In 600 minutes, two teams at GoKart Labs dreamed, researched, pivoted, sketched, designed, wrote and presented the following two very different business ideas around the same problem.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
Culture is the ultimate competitive advantage. Companies like Zappos and HubSpot leverage it to attract and retain the best employees. But it’s also not accidental. It’s a very intentional, continuous investment. Learn best practices and tips for creating an awesome company culture that acts as a magnet to recruit and retain A+ talent for your organization.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
How to catch and cherish customers with Inbound MarketingBBDO Belgium
Inbound marketing catches and earns the attention of your target audience, connects by making the company easy to be found, draws traffic to the website by producing interesting content that converts leads into customers, and cherishes customers into promotors.
But how can a brand bring this into practice?
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
Culture is the ultimate competitive advantage. Companies like Zappos and HubSpot leverage it to attract and retain the best employees. But it’s also not accidental. It’s a very intentional, continuous investment. Learn best practices and tips for creating an awesome company culture that acts as a magnet to recruit and retain A+ talent for your organization.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
How to catch and cherish customers with Inbound MarketingBBDO Belgium
Inbound marketing catches and earns the attention of your target audience, connects by making the company easy to be found, draws traffic to the website by producing interesting content that converts leads into customers, and cherishes customers into promotors.
But how can a brand bring this into practice?
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Brands and their partners are becoming more and more effective in the application of psychology when designing their digital experiences. But how should marketers behave and treat this knowledge?
This webinar explores how to navigate the waters of doing what's right for the customer and what's right for your business.
What a great night we had talking all about marketing automation.
First up was Micaela Wright from Lucid Software. Her topic was How we transitioned 12 million records to a new ESP in 8 weeks.
Second, we had Ian Shields from Artimus Health. His topic was Get More From Your Marketing Automation Platform (Even If You’re Not An Ops Pro)
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
SHO-Time. A user-centric toolkit for Sharing Optimisation.Gerrie Smits
Getting people to share your content is more crucial than ever. But how do we increase the chance that our content will hit the sharing sweet spot? For my talk at Social Media Day I developed this pragmatic framework.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
Many people get frustrated by advertising, but it's often the same few things that frustrate people over and over again. This report shares the findings of some research that We Are Social conducted on behalf of the WFA to identify the things that irritate people most about advertising, and offers a wealth of tips to help marketers avoid those marketing 'sins', and find the path back to redemption. For more information and richer insights into the findings, read our accompanying blog post at http://bit.ly/mktg7sins
Our First Presenter was: Michael Salamon
Presentation Title: Step 3: Trail Assessment and Condition Surveys (TRACS)
Our Second Presenter was: Sarah Weise
Presentation Title: The New Rules of Marketing for Gen Z
What does a great experience have in common with a great story? Everything. While creating an experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy.
See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need.
About Donna Lichaw
Donna is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers.
Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe. She has also taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. You can find her on the web at www.donnalichaw.com.
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.
"We want it to go viral." The hardest brief when cats aren't the subject matter. Priceless Productions has been able to find the perfect middle ground of cracking briefs for clients and achieve huge organic reach, with massive viral results. See founder Max Price and Account Manager Lily France talk about the science behind the creative and managing expectation.
Amplifying Storytelling in your Marketing PlanCarole Lamarque
The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. The luxury industry is one of the most competitive in the world, and social media is the newest battleground to develop loyalty and brand heritage, as well as to reach new segments of potential customers. In today’s complex digital world, there is an increasing number of different ways to reach customers. It makes it difficult for marketers to stay on top of this evolution and to ensure the right mediums are leveraged in function of the business and marketing objectives. Multiple clients have already given Duval Union Consulting their trust for managing their marketing projects, from strategy to implementation.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Brands and their partners are becoming more and more effective in the application of psychology when designing their digital experiences. But how should marketers behave and treat this knowledge?
This webinar explores how to navigate the waters of doing what's right for the customer and what's right for your business.
What a great night we had talking all about marketing automation.
First up was Micaela Wright from Lucid Software. Her topic was How we transitioned 12 million records to a new ESP in 8 weeks.
Second, we had Ian Shields from Artimus Health. His topic was Get More From Your Marketing Automation Platform (Even If You’re Not An Ops Pro)
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
SHO-Time. A user-centric toolkit for Sharing Optimisation.Gerrie Smits
Getting people to share your content is more crucial than ever. But how do we increase the chance that our content will hit the sharing sweet spot? For my talk at Social Media Day I developed this pragmatic framework.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
Many people get frustrated by advertising, but it's often the same few things that frustrate people over and over again. This report shares the findings of some research that We Are Social conducted on behalf of the WFA to identify the things that irritate people most about advertising, and offers a wealth of tips to help marketers avoid those marketing 'sins', and find the path back to redemption. For more information and richer insights into the findings, read our accompanying blog post at http://bit.ly/mktg7sins
Our First Presenter was: Michael Salamon
Presentation Title: Step 3: Trail Assessment and Condition Surveys (TRACS)
Our Second Presenter was: Sarah Weise
Presentation Title: The New Rules of Marketing for Gen Z
What does a great experience have in common with a great story? Everything. While creating an experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy.
See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need.
About Donna Lichaw
Donna is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers.
Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe. She has also taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. You can find her on the web at www.donnalichaw.com.
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.
"We want it to go viral." The hardest brief when cats aren't the subject matter. Priceless Productions has been able to find the perfect middle ground of cracking briefs for clients and achieve huge organic reach, with massive viral results. See founder Max Price and Account Manager Lily France talk about the science behind the creative and managing expectation.
Amplifying Storytelling in your Marketing PlanCarole Lamarque
The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. The luxury industry is one of the most competitive in the world, and social media is the newest battleground to develop loyalty and brand heritage, as well as to reach new segments of potential customers. In today’s complex digital world, there is an increasing number of different ways to reach customers. It makes it difficult for marketers to stay on top of this evolution and to ensure the right mediums are leveraged in function of the business and marketing objectives. Multiple clients have already given Duval Union Consulting their trust for managing their marketing projects, from strategy to implementation.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
Core Values & Core Purpose - EO Costa Rica 2010David Hauser
Keynote presentation at 2010 EO Latin American/Caribbean Conference (EO One) in Costa Rica. What are core values all about, how do you discover them in your company and then integrate them into performance management and an amazing culture.
Here is a slide show about core values in recovery from Drug and Alcohol addiction. In order to maintain a successful recovery clients must think carefully about what do they value in their life and what actions must they take to ensure that these values are upheld?
We recently defined our core values, in an effort to identify what makes our environment so special. We ended up with four core values we believe tell the story of who we are and want to continue to be as we continue to scale.
MBA EM GESTÃO DE PROJETOS E PROCESSOS ORGANIZACIONAIS TURMA 25
Templates para auxiliar no Business Case – Planejamento Estratégico
Aula – Professor Daniel de Carvalho Luz
MBA em Gestão de Projetos e Processos Organizacionais turma 25
This ppt is a part of an assignment done at The Assam Kaziranga University in Jorhat. Human Behavior in Organizations is the subject dealing with this topic.
ACCORDING to AG Lafley, CEO of Procter & Gamble, collaboration is a key ingredient in a company’s arsenal to help it innovate better and faster, and proactively
respond to the increased demand we face in a global and connected economy.
What is Social Networking?
The power behind the new communication paradigm exemplified by internet sites such as Facebook, Wikipedia and YouTube is that it promotes the flow of ideas — including
advice, feedback and criticism — all of it free of charge.
I think that AG Lafley puts it best when he says: “No company today, no matter how large or how global, can innovate fast enough or big enough by itself.
Anatalio Ubalde, CEO of GIS Planning, discusses how to innovate in economic development and other markets. Case studies include media relations marketing, corporate site selection, GIS, creative class, young professionals, and predictive analytics. More at http://www.GISplanning.com
DAN Brand Accelerator: Client Pitch KeynoteJason Newport
Here is the Brand Accelerator pitch deck I began using to pitch current clients more than two years ago. I refined as we advanced through each phase once clients had signed on and we adjusted as necessary. I pitched this to more than twenty clients, all household brand names -- an converted each of them. Not a single brand declined to move forward.
Flexing Sugar Platform: Session 4: Social Selling/ the ROI for Your TeamSugarCRM
Every company has top sales people. What if your entire team could work like that? What would that look like and what impact would it have on your business? In this session, IBM will explain and show how adding social collaboration and analytics capabilities to your sales process can improve sales productivity. Then, they will walk through a method to calculate your ROI for social selling. Come learn how you can create a team of top performers with social selling and what results it can drive for your business.
CX Summit 2020 Keynote: Drive CX to the top of your organisations agenda with...Catherine Hills
How can I make thishappen in my org?
Information covered:
* COVID and e-commerce case study - is e-commerce saving lives?
* Product development, service delivery and go to market
* Customer services and support
* Technology delivery and enablement
* Employee experience and org culture
* Ethics and governance
* Inclusion and diversity
The full toolkit is available only for our Growth Team Members.
To date we have published toolkits for: Merger & Acquisition, Geographic Expansion, New Product Development, New Product Launch, Competitive Strategy, Distribution Channel Optimization, and Vertical Market Expansion, Strategic Partnerships, and Customer Strategy.*
Success in the "Pull Economy" means understanding that a number of significant business principles have changed. In a hyper connected world information flows much faster and more freely. Organisations as a result are subjected to a growing level of collective intelligence and value creation from outside the company's walls brought on by the increased collaboration of customer/consumers, consumers, employees and suppliers in what is now a much larger ecosystem of data, conversation, innovation and participation. There needs to be a knowledge framework to help companies manage this transformational change and maximise as much value from it in a way that benefits the business and the customer/consumer.
Social Media Boot Camp For Government ContractorsMichael Hackmer
Businesses have a hard enough time developing successful social media strategies. The challenge facing government contractors, who are trying to connect and build relationships, without violating agency rules and protocols, is an even more daunting task.
However, the opportunity to deliver valuable information to and engage online with key stakeholders in the government through social media channels is a significant one.
During a recent Webinar with James Baker of James Baker Consulting, and Edward Saltzberg, President of ERS Advisors, I had the opportunity to talk about what steps government contractors need to take as they seek to use social media as part of their business development and marketing engagement strategy with government agencies.
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
An Introduction to Funifier’s FUNIFICATION ENGINE.
The overall goal of gamification is to more deeply engage with consumers, employees, partners and other audiences so as to inspire them to participate, collaborate, share and interact in some activity or community. A compelling, dynamic, and sustained gamification experience can be used to accomplish a variety of mission-critical business goals. This is FUNIFICATION.
Similar to How to Invent Two Businesses in One Day (20)
The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration.
This is all the 2018 business pitches that came out of the teams drawing an audience and a human need, want or desire out of hats the day of the event.
The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration.
This is a 2018 business pitch that came out of the team drawing an audience and a human need, want or desire out of hats the day of the event.
Audience: Biker
Need/Want/Desire: Get Over Addiction
The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration.
This is a 2018 business pitch that came out of the team drawing an audience and a human need, want or desire out of hats the day of the event.
Audience: Mid-Career
Need/Want/Desire: Find a New Passion
The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration.
This is a 2018 business pitch that came out of the team drawing an audience and a human need, want or desire out of hats the day of the event.
Audience: Native Americans
Need/Want/Desire: Eat Better
The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration.
This is a 2018 business pitch that came out of the team drawing an audience and a human need, want or desire out of hats the day of the event.
Audience: LGBTQ+
Need/Want/Desire: To Mentor Others
The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration.
This is a 2018 business pitch that came out of the team drawing an audience and a human need, want or desire out of hats the day of the event.
Audience: Crafts People
Need/Want/Desire: To Be Healthier
The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration. 2017 Pitches
The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration. 2017 Pitches
The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration. 2017 Pitches
The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration. 2017 Pitches
The best innovations are rooted in a real problem waiting to be solved. At GoKart Labs’ 2017 Client Summit, VP of Solutions Matt (MJ) Johnson led a conversation aimed at showing how to craft a detailed, actionable problem statement — which, in turn, can fuel the right ideas on how to solve it. (See the follow-up presentation on Drawing Out Solutions here: https://www.slideshare.net/gokartlabs/drawing-out-solutions-to-your-problem-statement-and-running-pilots/)
Every business leader knows it’s important to stay aware of new technology. But how do you separate ephemeral trends and “shiny objects” from innovations that can meaningfully improve what you offer? At GoKart Labs’ 2017 Client Summit, Solution Lead Eric (EJ) Johnson shared his perspective on how to keep up with emerging tech without wasting energy or missing opportunities.
Drawing Out Solutions to Your Problem Statement and Running PilotsGoKart Labs
So you’ve got a problem to solve, and the seed of an idea on how to solve it. What’s the best way to articulate and test your solution? At GoKart Labs’ 2017 Client Summit, Director of Marketing Craig Pladson and Solution Lead Kate Nolan took participants through activities to define and position a solution, as well as an exercise to visualize how that solution could be validated with a test audience. (See the preceding presentation on Crafting a Problem Statement here: https://www.slideshare.net/gokartlabs/crafting-a-problem-statement/)
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
22. try.it
22
A safe, social, lending and borrowing network that
connects people who want to try things, with the
people who have the gear that enable them to.
23. Problem(s)
23
People want to try new things, and sometimes the gear
costs are prohibitive.
People have stuff sitting around that they want to utilize
or monetize.
Businesses have things they want consumers to buy, and
are recognizing the value of try before you buy.
25. Collaborative Consumption
One of the ‘10 Ideas That Will Change The World’ - Time Magazine
The key reason Collaborative Consumption is taking off is because every new
advancement of technology increases the efficiency and the social glue of trust
to make sharing easier and easier.’
- Rachel Botsman, Ted.com - The currency of the new collaborative economy is trust.
Currently a wave of startups (connectme, legit) figuring out how to quantify your
online reputation from one system to the next, creating a Trust Score that
leading thinkers in this space believe will be more powerful in the 21st century
than a credit score was in the 20th Century.
25
27. Market Validation
FORBES estimates the revenue flowing through the share
economy directly into people’s wallets will surpass $3.5
billion this year, with growth exceeding 25%.
27
- FORBES, Jan ’13
28. Market Validation
Major companies are announcing their presence in the ‘try
before you buy’ world. It is a great way to build trust for
both new and long standing companies. GM did it for two
months in late 2009 and sold some 220-thousand cars with
just 200 or so (less than one percent) returned.
28
- Bill Shrink, April ’13
29. So What.
29
People are willing to try new things. They want to, but
there is a need for a platform to facilitate that.
Trying new things is proven to be beneficial to people’s
overall well being - research shows there are mental and
physical health benefits.
Businesses are beginning to recognize that consumers
want to try things before they buy them.
30. Core Hypothesis
30
There is an opportunity for businesses to become more
empathetic to consumer needs and desire to try new
things, which will benefit the business by increasing brand
loyalty, and benefit the consumer by making them more
healthy.
34. 34
The Product
•The entire conversation in one place.
•Family calendar of events.
•Know where your family is, always.
•Emergency info when you need it.
Try Something New
35. 35
The Product
•The entire conversation in one place.
•Family calendar of events.
•Know where your family is, always.
•Emergency info when you need it.
41. Business Model (B-C)
B to C marketing is crucial to wider adoption (leveraging their distribution channels) and getting the word
out to consumers.
Brands and Retailers will use the Try-It platform to create Try-It events for their products. The Try-It
platform gives brands tools for creating a landing page experience for users who want to try their products
(including ‘finder’ functionality) and generates a short URL for inclusion in Social Media conversations.
• 300 retailers and brands at tier 1, single event / single market x $150 = $45,000
• 100 retailers and brands at tier 2, single event / multiple markets x $1500 = $150,000
• 50 retailers and brands at tier 3, multiple events / single market x $300/month = $180,000
• 25 retailers and brands at tier 4, multiple events / multiple markets x $3k/month = $900,000
Total B to C revenue = $1,275,000
Cost to acquire 475 brand / retail customers = $300K,
Salaries for 2-person sales staff + $150,000 marketing budget
Net B to C Revenue, Year 1 = $825,000
41
42. Business Model (C-C)
Try-It will charge a percentage of each transaction and will begin offering Insurance/Protection for ‘stuff’
as value for the fee in addition to data/dashboards as appropriate.
EXAMPLE: start ONLY with Outdoor Sports (Camping, Kayaking, Biking, etc…)
Cost to acquire users = $14/user
5 transactions per year x $50/transaction = $250/user - at a 10% fee structure our revenue per user is $25
Year 1, we anticipate 16,000 outdoor enthusiasts.
Net C to C Revenue, Year 1 = $176,000
42
45. Financing Details
Would Like To Raise $1.65m A-Round
• Provides 12 months of operating capital to get to minimum viable product and
market launch
• Use of proceeds
• Hire GoKart Labs to build and release product Version 1
• Key hires: Sales lead, Opps mgr, Marketing mgr
• Customer acquisition marketing test(s)
45
48. Problem
48
Every production at every theater group
across the country requires a similar but
different set of props, costumes, sets and
scripts, but most lack the budgets to buy or
create everything then need to put on a
great show.
49. And the problem’s getting worse.
49
"When adjusted for inflation, total government funding for the arts
has contracted by 31 percent since 1992; congressional
appropriations to the NEA declined by an inflation-adjusted 49
percent between 1992 and 2012. State funding declined by 25
percent and local funding declined by 28 percent during that same
period."
Source: Ryan Stubbs, Research Director, National Assembly of State Arts Agencies (NASAA).
50. Even though the arts make us better.
50
Children who engage in the arts demonstrate:
Better academic outcomes
Higher career goals
More civically engaged
Source: National Endowment for the Arts, 2012
51. Solution
A lending platform that allows theater companies and
schools to track and share their entire inventory of
costumes, sets and props.
51
Browse
Find the things you need for your
production.
Share
Lend and borrow from
inventories near and far.
Track
Keep track of what you have
in stock and what’s on loan
52. Market Validation
This intersection of sharing and technology has
contributed to an “own less, use more” mindset,
backed by environmentalists and economists alike.
52
—FAST COMPANY, 2013
The revenue flowing through the share economy
directly into people’s wallets will surpass $3.5 billion
this year, with growth exceeding 25%.
—FORBES, 2013
63. Ecosystem: Business Model
63
Set My Stage
Developers, Designers
(Partially crowdsourced workforce)
Membership Fees
$50/year
Volunteer Leadership
Corporate and Foundation
Donors
Funders
Supporters
65. Financing Details
Status
• To date, GoKart Labs has invested $36k and has completed:
concept design, identity, business planning, competitive research
Would Like To Raise $150k
• Provides 2 months of operating capital to get to minimum viable product and market launch
• Use of proceeds
• Hire GoKart Labs to build and release product Version 1
• The team: Product Owner + Designer + Developer
• Customer acquisition marketing test(s)
• Timing: would like to close by 10/31/13
65
66.
67. IF WE DID ALL THAT IN ONE DAY, IMAGINE
WHAT WE COULD DO FOR YOU.
67