well. There is much value in delivering software without defects. However, up to now there exists no agreed method of measuring defects in ICT. UML sequence diagrams is a software model that describes data movements between actors and objects and allows for automated measurements using ISO/IEC 19761 COSMIC. Can we also use it for defect measurements that allows applying standard Six Sigma techniques to ICT by measuring both functional size and defect density in the same model? It allows sizing of functionality and defects even if no code is available. ISO/IEC 19761 measurements are linear, thus fitting to sprints in agile development as well as for using statistical tools from Six Sigma.(IT Confidence 2014, Tokyo (Japan))
The True Cost of Open Source Software: Uncovering Hidden Costs and Maximizing...ActiveState
If you have researched open source software, even just a little, you’ve likely
encountered two distinct worldviews: believers and skeptics. Believers celebrate open source as free, collaborative code. In this paradigm, open source software isn’t just a free licensing model; it is a movement for building better, more flexible software.
But, that’s just one side of the story. Open source skeptics raise compelling counterarguments for why open source software and the enterprise don’t mix.
So, where does this leave you, especially if you are tasked with deciding whether or
not to implement open source software in your organization? In this paper we’ll delve
deep into both arguments and provide practical tools to help you decide whether or
not open source software will be a good return on your company’s investment. We’ll
also present solutions for bridging the gap between “believers” and “skeptics” in your
organization, and for reducing risks that go hand-in-hand with running open source
software in the enterprise.
In an IT context companies struggling to increase profits and often view IT as a necessary evil: one that consumes resources rather contributes to the bottom line. These organizations often don’t see value in data collection analysis or benchmarking either. However, IT can be a significant contributor when IT decisions are made after measuring and estimating both cost and return. IT data collection analysis and benchmarking continue to improve the cost of IT systems and help make decisions regarding where to spend money to stop the bleeding. As such, repeatable processes for estimating cost, schedule and risk will be addressed along with the “iron triangle” of software. The Iron Triangle looks at issues of cost, schedule, scope and quality and helps determine what must give when client increases scope, reduces schedule or reduces budget.
Additionally this presentation will address the risk adjusted Total Cost of Ownership and return an IT investment along with its consistency with long-range investment and business strategy of an organization measured against risk and key technical and performance parameters and technical debt.Finally, since this presentation will address the overriding business concerns: how much value does this software contribute to the business and is the best place to spend the money. (IT Confidence 2013, Rio de Janeiro (Brazil))
Based on the speaker’s experience negotiating and managing many outsourcing contracts using Function Points as a Key Performance Indicator, this presentation describes the pitfalls that can be experienced if one takes too simplistic a view of the meaning and use of Function Point data and suggests ways in which they may be avoided
Starting with a typical outsourcing scenario, and using ISBSG project data, techniques to improve the effectiveness of a Function Point program are demonstrated.
Particular emphasis is made on the importance of setting baselines appropriate to the environment to be measured and deciding how to determine if agreed performance targets are achieved.
The use of statistical analysis beyond just averages, to enable a more sophisticated and pragmatic interpretation of measurement data is demonstrated. The view that a little statistical analysis can actually uncover “lies and damn lies” is offered.
Finally, a template for design of a successful Function Point Program is presented.(IT Confidence 2014, Tokyo (Japan))
The Value of Infrastructure Asset ManagementC.S. Davidson
Christopher W. Toms, P.E., Senior Client Representative at C.S. Davidson, Inc., discusses the benefits of transportation related asset management and the value that optimized asset management creates to identify, maintain and improve municipal infrastructure in the most economical manner.
Almost every Project Management book introduces the project management triangle. Almost every certified Project Manager thinks that she or he understands the relationships between the elements of triangle correctly: “The larger the scope, the more cost and time needed”. However, especially in ICT industry majority of the projects overrun both the budget and schedule, and deliver less functionality than expected. In this presentation we take another look at the project management triangle, to learn how to get more outcomes with spending less money and time.
CTO Summit 2016: Navigating Build vs. Buy at CleverTapCleverTap
The most important question a CTO must answer is whether to build or buy their analytics solution. Sunil Thomas, CEO for CleverTap recently addressed these challenges at the CTO Summit 2016. Learn the key foundation of analytics and how to navigate what platform solution is best for your engineering team.
This presentation will talk about how sizing can be a normalising factor for both estimating, measurement and benchmarking. It will introduce the need for utilise a size measure for both functional as well as non-functional size -utilising the IFPUG method Function Point Analysis (FPA) as well as Software non-functional Assessment Process (SNAP). The presentation will then take the view of estimating to measurement for projects – to benchmarking for organisations utilising industry data as the competitive comparison. The presentation will touch on issues with requirement and how to utilise FPA and SNAP to re-cover this. Accuracy levels of size assessment for estimating. High-level view of other data then size that should be collected – but focus is on sizing as a measure – not a full measurement program.(IT Confidence 2014, Tokyo (Japan))
Innovation is a necessity for B2B companies seeking growth. Yet, even game-changing innovation requires a careful assessment of how much customer value is created and ultimately captured in price. Otherwise, your company loses precious margin and the means to sustain future innovation.
Do you truly know how much value your innovations are providing to your customers?
LeveragePoint is delighted once more to have noted pricing thought-leader and author, Stephan Liozu share his practical experience and techniques for monetizing the differential value of innovation. He will discuss how industry leading companies embed value management into their new product development process.
Learn how to link innovation, customer value and pricing for your new products in 2013.
Increasing the Business Value of Communications: Innovation, Strategy and TrustJeff Zwier
Presentation given at the Melcrum Publishing Strategic Communication Management Summit October 4-6, 2011 in Washington D.C. The presentation describes my evolution of the internal communications approach at DTTL from the remnants of a reactive publishing team in 2009 to a proactive, tightly partnered business line communications team. At its peak, the team had 30 members in four countries. The team was dissolved as part of an organizational restructuring in 2013.
How to successfully implement Business Intelligence into your organisation.
A completely agnostic and independent view from a market leader in delivering technology transformation.
Details on how to build a strategy to successfully execute on and more importantly how to get the business to adopt Business Intelligence into their day to day role.
Essential tool kit for any organisation looking to invest in Business Intelligence.
Snowplow had our debut at the Data Science Festival in London this April. It was a good chance for us to engage with the data science community and learn more about the important work data scientists are doing and how Snowplow best can support this work. We definitely learned a lot and would like to thank everyone who made it by our booth for a chat.
Alex, Snowplow’s Co-Founder and CEO, held a talk on the topic “What makes an effective data team”. He took the well-known concept of Maslow’s Hierarchy of Needs and applied that to the needs of the data team.
Assessment 2:
Description/Focus
Essay
Value
50%
Due Date
Midnight Sunday 2 (Week 12)
Length
2500 words
Task: Human services practitioners work across many domains of practice including direct work with individuals, groups and communities.
1. Critically examine the policy or policies that you consider impact upon a client group and suggest ways that policy could be changed to improve the life outcomes for those with whom you are working.
2. Develop a framework that you would adopt for influencing policy change that aligns with your professional values, standards and ethics.
Presentation: The document will be typed in a word document, 12 pt. Font, 1½ or Double spacing
Assessment criteria:
· Critical analysis of social policy
· Application of theory to practice
· Adherence to academic conventions of writing
(eg referencing; writing style)
· At least 8 references. Format APA 6th referencing.
Running head: NETWORK AND WORKFLOW FOR A DATA ANALYTICS COMPANY 1
NETWORK AND WORKFLOW FOR A DATA ANALYTICS COMPANY 2
Network and Workflow for a Data Analytics Company on Ssports
Student Name Nezar Al Massad
Institution Name Dr. Mark O'Connell
Network and Workflow for a Ddata Analytics Company on Ssports.
A company’s network and workflow play a major roles in its performance and growth. Different companies consist of rely on different networks and workflows depending on the services/tasks they are providing and the number of workers and members of staff. A network tends to connect workers and members of staff at different levels of the company. This network tends to create a good and effective workflow within the company, hence a company network and workflow go hand in hand. When creating a network and a workflow of a company, the workers and members of staff working duration must be considered in order to achieve a company objective (Moretti, 2017).Also, the mode of employment which may be permanent or temporary/laying down of workers within a short period of time, to a large extent determines a company’s network and workflow. The change of an organizational requirement due to growth and expansion creates a need for a company to adapt a new network and workflow. A network in company plays a vital role of guiding how the company should run its operations. Comment by Mark O'Connell: Duration?? Comment by Mark O'Connell: What? Laying down?? Comment by Mark O'Connell: OK so stop educating us about the factors that determine a company’s network and tell us about YOUR network Comment by Mark O'Connell: Too obvious
My company in the world requires data analysts for to perform analysisdata analysis allowing them to and make important strategic decisions and identify opportunities in the market, and therefore data analysts are becoming very important vital to our company. Despite this, there are many companies coming u.
Data Governance in an Agile SCRUM Lean MVP WorldDATAVERSITY
Most of us learned data modeling via a waterfall-driven methodology lens. Yet Agile and other modern development methods have for the most part assumed that data governance is an anti-pattern to just getting things (software) done. Well look at questions such as:
•Are Agile and Data Governance Enemies?
•How can we get stuff done AND get systems delivered?
•And what do we do about existing systems delivered without data governance attention?
We'll also look at how data modeling fits in the answers to these questions.
Learn to Use Databricks for Data ScienceDatabricks
Data scientists face numerous challenges throughout the data science workflow that hinder productivity. As organizations continue to become more data-driven, a collaborative environment is more critical than ever — one that provides easier access and visibility into the data, reports and dashboards built against the data, reproducibility, and insights uncovered within the data.. Join us to hear how Databricks’ open and collaborative platform simplifies data science by enabling you to run all types of analytics workloads, from data preparation to exploratory analysis and predictive analytics, at scale — all on one unified platform.
** Watch the video to accompany these slides: https://www.cloverdx.com/webinars/starting-your-modern-dataops-journey **
- What is "Data Ops" and why should you consider it?
- How to begin your transition to a DevOps and DataOps-style of work
- How agile methodologies, version control, continuous integration or 'infrastructure as code' can improve the effectivity of your teams
- How you can use technology like CloverDX to start with DataOps
Discover how to make your development and data analytics processes more efficient and effective by shifting to a Dev/DataOps approach.
More CloverDX webinars: https://www.cloverdx.com/webinars
Twitter: https://twitter.com/cloverdx
LinkedIn: https://www.linkedin.com/company/cloverdx/
Get a free 45 day trial of the CloverDX Data Management Platform: https://www.cloverdx.com/trial-platform
What are top industry experts saying about privacy regulations, the future of digital analytics, and improving data quality?
What are other leading analytics teams doing to foster success?
What strategies can you implement to improve your analytics implementations?
Answers to these questions help analysts and organizations improve their data quality to create better user experiences, expand their brand influence, and increase revenue.
The best part, you can find answers in this ebook from leaders like James McCormick from Forrester, Adam Greco and Michele Kiss from Analytics Demystified, Krista Seiden from Quantcast, and many others. You will also gain insights from other analytics teams who have shared their personal tips and tricks to hack the analytics problems analysts face daily. You’ll discover how to:
Implement strategies to put the customer first to create better user experiences.
How to improve your data intelligence maturity to increase ROI.
Getting executive buy-in to increase the importance of data quality within your organization.
And so much more.
NTEN Your Analytics doesn't have to be dramatic to be usefulAndrew Patricio
My presentation at the 2024 NTEN conference in Portland, OR. I talk about practical approaches and benefits to deploying your analytics and reporting systems. Three high level themes:
1. Focus on people not the system, in particular make sure you start with hiring someone who understands your data before building your system. Data analytics augments human intuition not replaces it.
2. Make sure you start with your organizational vision to define your business outcomes to define your metrics and analytics to define your data. In other words make sure you are tracking relevant data
3. It is more about evolution not revolution. Data science is incremental not sudden.
BUSINESS INTELLIGENCE (BI) - Definition, Process, and BenefitDipstrategy
have you known what business intelligence is? the process? and also the benefit for your decision making. business intelligence become completely useful information to be a supporting system for decision making
The vast pool of data is a goldmine for all. However, only the information that gives an accurate picture can serve the purpose. As such, learn about the different ways to enhance the success of data scraping like never before. Data extraction is the process of gathering relevant information from different sources. The objective is to standardize it to have structured data. This data can then get used to performing queries or analytics calculations. Businesses today rely on different forms of data to run their enterprises. If the information collected is accessible and accurate, it can transform into valuable intelligence.
Only extracting data is not enough for any enterprise, but having relevant and accurate data is necessary too. As such, here are some of the ways in which the success of web extraction can get improved.
With the addition of a large amount of data in the internet world every day, the importance of web extraction is increasing. Today, several companies offer customized web scraping tools to users. It has helped in faster data gathering from the internet. These then get arranged into understandable information.
As such, web scraping has reduced human efforts, which is time-consuming. Collecting data now does not require manually visiting each website. It has aided companies in making informed decisions. Indeed, the future of web scraping is bright and will become more prominent for different businesses with time.
With the growth of the internet and companies' dependence on data and information, the future of web scraping is full of new adventures and successes. With a data-driven approach, enterprises can improve their services and offer, giving better output and grabbing customers' attention over time.
Employees can perform to the highest standards up to certain limits that should get set at the behest. Overloading them with too much data or unreasonable deadlines can lead to errors. However, an automated extraction system eliminates the potential risk of human errors. It also helps reduce potential biases and provides faster results.
The Right Data Warehouse: Automation Now, Business Value ThereafterInside Analysis
The Briefing Room with Dr. Robin Bloor and WhereScape
Live Webcast on April 1, 2014
Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?RCID=7b23b14b532bd7be60a70f6bd5209f03
In the Big Data shuffle, everyone is looking at Hadoop as “the answer” to collect interesting data from a new set of sources. While Hadoop has given organizations the power to gather more information assets than ever before, the question still looms: which data, regardless of source, structure, volume and all the rest, are significant for affecting business value – and how do we harness it? One effective approach is to bolster the data warehouse environment with a solution capable of integrating all the data sources, including Hadoop, and automating delivery of key information into the rights hands.
Register for this episode of The Briefing Room to hear veteran Analyst Robin Bloor as he explains how a rapidly changing information landscape impacts data management. He will be briefed by Mark Budzinski of WhereScape, who will tout his company’s data warehouse automation solutions. Budzinski will discuss how automation can be the cornerstone for closing the gap between those responsible for data management and the people driving business decisions.
Visit InsideAnlaysis.com for more information.
The most successful eCommerce businesses turn a higher percentage of first-time purchasers into long-time, high LTV, all-star customers. Those all-star customers drive referrals, brand awareness, revenue, and growth!
But how do they do it? It comes down understanding your customer by creating granular segments and creating highly targeted interactions with them.
Kissmetrics for eCommerce integrates seamlessly with Shopify to give you the insights you need to turn more one time purchasers into all-stars and power growth!
eCommerce wars are raging. There’s little to no chance your store is destined to succeed based on the uniqueness of the products you offer.
You have to outmaneuver your competition with superior sales and marketing tactics.
What promotions best engage onsite shoppers?
Which strategies inspire visitors to place products in their carts?
How do you win and retain the trust of your buyers?
Where does content marketing enter the equation?
How do you gather useful data about your shoppers to help you create more effective marketing?
What tactics work best for retaining customers and upselling?
What tactics make the shopper’s user experience special?
How do you bring back shoppers that slipped away?
What effective social media approaches might you be neglecting?
What “value-add” ideas can you present to turn undecided shoppers into buyers?
Which advertising tactics generate click-throughs and purchases?
Buckle up for this webinar. Online marketing expert Barry Feldman has created a long list of answers to all of these questions. And in less than 60 minutes he’s going to present 32 ideas — with a generous heap of examples — eCommerce companies can easily add to their marketing arsenal to boost engagement and sales.
When it comes to eCommerce marketing strategy, segmenting email lists can have a huge impact on your success. Have you come to a standstill when you think about remarketing with email? We’ve got the perfect webinar for you – AND, we’re going to take it one layer deeper to teach you how social can play a pivotal role in your eCommerce email targeting plan.
Get your notebooks ready! In this webinar, Hanapin’s Associate Director of Services, Carrie Albright, will outline some awesome tips for you to attain email lists and target your audiences flawlessly and creatively.
You’ll learn:
Where you get email lists and where to use them
Ways to creatively layer your audiences into your digital marketing strategy
How to identify where social comes into play for your email targeting
Real life examples of success, failure, and the unknown
Achieve high growth by keeping customers coming back to your ecommerce websiteKissmetrics on SlideShare
Success! You’ve got a regular stream of sales coming in, but the cost of acquisition is so high, how do you make this more profitable? How do you increase the lifetime value of a customer by enticing them to come back?
A healthy customer retention rate is a key factor in any high growth business. You can’t be a high growth without it!
During this webinar, Tom Robertshaw, Ecommerce Evangelist at Space 48, will take you through how to factor in customer retention in all areas of the business. Whether this is improving auditing and improving website user experience or through identifying targetted email campaign opportunities.
You’ll learn:
A wide range of opportunities for re-engaging with customers
Different ways to evaluate your website performance and customer satisfaction
How to prioritise the newly identified opportunities so that you can take the next step and test them
Real-life examples of how our customers have increased revenues through successful customer retention strategies
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
Customer psychographics don't have to come from expensive third party tools. There’s a way to learn about your customers affinity groups, purchase behaviors, and interests – without running a survey and without spending money.
In this webinar, You’ll learn:
How to use your customer list to understand your audience’s interests without surveying
An advanced method for getting meaningful psychographic information out of Facebook
Ways to leverage newfound psychographic insights, from content strategy to copywriting to product development
Plus, we’ll give all attendees a spreadsheet of US psychographic benchmarks to compare to your own insights.
Is your onboarding email series costing you? Not seeing enough trials turn into paying customers? Onboarding is tough to get right: what do you send? To who? And when? What do you need to do to get leads coming back and taking action?
In this webinar, Joel Klettke, conversion copywriter to SaaS and B2B businesses at Business Casual Copywriting, will show you how smart companies are using email to turn more trials into paying customers and reduce churn.
You'll learn:
How to plan an onboarding series, including what to send and when
Practical tips anyone can apply to improve open rates and clicks
4+ different types of emails to incorporate into your onboarding series
How to leverage behavioral insights to make your emails more effective (and convert more leads!)
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
Communication has changed. We’re rapidly expanding beyond email and into messaging. As a society, it’s where we have our most meaningful conversations.
Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it’s already larger than Instagram, Twitter, and Pinterest combined. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). But why? Herein lies the secret of this webinar.
With all eyes and dollars aimed at building chatbots for customer service, we’re going to teach you how to use them to scale customer acquisition, generate more revenue, and get ahead of your competitors.
In this webinar Samir ElKamouny, co-founder of Fetch & Funnel, will show you exactly how modern marketers are using Facebook Messenger & Chatbots to increase sales and leads at a fraction of the cost.
- What messenger marketing is, and the role of chatbots
- The most impactful acquisition strategies and use cases
- How to build a new subscriber list, AND get 10x results over email from your existing list
- How to get a 40x bottom of funnel ROAS
- 3 powerful chatbots that are easy to implement and will produce exceptional results, applicable to nearly every business
- Which messenger bot platform is best for your business
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Kissmetrics on SlideShare
What exactly constitutes "good" content? Is it content that goes viral? Is it content that gets a ton of shares and views? Sure, all of those things are great if they happen, but content is only as good as the goals it helps you and your team achieve.
As marketers, you already know that so much content is being created daily and that yours needs to stand out for it to even attempt to make a lasting impression. In order to achieve this, you need to know what the members of your audience are looking for in the content they consume. Then you have to apply art and science to craft a compelling story, measure adequately, and use this content in each department of your company.
In this webinar, Brittni Kinney, VP at Influence & Co., will dive into the identifiers of good content, discuss what kinds of insights are helpful in creating a content story that speaks to your audience, and explain how to use this content to achieve the various goals of your company.
You'll learn:
The art and science of storytelling
How to use qualitative and quantitative insights to inform your content
How content can fuel your business and how various departments can use the content you create
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
On January 12, Facebook declared organic post reach dead for pages.
It’s time to seriously re-think our Facebook and social media strategy. Big time.
In our webinar with Larry Kim, he will highlight the top 10 strategies you must deploy this year to survive the Facebook News Feed Armageddon.
You'll learn:
What Facebook engagement loopholes still work and which ones are dead
Unusual Hacks to connect with Facebook Users without using ads or the news feed
Important new Social Media Marketing strategies for 2018 and beyond
How to build a framework for customer empathy: Learning from a company that d...Kissmetrics on SlideShare
Developing customer empathy is a critical part of any Growth team, while quantitative data allows us to understand the what, qualitative insights are key to reveal why people behave the way they do with your product.
In this webinar, Thibault Imbert, head of Growth for Adobe, Creative Cloud will show you how to develop such a framework to build an empathetic product organization.
You'll learn:
The differences between qualitative and quantitative and how they complement each other
Why building a community of active users and what you can learn from them
How to scale by automating feedback collection through various channels and campaigns
How to structure your team and put this data in the center of your product development
If you have a digital product, you are fully aware that your business is defined by your important behavioral segments. Organizing your prospects and customers around how they interact with your site and product is essential for organizing your growth activities.
From an analytical perspective, understanding what makes these important segments tick is crucial for making the decisions that drive their growth. More importantly, however, is the ability to take actions off these groups to actually drive growth behaviors. And this is why we built Kissmetrics Populations.
Join us for this webinar to learn all about how to operationalize your behavioral data with Kissmetrics Populations. Specifically, you will learn how to:
Create the right Populations for your business
Gather important insights about any Population
“Operationalize” your Populations to drive growth
Are you underutilizing email marketing and marketing automation? The chances are that you're only scratching the surface of what's possible. The customer lifecycle should be your primary focus when looking to communicate with your customers and you need to map out the key touchpoints to effectively target customers with relevant messages and offers.
99% of retailers are merely doing the basics with email marketing automation. In this webinar, Philip Storey, Founder and CEO of Enchant Agency, will show you how to kick-start your customer lifecycle with email and help you become one of the 1% winning at email marketing.
You’ll learn:
The fundamentals of the customer lifecycle
Why email marketing is still the most effective channel for nurturing customer relationships
The importance of really listening to your customers
How to map out your customer lifecycle for email
How to create new interactions that generate revenue and improve the customer experience
Great lifecycle email examples from top brands across different industries
Get on the bus with your prospects and join their journey to become your cust...Kissmetrics on SlideShare
Getting your prospects to pay attention is one thing and getting them to buy is a long way from that. Understanding the customer journey and reacting in the right way, at the right time is key to solid customer acquisition.
In this webinar, you'll learn how to use Kissmetrics to spot key trends in the journey, define segments that matter and target those segments with the right messages at the right time--to win their business.
You’ll learn how to use Kissmetrics to:
Segment your audience to focus on the prospects that matter the most
Target your best segments with the help of Kissmetrics
Engage your best segments at the most impactful time to win their business
With 6,000+ tools to choose from, marketers are experiencing a "Stackapocalypse." Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale.
Join Kissmetrics and Effin Amazing in this upcoming webinar to learn:
The tool stack that drove record-breaking growth for Effin Amazing's clients
How to integrate your stack for maximum marketing impact and minimum effort
Cool stack use cases including data enrichment, lead scoring, and workflow automation
Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel and the analytics you need to pay attention to.
You'll learn:
Top three ingredients to include in your video to turn website visitors into customers
The KPIs you need to focus on to measure your success throughout your sales cycle
Average engagements rates when using a video instead of text
Which types of videos are most successful throughout your buyer's journey
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year.
It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time.
Turn your day-to-day email communication into high ranking articles
Delegate using tools, outsourcing and virtual assistants
Get your older content to rank like champions
Find the pages on your site that are already ready to rank
This presentation is really for marketers with 5+ years of content marketing experience. But beginners will get value too. If you know where you’re going, you’ll get there faster.
Plus, we'll be giving away 5 copies of Content Chemistry to webinar participants. This is the illustrated handbook for content marketing. Here's why content marketers call it the "must-have guide to content creation"
"Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels."
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...Kissmetrics on SlideShare
We all want that insight that will 2x our revenue or bump up our conversion rate by 20%. Before you can get that though, you need to have accurate data that you can actually trust.
In this webinar, Ruben Ugarte, founder of Practico Analytics will show you the most common mistakes that companies make when they are setting up their analytics tools. Some of these mistakes might not seem important in the beginning but they will become obvious 6 months after your implementation.
You'll learn:
Why you need a plan before you ever write a single line of code and how skipping this almost guarantees you will fail.
How a little detail like event names can make your data a joy or a pain to work with.
Why adding more tools isn't always better despite how fun it may seem.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
4. Alyson Murphy - Moz - @AlysonMurphy
Alyson Murphy is the in-house Senior Data Architect at Moz.
She works with stakeholders to build a data solution that
help Moz make data informed business decisions.
Sean Work - KISSmetrics - @seanvwork
Sean Work runs the blog at KISSmetrics.com. He’s been with
the team since 2010. He loves working from Southern
California where he can surf, snowboard and camp under the
bright starts with no blankies.
5. Table of Contents
1 Section One – Some Context
2 Section Two –Where to Focus
Data Infrastructure
Data Integrity
Data Access and Visualization
Infrastructure Change Process
Data Utilization Process
People in your Organization
3 Section Three – Lessons Learned
Ways to Get Buy-in
Ways to Ship Solutions
Ways to Leverage and Empower Others
8. Introduction
Some Context
I work as an in-house data analyst and architect at Moz. We sell inbound marketing so"ware to help
people do be!er marketing. Moz is B2B so there will be many B2B examples but all of what I am
talking about can be applied in a B2C context.
9. Some Context
We have been growing a lot
We had just broken 100 employees when I started less than two years ago and now we are around
150. Scaling so quickly is exciting but can present challenges as well.
10. And Changing a lot
We re-branded and changed our name to
align with the changes in the industry.
We released a new flagship product to
serve the shi"ing needs of the industry.
Some Context
11. Our data has been changing too
Some Context
We consolidated key data that was routinely used for analysis onto one reporting server. We then funneled
key pieces of data into our web analytics solution so that there were fewer places to have to look for data
when it was time to do an analysis.
Tool Usage & Subscription Info
Moz.com Production Data
Moz Analytics Campaign Data
Moz email
Moz Local data
Reporting Server
Web Analytics Tool
12. Some Context
Our Process has Been Changing as Well
We used to use email to get and prioritize projects. We shi"ed to Trello which allows us to have
templates to ensure request quality and to be transparent about when certain projects will be worked
on.
Email Trello
13. Some Context
We aren’t there yet though
We’ve learned a lot of lessons se!ing us up to scale. Some were things we just needed to struggle with,
but there were some tips I knew two years ago. Hopefully some of them will help you and your team.
25. Where to Focus
Components of a Data System
There are 6 main areas of focus for building a successful and scalable data system. All parts are required
with equal focus to make the system work.
Data
Infrastructure
Data
Integrity
Data
Access &
Visualization
Infrastructure
Change Process
People in
your Org
Data
Utilization
Process
26. Where to Focus
Data Infrastructure
Consolidating your data sources will make analysis easier and quicker which is important when you
start adding people to your team. You want your team to be as efficient as possible.
The data infrastructure is tied closely with Data Access and Visualization. The backend choices you
make will affect the front end options that you have.
Tool Usage & Subscription Info
Moz.com Production Data
Moz Analytics Campaign Data
Moz email
Moz Local data
Reporting Server
Web Analytics Tool
27. Where to Focus
Data Integrity
Data Infrastructure and Data Integrity are perhaps the most important places to start because decisions
in these areas waterfall into the other areas of your Data System.
Spot Check
at
Time of Analysis
All Systems
Comprehensively
Checked
And Maintained
28. Where to Focus
Data Access and Visualization
Data Access and Visualization is key as your company starts to grow. The goal is to make the data as
easy to access as possible for people who have the skills to fish for their own data. You want to be able to
have business users be able to answer simple questions on their own so that your time can be be!er
spent on more complex business questions.
Types of Business Problems you Need to Consider
• Simple business questions for researching upcoming projects
• Complex business questions for researching upcoming projects
• Health Dashboards for monitoring to ensure nothing is broken
• Dashboards and Reporting for product/website releases and achievement of Key Results.
29. Where to Focus
Infrastructure Change Process
When you are in startup mode, everyone might have access to do what they need to do quickly to
implement the changes they need to make. In a small organization this works out because everyone
knows what everyone else is working on. When you start to grow though, this becomes less sustainable
because not every does not know about everything that is going on so they will not understand the
complete ramifications of their actions. Therefore a point person will need to be introduced to sign off on
changes.
30. Where to Focus
Data Utilization Process
When you are in startup mode, everyone uses whatever data they can get their hands on. Everyone is an
analyst. They might aggregate information from a dashboard and an analysis that was used to answer a
different business question in an effort to be as lean as possible.
However when you scale, it becomes more efficient to have analyst do the analytics work and pass on
the results to the business person. This is because the work will be done more quickly and completely. It
is also the best use of business person’s time to allow the analyst to do the work so they can focus more
on strategizing and managing their area of the business.
31. Where to Focus
People in your organization
As your business grows, there will be more of a need to level-up people in your organization so that
everyone can access the data and draw sound conclusions.
Level of
Complexity
Strategic
Tactical
Analysts Business Users Developers
Research potential
projects through
analysis.
Leverage complex
analyses to make good
business decisions.
Leverage the work of the
analysts in a Production
environment.
Builds and QA’s tools so
others can access data.
Pull basic requests
correctly.
Implement and maintain
the technical-side of the
Web Analytics Solution.
Wrangles tools to access
data. Ask Analyst to pull data. Structure Databases for
Production Use.
38. Lessons Learned
Data
Infrastructure
Data
Integrity
Data
Access &
Visualization
Components of a Data System
Infrastructure
Change Process
People in
your Org
Data
Utilization
Process
39. Lessons Learned
Data
Infrastructure
Data
Integrity
Data
Access &
Visualization
Components of a Data System
Infrastructure
Change Process
People in
your Org
Data
Utilization
Process
40. Lessons Learned
Data
Infrastructure
Data
Integrity
Data
Access &
Visualization
Components of a Data System
Infrastructure
Change Process
People in
your Org
Data
Utilization
Process
Buying
Decisions
42. Lessons Learned
Buying Decisions
Below is the typical process one might go through to pitch why a new tool should be bought.
1 Define problem
2 Lay out possible solutions
3 Research solutions
4 Make decision on solution
HAVE MEETING
HERE!
43. Lessons Learned
Buying Decisions
For the group, a 22 slide deck and 30 minutes was all it took to make the decision to buy a new web
analytics tool.
This is because a lot of research went into those slides. We made a well informed decision quickly.
44. Lessons Learned
Data
Infrastructure
Data
Integrity
Data
Access &
Visualization
Components of a Data System
Infrastructure
Change Process
People in
your Org
Data
Utilization
Process
Process
Changes
46. Lessons Learned
Process and Content Changes
Below is the typical process one might go through to pitch why a new process should be changed or why
we should look at KPI’s differently going forward.
1 Define problem
2 Lay out possible solutions
3 Research solutions
4 Make decision on solution
HAVE MEETING
HERE!
HAVE MEETING
HERE!
47. Lessons Learned
Process and Content Changes
In order to re-evaluate the KPI’s we look at, we had a collaborative meeting where each of the groups
came up with a dashboard. We then looked for areas where we needed to create alignment. A"er that, we
started building.
48. Lessons Learned
Data
Infrastructure
Data
Integrity
Data
Access &
Visualization
Components of a Data System
Process
Changes
Infrastructure
Change Process
People in
your Org
Data
Utilization
Process
50. Lessons Learned
Leveling Up
1 Be intentional about the resources you give people.
2 Provide in-person training for people who should
use data everyday.
3 Provide optional training for all.
52. Lessons Learned
Minimum Viable Product (MVP) vs. All-in-one
Do you want to ship as li!le as possible as soon as possible and learn and add versus shipping a totally
finished product all at once.
Phase and Benefit Minimum Viable Product All-in-one
Planning Phase
Must plan theoretical phases of
implementation, thought that may
all change as you go.
Must do more detailed planning
around what you are shipping since
you are shipping more stuff.
Implementation Phase
You may ship a dashboard in 5
phases with a step to re-evaluate
the rest of the plan between each
phase.
You ship it all at once. There will still
likely be optimization but it will be
small tweaks as opposed to huge
feature changes.
Benefit Allows you to ship sooner so people
have something to work with.
Allows for a smoother rollout to a
larger group because they will not
be lost in where in the
implementation phase the tool is.
A hybrid exists where you have only key stakeholders involved in the MVP-style iteration then do an All-in-
one rollout to the rest of the interested parties.
54. Lessons Learned
Ship your Minimum Viable Product and Learn
Plan, then ship an MVP in an environment that allows for quick creation, update manually for a few
updates where you learn what needs to change, change it, then automate in a more permanent solution.
Plan 1. Ship MVP and Learn 2. Automate 3.
56. Lessons Learned
Create a Transparent Process
Put all requests in a public place.
Have teams self-prioritize the list to save you time so all you have to do is work on the projects on the
top of the list.
List I used to Prioritize Lists Teams Prioritize
57. Lessons Learned
Enable Teams to Use a Framework
You may not have time run all of the processes that an analyst would in a larger organization. Create a
framework that the teams use to self-govern. This may not be a long-term solution but it will help free
up time to allow you to optimize other areas of your Data Analytics System.
58. Table of Contents
1 Section One – Some Context
2 Section Two –Where to Focus
Data Infrastructure
Data Integrity
Data Access and Visualization
Infrastructure Change Process
Data Utilization Process
People in your Organization
3 Section Three – Lessons Learned
Ways to Get Buy-in
Ways to Ship Solutions
Ways to Leverage and Empower Others