This document provides an overview of a content marketing masterclass course. The course will teach attendees how to develop and execute an effective content marketing strategy to grow their business using digital content. By the end of the course, attendees will learn how to increase sales, traffic and brand awareness through content, understand the consumer buying process, optimize their website for content marketing, create a content production strategy, improve writing skills, and repurpose existing content. The course covers topics like standard marketing fundamentals, content marketing essentials, generating content ideas, copywriting, content types, content repurposing, SEO, content promotion, email marketing, external marketing channels, and measuring results.

1. CONTENT
MARKETING
MASTERCLASS:
CREATE CONTENT
THAT SELLS.

2. COURSE OVERVIEW
This course will teach you how to develop and execute a content
marketing strategy that will carry your company ahead. Received
information will help you build your own company or advance your
marketing career with your employer or clients.
By the end, you'll have all the information & tools you need to advertise
your products and services successfully in the digital era.

3. Anyone who wants to grow a business with content
marketing, such as:
● Entrepreneurs,
● Marketers,
● Executives,
● Employees, and
● Freelancers
I hope all of you will find value in this course.
Who This Course Is For:

4. LEARNING OUTCOMES
By The End Of This Course, You’ll Learn:
1. Using The Power Of Digital Content, You Can Increase Your Sales, Traffic,
And Brand Awareness.
2. Learn About The Cognitive Buying Process And How Your Content May
Motivate Consumers To Act.
3. Optimize Your Website For Content Marketing To Encourage Users To Take
Action That Will Benefit You.
4. Create A Strategy For Producing Fresh Content Ideas On A Regular Basis.
5. The Value Of Good Writing And How To Improve Your Writing Skills.
6. How To Repurpose What You've Previously Made To Create An Unending
Supply Of Useful Material.

5. Table of Contents
01
INTRODUCTION STANDARD MARKETING
FUNDAMENTALS
CONTENT MARKETING
ESSENTIALS
WEB DESIGN GENERATING
CONTENT IDEAS
COPYWRITING
02 03
04 05 06
07
TYPES OF CONTENT

6. Table of Contents
08
CONTENTS
REPURPOSING
SEO (SEARCH ENGINE
OPTIMIZATION)
CONTENT PROMOTION
EMAIL MARKETING EXTERNAL
MARKETING
CHANNELS
MEASURING END-
RESULTS
09 10
11 12 13
14
CONCLUSION