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Social Media Marketing: The Art of Attracting Buyers
- 1. JESSILYN PARK How to use Social Media to further your career
- 2. WHO AM I? Grew up in Palm Bay Graduated from UCF Moved to Orlando in 2011 Corporate Job - Social Media Internationally Collected Artist
- 4. SUCCESS THROUGH SOCIAL MEDIA Won a California Wine Label competition through voting Story began to circulate Sold to countries across the world Began to accumulate followers Platform for my work
- 5. TODAY I WILL 1) Show you how to market yourself 2) Show you which social media sites to use 3) Tips and tricks of the biz
- 6. ART & CRAFT FESTIVALS GALLERY SHOWS MARKETING LOTS AND LOTS OF WORK AND TRAVEL
- 7. YOU WOULD HAVE TO DO Buy a Tent ($2000) Apply to Art Festivals Pay Jury Fees $25-$75 Pay a Booth Fee ($100- $800) Buy a van or SUV Travel (Expenses) Set up in hot sun, rain THESE
- 8. YOU HAVE ARTEGON! Dedicated for Artisans Heart of Orlando Shopping District They advertise for you Amazing facility
- 9. How to become a viable merchant Accept Credit Cards (squareup.com, paypal.com, intuit.com) Use your tools (vistaprint.com) Packaging (Nashville Wraps) Set up your display nicely Decorate your shop to stand out Offer shipping incentives (buy 3 get free shipping) Giveaway Samples Use Guestbook SOCIAL MEDIA
- 10. SOCIAL PLATFORMS I USE Instagram Twitter YouTube Vimeo LinkedIn Newsletters Pinterest
- 11. TOUR OF FACEBOOK Do you know about Boosting? Creative ways to get followers.
- 12. HOW TO GET FOLLOWERS Share Contests Like Contests Like on Shares Contests “Help Me” Contests Boosting
- 13. FACEBOOK CONTESTS THAT WORK
- 14. WHAT DO YOU WANT? What do you hope to achieve? More Likes? More engagement?
- 15. WHICH TYPE OF CONTEST? Four types of contests on Facebook: sweepstakes, essay, photo and video. The type of contest you run matters because each one appeals to a different audience. A sweepstakes contest is easy to enter and you can set it up so that you get a few key pieces of information from your customers.
- 16. DO YOU NEED A THIRD PARTY pagemodo.com easypromos.com woobox.com
- 17. FACEBOOK’S POLICIES AND GUIDELINES Must notify winners privately before congratulating them publicly. No call’s to action on Facebook Cover One of the biggest rules that Facebook insists on is clearly stating that Facebook is not sponsoring the giveaway.
- 18. PICK A RELEVANT PRIZE Pick a prize that represents your business. People are coming to your page because they are interested in what you do.
- 19. KEEP IT SIMPLE What’s the secret to running a successful campaign? Make it easy to enter. Yes, there are lots of examples of super-innovative contests that attract plenty of attention, but there are even more examples of innovative contests that flop because they are too complicated.
- 20. TELL THE WORLD If you’re hosting a contest on Facebook, make it social! Don’t just post details to your page. Promote it on Twitter, include it in email newsletters and send out reminders. It’s okay to remind your fans periodically that the contest is going on—just be sure to promote your business along the way. Don’t just talk about the contest, or people might lose interest Boost it?
- 21. FOLLOW UP Just because the contest is over doesn’t mean you’re done Follow Up If you used a third party app, add those address to your email campaign
- 22. TIPS FOR “ON-THE-GO” POSTS Facebook App Cardmuncher LinkedIn Instagram Twitter Hootsuite IFTTT
- 23. WHY/HOW/WHICH? Why is it important to get engagement? How does an artist know if their Facebook efforts are paying off? How do you choose which social media tool to use?