Some latest Twitter contests by brands from various industry. Compilation of the contest summary with best practices that can help achieve maximum engagement.
A facebook contest is a great way to grow your social media community. Here are some things that you should know prior to running a Facebook contest.
Here are the Do's and Don'ts of running a successful Facebook contest.
6 Simple Facebook Contests You Can Set Up in 5 MinutesDigital Marketer
Original blog post: http://bit.ly/1tIoZqt
The goal of Facebook contests is to increase the engagement and reach of your business on Facebook by encouraging activity. When people LIKE, Share and Comment on your Facebook updates, you’ll get exposure to their Facebook network and increase the likelihood of showing up in their timeline in the future.
A Facebook Contest is an easy way to engage Fans and convert them into email signups by enticing them with a prize. There are many different types of Facebook Contests from the most basic “random draw” sweepstakes to highly involved video contests with a full panel of judges to decide a winner. Each has different benefits. Each is most useful for different businesses and different marketing campaigns.
A Facebook Contest is a great way to achieve your goals in social media. One Facebook contest can give you the same return on investment as hundreds of pieces of content, saving you hours. For small business owners and small marketing teams, this time-savings is invaluable. In this article you’ll learn how to run a Facebook Contest to achieve specific goals and grow your business.
3 professional tips on social media for smallgetasocialbuzz
Showing your interests and passions on social media in a unique, insightful, and humorous way can help customers see that you are a real person. Focusing social media efforts on one dominant network that your target audience uses most can maximize results. Using opt-in strategies like a welcome tab on your Facebook page that offers a gift in exchange for email and name can both grow your fan base and marketing list.
Lead generation is the main reason of creating and maintaining a social media presence for most businesses
To make social media an effective platform for generating leads, you should have a social media account.
The more fans and followers organizations have for their social media presence, the better social media reach they will have
Social media marketing tips for businessMolly Suarezz
Using social media sites for marketing can dramatically expand the reach of a business. This document provides tips for using social media marketing to grow a business, including keeping advertising simple, encouraging followers to interact and share content, offering special coupons and contests with deadlines to incentivize engagement, researching competitors' social media usage, and frequently updating sites with interesting and relevant content to keep customers entertained and interested.
Social media marketing ideas that can maximize your brand awarenessenatorvungtau
This document provides tips for using social media marketing to maximize brand awareness. It recommends including social media in advertising plans as it delivers high impact for low cost. Goals like awareness, sales, or customer service should be established for social media campaigns to know when successful. Collaboration through sharing content can expose brands to new audiences. Spam should be avoided, and relevant content with optional links is best. Learn posting patterns on sites to maximize exposure. Hashtags allow promotion and listening to audiences. Overall, social media can become a powerful low-cost marketing tool when used strategically.
A facebook contest is a great way to grow your social media community. Here are some things that you should know prior to running a Facebook contest.
Here are the Do's and Don'ts of running a successful Facebook contest.
6 Simple Facebook Contests You Can Set Up in 5 MinutesDigital Marketer
Original blog post: http://bit.ly/1tIoZqt
The goal of Facebook contests is to increase the engagement and reach of your business on Facebook by encouraging activity. When people LIKE, Share and Comment on your Facebook updates, you’ll get exposure to their Facebook network and increase the likelihood of showing up in their timeline in the future.
A Facebook Contest is an easy way to engage Fans and convert them into email signups by enticing them with a prize. There are many different types of Facebook Contests from the most basic “random draw” sweepstakes to highly involved video contests with a full panel of judges to decide a winner. Each has different benefits. Each is most useful for different businesses and different marketing campaigns.
A Facebook Contest is a great way to achieve your goals in social media. One Facebook contest can give you the same return on investment as hundreds of pieces of content, saving you hours. For small business owners and small marketing teams, this time-savings is invaluable. In this article you’ll learn how to run a Facebook Contest to achieve specific goals and grow your business.
3 professional tips on social media for smallgetasocialbuzz
Showing your interests and passions on social media in a unique, insightful, and humorous way can help customers see that you are a real person. Focusing social media efforts on one dominant network that your target audience uses most can maximize results. Using opt-in strategies like a welcome tab on your Facebook page that offers a gift in exchange for email and name can both grow your fan base and marketing list.
Lead generation is the main reason of creating and maintaining a social media presence for most businesses
To make social media an effective platform for generating leads, you should have a social media account.
The more fans and followers organizations have for their social media presence, the better social media reach they will have
Social media marketing tips for businessMolly Suarezz
Using social media sites for marketing can dramatically expand the reach of a business. This document provides tips for using social media marketing to grow a business, including keeping advertising simple, encouraging followers to interact and share content, offering special coupons and contests with deadlines to incentivize engagement, researching competitors' social media usage, and frequently updating sites with interesting and relevant content to keep customers entertained and interested.
Social media marketing ideas that can maximize your brand awarenessenatorvungtau
This document provides tips for using social media marketing to maximize brand awareness. It recommends including social media in advertising plans as it delivers high impact for low cost. Goals like awareness, sales, or customer service should be established for social media campaigns to know when successful. Collaboration through sharing content can expose brands to new audiences. Spam should be avoided, and relevant content with optional links is best. Learn posting patterns on sites to maximize exposure. Hashtags allow promotion and listening to audiences. Overall, social media can become a powerful low-cost marketing tool when used strategically.
10 facebook business page tips and tricksR K Gupta
Hello Friends, I am going to share with you 15 most important tips for your Facebook Business Page. - Ravi Kumar
15 Facebook Business Page Tips and Tricks
There are many tips new like Clickable #(Hash Tag), Trending topics, Facebook Graph Search, Events and Notes.
Check this video and optimize your Facebook Business or Brand Page for Facebook Graph Searches.
www.gsesoftsolutions.com
A Tech Blog
Twitter: @GSESoftSolution
My Facebook Page@gsesoftsolutions
The social media audit evaluated ABC Co.'s performance on key social media platforms. It found that ABC Co. shares content daily across most platforms but engagement is low. The audit recommends focusing content by reducing frequency, diversifying posting times, and creating visual content for platforms like YouTube, Instagram and Slideshare to differentiate from competitors. High priority next steps include developing a content schedule and tailoring messages to specific platforms to better engage audiences.
Step-by-Step Guide on How To Run Successful Contests on Social Meida - Webtra...Online Marketing Company
Running a giveaway on your website is one thing. Deciding to run a social media giveaway is another thing. Running a successful giveaway is something else entirely.
Top 10 sources to keep track on FB campaigns provide marketers ways to maximize effectiveness on Facebook. The sources include Buzzfeed, Mashable for case studies and blogs on trending campaigns. Campaigns can drive traffic, increase likes, extend audience reach, boost engagement. Determining the campaign goal and giving away an incentive over 1 month are important. Benchmarks should be set upfront. Promote the campaign daily on Facebook, Twitter, Reddit through posts and ads to build participation. Halfway through, encourage existing entrants to generate more exposure. Select a winner, announce them and mail the prize personally to encourage sharing. Following these steps can create a successful campaign with thousands of entries and increased likes, followers, and engagement.
twenty magnificent guidelines and tricks to promote online gilagain
Facebook marketing involves creating attractive advertisements and interacting with fans in a friendly manner. The power of Facebook pages comes from connecting with customers and sharing content that increases the perceived value of a brand. Marketers should focus on understanding their target demographics and expanding their presence by connecting with related groups on Facebook.
Social Media Marketing Tips For Any BusinessKim Gales
The document provides tips for using social media marketing to promote a business. It recommends regularly producing blog posts and content to encourage return visitors. It also suggests creating Facebook games to promote products or hiring a developer if the budget allows. Additionally, the document advises guest blogging on other sites to increase traffic while maintaining professionalism on social media and using tools to find influential users to follow.
Social media has made it so virtually anyone can become an affiliate of your brand. Affiliates are no longer required to have a well-known blog or celebrity-status recognition to successfully promote your products.
click here to avail: https://bit.ly/3yf3gMe
This document contains tips and strategies for using various social media platforms like Pinterest, Facebook, Twitter, and Instagram to promote brands. For Pinterest, it recommends using boards to organize pins and leverage other networks to drive traffic. For Facebook, it outlines new features like actions, apps, and timelines that can engage customers. For Twitter, it describes tools like TweetBeep, Twibs, and TwtQpon that allow monitoring conversations, finding businesses, and creating coupons. For Instagram, it advises using hashtags, networking through comments, and consistently sharing diverse photos.
How Small Businesses Are Using Facebook to Get BIG ResultsVanessa CEO
Facebook is where people are these days. And for most brands, establishing a presence on Facebook is a must. In this jam-packed seminar learn how to run a killer Facebook marketing campaign that not only drives engagement, action and social sharing but also increases your Facebook fans and sales lead!
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
The document provides a step-by-step guide for evaluating a brand's social media presence through a barbecue-themed case study. It examines keyword selection, conversation topics, influencers, and platforms. Key findings include positive grilling associations on family and food; conversations on blogs discussing purchases and recipes, and on Twitter and Facebook sharing experiences. The top influencers are also identified for different social platforms.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
This document provides an 8 step guide for developing a social media marketing strategy. The steps include: 1) Set goals aligned with business objectives; 2) Learn about your audience; 3) Research competitors; 4) Conduct a social media audit; 5) Set up accounts and improve profiles; 6) Find inspiration from other successful brands; 7) Create a content calendar; and 8) Test, evaluate, and adjust the strategy. Each step provides details on actions to take such as creating audience personas, conducting competitive analysis, determining which social networks to use, and setting up optimized profiles on each network.
How to Attract Customers with FacebookAdam Wiggins
The document provides guidance on using Facebook to attract customers. It recommends prioritizing business objectives and developing an engaged Facebook audience before trying to generate leads and sales. The key is posting a variety of content, including both direct lead generation content like downloadable offers as well as indirect content to build awareness, engagement, and interaction with audiences. This balanced approach of direct and indirect content is important for attracting eyeballs and driving clicks, traffic, leads and ultimately customers.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Finding profits by marketing your business through facebookEnator Vungtau
Finding Profits By Marketing Your Business Through Facebook
Are you prepared to begin beating the competition? Are they already using Facebook to market their products? Would you like to have a Facebook campaign that beats them cold? traffic backdoor This article will show you exactly how to do these things.
http://www.jvzoowsoreviews.com/traffic-backdoor/
Internet Marketing - The Click Wealth Systemandewill01
This document provides tips for social media marketing on platforms like Facebook, Twitter, and LinkedIn. It recommends consistently updating social media profiles, engaging with followers by responding to comments and questions, using features like polls and games to promote engagement, and linking social media updates to blog posts to drive traffic. The tips suggest setting goals for social media campaigns, monitoring competitors, and using social media to gather customer feedback. It also advises beginners to purchase social media marketing guides.
How to run an effective linked in campaignteam-abr
Social media marketing is the new norm, and LinkedIn has emerged as one of the best business-to-business (B2B) marketing platforms worldwide. With over 10 million LinkedIn subscribers in the Middle East and North Africa (MENA), of which over 67% acknowledge that LinkedIn helps them build relationships and drive new business leads, it makes sense to use the platform for marketing campaigns in the region as well. Here are some tips and live examples for MENA marketers to consider to ensure that their campaign hits the bull’s eye.
The document discusses predictions for digital marketing in 2017. It predicts that mobile users will continue to increase and mobile strategies will be more important. It also predicts that influencer marketing will become more fundamental as consumers look to influencers for purchasing guidance. Another prediction is that 360-degree product videos will increase in use for sales teams given their engagement benefits. Finally, it predicts live streaming will grow as platforms provide more options, and effective tactics will be to give live exclusive behind-the-scenes access. The document provides analysis and examples to support each prediction.
10 facebook business page tips and tricksR K Gupta
Hello Friends, I am going to share with you 15 most important tips for your Facebook Business Page. - Ravi Kumar
15 Facebook Business Page Tips and Tricks
There are many tips new like Clickable #(Hash Tag), Trending topics, Facebook Graph Search, Events and Notes.
Check this video and optimize your Facebook Business or Brand Page for Facebook Graph Searches.
www.gsesoftsolutions.com
A Tech Blog
Twitter: @GSESoftSolution
My Facebook Page@gsesoftsolutions
The social media audit evaluated ABC Co.'s performance on key social media platforms. It found that ABC Co. shares content daily across most platforms but engagement is low. The audit recommends focusing content by reducing frequency, diversifying posting times, and creating visual content for platforms like YouTube, Instagram and Slideshare to differentiate from competitors. High priority next steps include developing a content schedule and tailoring messages to specific platforms to better engage audiences.
Step-by-Step Guide on How To Run Successful Contests on Social Meida - Webtra...Online Marketing Company
Running a giveaway on your website is one thing. Deciding to run a social media giveaway is another thing. Running a successful giveaway is something else entirely.
Top 10 sources to keep track on FB campaigns provide marketers ways to maximize effectiveness on Facebook. The sources include Buzzfeed, Mashable for case studies and blogs on trending campaigns. Campaigns can drive traffic, increase likes, extend audience reach, boost engagement. Determining the campaign goal and giving away an incentive over 1 month are important. Benchmarks should be set upfront. Promote the campaign daily on Facebook, Twitter, Reddit through posts and ads to build participation. Halfway through, encourage existing entrants to generate more exposure. Select a winner, announce them and mail the prize personally to encourage sharing. Following these steps can create a successful campaign with thousands of entries and increased likes, followers, and engagement.
twenty magnificent guidelines and tricks to promote online gilagain
Facebook marketing involves creating attractive advertisements and interacting with fans in a friendly manner. The power of Facebook pages comes from connecting with customers and sharing content that increases the perceived value of a brand. Marketers should focus on understanding their target demographics and expanding their presence by connecting with related groups on Facebook.
Social Media Marketing Tips For Any BusinessKim Gales
The document provides tips for using social media marketing to promote a business. It recommends regularly producing blog posts and content to encourage return visitors. It also suggests creating Facebook games to promote products or hiring a developer if the budget allows. Additionally, the document advises guest blogging on other sites to increase traffic while maintaining professionalism on social media and using tools to find influential users to follow.
Social media has made it so virtually anyone can become an affiliate of your brand. Affiliates are no longer required to have a well-known blog or celebrity-status recognition to successfully promote your products.
click here to avail: https://bit.ly/3yf3gMe
This document contains tips and strategies for using various social media platforms like Pinterest, Facebook, Twitter, and Instagram to promote brands. For Pinterest, it recommends using boards to organize pins and leverage other networks to drive traffic. For Facebook, it outlines new features like actions, apps, and timelines that can engage customers. For Twitter, it describes tools like TweetBeep, Twibs, and TwtQpon that allow monitoring conversations, finding businesses, and creating coupons. For Instagram, it advises using hashtags, networking through comments, and consistently sharing diverse photos.
How Small Businesses Are Using Facebook to Get BIG ResultsVanessa CEO
Facebook is where people are these days. And for most brands, establishing a presence on Facebook is a must. In this jam-packed seminar learn how to run a killer Facebook marketing campaign that not only drives engagement, action and social sharing but also increases your Facebook fans and sales lead!
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
The document provides a step-by-step guide for evaluating a brand's social media presence through a barbecue-themed case study. It examines keyword selection, conversation topics, influencers, and platforms. Key findings include positive grilling associations on family and food; conversations on blogs discussing purchases and recipes, and on Twitter and Facebook sharing experiences. The top influencers are also identified for different social platforms.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
This document provides an 8 step guide for developing a social media marketing strategy. The steps include: 1) Set goals aligned with business objectives; 2) Learn about your audience; 3) Research competitors; 4) Conduct a social media audit; 5) Set up accounts and improve profiles; 6) Find inspiration from other successful brands; 7) Create a content calendar; and 8) Test, evaluate, and adjust the strategy. Each step provides details on actions to take such as creating audience personas, conducting competitive analysis, determining which social networks to use, and setting up optimized profiles on each network.
How to Attract Customers with FacebookAdam Wiggins
The document provides guidance on using Facebook to attract customers. It recommends prioritizing business objectives and developing an engaged Facebook audience before trying to generate leads and sales. The key is posting a variety of content, including both direct lead generation content like downloadable offers as well as indirect content to build awareness, engagement, and interaction with audiences. This balanced approach of direct and indirect content is important for attracting eyeballs and driving clicks, traffic, leads and ultimately customers.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Finding profits by marketing your business through facebookEnator Vungtau
Finding Profits By Marketing Your Business Through Facebook
Are you prepared to begin beating the competition? Are they already using Facebook to market their products? Would you like to have a Facebook campaign that beats them cold? traffic backdoor This article will show you exactly how to do these things.
http://www.jvzoowsoreviews.com/traffic-backdoor/
Internet Marketing - The Click Wealth Systemandewill01
This document provides tips for social media marketing on platforms like Facebook, Twitter, and LinkedIn. It recommends consistently updating social media profiles, engaging with followers by responding to comments and questions, using features like polls and games to promote engagement, and linking social media updates to blog posts to drive traffic. The tips suggest setting goals for social media campaigns, monitoring competitors, and using social media to gather customer feedback. It also advises beginners to purchase social media marketing guides.
How to run an effective linked in campaignteam-abr
Social media marketing is the new norm, and LinkedIn has emerged as one of the best business-to-business (B2B) marketing platforms worldwide. With over 10 million LinkedIn subscribers in the Middle East and North Africa (MENA), of which over 67% acknowledge that LinkedIn helps them build relationships and drive new business leads, it makes sense to use the platform for marketing campaigns in the region as well. Here are some tips and live examples for MENA marketers to consider to ensure that their campaign hits the bull’s eye.
The document discusses predictions for digital marketing in 2017. It predicts that mobile users will continue to increase and mobile strategies will be more important. It also predicts that influencer marketing will become more fundamental as consumers look to influencers for purchasing guidance. Another prediction is that 360-degree product videos will increase in use for sales teams given their engagement benefits. Finally, it predicts live streaming will grow as platforms provide more options, and effective tactics will be to give live exclusive behind-the-scenes access. The document provides analysis and examples to support each prediction.
Mastering B2B Advertising on LinkedIn: Expert Campaign Optimization TipsSevenAtoms Inc.
This document provides tips for optimizing LinkedIn advertising campaigns for B2B businesses. It recommends setting a clear goal of either improving brand awareness or generating leads. It also suggests developing compelling content like eBooks to use as offers in ads. Further, it emphasizes the importance of consistency between ad creatives, landing pages, and offers to improve conversions. Optimizing elements like headlines, images, and calls to action can significantly increase engagement and clicks.
This document provides instructions for setting up and managing a LinkedIn Ad campaign. It outlines the four step setup process: 1) campaign setup, 2) targeting, 3) campaign options, and 4) checkout. It also describes how to track results and view reporting data. Guidelines are provided for creating ad content, including language, images, formatting and content restrictions. The document is intended as a top-line overview of the LinkedIn Ad platform.
Discover why and how to get your company linked up using LinkedIn. This 'how-to' presentation illustrates practical ways to use LinkedIn to drive web traffic and sales to your business.
7 Tactics for Integrating LinkedIn Into Your Marketing StrategyJason Miller
The document provides 7 tactics for integrating LinkedIn into a marketing strategy. It discusses using LinkedIn for content marketing, company pages, sponsored updates, groups, SlideShare, blogging, and repurposing content. Each tactic is explained and examples are given of companies effectively using each tactic on LinkedIn. The overall message is that LinkedIn can be leveraged in many ways to engage professionals and achieve various marketing objectives through relevant content.
Get ready to marketing world. In 2016 all business move for digital marketing like google adwords and social media marketing. More powerful marketing platform is twitter and facebook. Get you best service in digital marketing service with us. Contact http://www.mirrorminds.in
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Network with other marketing leaders to share insights and expertise.
How to Run a Successful Facebook ContestPost Planner
Struggling to get results from your Facebook contests? In this webinar from Post Planner and Wishpond, learn everything you need to know about running a successful Facebook contest.
Grab the video replay here: http://bit.ly/fbcontest-replay
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Webcast: Intro to LinkedIn Campaign ManagerLinkedIn
Are you interested in crafting high performing campaigns that turn prospects into customers? Would you like to uncover the secrets to marketing to LinkedIn’s audience of more than 450 million members? Do you want to discover the keys to unlocking LinkedIn’s first-party data to target professionals with unparalleled accuracy and grow your client's businesses?
Accomplish it all with one powerful platform: LinkedIn Campaign Manager.
In this webcast session, LinkedIn's own, Adam Yinger, Sr. Marketing Strategist will help you learn:
- What is Campaign Manager and what is the benefit of using it?
- How can I get started with Campaign Manager?
- New features and best practices for growing your client's business.
The Most Epic Digital Marketing Strategy for 2017Cult LDN
With a focus on making 2017 the 'year it got personal', Camilla, Account Director presented at Digital Pond and took a dive into The Rise of Live, ChatBots and how to imbed human insight into the perfect digital strategy.
Key takeaways were:
Successful strategies must be embedded in human insight
2017 will be about personalising the shopping experience
Working with influencers allows you to share a unique brand story
Utilising digital technology helps to create immersive brand experiences
61 LinkedIn Tips For Business: From Beginner to Power UserMelonie Dodaro
61 LinkedIn Tips for business - these LinkedIn tips will help you to become more successful at finding, connecting and building relationships with your ideal clients - helping you to get more leads and sales!
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
A closer look at the trends that will shape Digital Marketing in 2017 – and how you can leverage them to outperform your peers. Read more in this blogpost series: https://webrepublic.com/en/blog/2016/11/18/digital-marketing-trends-2017-en/.
The document summarizes an inbound marketing technology summit. It discusses how marketing has changed with the rise of digital media and how most businesses still use outdated marketing methods. It then provides an overview of inbound marketing and how it works using content and automation tools to attract and nurture leads. The document includes examples of how to map content to the buyer's journey and set up lead nurturing workflows with targeted emails to improve conversion rates.
The document summarizes the results of market research into the impact of social media on branding. Online surveys found that social media presence affects customer brand perception, with Facebook having a wider reach but Twitter a higher impact. Interviews found that marketers prefer Facebook for branding followed by Twitter. Key findings include that social media is effective for brand activation and visibility, and can be used for brand extension and to enhance aspirational value at low cost compared to traditional advertising.
The document discusses "The YES", an e-commerce company that aims to provide a personalized shopping experience for women using artificial intelligence. Some key points:
- The YES uses customer data and fashion algorithms to provide tailored product recommendations and has partnered with various fashion brands.
- Since launching in May 2020, it has acquired 30,000 users but its algorithms need improvement to better convert users to customers.
- It faces a decision on whether to invest in more customer acquisition to improve its algorithms through more data, or focus on optimizing its existing offering and algorithms first before acquiring more customers.
- Going forward, it is suggested The YES optimize its algorithms and marketing, focus on the "Fashion Follow
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV.
In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.
Learn our top tips for running a successful Instagram contest, in order to achieve your marketing goals.
Gain followers, UGC, reach and brand awareness, while engaging your brand audience.
The O2 Spa and Saloon offers skin, hair, and massage treatments across India. It has over 65 branches and aims to grow through digital marketing. It lacks an online presence and needs strategies for social media, search engine optimization, and reputation management. The document outlines the company's strengths, weaknesses, and competitors. It proposes implementing social media marketing, search engine marketing, email marketing, and search engine optimization to drive traffic, leads, and sales. Customer lifecycle stages and targeting the right demographics are also discussed.
This document discusses how to boost social media presence through viral contests. It recommends leveraging viral marketing on social media through contests, and provides best practices for organizing successful viral contests, such as having clear goals, a simple message that can be understood in 30 seconds, enticing prizes worth sharing, and terms of use that answer key questions. It also notes the benefits of contests for promoting brands and driving traffic, and emphasizes the importance of promoting contests across multiple channels for best results.
This document describes a Digital Marketing Championship that aims to increase visibility, earn credibility, improve discoverability, and earn referability for participating business owners, entrepreneurs, and top executives. The competition includes building communities, increasing digital sales, creating influence, and developing websites, blogs, and online stores. Interested participants should follow @BrandYouYear on social media or email the provided address for updates and to participate under the terms and conditions, which are intended to encourage customers to grow gracefully on digital marketplaces and create strong communication opportunities.
A Strategic Approach to Your Online Footprint - Part 1Sridhar Sunkara
This document provides a strategic approach to building an online presence and footprint. It discusses the importance of having a clear strategy with well-defined goals and metrics. It emphasizes answering key questions like what the company's winning aspiration is, where it will play, how it will win, what capabilities are needed, and what management systems are required. It also discusses content strategies for different channels and devices, as well as best practices for mobile websites and apps. Experimentation and analytics are highlighted as important ways to test hypotheses and continuously improve strategies.
Consultancy Recommendation for Engage BetterDaniel Aguilar
This presentation was a recommendation to Engage Better for a revamped digital strategy. Team consisted of Timothy Aguilar, Biqing Chang, Valentina Prosvirnina, and Othmane Ammor. The strategy suggested is currently being implemented by the company.
Ghoori is the first and largest e-commerce platform in Bangladesh, founded to address the lack of efficient online shopping options. The founders saw potential to solve problems in e-commerce and help businesses develop an online presence. Ghoori provides tools for merchants to create online stores, manage inventory and fulfill orders, while also allowing consumers to shop across various stores. As the pioneer in this space, Ghoori aims to build its brand through quality services, reliability and strong performance to become the preferred platform for both merchants and consumers in Bangladesh.
Team Ramen provides conversational commerce solutions through its platform MyAlice. It focuses on e-commerce customer service, chatbots, ticketing systems and live chat. To address gaps in communication and awareness, it plans to refocus marketing on DTC businesses in Asia Pacific and MENA through community building, partnerships, thought leadership and a campaign highlighting women entrepreneurs. Key actions include redesigning the website funnel, educating through meetups and live sessions, capturing leads through an interactive website, testimonials and a referral program. Progress will be monitored based on metrics like user demographics and engagement.
From Acquisition to Retention: Optimizing Your DTC Customer JourneyKlaviyo
Changes in consumer behavior inspired the direct-to-consumer (DTC) movement and as a result, brands are finding new ways to engage their customers and build brand recognition. Between order transactions, promo emails, SMS offers, and more, the list of customer-facing communications is never ending. And reaching your audience across these various digital touchpoint has never been more important.
But are you fully leveraging your marketing resources and all the data you’re collecting to create a cohesive customer journey? Discover innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimize your marketing with a deeper understanding of your customers at all stages of their lifecycle.
This webinar covers:
– Top traits of successful DTC brands
– What an optimized end-to-end customer experience looks like
– Marketing strategies to help you drive profit and improve retention
The document discusses best practices for running successful contests on Facebook, including tips to avoid common mistakes. It provides examples of contests that drove significant increases in likes, comments, shares and website traffic. Key recommendations include clearly defining objectives, promoting the contest widely, making it easy for users to enter, and offering a valuable prize to attract the right target audience. Metrics like new fans, entries, votes, comments and unique users are identified as important to measure.
How to implement a customer loyalty program for ecommerceZinrelo loyalty
This webinar presentation by ShopSocially and Demandware will show you how Predator Nutrition, a leading ecommerce store, implemented a 360 degree customer engagement model and generated 1000s of loyal enrolments in just 6 months!
These slides will help you:
• Understand how loyalty marketing can get you up to 26% more repeat sales
• Learn actionable tips for setting up your own loyalty program
• Discover how Predator Nutrition achieved a 33% higher average order value (AOV)
Tips to make you better at collecting customer feedbackBaptiste Debever
Baptiste Debever, young French Entrepreneur and co-founder of Feedier.com, focused on making feedback more accessible, more enjoyable and completely gamified - on a mission to help companies understand their customers.
Owing that 9/10 people consult online reviews before making any purchase, we, product managers, customer success teams and marketers are all on the lookout for more reviews and feedback.
Consistently begging our customers for more, we usually get less.
We have created a fully-fledged process focused on helping you collect better feedback, by making the user experience better, adding a gamification layer and implementing a win-win situation.
You can discover the model in this talk.
Win more customers with an integrated marketing communications strategySmart Insights
The document discusses digital marketing priorities and strategies for 2019. It recommends creating an integrated marketing communications strategy to win more customers by focusing on the connected customer experience. An effective strategy provides personalized, consultative, and frictionless experiences at every touchpoint to build trust over the customer lifecycle. The presentation provides examples of how to implement targeted messaging, content marketing, and sales alignment using marketing automation tools like Pardot to nurture customer relationships at scale.
Increase Revenue with a Unified Digital Engagement Strategyedynamic
The document discusses how a unified digital engagement strategy can increase revenue. It outlines how capabilities like integrated channels, demand generation, user experience, analytics and a customer view drive engagement. A maturity model is presented showing how companies can advance from basic to advanced digital marketing. It is argued that while technology is important, a strategy is needed to make the most of it through content, lead scoring and automated journeys. The Ektron Digital Experience Hub is presented as a way to pre-integrate systems and accelerate engagement capabilities.
Online retail market in India is Booming. Emerging brands are proving to be threat to the masters in their category.
A quick overview of the market, online shopping behavior and importance of consumer experience is the key content of the presentation. Efforts of brands using Social Media to connect and build long term relationship with the online audience is also highlighted. Some marketing strategies for Flipkart.
Understanding consumer buying behaviour for beauty productsBhavna Vaja
The document discusses interpretation of beauty and understanding consumer behavior for beauty products. It finds that a majority of women aged 18-30 are willing to spend over half their income on beauty products to look attractive and feel confident. Brand loyalty is high, as women rarely switch brands, though word-of-mouth and friends' opinions significantly influence their choices. The most important factors for women in selecting beauty products are the brand name and quality over price.
The document provides the origins and meanings behind various company and product names including: the Mississippi River known for its volume; Pepto-Bismol named for the digestive enzyme pepsin; Google originally intended as a misspelling of "googol"; Volkswagen meaning "people's car" in German; Caterpillar tractors resembling creeping caterpillars; Coca-Cola made from coca leaves and kola nuts; Sonic combining "SONUS" meaning sound and "SONNY" meaning small size; Amul meaning invaluable in Sanskrit and originating from Anand Milk Union Limited; Bournville drink named after the model village site of the Cadbury factory; Maggi soup seasoning named after
The document summarizes and compares advertisements for Complan Latkeram and Bournvita breakfast drinks. It discusses the pros and cons of the Complan Latkeram ad, which focuses on a boy wanting to grow taller. For the Bournvita ad, it notes the ad speaks directly to mothers and touches on a child's success. It then proposes a new ad concept where mothers donate old clothes, saying children who drink Complan grow out of them quickly.
The document proposes a social media strategy for Raymond to increase engagement and brand visibility. It recommends conducting contests on Facebook and Twitter around the themes of "The Complete Man" and a couple's contest "Feels like Heaven" to generate user-generated content. Currently Raymond has limited presence and engagement can be improved by optimizing profiles, sharing videos, and regular posts. Implementing the proposed contests and content strategy across platforms would boost brand presence, engage existing users, gain new followers and increase reach.
The Internet And Mobile Association of India has revealed the numbers, for the month of September 2012. The presentation shows the growth story of different portals and Verticals.
The document discusses the rise of mobile usage globally. It notes that there are currently 6 billion mobile subscribers worldwide, equaling 87% of the world's population. Over the past 3 years, more than 300,000 apps have been developed and over 10 billion apps downloaded. In 2011, 8 trillion text messages were sent. 25% of internet users in the US now use mobile exclusively. Google earns $2.5 billion annually from mobile ad revenue, and 71% of smartphone users will immediately search on mobile after seeing an engaging mobile ad. The document questions whether mobile marketing can be ignored.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Brand: Zomato
Best Practice:
Clear Messaging
Hashtag that clicks ideas relevant for the brand
Tagging friends increase reach and boost engagement
3. Brand: Peter England
Best Practice:
Selection of highly discussed topic, Football
Simple and self explanatory Hashtag
Rules demand continuous tweeting to hold the position hence more engagement
4. Brand: Micromax Mobile
Best Practice:
Contest run simultaneously with offline launch
Simple requirement – Guessing the price
Scope of Improvement:
Hashtags in the creative are in uppercase making it difficult to read
Hashtags in contest and winner announcement creative differs
5. Brand: Flipkart
Best Practice:
Tempting gratification
Contest aiming at raising awareness
Scope of Improvement:
Too many actions involved for participating Follow, Retweet and Correct answers to 5
questions
Link embedded in tweet takes user to different page resulting into break in user
journey
6. Brand: SnapDeal
Best Practice:
Leveraging Selfie trend
Uniform contest across platforms
Scope of Improvement:
Gratification not clearly mentioned
Start and end date of not shared
7. Brand: Oriflame India
Best Practice:
New concept of recognizing day to day life people as teachers
Well crafted Hashtag
Scope of Improvement:
Sequence of contest rules not aligned
Picture of hamper would have generated interest
8. Brand: London Dairy
Best Practice:
Rules mentioned are short and crisp
Hashtag provokes user to tweet wide range of ideas
Creative used in the contest beautifully explains an example expected
Promotes other owned platforms subtly to the audience
9. Brand: Mcdonald's India
Best Practice:
Right to taste contest is relevant in the period
with election buzz
Enticing gratification for winners
Brand: Kissan
Best Practice:
Short and simple contest
Scope of Improvement:
Setting minimum number of
tweets required to win should
be eliminated
10. Do's and don'ts
• Keep contest as simple as
possible
• Hashtag visibility and
simplicity both are equally
important
• Time and topic for contest
should go hand in hand
• Try to keep interesting prizes to
match the current trend
• Engage with participants to
make them feel important
• Boost engagement with
promoted tweets and
influencer outreach programs
• Too many steps might result in
drop outs
• Complicated rules reduce
interest
• Incomplete information results
in confusion
• Too long Hashtag narrows
down scope for ideas to tweet
• Delay in announcing winners
and delivering prizes impacts
negatively